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EkoBis ( Ekonomi & Bisnis )
Published by Universitas Islam Sultan Agung
ISSN : 14112280     EISSN : 26854767     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Bisnis (EKOBIS) is published by the Department of Management, Faculty of Economics, Sultan Agung Islamic University (Unissula) on a regular basis (every six months). The purpose of this journal is to publish the results of research in the field of management which includes: - Human Resource Management - Financial Management - Marketing Management - Operational Management - Strategic Management
Arjuna Subject : Psikologi - Psikologi (Lain-Lain)
Articles 230 Documents
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The Impact of Brand Image on Purchasing Decisions on 3 Second Brand Products Nugroho, Dwi Agus; Fadhilah, Muinah; Cahya, Agus Dwi
Jurnal Ekonomi dan Bisnis Vol 25, No 2 (2024): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.25.2.223-232

Abstract

This study aims to determine whether product design and content marketing variables affect purchasing decisions on products from 3Second brands with brand image as an intervening variable. This study took samples from consumers who were in the Special Region of Yogyakarta. The sampling method is non-probability, and the sampling technique uses purposive sampling. Data collection was done through a messenger with questionnaires sent via Whatsapp. The number of respondents processed was 105 respondents and the data was analyzed using SPSS. The results showed that the variables of product design, content marketing and brand image had a positive and significant effect on purchasing decisions. The results also showed that product design and content marketing variables had a positive and significant effect on brand image. Product design variables mediated by brand image have a positive and significant influence on purchasing decisions. Content marketing variables mediated by brand image have a positive and significant influence on purchasing decisions.
DO PERSON-ORGANIZATIONAL FIT AND JOB CHARACTERISTICS CREATE EMPLOYEE PERFORMANCE: THE MEDIATING ROLE OF ORGANIZATIONAL COMMITMENT Vidyana, Tina Ika; Darmanto, Susetyo; Hikmah, Hikmah
Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2025): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.26.1.1-15

Abstract

This study aims to investigate the effect the person-organizational fit and job characteristics on organizational commitment, and its impact on employee performance. The sample used in the research were employees working in the Department of Cooperatives, MSME, Industry, and Trade Pemalang Regency. A total sample size of 95 respondents, was collected through proportional random sampling. The data collected was calculated using Structural Equation Modeling-Partial Least Square. The main results show organizational commitment mediates the essential factors of P-O-fit and job characteristics in influence human resource performance. The findings highlight the essential factors of P-O-fit, job characteristics, and organizational commitment in creating high employee performance. The study contributes to the Person-Environment Fit Theory witch offers theoretical implications by validating the employee performance model in the public sector.
TRAINING ON JOB SKILL DAN JOB PLACEMENT DALAM MENINGKATKAN EMPLOYEE PERFORMANCE PADA PROMOTOR BRAND SMARTPHONE: PERAN MEDIASI JOB SATISFACTION Prameswari, Dita; Putra, Wahyu Perkasa
Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2025): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.26.1.16-33

Abstract

Differences in the provision of job skills training and accuracy in employee placement cause job satisfaction and have an impact on employee performance, so this study aims to analyse and describe the effect of training on job skills and job placement on employee performance with job satisfaction as a mediating variable. The research was conducted on smartphone brand promoters who served at SMS Shop and Sinarmas Selullar in Semarang city, with 61 respondents. This research uses quantitative methods and analysis methods using Partial Least Square (PLS) version 4 to evaluate the relationship between variables. The results showed that job skills training and job placement have a positive and significant influence on job satisfaction, and job satisfaction has a positive and significant influence on employee performance and acts as a mediator in the relationship between job skills training and job placement on employee performance. These findings confirm the importance for smartphone brand companies in paying attention to the training programmes provided and job placement in accordance with their competencies in order to improve promoter performance through increased job satisfaction.  
ENHANCING FINANCIAL LITERACY TO PROMOTE FINTECH ADOPTION AND MSME PERFORMANCE Putra, Gilang Kharisma; Khafid, Abdul; Hastuti, Erma Sri
Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2025): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.26.1.34-47

Abstract

This study aims to analyze the impact of financial literacy on the adoption of fintech in improving the performance of SMEs in Kendal Regency through the Technology Acceptance Model (TAM). The fundamental issue that is difficult to avoid for MSME actors in Indonesia regarding financial management is the limited understanding of access to financial services, especially from formal financial institutions. This is due to the still low level of financial literacy. MSME actors play a crucial role in national economic development, but their growth is constrained by this lack of financial knowledge. Using a causality approach with the aim of developing predictions and strategies to improve financial literacy in promoting the adoption of fintech and the performance of SMEs in Kendal Regency through the Theory of Acceptance Model. The research data consists of primary data obtained directly from questionnaires distributed via Google Forms. The population of this study includes SMEs in Kendal Regency that are already using fintech, with the sampling technique employing purposive sampling methods. From the five hypotheses proposed, the statistical results indicate that four hypotheses were accepted because they meet the criteria. Meanwhile, one hypothesis was rejected because it did not meet the specified criteria. This research outcome assists local government in designing strategies to enhance financial literacy and fintech service utilization among MSMEs, thus improving sustainable business performance.
THE IMPACT OF HALAL PRODUCT KNOWLEDGE ON PURCHASE INTENTION BY ENHANCING ATTITUDES TOWARD HALAL FOOD Lazuardy, Ilman Taufiq; Hidayat, Anas
Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2025): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.26.1.48-60

Abstract

This research aims to analyze the role of halal product knowledge on halal food purchase intention through increasing attitudes towards halal food. Using quantitative methods with a survey approach, data was collected from 400 Muslim respondents in Yogyakarta who were aware of the importance of halal food. The research results show that knowledge of halal products significantly influences attitudes towards halal food, which ultimately increases the intention to purchase halal food. The implications of this research support the importance of halal education for consumers to strengthen the halal food market.
THE ANALYSIS ROLE OF TRIPLE HELIX IN THE DEVELOPMENT OF HALAL INDUSTRY: STUDY ON POULTRY SLAUGHTERHOUSE IN PONOROGO DISTRICT, EAST JAVA Kurniawan, Dhika Amalia; Zarkasy, Muhammad Ridlo; Rasyid, Abiyyi Naufal
Jurnal Ekonomi dan Bisnis Vol 26, No 2 (2025): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.26.2.81-95

Abstract

Indonesia, as a country with the largest Muslim population, has a high demand for poultry products that are halal and safe for consumption. This study examines the role of the triple helix (government, academics, and business actors) in developing the halal industry in Poultry Slaughterhouses (RPU) in Ponorogo Regency. The research method used a qualitative approach through focus group discussions (FGD) located at the office of the Ministry of Religious Affairs of Ponorogo involving 15 participants from various parties who have roles of responsibility and main contributions in the development of the halal RPU industry in Ponorogo. The representatives came from the Ministry of Religious Affairs of Ponorogo, the Animal Husbandry Service, the Halal Product Guarantee Agency (BPJPH), educational institutions such as Darussalam Gontor University and Muhammadiyah University of Ponorogo, and poultry slaughterhouse business actors. The FGD was carried out in a structured manner with moderator guidance to explore the role of actors in halal certification of RPU. The results of the discussion were recorded, transcribed, and analyzed using open coding techniques to identify roles, obstacles, and potential collaborations that need to be carried out in the future. The narrative results are summarized to describe the Triple Helix synergy in the development of the halal industry in Ponorogo.The results showed that the government, through the Ministry of Religious Affairs, is expected to organize structured training related to halal slaughter and certification of halal butchers. BPJPH needs to increase socialization, assistance, and funding to facilitate halal certification, as well as simplify procedures and conduct periodic audits. The Livestock Service Office is expected to be active in educating the selection of healthy poultry animals and technical assistance to fulfill the Veterinary Control Number (NKV) requirements. Poultry farmers are expected to understand the importance of halal certification and fulfill the requirements to guarantee halal products. Academics play a role in education, training, and assistance in preparing certification documents. Thus, triple helix collaboration is key in developing the halal RPU industry in Ponorogo, where each party must carry out its role according to its capabilities based on the results of the FGD evaluation.
DILEMA GEN Z DI DUNIA KERJA : BURNOUT ATAU QUIET QUITTING? Rahayu, Indah; Azzahra, Fariha; Prameswari, Dita; Ramadhani, Dinda Putri; Trisiana, Adela Eka Ayu
Jurnal Ekonomi dan Bisnis Vol 26, No 2 (2025): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.26.2.96-114

Abstract

The phenomenon of quiet quitting is increasingly prevalent among Generation Z, which is a condition when employees only carry out minimum tasks without emotional involvement in work. One of the factors that influences this behavior is burnout. This study aims to analyze the effect of burnout on quiet quitting with work engagement as a moderating variable in Generation Z employees. This study uses a quantitative approach through a survey of 90 Generation Z  respondents in Grobogan Regency with a purposive sampling technique. Data analysis was carried out using Structural Equation Modeling (SEM) with the help of SmartPLS version 4.0. The results of the study showed that burnout had a positive and significant effect on quiet quitting, and a negative and significant effect on work engagement. Meanwhile, work engagement had a significant negative effect on quiet quitting, and significantly mediated the relationship between burnout and quiet quitting. The uniqueness of this study lies in the discovery of emotional exhaustion as the most dominant indicator of burnout and emotional disengagementas the highest indicator of quiet quitting. In addition, dedication as the main dimension of work engagement has been shown to be able to weaken the effect of burnout on quiet quitting. These findings provide a practical contribution for organizations to suppress quiet quitting behavior by strengthening employee work engagement.
THE RELEVANCE OF FRAUD THEORY AND FRAUDULENT FINANCIAL REPORTING Averio, Thomas
Jurnal Ekonomi dan Bisnis Vol 26, No 2 (2025): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.26.2.115-127

Abstract

Fraud dalam sebuah usaha dapat berdampak buruk bagi going concern usaha tersebut. Riset kali ini memiliki tujuan utama yaitu untuk menganalisis relevansi antara fraud theory dengan fraudulent financial reporting. Fraud theory yang menjadi dasar dalam penelitian ini adalah fraud diamond theory. Riset dilakukan pada perusahaan sektor energi di Indonesia dengan rentang waktu penelitian 5 tahun dari tahun 2018 sampai dengan tahun 2022. Metode analisis dalam penelitian ini yaitu analisis regresi logistik. Dalam riset ini ditemukan bahwa salah satu elemen dari fraud diamond theory yaitu opportunity berpengaruh positif signifikan terhadap fraudulent financial reporting. Elemen lainnya yaitu pressure, rasionalization, dan capability berpengaruh tidak signifikan terhadap fraudulent financial reporting.
DIGITAL LITERACY, ISLAMIC VALUE CO-CREATION AND INNOVATION CAPABILITY: IN IMPROVING THE SUSTAINABILITY OF MSME’S PERFORMANCE IN THE DIGITAL ERA Ferdianto, Raditya; Nurcahyo, Satria Avianda; Damayanti, Adelia Ika; Pratondo, Katon; Kusumawati, Diah Ayu
Jurnal Ekonomi dan Bisnis Vol 26, No 2 (2025): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.26.2.128-147

Abstract

Penelitian ini bertujuan menganalisis pengaruh literasi digital, penciptaan bersama nilai-nilai Islam (Islamic Value Co-Creation), kapabilitas inovasi, dan keberlanjutan terhadap kinerja UMKM di Kabupaten Grobogan. Menggunakan pendekatan kuantitatif dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM), penelitian ini melibatkan 95 responden dari total populasi 125 pelaku UMKM yang dihitung menggunakan rumus Slovin. Hasil penelitian menunjukkan bahwa literasi digital berpengaruh positif signifikan terhadap keberlanjutan kinerja UMKM, namun tidak signifikan terhadap kapabilitas inovasi. Sebaliknya, Islamic Value Co-Creation berpengaruh positif signifikan terhadap kapabilitas inovasi dan keberlanjutan kinerja UMKM. Kapabilitas inovasi juga terbukti memediasi secara signifikan hubungan antara Islamic Value Co-Creation dan keberlanjutan kinerja UMKM. Temuan ini memberikan implikasi praktis bagi pelaku UMKM dan pembuat kebijakan untuk mengintegrasikan nilai-nilai Islam dalam proses bisnis serta meningkatkan literasi digital guna mendorong inovasi berkelanjutan. Penelitian ini menekankan pentingnya pendekatan holistik berbasis nilai religius dalam pengelolaan UMKM guna menciptakan keunggulan kompetitif yang berkelanjutan di tengah dinamika ekonomi yang terus berubah.
PERAN KINERJA KEUANGAN DALAM PENINGKATAN NILAI PERUSAHAAN PADA SEKTOR CONSUMER GOODS Karunia, Hendrico Halif; Setiawan, Wahyu
Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2025): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.26.1.61-76

Abstract

Companies from various sectors from small, medium to large scale assess their business success, one of which is the company's financial performance. In order to realize the company's vision and mission, good and healthy financial performance is needed. This research aims to examine how financial performance affects the value of the company. This research will take a sample of companies listed on the Indonesia Stock Exchange in the consumer goods sector. This research uses multiple linear regression analysis with a significance level of 5%.

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