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Pusat Publikasi Ilmu Manajemen
Published by Universitas Nusa Nipa
ISSN : 30254396     EISSN : 3025440X     DOI : 10.59603
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 203 Documents
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Analisis Strategi Pemasaran Sebagai Strategi Persaingan Bisnis: Studi Kasus Bisnis Kuliner Rumah Makan Talago Biru di Kota Pekanbaru Cindy Fredicia Putri; Atika Fitriani; Devinda Ramdani; Aisyah Rahmatul Fitri; Dian Puji Puspita Sari
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 3 (2024): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i3.427

Abstract

This study aims to analyze marketing strategies as an effort to increase the competitiveness of the Talago Biru restaurant business in Pekanbaru City. The research method used is descriptive with a qualitative approach. Data was collected through semi-structured interviews using an interview guide as the main tool for collecting information. The research results show that Talago Biru has succeeded in implementing effective marketing strategies to expand their target market and maintain business competitiveness. This strategy includes market segmentation based on geographic and demographic criteria, determining appropriate target markets, as well as using a comprehensive marketing mix (product, price, place and promotion). Supporting factors in implementing this strategy include consistent product quality, service that satisfies customers, and complete business licensing. However, there are also inhibiting factors such as limited raw materials and tight market competition. This study provides an in-depth understanding of how marketing strategies can be a crucial factor in increasing business competitiveness in the culinary industry.
Pengaruh Pemberian Kompensasi dan Motivasi Kerja terhadap Kepuasan Kerja pada PT. Kirana Swasti Parama Indra Mulyawan; Nurvi Oktiani
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 3 (2024): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i3.437

Abstract

This study aims to find out whether there is an effect of compensation and work motivation on job satisfaction at PT. Kirana Swasti Parama. The research method used is a quantitative method with a data collection method through questionnaires. The data analysis technique used is the likert scale. The data source used is primary data with the help of statistical data analysis tools of the SPSS Version 26 program and the sample used in this study consists of 30 respondents. The variables used were independent, namely compensation (X1) and work motivation (X2), and the dependent variable was job satisfaction (Y). The results of the study on multiple linear regression analysis show the regression equation Y = 1.450 + 0.413 X1 + 0.539 X2. The results of the t-test result showed that tobtained > ttable (3.132 > 2.04523) for compensation for job satisfaction and the tobtained > ttable (4.617 > 2.04523) for motivation for job satisfaction, which means that there was an effect of compensation and work motivation on job satisfaction. The results of the F test showed a value of fobtained > ftable (104,747 > 3,354), meaning that the provision of compensation and work motivation had a great influence on the job satisfaction of employees of PT. Kirana Swasti Parama.
Analisis Laporan Keuangan Sebagai Penilai Kinerja Manajemen Albertus Daeli; Ribka Apriani Hutauruk; M.Budi Rifai; Karina Silaen
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 3 (2024): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i3.445

Abstract

The aim of writing this scientific work is to dig deeper into the role of Financial Reports in assessing management performance. We will discuss how the financial information documented in the report can be a strong indicator for measuring the extent to which management is able to achieve the company's financial and strategic targets. The writing of this scientific work will be supported by methodological analysis which includes literature study, historical data analysis, and a qualitative approach in analyzing how Financial Reports can be used as an effective tool in evaluating management performance. The main challenge in assessing management performance through financial reports is understanding the industry context and external factors that can influence company performance. Therefore, financial statement analysis should not only focus on absolute numbers but also consider industry trends, external risks and growth potential. The data collection method uses documentation and interviews.
Hubungan Frekuensi Pertemuan dan Kepuasan Peserta Terhadap Peningkatan Kolaborasi Pada Pelaku Usaha di Komunitas The Entrepreneurs Society Siti Nurjanah; Natal Indra
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 3 (2024): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i3.447

Abstract

This research aims to find out how big a relationship the frequency of meetings and participant satisfaction has on increasing collaboration among business actors in The Entrepreneurs Society community. The research method used is a quantitative method approach with data collection techniques using probability sampling with a population of 200 community members and samples taken using the Slovin formula, namely 52 respondents. Data were collected using a questionnaire on a Likert scale. Data processing uses SPSS 29 software for instrument testing, correlation analysis and hypothesis testing. The results of the research show that both partial and simultaneous meanings of the words have the same relationship and have a positive effect between the frequency of meetings and participant satisfaction on increasing collaboration among business actors in the Entrepreneurs society community.
Pengaruh Lingkungan Kerja dan Kompensasi Terhadap Kepuasan Kerja Karyawan pada Koperasi Anugerah Mega Mandiri Abadi Renny Afrianti; Natal Indra
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 3 (2024): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i3.448

Abstract

This study analyzed how work environment and compensation can affect job satisfaction at The Head Office of Koperasi Anugrah Mega Mandiri. The method used in this research is quantitative descriptive method with data collection techniques using non-probability sampling with the population of 232 employees and obtained 70 respondents as the sample using Syolin formula. The data collection using a questionnaire in Liker scale unit and process the data using SPSS 26 for instrument test, multiple linear regression analysis, and hypothesis test.The result shows that the variables (X1, X2) have influence the job satisfaction of the employees (Y) proven by the T test for the work environment as the variable that effect the job satisfaction, where the value of thitung (6,655) > ttabel (1,996) with a significance value 0,000 (sig < 0,05), and the compensation influence the job satisfaction, where the value of thitung (4,912) > ttabel (1,996) with a significance value 0,000 (sig < 0,05). The variables (X1, X2) simultaneously influence the job satisfaction of the employees (Y) at Koperasi Anugrah Mega Mandiri proven by the F test that shows the Fhitung (51,451) > Ftabel (3,13) with a significance value 0,000 (sig < 0,05).
Pengaruh Harga dan E-WOM Electronic Word Of Mouth Melalui Media Sosial TikTok Terhadap Minat Beli Produk Skincare Skintific Indira Safitri; Natal Indra
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 3 (2024): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i3.449

Abstract

This study aims to find out how much price and E-WOM (Electronic Word of Mouth) influence through TikTok social media on the buying interest of Skintific skincare products. This study uses a quantitative method with the population of skincare users in the area around the research conducted. The sample was taken using the Lemeshow formula, so that the number of samples obtained by 100 respondents with the purposive sampling technique used three criteria collected through a questionnaire in the Likert scale unit. Data processing uses SPSS version 26 software for data quality tests, classical assumption tests, multiple linear regression analysis, hypothesis tests, and determination coefficient tests. The results of the study show that price and E-WOM (electronic word of mouth) through TikTok social media have a positive and significant effect on the buying interest of Skintific skincare products both partially and simultaneously.
Pengaruh Reward dan Punishment Terhadap Disiplin Waktu Kerja Karyawan pada CV Berkah Sukses Berjaya Hani Rosmawati; Natal Indra
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 3 (2024): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i3.450

Abstract

In this research, researchers used the Slovin technique, the Slovin technique to calculate and determine samples accurately when conducting research in any field. Based on the results of Reward and Punishment research on work time discipline through simultaneous significant testing (F test), it turns out that there is a significant effect between Reward and employee work time discipline at CV Berkah Sukses Berjaya. It can be concluded that there is a joint influence between Reward and Punishment on employee work time discipline at CV Berkah Sukses Berjaya. The conclusions from the results of the research and discussion above are: 1. Reward Variable (X1) on Emploe Working Time Discipline (Y) seen from the coefficients table, the t value is 2.101, which means t count t table (2,101, 1,697) with a significance of 0.044, 0.05 . So the hypothesis which states that Rewards partially have a positive and significant effect on employee work time discipline can be accepted. 2. So it can be seen that the Punishment variable (X2) on Employee Working Time Discipline (Y) seen from the coefficients table, obtained a t value of 1.552, which means t count t table (1.552, 1.697) with a significance of 0.131, 0.05. So the hypothesis states that partial Punishment has no significant effect on employee work time discipline.
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada MIXUE Ice Cream & Tea Putri Amanda; Natal Indra
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 3 (2024): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i3.451

Abstract

This research aims to find out how much influence product quality and service quality have on customer satisfaction at Mixue Ice Cream & Tea. The research method used is a quantitative method approach with data collection techniques using non-probability sampling with a population of 100 respondents and samples taken using the Slovin formula, namely 50 respondents. Data collection used a questionnaire on a Likert scale. Data processing uses SPSS 26 software for instrument testing, multiple linear regression analysis, and hypothesis testing. Based on the research results, it is known that product quality and service quality have a partially significant influence on customer satisfaction. Apart from that, it is also known that product quality and service quality simultaneously have a significant effect on customer satisfaction.
Analisis Peluang dan Tantangan Penggunaan Financial Technology (Fintech) pada UMKM di Kabupaten Banyumas Silvia Van Marsally; Hanif Febri Nugroho; Salma Eka Saputri; Ribka Tavania; Rangga Ferdyansyah Saputro
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 3 (2024): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i3.453

Abstract

This research aims to analyze the opportunities and challenges of implementing financial technology (Fintech) in Micro, Small, and Medium Enterprises (MSMEs) in Banyumas Regency. Banyumas was chosen as the research location because it has good potential for the development of MSMEs. This study uses a qualitative descriptive approach, analyzing data obtained from information and interviews with MSME actors. Based on the research results, it is concluded that MSME actors have a good understanding of fintech as a financial technology innovation that can help operational efficiency for MSMEs. MSME actors recognize the importance of using fintech today; they experience ease and efficiency in payment transactions, potential for sustainable growth, increased competitiveness in the digital economy era, and the potential to boost sales. However, in its implementation, MSMEs face several obstacles and challenges in using fintech, including security and privacy factors, the lack of interest and understanding of fintech usage by consumers, the risk of cybercrime, and limited internet access. Therefore, support from various parties such as the government, industry, and the wider community is needed to optimize the benefits of fintech.
Pengaruh Kualitas Layanan dan Harga terhadap Kepuasan Pelanggan pada Ekpedisi JNE Express Cabang Mitraserasi 034 Pondok Melati Fiqi Akbar; Natal Indra
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 3 (2024): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i3.455

Abstract

This study aims to determine the Influence of Service Quality and Price on Customer Satisfaction in JNE Express Expedition MitraSerasi Branch 034 Pondok Melati. The type of research used in this study is a quantitative approach with data collection techniques using probability sanpling. The population in this study was 83 customers and was sampled using the slovin formula, which was 45 respondents The results of this study show that the service quality variable has a positive and significant influence on customer satisfaction and the price variable also has a positive and significant influence on satisfaction, this can be seen in the t value of the > t table, service quality (X1) 2,204 > 2,018 and price (X2) 2,309 > 2,018 and service quality and price simultaneously affect customer satisfaction on the JNE Express expedition Mitraserasi 034 Pondok Melati branch. This is because f calculates 16,582 > f table 3,214 and is supported by a significance value of 0.001.

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