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Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis
Published by Politeknik Kampar
ISSN : 29877989     EISSN : 2987923X     DOI : 10.59061
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal ini fokus untuk mempublikasikan berbagai hasil penelitan dari berbagai disiplin ilmu bidang Manajemen dan Administrasi Bisnis dan berbagai ilmu terapan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 131 Documents
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Evaluasi Program Magang Generasi Bertalenta (MAGENTA) dalam Menarik dan Mempertahankan Kandidat Berkualitas Hana Nurkhairani; Christian Wiradendi Wolor; Wida Aristanti
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 4 No. 1 (2026): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v4i1.1313

Abstract

The Generasi Bertalenta Internship Program (MAGENTA) represents a strategic initiative of Perum BULOG aimed at developing and attracting competent human resources. This study seeks to evaluate the implementation of the MAGENTA Program in terms of its effectiveness in attracting and retaining qualified candidates within the organization. A qualitative research approach with a case study design was employed. Data were obtained through in-depth interviews, direct observations, and document analysis involving internship participants and program administrators at Perum BULOG. The data were analyzed using the stages of data reduction, data presentation, and conclusion formulation. The findings reveal that the MAGENTA Program requires further evaluation, particularly regarding the alignment between participants’ competencies and the organizational needs. Moreover, a key challenge identified is the limited opportunity for internship participants to be involved in the company’s strategic projects, which restricts the optimal utilization of their potential. The study concludes that although the MAGENTA Program contributes to attracting qualified candidates, its effectiveness in retaining such candidates remains limited. Therefore, improvements in competency mapping, placement planning, and the assignment of more strategic roles are essential to enhance the overall effectiveness of the program.

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