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Abu Muna Almaududi Ausat
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Technology and Society Perspectives (TACIT)
Published by PT. Literasi Sains Nusantara
ISSN : -     EISSN : 30255104     DOI : https://doi.org/10.61100/tacit
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Technology and Society Perspectives (TACIT) is a reputable academic journal that serves as a platform for the comprehensive exploration of the intricate interplay between technology and society. Through its rigorous examination of this relationship, TACIT offers insightful analyses, encourages critical thinking, and presents diverse multidisciplinary viewpoints on the profound and multifaceted influences stemming from technological advancements. By delving into the social, cultural, political, and economic ramifications of technological progress, the journal fosters a nuanced understanding of the reciprocal interactions between technology and societal forces. Employing a holistic approach, TACIT endeavors to unravel the intricate mechanisms through which technology both shapes and is shaped by the intricate tapestry of social dynamics across a myriad of global and local contexts. As a result, the journal stands as a beacon for scholars, policymakers, and thinkers alike, seeking to navigate the intricate landscape where technology and society converge.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 3 No 1 (2025): March 2025" : 6 Documents clear
Product Innovation Transformation and Process Efficiency through the Strategic Role of Business Information Systems in Technology Startups in the Digital Era Prakosos, Riyan Dwi Yulian; Wakhidah, Esti Nur; Sinatria, Ridhwan; Maulida, Juwita Dien; Makarim, Nabil
Technology and Society Perspectives (TACIT) Vol 3 No 1 (2025): March 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i1.250

Abstract

The digital era has driven technology startups to adopt business information systems to enhance product innovation and operational process efficiency. This study aims to analyze the strategic role of business information systems in driving innovation transformation and optimizing business processes in technology startups. Using a literature review method with a qualitative approach and descriptive analysis, this study examines 17 articles obtained from Google Scholar from the 2019–2025 period. The findings indicate that the implementation of data analytics, artificial intelligence, and cloud computing-based business information systems enables startups to develop more innovative products and improve supply chain efficiency as well as internal management. Case studies of Gojek, Tokopedia, Ruangguru, and Qasir confirm that business information systems assist startups in data-driven decision-making, enhancing customer experience, and optimizing resources. However, challenges such as limited resources and organizational readiness remain obstacles to the optimal implementation of business information systems. This study provides implications for startups, investors, and policymakers in designing more effective technology adoption strategies to support the growth of the startup industry.
Analysis of the Role of Digital Technology in Driving Business Model Innovation in MSMEs: Implications for Enhancing Operational Efficiency and Sustainable Economic Growth Yani, Ahmad; Manafe, Mesri Welhelmina Nisriani; Santosa, Sonny
Technology and Society Perspectives (TACIT) Vol 3 No 1 (2025): March 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i1.253

Abstract

This study analyzes the role of digital technology in driving business model innovation in Micro, Small, and Medium Enterprises (MSMEs) and its implications for enhancing operational efficiency and sustainable economic growth. Using a qualitative approach based on a literature review, this study examines literature from Google Scholar for the 2020-2025 period, with a rigorous selection process yielding 20 articles as the basis for analysis. The findings indicate that the adoption of digital technology, including e-commerce, social media, cloud-based systems, and operational automation, enables MSMEs to enhance their competitiveness, expand market reach, and optimize business management. Case studies from various sectors, such as Kopi Kenangan, Sage Footwear, CV Sinar Baja Electric, and Du Anyam, demonstrate that digital technology contributes to accelerating business processes and creating more adaptive and environmentally friendly business models. However, challenges such as limited digital literacy, infrastructure access, and MSME readiness in adopting technology remain significant barriers. Therefore, more inclusive policies, improved access to digital training, and collaboration between the government, private sector, and business communities are necessary to support the optimal digital transformation of MSMEs.
Strategies for Managing Information Technology Infrastructure to Improve Education Access in Remote Areas: A Comprehensive Approach to the Challenges and Solutions of Education Digitalization Harahap, Muhammad Ade Kurnia; Mahardhani, Ardhana Januar; Murthada
Technology and Society Perspectives (TACIT) Vol 3 No 1 (2025): March 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i1.254

Abstract

Equal access to education remains a challenge in Indonesia, especially in remote areas with limited information technology (IT) infrastructure. This study analyzes IT infrastructure management strategies to enhance education access using a literature review and qualitative methods. Data from Google Scholar and relevant websites (2018–2025) were rigorously selected, narrowing 40 articles to 18. Findings highlight key challenges: limited internet connectivity, insufficient digital devices, low digital literacy among educators, and suboptimal government policies. To address these, strategies include expanding satellite-based internet, partnering with the private sector for device provision, community-based teacher training, and empowering local communities in technology use. The government plays a crucial role in developing integrated, region-specific policies to ensure sustainable education digitalization. A comprehensive strategy is essential to reducing disparities in education access and achieving a more equitable distribution of education quality across Indonesia.
AI Adoption in Product Innovation: How Artificial Intelligence Helps Create More Relevant Products? Azzaakiyyah, Hizbul Khootimah; Suherlan; Pramono, Susatyo Adhi
Technology and Society Perspectives (TACIT) Vol 3 No 1 (2025): March 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i1.255

Abstract

The adoption of artificial intelligence (AI) in product innovation has become a key factor in creating products that are more relevant to customer needs. AI enables companies to analyze market trends, optimize product design, and personalize offerings based on consumer preferences. This study is a literature review employing a qualitative approach and descriptive analysis, utilizing data from Google Scholar and credible websites from 2018 to 2025. From an initial 30 articles, a rigorous selection process reduced the sample to 18 primary sources for this research. The findings indicate that AI has had a significant impact across various industries, such as automotive, healthcare, retail, and food, by enhancing innovation efficiency and aligning products more precisely with customer needs. However, AI adoption in product innovation also faces challenges, including data quality, algorithmic bias, and difficulties in integrating technology at the organizational level. The implications of this research highlight the importance of optimizing AI strategies in product development, improving human resource competencies, and establishing regulations that support ethical and sustainable AI implementation. Therefore, companies need to develop more adaptive strategies for integrating AI to create more competitive product innovations that align with market dynamics.
Integration of Discount Strategies, Digital Promotion, and Customer Engagement in Enhancing MSME Competitiveness in the E-Commerce Ecosystem During Ramadan Azzaakiyyah, Hizbul Khootimah; Suherlan; Rijal, Syamsu
Technology and Society Perspectives (TACIT) Vol 3 No 1 (2025): March 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i1.256

Abstract

Competition in the e-commerce ecosystem intensifies during Ramadan, particularly for MSMEs that must compete with large corporations. This study aims to analyze how the integration of discount strategies, digital promotion, and customer engagement can enhance the competitiveness of MSMEs in the e-commerce ecosystem during Ramadan. Using a literature review approach with a descriptive qualitative method, this research examines various studies from Google Scholar and credible websites from the 2021–2025 period. From an initial selection of 30 articles, a rigorous screening process was conducted, resulting in 22 relevant articles. The findings indicate that discounts can attract customer attention, but their effectiveness heavily depends on the right digital promotion strategy and active customer engagement. MSMEs that successfully leverage social media, live shopping, and data-driven marketing strategies have proven to be more competitive in attracting and retaining customers. Case studies such as Rendang Minang Rajo, Buttonscarves, and Somethinc demonstrate that the combination of discounts, digital marketing strategies, and strong customer interaction can significantly boost sales during Ramadan. The implications of this study highlight the importance of utilizing digital technology and data-driven marketing strategies for MSMEs to remain competitive in an increasingly saturated market.
The Synergy of Influencer Marketing, Interactive Content, and Digital Strategies in Enhancing Visibility and Sales of MSME Products During Ramadan Azzaakiyyah, Hizbul Khootimah; Suherlan; Rijal, Syamsu
Technology and Society Perspectives (TACIT) Vol 3 No 1 (2025): March 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i1.257

Abstract

This study examines the synergy between influencer marketing, interactive content, and digital strategies in increasing the visibility and sales of MSME products during Ramadan. Using a literature review method and a qualitative approach, this study analyzes 21 selected articles from Google Scholar and other credible sources published between 2021 and 2025. The findings reveal that influencer marketing plays a crucial role in building consumer trust and expanding market reach, particularly through collaborations with micro-influencers who have strong engagement with their audience. Interactive content, such as live shopping and social media challenges, has been proven to enhance customer engagement and strengthen brand loyalty. Additionally, the implementation of digital strategies, including paid advertising and consumer behavior analysis, enables MSMEs to effectively target their audience and increase sales conversion. Case studies of MSMEs such as Jiniso Indonesia, Mamahke Jogja, and Azarine Beauty demonstrate that the combination of these three strategies can lead to significant sales growth during Ramadan. However, challenges in implementing these strategies persist, including budget constraints, changes in social media algorithms, and difficulties in maintaining content consistency.

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