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INDONESIA
Pusat Publikasi Ilmu Manajemen
Published by Universitas Nusa Nipa
ISSN : 30254396     EISSN : 3025440X     DOI : 10.59603
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 27 Documents
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Search results for , issue "Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen" : 27 Documents clear
Literature Review : Peran dan Strategi Komunikasi Efektif dalam Manajemen Perubahan Organisasi Wadiv Vatul Khovivah; Mareta Rofiko; Danial Atiq Ma’shum; Santi Nur Holisa; Qinta Istiqlalia Hidaya; Nikmatul Wafiah; Mu’alimin Mu’alimin
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.875

Abstract

Effective communication serves as a fundamental pillar for organizational success, particularly in navigating dynamic change. This study aims to explore the role of effective communication within organizations and identify applicable strategies to address common communication challenges in complex and evolving work environments. The research employs a literature review method, selecting 15 relevant articles and conducting an in-depth analysis of the 5 most credible ones. The findings indicate that effective communication enhances teamwork, clarifies organizational goals, fosters trust, and improves overall productivity. However, various challenges such as misunderstandings, cultural differences, technological limitations, and resistance to change can hinder communication effectiveness. To overcome these barriers, organizations must implement strategic approaches, including fostering open and transparent communication, utilizing adaptive communication technologies, providing communication skills training, managing cultural diversity, and conducting regular evaluations of communication processes. These strategies contribute to creating a communicative, inclusive, and high-performing organizational environment.
Analisis Strategi Manajemen Digital pada UMKM dengan Upaya Meningkatkan Daya Saing di Pasar Lokal Moh Afrizal Miradji; Siti Istikoroh; Novi Lailatul Fitri; Citra Devy Arista; Novita Boymau
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.878

Abstract

Technological advances are closely related to the evolution of the times. The 21st century has seen tremendous digitalization. The number of digital-related activities and activities is increasing in this digital era. Like the rampant online buying and selling that is currently happening in the community. For some organizations, this activity offers many benefits. Because the buying and selling procedure is more effective and realistic. Nowadays, it is possible to search and buy almost anything online without physically meeting the seller. In the modern era, many micro businesses benefit from digitalization, so online buying and selling is not only for corporations or large-scale production. Through digital transformation, digital strategy, and digital capability development, MSMEs, or micro, small, and medium enterprises can now increase their competitiveness in the local market by implementing digital management strategies. While digital tactics can increase customer awareness and loyalty, digital transformation can help MSMEs improve their operational efficacy and efficiency. Through the adoption of digital technology and improving the skills of human resources, MSMEs can also become more competitive through the development of digital capabilities. It is not impossible for MSMEs to grow rapidly and generate significant income with the help of digitalization and a good management plan.
Corporate Culture and Ethical Leadership: Tone at the Top Alfian Lutfi; Pasca Pratama; Muhamad Alfaris Siregar; Dzikri Syaeful Rahman; Ida Farida
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.880

Abstract

This study aims to examine the influence of Tone at the Top on company performance by using a literature review method as its analytical approach. Tone at the Top refers to the attitudes, policies, and values set by organizational leaders in fostering an ethical, transparent, and performance-oriented work culture. In this study, various sources from journals, books, and previous research are analyzed to identify the relationship between top-level leadership and operational effectiveness, employee productivity, as well as corporate sustainability. The literature review findings indicate that leaders who effectively implement a strong Tone at the Top tend to create a positive work environment, enhance employee engagement, and strengthen good corporate governance. Conversely, failure to establish a strong Tone at the Top can contribute to low employee morale, a higher risk of ethical violations, and weakened organizational performance.
Analisis Sitem Informasi Akuntansi Pembelian Obat-Obatan terhadap Pengendalian Internal Pembelian Obat-Obatan pada Klinik Pratama Rawat Inap Ridos Aprilia Gloria Br Tarigan; Mulatua Pandapotan Silalahi; Rahel Junita Nainggolan
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.881

Abstract

This study aims to explore the benefits of the accounting information system used in the drug purchasing process at the Ridos Inpatient Pratama Clinic, as well as to disseminate the internal control system used in the system, the accounting information system in drug purchases functions by managing purchase transaction data, recording, reporting drugs and internal control of drug purchases that control and control drug purchases. Data collection was carried out using a qualitative descriptive approach method, namely, interviews, observations, and collecting supporting evidence. From the results of this study, the accounting information system implemented is quite good. However, the system used does not optimally support internal control, strengthening internal policies and staff training is needed to improve the effectiveness of internal control of the drug purchase accounting information system.
Pengaruh Word of Mouth (WOM) terhadap Minat Beli Makanan Muhammad Yusuf; Nailul Izza; Rischa Afifatin Naswa; Jawahirul Maknuun; Didit Darmawan
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.887

Abstract

This study aims to analyze the influence of word of mouth communication on consumer purchasing interest in the food sector. The method used is a literature study with a descriptive qualitative approach, where data is obtained from various scientific articles and relevant journals that discuss the relationship between word of mouth and consumer behavior. The results of the analysis show that word of mouth has a positive and significant influence on increasing consumer purchasing interest. Important elements of word of mouth, such as recommenders (talkers), interesting topics of conversation, information dissemination media, consumer participation, and message effectiveness, have been shown to play a major role in shaping perceptions, building trust, and driving purchasing decisions. In addition, the power of personal recommendations delivered informally is considered more credible and convincing than conventional promotions. Therefore, word of mouth strategies are an effective and cost-effective marketing tool for culinary business actors to increase consumer appeal, trust, and loyalty in a sustainable manner.
Peran Layanan Digital dan Kemudahan Penggunaan dalam Membangun Keunggulan Bersaing Aplikasi Transportasi Online: Studi pada Pengguna Gojek Desilia Eka Widyasari; Erista Febriani; Patrick Vandreno Chandra; Indah Noviyanti
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.889

Abstract

The goal of this research is to examine how user-friendliness and digital services impact the competitive advantage of the Gojek online transportation app. The ability of a business to offer outstanding digital services and accessibility for its customers is a major factor in its competitive edge in the age of the Industrial Revolution 4. 0. The data from the 100 Gojek users who responded to this study were analyzed using quantitative methods employing SmartPLS 4 software.The findings of the research demonstrate that competitive advantage is significantly and positively impacted by the two independent variables, digital services, and ease of use. According to the Rsquare value of 0. 644, these two variables can account for 64. 4% of the variance in competitive advantage. The validity, reliability, and structural model testing all demonstrate that the model developed in this study has satisfied the requirements for sufficient analysis.This study contributes theoretically and practically to our understanding of how important digital services and user-friendly interfaces are to improving the competitiveness of online transportation applications.The goal of this research is to examine how user-friendliness and digital services impact the competitive advantage of the Gojek online transportation app. The ability of a business to offer outstanding digital services and accessibility for its customers is a major factor in its competitive edge in the age of the Industrial Revolution 4. 0. The data from the 100 Gojek users who responded to this study were analyzed using quantitative methods employing SmartPLS 4 software.The findings of the research demonstrate that competitive advantage is significantly and positively impacted by the two independent variables, digital services, and ease of use. According to the Rsquare value of 0. 644, these two variables can account for 64. 4% of the variance in competitive advantage. The validity, reliability, and structural model testing all demonstrate that the model developed in this study has satisfied the requirements for sufficient analysis.This study contributes theoretically and practically to our understanding of how important digital services and user-friendly interfaces are to improving the competitiveness of online transportation applications. These findings are expected to be strategic input for Gojek and similar companies in developing service innovations that are oriented towards user experience.
Pengaruh Customer Relationship Management Terhadap Pembelian Ulang di Mediasi Kepercayaan Pelanggan Toko Ritel Makkiyah Ahmad Faruqi Aziz; Adya Hermawati; Choirul Anam
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.890

Abstract

In the highly competitive retail industry, companies must go beyond marketing. They must also prioritize strong customer relationships and trust. This study examines how Customer Relationship Management (CRM) influences repeat purchases at Makkiyah Retail Stores, with customer trust as the connecting factor. Using quantitative methods and explanatory approaches, the study collected data from 110 returning customers through a Likert-scale questionnaire. Data analysis was conducted using Structural Equation Modeling-Partial Least Square (SEM-PLS). The study findings indicate that CRM has a significant positive effect on repeat purchases, both directly and through increasing customer trust levels. Customer trust plays a significant role in strengthening the relationship between CRM and repeat purchase decisions. These findings highlight the importance of consistent, innovative, and trust-focused CRM management to enhance loyalty and repeat purchases in a competitive retail environment.
Analisis Kelayakan Usaha UMKM Laundry “Seuseuhan” Adriana Putri D; Nabila Nuzhatul F; Danish Nayyara Putri; Sikla Alfathlaily Suteja; Najwa Anjani Nurizkita; Antonya Rumondang Sinaga; Farida Ratna Dewi; Sari Heviawati; Novia Rahmawati
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.895

Abstract

Small businesses play an important role in the Indonesian economy, including the service sector such as laundry, which requires good management to ensure sustainability and operational efficiency. This research was conducted on a laundry business located at Jl. Malabar Ujung No.34, RT.2/RW.07, Babakan, Bogor Tengah District, Bogor City, West Java. This research aims to analyze the financial feasibility of the laundry business "Seuseuhan Laundry" founded by Alfi Prasetya in Bogor City. The research method used is a quantitative approach with data collection techniques through direct interviews with the business owner. The analysis includes aspects of investment, operations, profit and loss, cash flow, as well as feasibility indicators such as Net Present Value (NPV), Internal Rate of Return (IRR), Profit on Sales, Break Even Point (BEP), Payback Period (PBP), and Benefit Cost Ratio (B/C). The analysis results show that this business is feasible to run, with a positive NPV, a payback period of 1,31 years, and a profit on sales of 14,04%. The break-even point is reached at revenue below the annual projection, indicating that the business has been able to cover costs since the first year. This study recommends optimizing digital promotions and improving service quality to expand the market and maintain customer satisfaction.
Strategi Pemasaran Snack Mix melalui Platform TikTok terhadap Keputusan Membeli pada Gen Z Khoirun Nisa; Erlin Maulidatus. S; Sabrienda Najwa. A; Addina Tafaquh. F; Elsa Amelia. A; Novia Dwi Rahmawati
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.902

Abstract

In the ever-evolving digital era, social media has become one of the main pillars in the marketing strategy of various products, including snacks such as snack mix. TikTok, as a rising platform, offers various advantages such as ease of access, creative features, and high viral potential, making it an effective marketing tool, especially among millennials and Gen Z. This research uses a descriptive qualitative method with a literature study approach to examine the effectiveness of TikTok in increasing brand awareness and sales of snack mix products through a case study of the @chikindo_ TikTok account. The results showed that strategies such as creating interesting content, using hashtags, collaborating with influencers, and sales promotions can increase product visibility. However, the effectiveness of these strategies varies, depending on creativity and consistency in implementation. Thus, TikTok is a highly relevant and potential platform to be used in the digital marketing of snack food MSMEs in Indonesia.
Strategi Pemberdayaan Ekonomi melalui Budidaya Ikan Air Tawar dalam Meningkatkan Pendapatan Masyarakat di Desa Sei Ijum Raya Kabupaten Kotawaringin Timur Rahmah Rahmah; Rinto Alexandro; Hidayati Hidayati
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.905

Abstract

This study aims to identify the success of freshwater fish farming in increasing community income and to assess the economic impact of the community through freshwater fish farming on increasing community income in Sei Ijum Raya Village, East Kotawaringin Regency. This study starts from research preparation, data collection, data processing, to processing the results. The data collected are primary data and secondary data. Primary data is obtained through direct observation and interviews with freshwater fish farming business managers using a questionnaire and interview list. Secondary data is obtained from literature studies, related agencies, the Swadaya Service and other sources that can support this research. In the freshwater fish farming business in Sei Ijum Raya Village, the marketing strategy implemented includes sales to permanent collectors, local markets, and local collectors at varying prices, which still generate profits. The results of the study showed that income from freshwater fish farming reached IDR 30,000,000 per year, although it was still lower than the income of fish-ermen which averaged IDR 60,000,000 per year. The economic impact of this business increased by 50% per year, allowing farmers to meet the economic needs of their families. Although the community operates with their own capital and limited knowledge, significant harvest success and increasing market demand indicate that good management can increase yields. This study also found that the difference in success between farmers who have capital and those who do not have capital reached 30%, confirming the importance of access to capital in improving the economic welfare of the community

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