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International Journal of Management Analytics (IJMA)
Published by MULTITECH PUBLISHER
ISSN : -     EISSN : 30218985     DOI : https://doi.org/10.59890/ijma.v1i3
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The International Journal of Management Analytics (IJMA) is a journal focused on the theory and application of management, business, accounting, finance, and tourism by implementing recent technology advancements such as machine learning, and AI in business practices. The interface between data analytics and various business disciplines is of particular interest to this journal.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 7 Documents
 1 
Search results for , issue "Vol. 2 No. 3 (2024): July 2024" : 7 Documents clear
The Influence of Store Atmosphere and Price on Purchasing Decisions Through Purchasing Interest as an Intervening Variable (Case Study on Consumers of ART.I Coffee and Space Bogor) Asmin, Erny Amriani; Khoerunnisa, Salma Siti; Yulianingsih
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 3 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i3.2134

Abstract

This research aims to determine the direct influence, indirect influence, and influence of total store atmosphere and price on purchasing decisions through purchasing interest. as an intervening variable. The population in this study were consumers of ART.I Coffee and Space Bogor. The number of samples used was 100 respondents using the purposive sampling method. Data analysis used descriptive and associative methods, path analysis using the IBM SPSS version 25.00 program. The research results show that store atmosphere and price have a positive and significant effect on buying interest, store atmosphere and price have a positive and significant effect on purchasing decisions, buying interest has an influence on purchasing decisions, buying interest is able to mediate store atmosphere and price on purchasing decisions.
The Influence of Product Quality and Promotion on Customer Satisfaction CV. Bogor City Bloods Fadillah, Eki Ahmad; Andari, Titiek Tjahja; Pramestidewi, Chandra Ayu
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 3 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i3.2141

Abstract

This research aims to find out and identify product quality and promotions both simultaneously and partially on CV customer satisfaction. Bogor City Bloods. The sample size was 100 respondents taken using purposive sampling technique, namely a technique for determining samples with certain considerations. The questionnaire was tested using validity tests, reliability tests and classical assumption tests. The results of this test are valid, reliable, and can be used for regression data. The analytical method used in this research is descriptive and verification with a quantitative approach. The research results show that product quality and promotion variables, both simultaneously and partially, have a positive and significant effect on customer satisfaction. The test results for the coefficient of determination R (square) were 40%, while the remainder was 60%. The relationship between product quality and promotion is strong in the same direction with a correlation coefficient of 0.638.
Feasibility Analysis of Boba Drink Business in Pekanbaru Fahrozi, Muhammad; Anggraini, Nia; Nefrida; Zain, Irsyadi; Afwa, Awliya
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 3 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i3.2169

Abstract

This study aims to evaluate and analyze the feasibility of developing the Boba Drink business to minimize future risks. The research uses feasibility analysis methods focusing on market and marketing aspects, legal aspects, technical and technological aspects, financial and economic aspects, and management and human resource aspects. The study employs qualitative approaches, collecting data through market surveys, financial analysis, and expert interviews over a six-month observation period. The results indicate that the Boba Drink business is viable and feasible to run, with strong potential in the Pekanbaru market. The findings provide valuable insights for entrepreneurs and investors considering similar ventures.
The Cycle of Colonial Oppression and Violence in Doris Lessing’s the Children of Violence: A Study of Martha Quest Nazki, Sameeul Haq
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 3 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i3.2172

Abstract

This paper explores the pervasive theme of colonial oppression, violence and their cyclical nature in Doris Lessing’s Martha Quest, (1952) first of the series of five novels in the Children of Violence (1969). Lessing uses her literary prowess to dissect the complexities of human behavior and societal dynamics through the lens of her protagonist, Martha Quest. This cyclical nature of colonial violence manifests not only physically but also as an insidious psychological inheritance, shaping the characters’ lives and decisions. The analysis focuses on Lessing’s portrayal of the inevitability of violence in human affairs, highlighting the continuous struggle for personal autonomy amidst external conflicts and internal turmoil. The quest for meaning in a fractured world becomes a central motif as characters seek solace and understanding in a world marred by violence and chaos. The paper highlights Lessing’s profound insights into the human condition and the persistent shadow of colonial violence in modern history. The study ultimately aims to contribute to a deeper understanding of Lessing’s work and its relevance to contemporary discussions on violence, identity, and historical memory.
The Effect of Product Quality and Promotion on the Purchase Decision of T-Shirt Distro Reject Official Store Sukabumi Nugraha, Bayu Aji; Gunawan, Rachmat; Yulianingsih
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 3 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i3.2205

Abstract

This study aims to determine and identify product quality and promotion either simultaneously or partially on the decision to purchase T-Shirt Distro Reject Official Store Sukabumi. Sampling amounted to 100 respondents who were taken by purposive sampling technique, namely the technique of determining the sample with certain considerations. The questionnaire was tested with validity test, reliability test, and classical assumption test. The results of these tests are valid, reliable, and can be used for regression data. The analytical method used in this research is descriptive and verification with a quantitative approach. The results showed that the variables of product quality and promotion either simultaneously or partially had a positive and significant effect on purchasing decisions for T-Shirt Distro Reject Official Store Sukabumi. The result of testing the coefficient of determination R (square) is 55.1%, while the rest is 49.9%. The relationship between product quality and promotion is strong in the same direction as the correlation coefficient of 0.743.
The Influence of Competency, Work Discipline and Compensation on Employee Performance at PT. XXX Gemina, Dwi; Sukarno, Jurhandono; Palahudin
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 3 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i3.2231

Abstract

The importance of human resources in an organization or company is to determine the success of the organization or company in achieving its goals, because whether or not a company is successful in achieving its goals really depends on the ability of its human resources or employees in carrying out the tasks given. This research aims to analyze and identify the influence of competence, work discipline and compensation on employee performance l on employee performance. Questionnaires were distributed to 74 respondents who were taken by determining the sample using a non-probability sampling method with the sampling technique used was saturated sampling. The questionnaire was tested using validity tests, reliability tests, and also classical assumption tests. The results of this test are valid, reliable, and can be used for regression data. The analytical method used in this research is a descriptive method and path analysis with a quantitative approach. The results of the research show that 1. Competency does not have a direct and positive effect on employee performance. 2. Work discipline has a direct and positive effect on employee performance. 3. Compensation has a direct and positive effect on employee performance 4. Competence, work discipline, compensation has a direct positive effect on employee performance 5. Competency has a relationship but is not positive with work discipline 6. Work discipline has a positive relationship with compensation 7. Competency has a relationship but is not positive not positive with compensation.
The Influence of Leadership Style, Work Environment and Competency on Employee Performance Saripah, Melda; Ismartaya; Samsuri
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 3 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i3.2277

Abstract

This research aims to determine the influence of leadership style, work environment, and competence on the performance of PT employees. Rentokil Bogor City. The sample of 69 employees was taken using the Taro Yamane formula. The analytical method used in the research is descriptive and verification methods. Data collection techniques through questionnaires, observation, interviews and literature study. Data analysis uses multiple regression analysis, coefficient of determination analysis, F test and t test. The results of the research simultaneously show the influence of leadership style, work environment and competence on the performance of PT. Employees Rentokil Bogor City. Partially, leadership style, work environment and competence have a positive and significant effect on employee performance.

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