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Jurnal Projemen UNIPA
Published by Universitas Nusa Nipa
ISSN : 23547898     EISSN : 26861445     DOI : 10.59603
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal projemen UNIPA diharapkan dapat meningkatkan kualitas keilmuan dan penyebaran pengetahuan di bidang manajemen khususnya manajemen pemasaran, manajemen keuangan, manajemen sumber daya manusia serta manajemen kewirausahaan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 231 Documents
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Pengaruh Media Sosial Facebook Dan Testimoni Pelanggan Terhadap Kepercayaan Konsumen Pada Dealer Raja Jaya Motor Maumere Akurama, Podensiana Oba; Rangga, Yoseph Darius Purnama; Tonce, Yosef
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1374

Abstract

The rapid advancement of digital technology has compelled business owners to leverage social media as a core marketing and communication tool. Facebook remains a powerful platform to sustain customer relationships through targeted product information delivery and intensive online interactions. Concurrently, customer testimonials serve as critical social proof that directly alters consumer perceptions and enhances organizational trust. This study aims to empirically examine the influence of Facebook social media marketing and customer testimonials on customer trust at Dealer Raja Jaya Motor Maumere. Operating within a quantitative survey framework, data were gathered through structured questionnaires distributed to 100 verified customers and processed via multiple linear regression using SPSS. The findings demonstrate that both Facebook social media and customer testimonials exert a positive and statistically significant impact on customer trust, both partially and simultaneously.
Pengaruh Kualitas Pelayanan Dan Customer Experience Terhadap Kepuasan Konsumen Di Iky Salon Waioti Tobi, Maria Fatima Edo; Rangga, Yoseph Darius Purnama; Tokan, Maria Goreti Mao
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1379

Abstract

This study aims to analyze the effect of service quality and customer experience on consumer satisfaction at Iky Salon Waioti. This research employs a quantitative approach using primary data collected through questionnaires distributed to 100 respondents. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, as well as t-tests and F-tests. The results indicate that service quality has a positive and significant effect on consumer satisfaction. Customer experience also has a positive and significant effect on consumer satisfaction. Simultaneously, both variables significantly influence consumer satisfaction. These findings suggest that improving service quality and creating positive customer experiences are important factors in enhancing consumer satisfaction and strengthening the competitiveness of Iky Salon Waioti.
Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Pelanggan Kedai Kopirates Di Kabupaten Sikka Witak, Barbara Karin; Rangga, Yoseph Darius Purnama; Gula, Valeria Eldyn; Pareira, Stefanus Genosius Selong
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1380

Abstract

This study aims to analyze the influence of product quality and price on customer satisfaction at Kopirates Coffee Shop in Sikka Regency. The research employed a quantitative approach using a survey method involving 100 respondents selected through purposive sampling. Data were analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that both product quality and price have a positive and significant effect on customer satisfaction, both partially and simultaneously. The coefficient of determination (R²) of 0.700 shows that 70% of the variation in customer satisfaction can be explained by product quality and price, while the remaining 30% is influenced by other factors outside the research model. These findings emphasize the importance of maintaining high product quality and implementing appropriate pricing strategies to enhance customer satisfaction.
Pengaruh Digital Marketing Dan Kepercayaan Pelanggan Terhadap Kepuasan Pelanggan Pada Usaha Jastipyane.Mof Di Maumere Lengari, Mauresia Pihok Peni; Rangga, Yoseph Darius Purnama; Gula, Valeria Eldyn
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1381

Abstract

This study aims to determine and analyze the effect of digital marketing and customer trust on customer satisfaction at the Jastipyane.mof courier/jastip service business in Maumere. The background of this research is based on the rapid growth of the personal shopper (jastip) business, which increasingly relies on digital technology for marketing activities, and the critical importance of building customer trust in online transactions. The problems identified at Jastipyane.mof include sub-optimal digital marketing management, slow response to customer inquiries, and a satisfaction performance gap discovered during pre-survey. This study utilizes a quantitative approach with a survey method. The population consists of all 1,990 customers of Jastipyane.mof in Maumere. The sampling technique employed was purposive sampling, resulting in 95 respondents calculated via the Slovin formula. Data analysis techniques include descriptive statistics, validity and reliability testing, classical assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination administered via SPSS. The results demonstrate that digital marketing has a positive and significant partial effect on customer satisfaction. Customer trust also exerts a positive and significant partial impact on customer satisfaction. Simultaneously, digital marketing and customer trust have a positive and significant combined effect on customer satisfaction at Jastipyane.mof in Maumere.
Pengaruh Citra Merek Dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Yamaha Merek Mio M3 Pada PT Hasjat Abadi Outlet Maumere Todang, Kornelia Selvi; Rangga, Yoseph Darius Purnama; Gula, Valeria Eldyn
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1382

Abstract

This study aims to determine the influence of brand image and promotion on the purchasing decisions of Yamaha Mio M3 motorcycles at PT Hasjrat Abadi Outlet Maumere. This research employed a quantitative descriptive method with an associative approach. The population consisted of all Yamaha Mio M3 consumers at PT Hasjrat Abadi Outlet Maumere over the last three years, totaling 62 respondents. A saturated sampling technique was applied, in which all members of the population were used as the research sample. Data were collected through a literature review and questionnaires distributed using a Likert scale. Data analysis was conducted using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²) with the assistance of IBM SPSS Statistics software. The results indicate that brand image and promotion partially have a significant effect on purchasing decisions. Simultaneously, brand image and promotion also have a significant effect on the purchasing decisions of Yamaha Mio M3 motorcycles at PT Hasjrat Abadi Outlet Maumere. The coefficient of determination (R²) shows that brand image and promotion contribute 67.6% to purchasing decisions, while the remaining 32.4% is influenced by other factors not examined in this study. Therefore, brand image and promotion play an important role in improving consumers’ purchasing decisions for Yamaha Mio M3 motorcycles.
Pengaruh Kualitas Pelayanan Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada Euphoria Store Hasri, Yulia Elista Indani; Rangga, Yoseph Darius Purnama; Lewar, Maria Viviana Nurak; Odang, Laura Maria Jeanne
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1384

Abstract

This study aims to identify the level of customer loyalty and analyze the influence of service quality and customer satisfaction on customer loyalty at Euphoria Store. This research is motivated by the increasing competition in the cosmetics and skincare retail industry, which requires business owners to provide excellent service quality and create customer satisfaction in order to enhance customer loyalty. This study employed a quantitative approach using a survey method. The population consisted of Euphoria Store customers, with a sample of 100 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS version 23. Hypothesis testing was conducted using the t-test, F-test, and coefficient of determination (R²). The results of the study indicate that service quality has a positive and significant effect on customer loyalty at Euphoria Store. Customer satisfaction also has a positive and significant effect on customer loyalty. Simultaneously, service quality and customer satisfaction have a positive and significant effect on customer loyalty at Euphoria Store. The coefficient of determination (R²) of 0.647 indicates that 64.7% of the variation in customer loyalty can be explained by service quality and customer satisfaction, while the remaining 35.3% is influenced by other factors outside the scope of this study. Based on the findings, it can be concluded that service quality and customer satisfaction are important factors in enhancing customer loyalty. Therefore, Euphoria Store should continuously improve its service quality, maintain product availability, and pay close attention to customer satisfaction in order to strengthen customer loyalty and achieve long-term business success.
Pengaruh Perceived Value Dan Kualitas Produk Terhadap Kepuasan Pelanggan Es Kristal Frostiq Di Maumere Sady, Ignatius Raynaldo; Dekrita, Yosefina Andia; Dimas Realino
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1388

Abstract

This study aims to analyze the influence of Perceived Value and product quality on customer satisfaction at Es Kristal Frostiq in Maumere. This study employs an explanatory quantitative approach with 110 customers of Es Kristal Frostiq as respondents, selected using purposive sampling. Data were collected through questionnaires, interviews, observation, and documentation. Data analysis used multiple linear regression complemented by validity, reliability, classical assumption tests, and hypothesis testing (t-test and F-test) using SPSS software. The results indicate that Perceived Value and product quality have a positive and significant effect on customer satisfaction, both partially and simultaneously (F-test sig. = 0.000 < 0.05). The coefficient of determination (R²) of 0.659 shows that both variables explain 65.9% of the variation in customer satisfaction. These findings imply that improving perceived value and product quality are key factors in strengthening customer satisfaction and the competitiveness of Es Kristal Frostiq in Maumere.
Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Di Toko Bata Maumere Naga, Alexis Rikardus; Rangga, Yoseph Darius Purnama; Yosef Tonce
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1389

Abstract

The objective of this research is to determine the influence of brand image and product quality on purchase decisions at Bata Store Maumere. The problem in this study is based on the fluctuation of shoe product sales at Bata Store Maumere during 2025, which indicates that consumer purchase decisions are influenced by several factors, particularly brand image and product quality. This research uses a quantitative research method with a descriptive and inferential statistical approach. Data collection techniques were carried out through observation, interviews, questionnaires, and documentation. The population in this study is all consumers of the Bata Store Maumere, while the research sample was determined using specific sampling techniques according to research needs. The data analysis techniques used include validitytests, reliability tests, classic assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination. The results show that brand image has a positive and significant effect on purchase decisions. Product quality also has a positive and significant effect on purchase decisions. Simultaneously, brand image and product quality have a significant effect on consumer purchase decisions at Bata Store Maumere. Therefore, the better the brand image and product quality, the higher the consumer's purchase decision towards the offered products.
Pengaruh Pengetahuan Kewirausahaan Dan Keterampilan Wirausaha Terhadap Keberhasilan Usaha Pada UMKM Di Kecamatan Aesesa Kabupaten Nagekeo Go'o, Maria Elsiana; Rangga, Yoseph Darius Purnama; Yosef Tonce
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1390

Abstract

This study aims to determine and analyze the effect of entrepreneurial knowledge and entrepreneurial skills on business success in Micro, Small, and Medium Enterprises (MSMEs) in Aesesa District, Nagekeo Regency. The background of this research is driven by fluctuations in MSME performance, unstable turnover, suboptimal management, low customer satisfaction, and limited practical skills and knowledge. This study utilizes a quantitative approach with a causal associative method. The population consists of all 3,705 active MSMEs in Aesesa District. The sampling technique used was purposive sampling with specific criteria, and the sample size was calculated using the Slovin formula with a 10% margin of error, resulting in exactly 100 respondents. Data collection was conducted via structured questionnaires with a 1–5 Likert scale. Data analysis techniques include descriptive statistics, validity and reliability tests, classical assumption tests (multicollinearity, heteroscedasticity, and normality), multiple linear regression analysis, t-test, F-test, and coefficient of determination administered through SPSS. The multiple linear regression analysis yielded the equation Y = 12.450 + 0.412X1 + 0.385X2. The partial test (t-test) demonstrates that entrepreneurial knowledge has a positive and significant effect on business success (t count 4.120 > t table 1.984, sig 0.000). Entrepreneurial skills also exert a positive and significant impact on business success (t count 3.850 > t table 1.984, sig 0.000). Simultaneously (F-test), entrepreneurial knowledge and entrepreneurial skills have a significant combined effect on business success with F count 38.450 > F table 3.09. The coefficient of determination (Adjusted R Square) value of 0.442 indicates that the variation in business success is influenced by both independent variables by 44.2%, while the remaining 55.8% is explained by external factors outside this research model.
Pengaruh Kualitas Pelayanan Dan Sarana Prasarana Terhadap Kepuasan Wisatawan Di Mangrove Watubaing Mau, Alfonsa Firmina; Rangga , Yoseph Darius Purnama; Lewar , Maria Viviana N.
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1391

Abstract

This study aims to determine and analyze the effect of service quality and infrastructure on tourist satisfaction in Mangrove Watubaing.. The background of this study is based on fluctuations in the number of visitors to Mangrove Watubaing tourism and the gap between expectations and reality felt by tourists regarding service quality and tourism facilities. Service quality and infrastructure are important factors in creating comfort and tourist satisfaction during their visit.. This study uses a quantitative approach with causal associative research type. The population in this study were all tourists visiting Mangrove Watubaing. The sampling technique used was accidental sampling with 100 respondents. Data collection techniques were carried out through questionnaires, interviews, and observations . Data analysis techniques used are descriptive statistical analysis, validity test, reliability test, classic assumption test, multiple linear regression analysis, t-test, and F-test using SPSS program. The results showed that service quality had a positive and significant effect on tourist satisfaction with a significance value of < 0.05 . Infrastructure also has a positive and significant effect on tourist satisfaction with a significance value of < 0.05. Simultaneously, service quality and infrastructure have a significant effect on tourist satisfaction with an F-count value > F-table and a significance level of < 0.05 [cite: uploaded:SKRIPSI revisi 1.docx]. This shows that the better the quality of service and the more adequate the available infrastructure, the level of tourist satisfaction will increase.

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