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INDONESIA
Mutiara : Jurnal Ilmiah Multidisiplin Indonesia
Published by PT. Penerbit Tiga Mutiara
ISSN : -     EISSN : 30251028     DOI : https://doi.org/110.61404 /jimi
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Mutiara : Jurnal Ilmiah Multidisiplin Indonesia merupakan media ilmiah sebagai wadah publikasi hasil penelitian, kajian pustaka, dan / atau gagasan dari berbagai disiplin ilmu. Mutiara: Jurnal Ilmiah Multidisiplin Indonesia sebagai sebuah jurnal ilmiah diharapkan dapat menunjukkan kepada masyarakat luas akan kekayaan keilmuan yang melingkupi berbagai dimensi kehidupan. Ruang lingkup dan fokus terkait dengan penelitian dengan pendekatan Multidisipliner, yang meliputi: Pendidikan, Kesehatan, Ilmu Filsafat Agama, Ilmu Ekonomi dan Bisnis, Humaniora, Ilmu Sosial, Komunikasi, Teknik, dan Informatik.
Arjuna Subject : Umum - Umum
Articles 183 Documents
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Analisis Komunikasi Persuasif Visual dalam Promosi Event di Instagram @colorrunfestivalid M. Teguh Dwi Rizki; Ali Alamsyah Kusumadinata; Nadia Amalia
MUTIARA: Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 2 (2026): JIMI - APRIL
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v4i2.498

Abstract

This study examines the transformation of digital marketing communication that positions visual elements as the primary component in event promotion on social media, particularly Instagram. This shift is driven by changes in audience behavior, which has become more responsive to visual stimuli than to textual information. The research problem focuses on how visual elements are constructed as an effective persuasive communication strategy to capture attention, evoke emotions, and influence audience perceptions and interests through the peripheral route based on the Elaboration Likelihood Model framework. The study employs a qualitative approach using content analysis of 11 Instagram posts from @colorrunfestivalid selected through purposive sampling, supported by observation and interviews. The findings indicate that visual dominance reaches 82%, characterized by the use of bright colors, expressions of happiness, and interactive activities that effectively generate emotional appeal and rapid audience engagement. Most audiences pay greater attention to visuals than to text and demonstrate a willingness to participate after viewing the experiential representations presented. The psychological effect of fear of missing out further reinforces this response. The persuasion process is found to occur predominantly through the peripheral route, marked by low cognitive elaboration and a high reliance on visual cues. The study concludes that visuals function as the primary determinant of effective digital persuasive communication, as they simultaneously construct meaning, emotion, and experiential expectations. The novelty of this research lies in affirming visuals as the core of digital persuasion strategies through the integration of emotional, social, and psychological dimensions, while also reinforcing the dominance of the peripheral route as a key mechanism in contemporary media consumption.
Studi Instalasi Listrik Gedung Sekolah Dasar Negeri 002 Bontang Utara Qomaruddin; Arbain; Aidil Akbar Saddam Indarmawan
MUTIARA: Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 1 (2026): JIMI - JANUARI
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v4i1.516

Abstract

Electrical installations in school buildings play a vital role in ensuring safety, comfort, and effective learning environments and therefore must comply with the General Requirements for Electrical Installations (PUIL). This study aims to analyze the electrical installation condition of SDN 002 Bontang Utara through the evaluation of lighting systems, power requirements, conductors, protection systems, and air conditioning based on PUIL 2011 standards and DIALux simulation. The study employed a field research method with a quantitative descriptive approach through observation, technical measurements, documentation, and lighting simulation analysis. The findings indicate that the school’s electrical installation still exhibits several discrepancies with actual technical requirements, particularly regarding the number and capacity of lamps, air conditioner capacity, and electrical power demand. DIALux simulation revealed that several rooms have not yet met the required lighting standards, while power analysis demonstrated that the actual demand of 25,794 VA exceeds the installed capacity of 22,188.8 VA, thereby necessitating adjustments to the protection and conductor systems to enhance installation safety and efficiency. The study concludes that the electrical installation of SDN 002 Bontang Utara requires improvements in lighting, cooling systems, power capacity, and electrical protection. The novelty of this research lies in its integrated evaluation of elementary school electrical installations through field analysis, PUIL 2011 technical calculations, and DIALux simulations across rooms with diverse functions, thereby producing more comprehensive and applicable recommendations.
Perumusan Strategi Promosi Desa Wisata Daiama sebagai Upaya Meningkatkan Kunjungan Wisatawan di Kabupaten Rote Ndao I Wayan Adi Putra Ariawan; Daniel Pandu Mau; Anak Agung Ngurah Sedana Putra; Rizal Kurniansah
MUTIARA: Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 1 (2026): JIMI - JANUARI
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v4i1.522

Abstract

Daiama Tourism Village in Rote Ndao Regency possesses significant natural and cultural tourism potential; however, its tourism promotion remains suboptimal, resulting in fluctuating tourist visitation rates. This study aims to analyze promotional activities, identify factors influencing promotional effectiveness, and formulate promotional strategies to increase tourist visits. The research employed a qualitative descriptive method through observation, interviews, literature review, and documentation, supported by interactive data analysis and triangulation techniques. The findings reveal that promotional efforts still rely primarily on annual festivals and direct interpersonal communication without systematic support from planned digital media. This condition has contributed to fluctuations in tourist arrivals, increasing from 587 visitors in 2022 to 711 visitors in 2023, before declining to 503 visitors in 2024 and 468 visitors in 2025. Constraining factors include limited human resources, weak digital media management, and the underdeveloped institutional capacity of the Tourism Awareness Group (Pokdarwis). The study concludes that promotional strategies should be directed toward digital marketing, strengthening cultural identity and local storytelling, as well as enhancing community and institutional capacity. The novelty of this study lies in the development of a sustainable promotional model that integrates digital marketing, cultural storytelling, community participation, and the strengthening of Pokdarwis institutions in accordance with the characteristics of Daiama Tourism Village as a nature- and culture-based tourism destination.

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