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EkoBis ( Ekonomi & Bisnis )
Published by Universitas Islam Sultan Agung
ISSN : 14112280     EISSN : 26854767     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Bisnis (EKOBIS) is published by the Department of Management, Faculty of Economics, Sultan Agung Islamic University (Unissula) on a regular basis (every six months). The purpose of this journal is to publish the results of research in the field of management which includes: - Human Resource Management - Financial Management - Marketing Management - Operational Management - Strategic Management
Arjuna Subject : Psikologi - Psikologi (Lain-Lain)
Articles 230 Documents
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KERAGAMAN POLA MEMBANGUN KAPABILITAS INOVASI ORGANISASIONAL PADA INDUSTRI SKALA KECIL MENENGAH Siyamtinah Siyamtinah
Jurnal Ekonomi dan Bisnis 2010: EKOBIS (Vol.11 No.1 2010)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.11.1.458-468

Abstract

The aims of this study were to analyze for the pattern diversity of organizational innovationcapability building and what factor caused it among Small and Medium Business (SMB) inSemarang.The study used seven factors of determinant of innovation capability. The factorwere human resource capability, technology usage, external interactions, marketing capability,production/operation capability, new product development, and research and development.The study also propose 2 (two) factors that were used to test what factors causes the patterndiversity of innovation capability building. The factors are business size and business age.Based on literatures reviews and questionnaire result, for 101 managers of SMB and t-tetsanalize, succeed that business size caused pattern diversity of organizational innovationcapability building among SMB for four factors.The factors were human resource capability,technologi usage, marketing capability and research and development. The followed analysis,business age caused pattern diversity of organizational innovation capability building amongSMB for four factors. The factors were external interaction, marketing capability, technologiusage and research and development.Keywords : Innovation Capability, Pattern Diversity,SMB
MEDIASI DAYA TARIK FASHION DALAM HUBUNGAN KEINOVASIAN PRODUK DENGAN KINERJA PEMASARAN Hendar Hendar
Jurnal Ekonomi dan Bisnis Vol 20, No 2 (2019): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.20.2.30-47

Abstract

This paper aims to investigate and examine the role of fashion attractiveness in mediating therelationship between product innovation (uniqueness and novelty) and marketing performance.A total of 229 small businesses in Indonesia were selected to be tested for regressionalrelationships of the four constructs. This study finds a positive influence of product novelty anduniqueness on fashion attractiveness, yet it does not affect marketing performance. Mediationanalysis shows that fashion attractiveness plays an important role in bridging the relationshipof product novelty and product uniqueness on marketing performance. Through an in-depthexamination of a variety of literature about dynamic capabilities, entrepreneurial marketing,and company performance, this paper offers a unique analysis of the correlation of productnovelty and product uniqueness on fashion attractiveness as well as its impact on marketingperformance in the small-scale fashion industry. Conceptual discussion and empirical result ofthe study extend previous researches on the culture of product innovation in small businesses.Keywords: Keinovasian Produk, Kebaruan Produk, Keunikan Produk, Day Tarik Fashion,Kinerja Pemasaran
MEKANISME CORPORATE GOVERNANCE, MANAJEMEN LABA DAN KINERJA KEUANGAN (Studi Pada Perusahaan Go-Publik Sektor Manufaktur) Luluk M. Ifada; Gigih Kurniawan
Jurnal Ekonomi dan Bisnis 2011: EKOBIS (Vol.12 No.1 2011)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.12.1.27-39

Abstract

The principal purpose of this study was to examine the influence of corporate governancemechanism with earnings management and influence concequensies of earnings managementto financial performance. Measurement of corporate governance mechanism consist of: institutionalownership, managerial ownership, presence of independent of director and size of director.Institutional ownership, manajerial ownership and presence of independent of director canaffect the action of earning management, which caused in the use of discretionary accruals intothe lower. Whereas the small size of director would be more effective in performing supervisoryaction of earnings management. Earnings management is conducted by managers on firmfundamental factors, namely the nterventon on making of financial statement based on accrualaccounting. So that eranings management will affect performed by managers on the factors- fundamental factors the company, by intervention in the preparation of financial statementsbased on accrual accounting. So that earnings management will affect financial performance.The populations of this research is all of companies in the manufacturing sector at the IndonesianStock Exchange, which were published in financial report from 2005-2007. Purposive samplingmethod was used to determine research sample. From this method, we have collected 37observations.By using multiple regression analysis as the research method, the findings are: manajerial ownershipinfluence negatively to earnings management and size of director influence positively toearning management as hypothesized. Institutional ownership and presence of independentof director had not significant influence to earnings management. Earning management havesignificant effects on financial performance.Keywords: corporate governance mechanism, eearnings management and financial performance
MODEL PENGEMBANGAN INOVASI TEKNOLOGI DAN KELEMBAGAAN KEMITRAAN RANTAI PASOK GUNA MENINGKATKAN DAYA SAING UKM Osmad Muthaher; Mohammad Assegaf
Jurnal Ekonomi dan Bisnis 2014: EKOBIS (Vol.15 No.1 2014)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.15.1.62-73

Abstract

This study is intended to improve the competitiveness of SMEs are becoming increasingly important due to the demands of the most buyer Internaional SMEs in the supply chain . This study will discuss the most innovative technology and institutional innovation model of development of SMEs in the supply chain . Technological innovations in the form of intelectual capital development and use of information technology systems approach intensification and diversification of institutional development in the supply chain. The population in this study wasthe entire industry and SMEs in Semarang district of approximately 2,000 SMEs . The sampling frame of this study is that SMEs in the district and the city of Semarang , while respondents in this study are the owner or manager of SME . The amount of sample used in this study were 100 respondents ( SMEs ) . Sampling was purposive sampling method is directed to managers or owners of SMEs by considering sample selection on the formal SMEs . The approach used is descriptive analysis to determine the form of the development of technological innovation that uses a systems approach to supply chain enterprises and institutions adopted SMEs ,Research results show that the Intellectual Capital and Technological Innovation Information Technology significantly influence , while the influence of technology Invasion seignifikan to institutional partnership and competitiveness.Keywords : Intellectual Capital, Information Technology , Technology Innovation , institutional partnerships and Competitiveness
OPTIMALISASI KINERJA PEGAWAI BADAN KEPEGAWAIAN DAERAH KOTA SEMARANG Sri Hindah Pudjihastuti; Haves Ardhani
Jurnal Ekonomi dan Bisnis 2013: EKOBIS (Vol.14 No.1 2013)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.14.1.59-71

Abstract

The aim of this research is to find out and analyzing the influence of motivation against the employee performance of badan kepegawaian city semarang and to know and analyzing the influence of discipline against the employee performance of Badan Kepegawaian Daerah Kota Semarang. A method of research used in the sample of the population is a method of census against 65 respondents derived from the staff of Badan Kepegawaian Daerah Kota Semarang overall, to be used as a sample of but only 64 a questionnaire that back and analyzed. A method of collecting data used namely a questionnaire that is supported by observation, informal interview and documentation. The result showed motivation influential positively and significantlyaffect the performance of civil servants. Variable discipline shows that there are a positive influence and significant on the performance of civil servants Motivation have leverage our dominant against the employee performance than by discipline. Variable motivation and discipline can explain variation variable the employee performance 56,6 %, amounting to while 43,4 % described by another variable outside modeled on standard trust 95 % ( sig. 5 % ).Keywords: Motivation, Discipline, Employee Performance
PENINGKATAN KINERJA SUMBER DAYA MANUSIA MELALUI KECERDASAN SPIRITUAL DAN KEPEMIMPINAN TRANSFORMASIONAL DI FAKULTAS EKONOMI UNISSULA SEMARANG Restu Restu; Wasitowati Wasitowati
Jurnal Ekonomi dan Bisnis Vol 17, No 2 (2016): EKOBIS 2016
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.17.2.152 - 167

Abstract

ABSTRACTThis study is aimed to describe and analyze the relevance between spiritualism intelligence andtransformational leadership toward lecturer performance. The parameters were estimated byquestionnaire data, with 65 respondents had worked in Economic Faculty of UNISSULA. Linearregression models are developed to examined the hypothesis which used SPSS (StatisticalPackage for Social Sciences) 20 for windows. The dependent variable of this model is lecturerperformance, whereas the independent variable of this model is spiritual intelligence andtransformational leadership. The result of the data analysis by using SPSS (Statistical Packagefor Social Sciences) indicates: if the spiritual intelligence is increase, so lecturer performance isincrease too, if transformational leadership is increase, so lecturer performance is increase too.Keywords: Human Resource Performance, spiritual intelligence and transformationalleadership.
PEMBENTUKAN BRAND LOYALTY MELALUI REBRANDING DAN RATIONAL APPEALS Dewi Zahrotul Munifa Dila
Jurnal Ekonomi dan Bisnis Vol 18, No 2 (2017): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.18.2.184-197

Abstract

In the competitive telecomunication industry, brand loyalty has become an important issue.Strong brand and marketing activity are becoming one of the critical levers for company’sdifferentiation and successed. The aim of this study is to find the impact of rebranding andrational appeals on brand loyalty development while using brand image as mediator in IndosatOoredoo. The sample consist of 100 respondent as Indosat Ooredoo consumer who live inSemarang. Through a structured questionnaire data were collected and with the help of SPSS,analysis was made.The results reveal that rational appeals and rebranding has significanteffects on brand image. Rebranding has no impact on brand loyalty, while Indosat Ooredoo’srational appeals and brand image has significant effect on building consumer’s brand loyalty.In the other side, rational appeals has directly impact on brand loyalty, while rebranding hasundirect impact on loyalty throuh brand image as mediator.Keywords: rebranding, rational appeals, brand image, brand loyalty
PENINGKATAN LOYALITAS MELALUI LOKASI DAN KEANEKARAGAMAN BARANG MARNO NUGROHO; RATIH PARAMITA
Jurnal Ekonomi dan Bisnis 2009: EKOBIS (Vol.10 No.1 2009)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.10.1.222-230

Abstract

This study proposed to examine the influence of location and product diversity on spent decisionto consumer’s loyality. The study was taken place at Carrefour, one of hypermarket in Semarang.This is an explanatory research. The number of sample of the research is 105 consumersthe method reseacrh with accidental sampling method. Questionnaire was used to obtain thedata. Stuctural Equation Modelling (SEM) was applied to prove and examine the hypotheses.Result of the study showed that location positively affect the Research begun since spent decision.Product diversity also positively affect (Purchasing decision and finally, purchase decisionpositively affect consumer’s loyality.Keywords : Location, product diversity, purchasing decision, loyality
PERAN BRAND TRUST DALAM MEMEDIASI BRAND EXPERIENCE, BRAND PERSONALITY DAN BRAND COMMUNITY TERHADAP BRAND LOYALTY Alifah Ratnawati; Annisa Ayu Lestari
Jurnal Ekonomi dan Bisnis Vol 19, No 2 (2018): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.19.2.185-202

Abstract

This study aims to know and analyze the influence of brand experience, brand personalityand brand community to brand loyalty with brand trust as a variable intervening on Oriflameproducts .. The population is the consumer who ever bought the product Oriflame in Semarang,with the number of samples of 100 respondents. The sampling technique used in this researchis convenience sampling or convenience .. The analysis tool is path analysis, where previouslytested the validity and reliability as well as the classical assumption test.Test results show thatbrand experience, brand personality and brand personality proved to have a significant positiveeffect on brand trust and brand loyalty. Brand trusts have a positive influence on brand loyalty.Brand trust can be an intervening variable between brand experience and brand personalitytoward brand loyalty. Brand trust can be an intervening variable between brand communitytowards repurchase meaning higher brand community, the more consumers can strengthenthe understanding of its members due to high trust to Oriflame brand, so that will increasinglyincrease customer loyalty to the brand.Keywords: Brand experience, brand personality, brand community, brand trust brand loyalty
Studi Kelayakan Outer Ring Road Semarang Tahun 2009 Sebagai Alternatif Penentuan Kebijakan PemDA CAROLINE CAROLINE
Jurnal Ekonomi dan Bisnis 2010: EKOBIS (Vol.11 No.1 2010)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.11.1.397-406

Abstract

Each Organization public sector or private have a goals. Strategy need reach a goal oforganization. It is describe at activities. Organization need reins management system forguarantee to do of strategy organization effective and efficient system. The system forguarantee to do of strategy organization is decision maker at government region. The exampleis Outer ring road Semarang. Semarang have strategy position for national road, Outer ringroad Semarang. Semarang have strategy position for national road, Outer ring road Semarang.Semarang has a strategy position for national road, province road, regency road and city road.In order to do need strategy management coordination each regent. Central Government haveplan build ring road Semarang-Solo need supported Government Semarang. The Conclusionis, first alternative Trase (Gunung Pati street, Cangkiran, Kalimas, Mangkang) have highfeasibility views. First alternative have some problem. Problem solving need a good branchof road, consistency middle ring road plan at BSB (Bukit Semarang Baru Regency). Secondalternative (Pramuka Street, New street, Kalimas and Mangkang) have feasibility stage two.Second alternative needs progress anticipate for conservation region plan, middle ring roadplan, space regulation specific for growth ple, intensive socialization society.Keywords : Management Strategic, Visibility Study, Outer Ring Road Semarang, Analysis Financial

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