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Andreas Rengga
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INDONESIA
Pusat Publikasi Ilmu Manajemen
Published by Universitas Nusa Nipa
ISSN : 30254396     EISSN : 3025440X     DOI : 10.59603
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 203 Documents
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Pengaruh Kemudahan Pengguna dan Cashback terhadap Minat Beli Ulang Mahasiswa di Marketplace Lazada Bayu Teta; Selvina Mariana Sitinjak; Jesica Theresia Purba2; Tiurlan Br manullang
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.912

Abstract

This study aims to analyze the effect of ease of use and cashback on students' repurchase intention on the Lazada marketplace. The research employs a quantitative approach with a survey method. The sample was obtained using accidental sampling, involving 55 active student users of Lazada. The instrument used a closed-ended questionnaire with a Likert scale, and both validity and reliability were tested. Data were analyzed using multiple linear regression. The results show that ease of use and cashback both have a significant partial and simultaneous effect on repurchase intention.
Analisis Pelanggaran Etika Pariwara Indonesia (EPI) dalam Iklan Produk Komersial Televisi Zhavira Handayani; Era Rahmadani Damanik; Riswan Rambe
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.915

Abstract

This study aims to examine violations of the Indonesian Advertising Code of Ethics (EPI) in television advertisements and explore the root causes of these violations. A qualitative approach was used, with data collection techniques including literature review, advertisement analysis, and exploration of digital sources such as YouTube, blogs, and online platforms. The study analyzes two advertisements in depth: SoKlin Sakura x Strawberry and Torabika Cappuccino coffee. The findings show that the SoKlin advertisement violates Article 1.26 of the Indonesian Advertising Code of Ethics (EPI) by using an unethical camera angle that highlights women's bodies, thereby containing subtle elements of sexual exploitation. Meanwhile, the Torabika advertisement was found to violate Article 1.2.2 of the EPI by making the superlative claim of being “number one in the world” without providing verifiable evidence. This violation is considered misleading to consumers and detrimental to the credibility of the advertisement. This study emphasizes the importance of adhering to advertising ethics codes, particularly in maintaining honesty, relevance, and social responsibility in every message communicated to the public.
Analisis Kebiasaan Konsumsi Snack Fajarullah Bangkit Nugraha; Anggi Rizki; Syamsul Hidayat
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.920

Abstract

This study aims to analyze snack consumption habits among employees of the Department of Transportation of Serang Regency, specifically in the Control and Operational Division. Using a descriptive quantitative method and an online questionnaire distributed to 36 respondents, the research explores snack consumption patterns, timing, stockpiling behavior, purchasing locations, and factors influencing purchase decisions. The findings reveal that most respondents are young to middle-aged and tend to consume snacks in relaxed or social contexts. Minimarkets and local stalls are the main purchasing points, with taste being the most important factor in choosing snacks. Most respondents are also highly open to trying new snack brands. These findings highlight the importance of product and marketing strategies that focus on individual preferences and consumption moments.

Page 21 of 21 | Total Record : 203

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