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International Journal of Management Analytics (IJMA)
Published by MULTITECH PUBLISHER
ISSN : -     EISSN : 30218985     DOI : https://doi.org/10.59890/ijma.v1i3
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The International Journal of Management Analytics (IJMA) is a journal focused on the theory and application of management, business, accounting, finance, and tourism by implementing recent technology advancements such as machine learning, and AI in business practices. The interface between data analytics and various business disciplines is of particular interest to this journal.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 7 Documents
 1 
Search results for , issue "Vol. 1 No. 3 (2023): October 2023" : 7 Documents clear
To Studying the Consumer Attitude Towards Purchase Intention of Online Courses on Udemy Using Corelation with Reference to English Speaking and Excel Among Gen-Z in Ahmedabad Chandni J. Vidani; Shashwat Sharma
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 3 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i3.109

Abstract

This research aims to examine the consumer attitude towards the purchase intention of online courses on Udemy among Gen-Z individuals in Ahmedabad, specifically focusing on English speaking and Excel courses. The study utilizes a correlation analysis to determine the connection between consumer attitudes and purchase intentions. The Gen-Z population, born between the mid-1990s and early 2000s, is known for its digital savviness and preference for online learning. As online education platforms like Udemy have gained significant popularity, it becomes crucial to understand the consumer attitudes that drive their purchase intentions. Additionally, English speaking and Excel courses are chosen as specific domains of interest due to their relevance in today's globalized and technology-driven world. To achieve the research objective, a survey questionnaire will be administered among a sample of Gen-Z individuals residing in Ahmedabad. The questionnaire will measure consumer attitudes towards online courses on Udemy, including factors such as Perceived utility, perceived convenience of use, course quality, and instructor trustworthiness are all factors to consider Respondents readiness to pay for English speaking and Excel classes will be used to determine purchase intent. Data collected from the survey will be analyzed using correlation analysis to examine the relationship between consumer attitudes and purchase intention. The findings will provide insights into the factors that influence Gen-Z's decision-making process when considering online course purchases on Udemy. The results of this research will be beneficial for online education platforms, course creators, and marketers to enhance their offerings and marketing strategies, ultimately catering to the needs and preferences of Gen-Z learners in Ahmedabad
Analysis of the Implementation of PSAP No.13 Concerning Presentation of Financial Statements for Regional Public Service Bodies at Cigombong Health Center Bogor Yuppy Triwidatin; Rizki Hidayatullah
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 3 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i3.151

Abstract

This study aims to analyze the presentation of the financial statements of regional public service agencies (BLUD) at the Cigombong Community Health Center, Bogor Regency based on the implementation of PSAP No.13. Comparative qualitative method is a method used to determine the comparison between PSAP No. 13 and the financial reports of Cigombong Health Center, Bogor Regency. data obtained from the implementation of libraries research and fields studies which includes documentation, observations and interviews. The results of the research c ranfie d that presentation of financial statements of the Cigombong Community the BLUD Health Center in Bogor Regency is not in accordance with PSAP Number 13, however there are some that are appropriate, especially reports of changes in excess budget balances, cash flow reports, reports of changes in capital and notes on financial reports. Meanwhile, those that are not fully in accordance with PSAP Number 13 are budget realization reports, balance sheets and operational reports. it is recommended for Cigombong Health Center, especially in the presentation of financial reports, to continue to consistent in the effort to present reliable and trustworthy financial reports   by   referring   to   PSAP number 13 in accordance with the provisions.
The Influence of Product Quality, Promotion and Brand Image on Consumer Satisfaction One Seapfry One Seapfry; Rachmat Gunawan; Yulianingsih
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 3 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i3.408

Abstract

Research to determine consumer responses and the influence of product quality, promotion and brand image on consumer satisfaction at The Coffee Legend, both simultaneously and partially. The subjects of this research are consumers who have made purchases, the sample in this research is 100 respondents. This type of research is descriptive and verification. Test the instrument using validity and reliability tests. Data analysis includes multiple regression, determination tests and simultaneous and partial significance tests. The research results show: (1) The average consumer response to consumer satisfaction at The Coffe Legend is the highest product quality, (2) Product quality, promotion and brand image have a positive and significant effect on customer satisfaction partially or simultaneously
Influence of Work Environment and Discipline on the Performance of Non-Naked Health Employees of the Dr. Lung Hospital Goenawan Partowidigdo Cisarua Bogor Faizal; Erni Yuningsih; Yulianingsih
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 3 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i3.421

Abstract

This research aims to determine and analyze the influence of the work environment and discipline, both simultaneously and partially, on the performance of non-health workers at Pulmonary Hospital Dr. Goenawan Partowidigdo Cisarua Bogor. This research design uses descriptive and verification research methods. The sampling technique uses non-probability sampling techniques. The number of respondent was 61 people. The subject of this research were non-health workers at Pulmonary Hospital Dr. Goenawan Partowidigdo Cisarua Bogor, and the object of this research is the work environment, discipline and employee performance. The tools used in this analysis are multiple regression analysis, multiple correlation analysis, coefficient of determination analysis, and hypothesis testing (F test and t test). The research results show that employee responses to work environment variables are in the good category, discipline is in the good category, and employee performance is in the good category. Partially or simultaneously, the work environment, discipline and employee performance have a significant and positive influence on the performance of non-health workers at Pulmonary Hospital Dr. Goenawan Partowidigdo Cisarua Bogor.
The Influence of Consumer Behavior and Marketing Mix Based on Digital Marketing on Purchasing Decisions (Case Study of Shabby Pink Store Consumers in Medan City) Sarah Melinda Sihombing; Nur Aisyah
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 3 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i3.440

Abstract

This study aims to determine "The Influence of Consumer Behavior and Digital Marketing on Purchasing Decisions (Case Study on Shabby Pink Store consumers in Medan City)". Consumer behavior is defined as the dynamics of interaction between influence and awareness of behavior and the environment where humans exchange aspects of life and purchase decisions are actions taken by consumers who want to choose to buy one or more alternative products. This research uses a type of associative quantitative research. The samples in this study are respondents who have purchased products at the Shabby Pink store with a total sample of 103 respondents using a non-prob sampling technique. Sampling ability with purposive sampling approach and consumer criteria must buy at least 2x at the shabby pink store. Data collection was carried out by distributing questionnaires via Google Forms. Based on the results of the T-test it was found that Tiktok Affiliate Marketing Promotion had a positive and significant effect on purchasing decisions. In the Coefficient of Determination Test (R2), it can be seen that the Adjusted R Square value obtained is 0.753 (75.3%). This shows that the independent variable has a high ability to explain variations in the dependent variable (Purchase Decision) in this study. The remaining 24.7% will be affected by other factors that cannot be explained in this study.
Purchase Decisions on Rockland Bogor Convection T-Shirts Masayu, Baby Panca; Maulana, Lucky Hikmat; Yulianingsih; Andari, Titiek Tjahja
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 3 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i3.510

Abstract

This study aims to analyze and identify the effect of price perceptions and promotions simultaneously or partially on purchasing decisions of Rockland Screen Printing Convection T-Shirts. Questionnaires were distributed to 60 respondents using purposive sampling technique with the following criteria; 1) consumers have purchased Rockland Screen Printing products at least 2 times, 2) consumers are at least 17 years old. Data collection was carried out through a questionnaire. The analytical method uses descriptive and verification methods through multiple correlation, multiple regression, coefficient of determination, F test and t test. The results showed that the perceived price and promotion variabels simultaneously or partially had a positive and significant effect on the purchasing decision of the Rockland Screen Printing Convection T-Shirt.
Efforts to Increase the Number of Murabahah Financing Customers Through Marketing Strategies at Bank Muamalat Bacan Branch, South Halmahera District Jamil, Jumrah; Hanafi, Tarisa Daeng; Bambang, Intan; Supriyanto, Putri Haliza; Syuhada, Sitti Minarsi
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 3 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i3.625

Abstract

This research aims to determine the marketing strategy carried out by Bank Muamalat, Bacan Branch, and South Halmahera Regency to increase the number of murabahah financing customers. The type of research that the author conducted was descriptive qualitative, namely descriptive qualitative field research. Based on the results of research conducted by the author at Bank Muamalat, Bacan Branch, South Halmahera Regency, efforts to increase the number of murabahah financing customers through marketing strategies are through products, which is done by offering the advantages of murabahah financing products to the public to attract public interest in carrying out murabahah financing. at Bank Muamalat Bacan Branch, South Halmahera Regency. As for the marketing strategy through price, even though prices are considered less competitive than other financial institutions, Bank Muamalat, Bacan Branch, and South Halmahera Regency offer customers a fast process and easy terms. The results of this research show that Bank Muamalat, Bacan Branch, South Halmahera Regency has implemented an effective marketing strategy, this is proven by the increase in the number of customers again in 2023. The obstacles faced by Bank Muamalat, Bacan Branch, and South Halmahera Regency in marketing murabahah financing include transportation costs.

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