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Journal Of Agribusiness, Social and Economic
Published by Universitas Veteran Bangun Nusantara
ISSN : 30260841     EISSN : 28085817     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
JASE is a national and multi-disciplinary journal in Sustainable Agricultural research, managed by the Universitas Veteran Bangun Nusantara. JASE has two issues in a year and it will be published in May and October. Every submitted manuscript will be reviewed by at least two peer-reviewers using double-blind review method. JASE publishes original articles, review articles, case studies and short communications on the fundamentals, applications and management of Sustainable Agriculture areas in collaboration with Agribusiness Association of Indonesia (AAI), Indonesian Agricultural Higher Education Communication Forum (FKPTPI) and Indonesian Society of Agricultural Economics (PERHEPI/ISAE).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 82 Documents
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Analysis Analysis of the Role of the Agricultural Sector in the Economy of North Kalimantan Province 2015-2024 Aisyah Fahzira; Dewi Rohma Wati
Journal of Agribusiness, Social and Economic Vol. 6 No. 1 (2026): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v6i1.8569

Abstract

Kelayakan Finansial Usahatani Kentang di PT. Fujitake Shouten, Nagasaki, Jepang Ila Amanah Lillah
Journal of Agribusiness, Social and Economic Vol. 6 No. 1 (2026): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v6i1.8638

Abstract

Analisis Location Quotient (LQ) Pada Tanaman Hias di Kecamatan Cidahu Kabupaten Sukabumi Astria candra Ningrum
Journal of Agribusiness, Social and Economic Vol. 5 No. 1 (2025): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i1.5664

Abstract

Plants that have special characteristics, one of which is ornamental plants, almost all regions in Indonesia are planted with ornamental plants. Of course, each region has different potential and characteristics, so it is necessary to identify the superior potential that exists in the area. The research objective is to analyse the Location Quotient LQ on ornamental plants in Cidahu District. The method used is location quotient LQ analysis, the research location is located in Cidahu District, Sukabumi Regency. The results showed that the plant species Philodendron has a value > 1, it shows that the commodity meets the superior criteria with an LQ value of 2.3299
Analisis Pendapatan Usahatani Padi di Kelompok Tani Cibaregbeg Desa Cimenteng Kecamatan Curugkembar Kabupaten Sukabumi Widia Ulpah
Journal of Agribusiness, Social and Economic Vol. 5 No. 1 (2025): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i1.5670

Abstract

The objective of this study was to ascertain the income potential and viability of paddy rice farming within the Cibaregbeg farmer group in Cimenteng Village, Curugkembar District, Sukabumi Regency. The sampling method employed in this study was the saturated sampling method or census, whereby all members of the farmer group (n=25) were invited to participate as respondents. This study employs a survey methodology. The data analysis employed in this research is descriptive quantitative. The findings of this study indicate that the average revenue received by farmers who are members of the Cibaregbeg farmer group is Rp18,872,000 per hectare per growing season, with a total cost of Rp9,609,208 per hectare per growing season, resulting in a total income of Rp9,374,720 per hectare per growing season. The results of the R/C ratio analysis indicated a ratio of 1.98, which signifies that for every 1 rupiah spent on rice paddies in the Cibaregbeg farmer group, a revenue of 1.98 is generated. These findings substantiate the feasibility of rice paddies cultivation in the Cibaregbeg farmer group.
Perubahan Perilaku Petani Di Desa Cibaregbeg Kecamatan Cibeber Kabupaten Cianjur Aria Jembaran
Journal of Agribusiness, Social and Economic Vol. 5 No. 1 (2025): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i1.5647

Abstract

Farmer behaviour is all activities carried out by farmers in carrying out farming activities, the aspects that are seen are 3 indicators, namely, attitude, knowledge, skills, and factors that affect the behaviour of farmers The method used is descriptive to describe the results of the research, the purpose of this study is to find out the role of agricultural extension workers in changing farmers' behaviour The results of the study show that the role of agricultural extension workers is very good and the pattern of farmers' behaviour still needs to be improved, one of which is the use of information search on the internet.
RISET PASAR TEH BIT CELUP “BIETEN THEE” Bagas Dwi Septian; Maria; Maria Marina Herawati; Yoga Aji Handoko; Bayu Nuswantara; Bistok Hasiholan Simanjuntak; Alfred Jansen Sutrisno; Liska Simamora; Yuliawati
Journal of Agribusiness, Social and Economic Vol. 4 No. 2 (2024): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v4i2.5413

Abstract

The "Bieten Thee" beet tea product was created to help increase the added value of the beet commodity which is not well absorbed by the market. This research aims to conduct market research on a new product, namely the "Bieten Thee" beetroot tea drink, by finding out the characteristics and consumer behavior regarding the product attributes provided, whether they are acceptable and satisfy consumers. Research data was obtained through a questionnaire filled out by 30 potential Bieten Thee consumers on condition that they had tried it and were interested in buying the product in the future. The analytical methods used are IPA (Importance Performance Analysis) and CSI (Customer Satisfaction Index). The results of measuring consumer characteristics from the data show that the greatest interest comes from those aged 20-30 who have great openness to innovations and are starting to become aware of their body health. The majority of potential consumers are male (60%), where the majority have a decent educational background including high school or above. The income of the majority of prospective Bieten Thee consumers is in the range of IDR 1,000,000-IDR 2,500,000 where at this income level consumers will tend to be more selective in purchasing the products they need.  Consumer behavior towards product attributes can be seen from the results of data processing from the IPA method in quadrants I (product benefits make consumers interested and the product taste can be accepted and enjoyed) and III (attractive product aroma, acceptable aroma, satisfying product taste, and affordable product price ) needs to be improved and quadrants II (attractive product color, color can be a characteristic, the benefits of the product are an advantage, the packaging model supports the product's durability, and the packaging appearance is attractive) and IV (the price of the product is in accordance with the advantages offered) need to be maintained.
EFISIENSI PEMASARAN BENIH IKAN NILA PADA BALAI BENIH IKAN (BBI) DESA MALAHAYU KABUPATEN BREBES Maulana Isnan Hadid; Muhammad Juwanda; Suci Nur Utami
Journal of Agribusiness, Social and Economic Vol. 4 No. 2 (2024): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v4i2.5576

Abstract

Analisis Faktor Yang Mempengaruhi Masyarakat Terhadap Pembelian Makanan Secara Online Lutfi Alawiyah; Suci Nur Utami; M. Erwin Dwi Listyanto
Journal of Agribusiness, Social and Economic Vol. 4 No. 2 (2024): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v4i2.5583

Abstract

The current development of e-commerce in Indonesia cannot be separated from people's habits that demand practicality and speed. There has been a change in consumer behavior from usually buying food offline to now switching to buying food online using services in the marketplace. This has led to an increase in food delivery transactions. The purpose of this research is to determine the factors that influence consumer behavior in consumer purchasing decisions in purchasing food using online delivery services. The sampling method used by the author is comfortable sampling, namely a sampling technique using free samples according to the author's wishes. The sample size is 100 respondents. The research results show that overall the factors have a significant influence and simultaneous contribution. And partially, the factor that has a significant influence is the personal control factor, while the attitude and subjective norm factors do not have a significant influence on online food purchasing decisions.
Analisis Pengaruh Fluktuasi Harga Hasil Pertanian Hortikultura Terhadap Keuntungan Penjualan Karipap Pada UMKM Mamapiet Tegal Kharisma Indah Dita; Suci Nur Utami; Muhammad Juwanda
Journal of Agribusiness, Social and Economic Vol. 4 No. 2 (2024): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v4i2.5590

Abstract

This study aims to analyze the effect of the increase in the price of horticultural agricultural products on the profit of curry sales in Mamampiet Tegal MSMEs. This research focuses on three main horticultural commodities, namely carrots, potatoes, and chili, which are the main raw materials in making curry. The research method used is a simple linear regression analysis with independent variables in the form of horticultural raw material prices and dependent variables in the form of curry sales profits. The data used in this study is secondary data obtained from Mamampiet MSMEs and related agencies. The results of the study show that the increase in the price of carrots, potatoes, and chili has a significant influence on the decrease in curry sales profits. This increase in raw material prices has led to an increase in production costs, which is not offset by the increase in the selling price of curry. The analysis of production costs shows that total costs, revenues, profits, Net B/C ratios, and BEP (Break-Even Point) have changed significantly along with fluctuations in raw material prices. The conclusion of this study is that the increase in the price of horticultural agricultural products has a negative impact on the profit of the sale of curry pap for Mamampiet MSMEs. Therefore, it is recommended that Mamampiet MSMEs look for alternative raw materials that are more stable in price, as well as innovate products and marketing strategies to increase competitiveness and profits.
Analisis Usaha Tani Rumput Laut Di Desa Randusanga Wetan Kabupaten Brebes Wahidatun Khasanah; Khusnul Khotimah; Muhammad Juwanda
Journal of Agribusiness, Social and Economic Vol. 4 No. 2 (2024): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v4i2.5594

Abstract

Data collection techniques in this research include field observations, literature reviews, and interviews with respondents. The research population consisted of 16 seaweed farmers, with a sampling method using a census. The data obtained was analyzed using seaweed business analysis. The R/C ratio is a comparison between income and costs, which can be mathematically formulated as follows: R/C = TR/TC. With total revenue of IDR 21,800,000 and total costs of IDR 6,400,000, the R/C ratio is 3.41. This means that every Rp. 1 spent in seaweed farming can generate around Rp. 3.41 in income. Based on the criteria that an R/C ratio of more than 1 indicates that the business is feasible, seaweed farming in Randusanga Village is considered feasible and can provide significant profits from its operations. Benefits of Seaweed Farming: Based on calculations, seaweed farming in Randusanga Village can generate profits of IDR 15,400,000 in one harvest season. This profit is obtained by subtracting total costs (both fixed costs and variable costs) from total income. The calculated R/C ratio of 3.41 shows that every IDR 1 spent on seaweed farming produces around IDR 3.41 in income. This figure indicates that seaweed farming in Randusanga Village is feasible because it can provide profits of more than double the costs incurred.

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