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Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Published by Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember
ISSN : 29629047     EISSN : 2963010X     DOI : 10.59246
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 16 Documents
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Search results for , issue "Vol. 3 No. 1 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis" : 16 Documents clear
Pengaruh Celebrity Endorsers, Brand Image, dan Brand Trust Terhadap Keputusan Pembelian Kosmetik Wardah di Denpasar Ni Luh Putu Diah Anggun Saraswati
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 1 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i1.1105

Abstract

Purchase decisions are crucial to enhance as they represent actions taken by consumers to buy a product. The objective of this study is to investigate the influence of celebrity endorser, brand image, and brand trust on purchase decisions for Wardah products in Denpasar City. The research used non-probability sampling and distributed a questionnaire via Google Forms to 100 respondents. Data were analyzed using SPSS version 26. Findings indicate that celebrity endorser has a positive and significant impact on purchase decisions, brand image also has a positive and significant influence on purchase decisions, and brand trust similarly affects purchase decisions positively and significantly. This study contributes theoretically to different research domains and provides practical insights for cosmetic businesses, particularly Wardah in Denpasar City.
Strategi Manajemen Konflik Dalam Meningkatkan Produktivitas dan Kreativitas Organisasi Siti Ma’unatul Afifah; Kanzul Aras Nurjannah; Septa Muhammad Royhan; Nur Fajrin Marsella Putri; Mu’alimin Mu’alimin
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 1 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i1.1143

Abstract

Conflict management is an important aspect in organizations, including educational institutions, to create a harmonious and productive work environment. This research aims to understand the concept of conflict management, sources of conflict in organizations, and their impact on productivity and creativity. The method used in this research is a literature study, which examines various primary and secondary reference sources such as books, journal articles, and previous research relevant to the topic. The research results show that conflict in organizations can arise due to differences in goals, values or thoughts between individuals or groups. Conflict that is not managed well can reduce productivity and work quality, but if managed effectively, conflict can increase communication, creativity and innovation. There are various strategies in conflict management, such as avoidance, accommodation, compromise, collaboration and competition, which can be adapted to the context and characteristics of the conflict that occurs. Good conflict management can strengthen relationships between organizational members and support the achievement of common goals. Therefore, a deep understanding of conflict management is very important in increasing organizational productivity and creativity.
Menuju Daya Saing UMKM dengan Kepemimpinan Digital Denisa Fitriya ‘Uzzahra; Munawaroh Munawaroh
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 1 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i1.1173

Abstract

This study explores the role of digital leadership in enhancing competitiveness, focusing on the Ratu Lestari Women's Farmers Group (KWT) in Tegal Ratu Village. Using a survey approach and deskriptive statistical analysis, the research found a significant influence between digital leadership and competitiveness, with a correlation coefficient of 0.460 (p < 0.05). The results show that the more influential the digital leadership strategy implemented by MSMEs, the greater the impact on increasing competitiveness.
Peran Maulana Hasanudin dalam Membangun Kekuatan Bisnis Internasional dan Jaringan Perdagangan Global di Banten Ira Juhairannisa; Munawaroh Munawaroh
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 1 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i1.1174

Abstract

Maulana Hasanuddin, the founder of the Banten Sultanate, played a pivotal role in establishing international business strength and global trade networks in the 16th century. Through his strategic policies, he transformed Banten into a maritime trade hub connecting Southeast Asia, the Middle East, and Europe. Capitalizing on its strategic location in the Sunda Strait, Maulana Hasanuddin developed the Port of Banten into a crucial node for the spice trade. He fostered trade alliances with various parties, including foreign merchants, and strengthened diplomatic relations through Islamic cultural and religious approaches. This role not only bolstered the local economy but also positioned Banten as a significant power in the global trade network. This study examines Maulana Hasanuddin's role in the economic and maritime political context and its impact on the development of international trade during the period.
Dampak Kompetensi Digital terhadap Peningkatan Daya Saing UMKM di Kabupaten Serang Zahrotul Hayat; Munawaroh Munawaroh
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 1 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i1.1175

Abstract

Digitalization has changed the way MSMEs operate, such as interacting with customers and competing in the market. Business developments in the current digital era mean that every business actor must also change the way they run their business, such as by utilizing digital platforms. This research discusses the importance of digital competence in increasing the competitiveness of MSMEs in the market. This research aims to provide understanding for business actors to improve their competence in using digital technology in running their business. The approach used is a qualitative descriptive method, using a research sample of 50 respondents who are considered to represent the population, namely MSMEs in Serang Regency. The research results show that digital competence has a positive effect and has a big impact on the competitiveness of MSMEs in the market.
Ketidaksiapan Pasar Tenaga Kerja dalam Menghadapi Era Ekonomi Digital di Indonesia Kardina Siregar; Lia Nazliana Nasution; Bakhtiar Efendi
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 1 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i1.1176

Abstract

This study was conducted in Indonesia with the aim of determining the unpreparedness of the labor market in facing the digitalization era using the Vector Auto Regression (VAR) analysis method with a time series study for 19 (Nineteen) years. There are five variables used, namely e-commerce, economic growth, inflation, unemployment and labor with data obtained from the World Bank. The results of the VAR analysis using the lag 2 basis, the vector autoregression analysis shows the contribution of each variable to the variable itself and other variables. In addition, the results of the vector autoregression analysis also show that the past variable (t-1) contributes to the current variable both to the variable itself and to other variables. The results of the analysis show that there is a reciprocal relationship between the variables. The Response Function Analysis shows whether there are other variables that respond to changes in one variable in the short, medium, or long term. In addition, it is known that the stability of all variables appears for five years or the medium and long term. Variable Decomposition Analysis shows that variables such as ECO, INF, and GDP make the greatest contribution to the variable itself both in the short, medium and long term. In contrast, PG and TK are the other variables that have the greatest influence on the variable itself, with ECO and INF being the most influenced.
Transformasi Digital Ekonomi dalam Mendukung Inklusi Keuangan di Indonesia Muhammad Fauzan Pratama; Bakhtiar Efendi; Lia Nazliana Nasution
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 1 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i1.1184

Abstract

The digital economy plays an important role in promoting financial inclusion by providing wider, more efficient and affordable access to financial services through technology. The digital economy not only includes internet users and fintech but also places importance on sustainability to increase economic growth and reduce inflation in a country. These principles are the purpose of the research to form a strong basis for building an economic model that not only provides short, medium and long term benefits for the people and country of Indonesia. VAR (Vector Autoregression) in the context of econometric analysis is a statistical method used to model the relationship between several time-series variables in the research conducted. The VAR analysis shows that the VAR estimation results highlight the contribution of digital economy variables in measuring financial inclusion. Economic growth is mainly influenced by economic growth itself and savings, showing a significant impact of economic growth and savings. Internet users in the short term are influenced by internet users themselves but in the medium and long term are influenced by fintech as well as fintech variables. For inflation variables in the short and medium term, inflation itself is influenced and in the long term it is influenced by internet users. In the next variable, namely savings in the short and medium term, the biggest influence is inflation then internet users. IRF analysis reveals the response of variables to change and the importance of response stability in the short, medium and long term. In the digital transformation of the economy, that internet users and fintech are the main pillars in realizing digitalization in building financial inclusion but also have an impact on economic growth, savings and ultimately have an impact on inflation. The digital transformation of the economy has a significant impact on financial inclusion, providing a strong basis for digitized or modern economic policies. VAR analysis in IRF and FEVD tests helps reveal the complex interactions between digital economy variables providing valuable insights for effective and sustainable policy formulation.
Analisis Tantangan dan Peluang Ekonomi Digital dalam Mendorong Pertumbuhan Ekonomi Berkelanjutan di Indonesia Sabilayana Sabilayana; Andria Zulfa; Lia Nazliana Nasution
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 1 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i1.1185

Abstract

The digital economy plays a crucial role in driving global economic growth, including in Indonesia. However, the rapid development of digital technology also presents challenges, such as thei digital divide and uneven infrastructure. This study aimsi to analyze the impact of thei digital economy on Indonesia's economic growth using the Autoregressivei Distributed Lag (ARDL) model. The analysis results show that the Digital Divide and Digital Skills havei a negativei impact on Gross Domestic Product (GDP) in the short term, while Internet Penetration and E-commerce have a positive but insignificant impact. In the long term, these variables do not significantlyi affect GDP. These findings indicatei that although digital technology has potential, its impact is limited by factors such as unequal infrastructure access and low digital skills. Thei government needs to strengthen digital infrastructure, digital skills, and e-commerce adoption, particularly in the Small and Medium Enterprises (SMEs) sector.
Model Green Economy Index dalam Mengukur Transformasi Pembangunan Berkelanjutan di Indonesia Rizka Fadillah; Andria Zulfa; Rusiadi Rusiadi; Bakhtiar Efendi; Lia Nazliana Nasution
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 1 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i1.1186

Abstract

The Green Economy Index is an economic concept that prioritizes a sustainable economy and has a correlation to sustainable development. Green Economy not only includes aspects of economic growth but also places the importance of environmental sustainability, social empowerment as the first foundation. This aspect is the purpose of the research to form a strong basis in building an economic model that not only provides short, medium and long term benefits for society and the environment but can continue sustainable development in Indonesia. VAR (Vector Auto Regression) in the context of econometric analysis is a statistical method used to model the relationship between several variables using time series data. The analysis shows that the estimation results highlight that the contribution of Green Economy Index variables in measuring sustainable development transformation on economic growth variables is mainly influenced by energy consumption and carbon emissions, showing a significant impact of energy consumption and carbon emissions. Green investment in the short and medium term has the greatest influence by green investment itself, but in the long term the effect on green investment is carbon emissions and energy consumption. Furthermore, the variables of energy consumption and carbon emissions that have a significant effect are the variables themselves. IRF analysis shows the response of variables to changes and the importance of response stability in the short, medium and long term. In the Green Economy Index Model, energy consumption and carbon emissions become the main pillars with the encouragement of increasing green investment and then increasing economic growth. The analysis confirms the importance of adopting environmentally friendly practices, using renewable energy and increasing green investment in promoting sustainable economic growth without compromising the environment.
Nilai Perusahaan dalam Formula Tobin’s Q Ratio Solikhatul Ana; Doni Teguh Wibowo
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 1 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i1.1190

Abstract

Research on the value of companies in this Tobin's Q Ratio formula, how the level of market value equity, and the level of corporate debt in the model are able to measure the value of companies. The design of this study uses a descriptive analysis method, which is explanatory which explains the analysis in the Tobin's Q Ratio formula as a tool for company value. This study adopts the Tobin's Q Ratio model used as an analytical framework in measuring the value of non-cycliclas consumer sector manufacturing companies listed on the Indonesia Stock Exchange. The results of the study were obtained, the Q Ratio which was categorized as successful by being able to manage the company's assets to liabilities; AMRT, ICBP, CPIN, UNVR, HMSO, MYOR, and CMRY. Companies in the failed category are not able to manage the company's assets to liabilities; INDF, GGRM, and JPFA. The advantage of using the Tobin's formula is that it can summarize relevant information in making investment decisions. In this formula, a company can increase share capital if the Q ratio is high because if the Tobin's Q value is above, the company will produce a higher rate of return compared to that incurred by the cost of assets. Tobin's Q as a tool to measure the value of a company, is able to provide an overview of the fundamental aspects of the company and the market's view of the company.

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