Pusat Publikasi Ilmu Manajemen
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Articles
203 Documents
<![CDATA[Pengaruh Beban Kerja terhadap Kinerja Karyawan Bagian Produksi pada PT Soraya Bedsheet Pekanbaru ]]>
<![CDATA[Elida Gultom]]>
<![CDATA[ PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 3 (2024): Juli : Pusat Publikasi Ilmu Manajemen ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa ]]>
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DOI: 10.59603/ppiman.v2i3.456
<![CDATA[This study aims to determine the effect of workload on the performance of employees in the Production department at PT Soraya Bedsheet Pekanbaru. This analysis uses independent variables, namely workload and dependent variables, namely employee performance. The sample of this study was 70 production employees. The data analysis technique used Simple Linear Regression analysis with hypothesis testing of statistical tests, T-test. The results of this study indicate that workload has a significant effect on the performance of production employees at PT Soraya Bedsheet Pekanbaru.]]>
<![CDATA[The Effect Of Promotion On Sales Of Oreo Products At PT. Mondelez Indonesia Pekanbaru ]]>
<![CDATA[Jeli Nata Liyas]]>
<![CDATA[ PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 3 (2024): Juli : Pusat Publikasi Ilmu Manajemen ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa ]]>
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DOI: 10.59603/ppiman.v2i3.488
<![CDATA[The purpose of this study was to determine the effect of promotion on sales of oreo products at PT. Mondelez Indonesia Pekanbaru. The population in this research is shop customers of PT. Mondelez Indonesia Pekanbaru totaling 287 people. The sample in this study amounted to 74 shop customers with a sampling technique using the slovin formula. The type of data used is primary data sourced from questionnaires. Data analysis using simple linear regression. The result of the regression equation is Y = 8.541 + 1.106 X. From the results of the t test, it is obtained that t count (14.861) > t table (1.993) and a sig value of 0.000 <0.05, then Ho is rejected and Ha is accepted, meaning that promotion has a significant effect on sales. The result of the coefficient of determination R2 is 0.754. This shows that sales (the dependent variable) are affected by 75.4% by promotions (the independent variable), while the remaining 24.6% are influenced by other variables outside this study.]]>
<![CDATA[The Influence of Motivation, Discipline and Work Environment on the Performance of Afdeling 1 PTPN IV Regional III Kebun Sei Galuh Employees. ]]>
<![CDATA[Ferisca Nurwidyanti]]>;
<![CDATA[Faisal Yudha]]>
<![CDATA[ PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 3 (2024): Juli : Pusat Publikasi Ilmu Manajemen ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa ]]>
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DOI: 10.59603/ppiman.v2i3.491
<![CDATA[The aim of this research is to determine the influence of Motivation, Discipline and Work Environment on employee performance at PTPN IV Regional III Kebun Sei Galuh. The sample in this study was 45 employees of Afdeling 1 PTPN IV Regional III Kebun Sei Galuh. Based on the research results, the correlation value (R) is 0.934. This figure shows that there is a strong link between the independent variable and the dependent variable at PTPN IV Regional III. Meanwhile, the R Square value is 0.872, which shows that Motivation, Work Discipline and Work Environment as a whole have an effect of 87.2% on the performance of PTPN IV Regional III employees. Partially motivation with a significance value of 0.013 is smaller than alpha 0.05. So motivation has a significant effect on the performance of Afdeling I PTPN IV Regional III Kebun Sei Galuh employees. Work Discipline with a significance value of 0.038 is smaller than alpha 0.05. Simultaneously, with a significance of 0.000 which is smaller than alpha 0.05, it means that the variables Motivation, Work Discipline and Work Environment simultaneously have a significant effect on the performance of Afdeling I PTPN IV Regional III Kebun Sei Galuh employees. The multiple linear regression equation is as follows: Y = 0,984 + 0,299X1 + 0,241X2 + 0,402X3 + ε]]>
<![CDATA[Pengaruh Pengembangan Karir terhadap Loyalitas Karyawan di the BCC Hotel and Residence ]]>
<![CDATA[Rahmat Nofriyandri]]>;
<![CDATA[Arif Adrian]]>
<![CDATA[ PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 4 (2024): Oktober : Pusat Publikasi Ilmu Manajemen ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa ]]>
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DOI: 10.59603/ppiman.v2i4.500
<![CDATA[This study aims to evaluate the impact of career development on employee loyalty at The BCC Hotel and Residence, Batam. Utilizing a quantitative method with a causal associative approach, data were collected through questionnaires distributed to 52 hotel employees. The analysis was conducted using simple linear regression. The findings reveal that career development has a positive and significant effect on employee loyalty. Employees who perceive good career development opportunities tend to exhibit higher loyalty to the company. The highest levels of loyalty are reflected in positive attitudes toward work, while the need for more attention from direct supervisors highlights the importance of their involvement. This study underscores the significance of professional development in enhancing employee loyalty and recommends that companies continue to improve communication and pay more attention to employee needs and desires to maintain their loyalty.]]>
<![CDATA[Peran Komunikasi Digital dalam Peningkatan Efisiensi Bisnis ]]>
<![CDATA[Hadi Sutrisno]]>;
<![CDATA[Hajarudin Hajarudin]]>
<![CDATA[ PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 3 (2024): Juli : Pusat Publikasi Ilmu Manajemen ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa ]]>
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DOI: 10.59603/ppiman.v2i3.503
<![CDATA[This research aims to analyze the role of digital communication in improving business efficiency by focusing on the use of digital communication tools such as email, chat, and collaboration platforms. The research object consisted of 10 STIE Ganesha students of the employee class who were selected as respondents to provide insight into their experience in using digital communication tools in the context of their work. This research was carried out in May 2024 using a qualitative approach, where data was collected through in-depth interviews and thematic analysis to identify key patterns and themes related to the effectiveness of digital communication compared to traditional communication methods. The results showed that digital communication tools significantly improved operational efficiency for working students, allowing them to complete tasks more quickly and organized. However, the findings also reveal significant challenges, such as information overload and notification distractions, which can reduce productivity and focus. Therefore, while digital communication offers many advantages, it is important for individuals to develop effective management strategies to address these negative potentials, such as notification management and wise time allocation. The implications of this study underscore the importance of a deep understanding of digital communication tools and their effective application to maximize productivity in the modern business environment.]]>
<![CDATA[Pengaruh Celebrity Endorser dan Harga terhadap Keputusan Pembelian Produk Skincare Scarlett di Jakarta ]]>
<![CDATA[Farikha Nuraida]]>;
<![CDATA[Aris Hidayat]]>
<![CDATA[ PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 4 (2024): Oktober : Pusat Publikasi Ilmu Manajemen ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa ]]>
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DOI: 10.59603/ppiman.v2i4.517
<![CDATA[The phenomenon of using celebrity endorsers as a marketing strategy has been rife in Indonesia, with many companies or brands using famous celebrities to promote their products and services. Celebrities have a huge influence on society, especially for their fans. Their lifestyle, image and opinions often become references for their fans in making decisions, especially purchasing decisions. To determine the effect of celebrity endoser and price on purchasing decisions for Scarlett Skincare products in Jakarta. The data collection method in preparing the thesis is the distribution of questionnaires and literature studies. The analysis method uses statistical quantitative analysis, using the SPSS version 26 application involving validity, reliability, classical assumption tests, hypothesis testing and the coefficient of determination. The results of the t test on X1 were obtained at 4.563> 1.984 had a positive effect on Y. There are also the results of the t test on X2 obtained at 6.676> 1.984 had a positive effect on Y. Then the results of the Anova F test of 104.536> F table 3.090 there is a partial influence between celebrity endorsers and prices on purchasing decisions.]]>
<![CDATA[Pengaruh Kemudahan, Kepercayaan dan Keamanan Terhadap Keputusan Penggunaan Mobile Banking BCA di Jakarta ]]>
<![CDATA[Annisa Rizky Widodo]]>;
<![CDATA[Fajri Ariandi]]>
<![CDATA[ PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 4 (2024): Oktober : Pusat Publikasi Ilmu Manajemen ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa ]]>
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DOI: 10.59603/ppiman.v2i4.524
<![CDATA[With the increasingly rapid development of information technology, people need to do things quickly, effectively and efficiently, especially when carrying out transaction activities. Banking companies are improving services with the introduction of mobile banking. Mobile banking is an innovation from development, science, information technology and communications used by banking companies to facilitate customer transactions and meet needs, which can be accessed by installing an application on the phone. BCA Bank is a private bank that offers digital banking services, one of which is a mobile banking product known as BCA mobile, launched in 2011. By providing banking services via smartphone. BCA bank hopes that customers can enjoy the convenience and speed of BCA Mobile. The aim of this research is to determine the influence of convenience, trust and security on decisions to use mobile banking in Jakarta. The method used in this research is non-probability sampling, namely purposive sampling. The data collection technique was through distributing questionnaires to 100 respondents and processed using SPSS version 25. The analysis method used was multiple linear regression. The results of the hypothesis test show that the variables of ease, trust and security have a significant effect on usage decisions.]]>
<![CDATA[Pengaruh Kualitas Produk dan Electronic Word of Mouth Terhadap Keputusan Pembelian Produk Skincare Somethinc ]]>
<![CDATA[Marni Cahyani]]>;
<![CDATA[Al Ghazali]]>
<![CDATA[ PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 4 (2024): Oktober : Pusat Publikasi Ilmu Manajemen ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa ]]>
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DOI: 10.59603/ppiman.v2i4.525
<![CDATA[The emergence of awareness among Indonesian society regarding the importance of maintaining facial condition has made skincare consumption a trend in shopping. This study aims to investigate the influence of product quality and electronic word of mouth on purchasing decisions for Somethinc skincare products. The population in this study consists of Somethinc skincare users. Purposive sampling was used as the research method, with data collected through distributing questionnaires to 100 respondents and analyzed using SPSS version 26. Hypothesis testing employed multiple linear regression, t-tests (partial), and F-tests (simultaneous). The results of the multiple linear regression yielded the equation Y = 6.624 + 0.278X1 + 0.271X2. The t-test results (partial) indicate a significant influence of product quality on purchasing decisions, with t count (3.672) > t table (1.985), sig 0.000 < 0.05, as well as electronic word of mouth, t count (4.183) > t table (1.985), sig 0.000 < 0.05. The simultaneous F-test resulted in F count (94.601) > F table (3.090), sig 0.000 < 0.05. Somethinc is expected to continue developing products with new formulas while maintaining quality, and to build effective communication by interacting with and responding to consumer reviews.]]>
<![CDATA[Pengaruh Kompensasi dan Pengembangan Karir terhadap Kepuasan Kerja Pegawai Kantor Otoritas Jasa Keungan ]]>
<![CDATA[Nur Mayang Suri]]>;
<![CDATA[Suharini Suharini]]>
<![CDATA[ PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 4 (2024): Oktober : Pusat Publikasi Ilmu Manajemen ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa ]]>
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DOI: 10.59603/ppiman.v2i4.526
<![CDATA[In this era of rapid development, the business world must be very selective in selecting competitive human resources. This makes the company very concerned about the job satisfaction of its employees, because good employee job satisfaction can be beneficial for the company itself. This research aims to test and analyze the effect of compensation and career development on job satisfaction of employees of the Financial Services Authority Office. The method of data collection in this study was carried out by distributing questionnaires to 60 respondents of the Financial Services Authority employees. The research method used is quantitative method with sampling technique, namely saturated sample. The data used are primary data and secondary data. The results of this research indicate that Compensation has a positive and significant effect on Job Satisfaction.]]>
<![CDATA[Pengaruh Motivasi dan Lingkungan Kerja terhadap Kepuasan Kerja Pegawai pada PT. KB Bank Tbk Jakarta ]]>
<![CDATA[Eva Oktafianingsih]]>;
<![CDATA[Suharini Suharini]]>
<![CDATA[ PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 4 (2024): Oktober : Pusat Publikasi Ilmu Manajemen ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa ]]>
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DOI: 10.59603/ppiman.v2i4.527
<![CDATA[The development of human resources within a company is an effort to enhance the quality of human resources aimed at improving the quality of workers. Every company hopes and strives to advance by implementing various structured methods in education, training, and development programs to enhance employee performance. The purpose of this research is to determine the influence of motivation and work environment on employee job satisfaction at PT. KB Bank Tbk Jakarta. The data collection method in this study was conducted by distributing questionnaires to 70 respondents who are employees of PT. KB Bank Tbk Jakarta. The method used is a quantitative method with a saturated sampling technique. The data utilized consists of primary and secondary data. The results of this study indicate that motivation and work environment have a positive and significant impact on job satisfaction.]]>
