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INDONESIA
Pusat Publikasi Ilmu Manajemen
Published by Universitas Nusa Nipa
ISSN : 30254396     EISSN : 3025440X     DOI : 10.59603
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 203 Documents
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Pengaruh Word of Mouth (WOM) terhadap Minat Beli Makanan Muhammad Yusuf; Nailul Izza; Rischa Afifatin Naswa; Jawahirul Maknuun; Didit Darmawan
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.887

Abstract

This study aims to analyze the influence of word of mouth communication on consumer purchasing interest in the food sector. The method used is a literature study with a descriptive qualitative approach, where data is obtained from various scientific articles and relevant journals that discuss the relationship between word of mouth and consumer behavior. The results of the analysis show that word of mouth has a positive and significant influence on increasing consumer purchasing interest. Important elements of word of mouth, such as recommenders (talkers), interesting topics of conversation, information dissemination media, consumer participation, and message effectiveness, have been shown to play a major role in shaping perceptions, building trust, and driving purchasing decisions. In addition, the power of personal recommendations delivered informally is considered more credible and convincing than conventional promotions. Therefore, word of mouth strategies are an effective and cost-effective marketing tool for culinary business actors to increase consumer appeal, trust, and loyalty in a sustainable manner.
Peran Layanan Digital dan Kemudahan Penggunaan dalam Membangun Keunggulan Bersaing Aplikasi Transportasi Online: Studi pada Pengguna Gojek Desilia Eka Widyasari; Erista Febriani; Patrick Vandreno Chandra; Indah Noviyanti
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.889

Abstract

The goal of this research is to examine how user-friendliness and digital services impact the competitive advantage of the Gojek online transportation app. The ability of a business to offer outstanding digital services and accessibility for its customers is a major factor in its competitive edge in the age of the Industrial Revolution 4. 0. The data from the 100 Gojek users who responded to this study were analyzed using quantitative methods employing SmartPLS 4 software.The findings of the research demonstrate that competitive advantage is significantly and positively impacted by the two independent variables, digital services, and ease of use. According to the Rsquare value of 0. 644, these two variables can account for 64. 4% of the variance in competitive advantage. The validity, reliability, and structural model testing all demonstrate that the model developed in this study has satisfied the requirements for sufficient analysis.This study contributes theoretically and practically to our understanding of how important digital services and user-friendly interfaces are to improving the competitiveness of online transportation applications.The goal of this research is to examine how user-friendliness and digital services impact the competitive advantage of the Gojek online transportation app. The ability of a business to offer outstanding digital services and accessibility for its customers is a major factor in its competitive edge in the age of the Industrial Revolution 4. 0. The data from the 100 Gojek users who responded to this study were analyzed using quantitative methods employing SmartPLS 4 software.The findings of the research demonstrate that competitive advantage is significantly and positively impacted by the two independent variables, digital services, and ease of use. According to the Rsquare value of 0. 644, these two variables can account for 64. 4% of the variance in competitive advantage. The validity, reliability, and structural model testing all demonstrate that the model developed in this study has satisfied the requirements for sufficient analysis.This study contributes theoretically and practically to our understanding of how important digital services and user-friendly interfaces are to improving the competitiveness of online transportation applications. These findings are expected to be strategic input for Gojek and similar companies in developing service innovations that are oriented towards user experience.
Pengaruh Customer Relationship Management Terhadap Pembelian Ulang di Mediasi Kepercayaan Pelanggan Toko Ritel Makkiyah Ahmad Faruqi Aziz; Adya Hermawati; Choirul Anam
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.890

Abstract

In the highly competitive retail industry, companies must go beyond marketing. They must also prioritize strong customer relationships and trust. This study examines how Customer Relationship Management (CRM) influences repeat purchases at Makkiyah Retail Stores, with customer trust as the connecting factor. Using quantitative methods and explanatory approaches, the study collected data from 110 returning customers through a Likert-scale questionnaire. Data analysis was conducted using Structural Equation Modeling-Partial Least Square (SEM-PLS). The study findings indicate that CRM has a significant positive effect on repeat purchases, both directly and through increasing customer trust levels. Customer trust plays a significant role in strengthening the relationship between CRM and repeat purchase decisions. These findings highlight the importance of consistent, innovative, and trust-focused CRM management to enhance loyalty and repeat purchases in a competitive retail environment.
Analisis Kelayakan Usaha UMKM Laundry “Seuseuhan” Adriana Putri D; Nabila Nuzhatul F; Danish Nayyara Putri; Sikla Alfathlaily Suteja; Najwa Anjani Nurizkita; Antonya Rumondang Sinaga; Farida Ratna Dewi; Sari Heviawati; Novia Rahmawati
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.895

Abstract

Small businesses play an important role in the Indonesian economy, including the service sector such as laundry, which requires good management to ensure sustainability and operational efficiency. This research was conducted on a laundry business located at Jl. Malabar Ujung No.34, RT.2/RW.07, Babakan, Bogor Tengah District, Bogor City, West Java. This research aims to analyze the financial feasibility of the laundry business "Seuseuhan Laundry" founded by Alfi Prasetya in Bogor City. The research method used is a quantitative approach with data collection techniques through direct interviews with the business owner. The analysis includes aspects of investment, operations, profit and loss, cash flow, as well as feasibility indicators such as Net Present Value (NPV), Internal Rate of Return (IRR), Profit on Sales, Break Even Point (BEP), Payback Period (PBP), and Benefit Cost Ratio (B/C). The analysis results show that this business is feasible to run, with a positive NPV, a payback period of 1,31 years, and a profit on sales of 14,04%. The break-even point is reached at revenue below the annual projection, indicating that the business has been able to cover costs since the first year. This study recommends optimizing digital promotions and improving service quality to expand the market and maintain customer satisfaction.
Strategi Pemasaran Snack Mix melalui Platform TikTok terhadap Keputusan Membeli pada Gen Z Khoirun Nisa; Erlin Maulidatus. S; Sabrienda Najwa. A; Addina Tafaquh. F; Elsa Amelia. A; Novia Dwi Rahmawati
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.902

Abstract

In the ever-evolving digital era, social media has become one of the main pillars in the marketing strategy of various products, including snacks such as snack mix. TikTok, as a rising platform, offers various advantages such as ease of access, creative features, and high viral potential, making it an effective marketing tool, especially among millennials and Gen Z. This research uses a descriptive qualitative method with a literature study approach to examine the effectiveness of TikTok in increasing brand awareness and sales of snack mix products through a case study of the @chikindo_ TikTok account. The results showed that strategies such as creating interesting content, using hashtags, collaborating with influencers, and sales promotions can increase product visibility. However, the effectiveness of these strategies varies, depending on creativity and consistency in implementation. Thus, TikTok is a highly relevant and potential platform to be used in the digital marketing of snack food MSMEs in Indonesia.
Strategi Pemberdayaan Ekonomi melalui Budidaya Ikan Air Tawar dalam Meningkatkan Pendapatan Masyarakat di Desa Sei Ijum Raya Kabupaten Kotawaringin Timur Rahmah Rahmah; Rinto Alexandro; Hidayati Hidayati
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.905

Abstract

This study aims to identify the success of freshwater fish farming in increasing community income and to assess the economic impact of the community through freshwater fish farming on increasing community income in Sei Ijum Raya Village, East Kotawaringin Regency. This study starts from research preparation, data collection, data processing, to processing the results. The data collected are primary data and secondary data. Primary data is obtained through direct observation and interviews with freshwater fish farming business managers using a questionnaire and interview list. Secondary data is obtained from literature studies, related agencies, the Swadaya Service and other sources that can support this research. In the freshwater fish farming business in Sei Ijum Raya Village, the marketing strategy implemented includes sales to permanent collectors, local markets, and local collectors at varying prices, which still generate profits. The results of the study showed that income from freshwater fish farming reached IDR 30,000,000 per year, although it was still lower than the income of fish-ermen which averaged IDR 60,000,000 per year. The economic impact of this business increased by 50% per year, allowing farmers to meet the economic needs of their families. Although the community operates with their own capital and limited knowledge, significant harvest success and increasing market demand indicate that good management can increase yields. This study also found that the difference in success between farmers who have capital and those who do not have capital reached 30%, confirming the importance of access to capital in improving the economic welfare of the community
Pengaruh Penerapan Sistem Informasi Manajemen terhadap Peningkatan Kinerja Pegawai di Dinas Perhubungan Kota Serang Munawaroh Munawaroh; Reza Inung Maulana; Achmad Muzaki Adi Saputra; Muhammad Prasetya Utama
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.907

Abstract

This study aims to analyze the effect of implementing a Management Information System on employee performance improvement at the Serang City Department of Transportation. Management Information System serves as a tool for data management, reporting, and decision-making support based on information technology. The research uses a quantitative approach with survey methods, by distributing questionnaires to employees from various divisions within the Serang City Department of Transportation. The results show that a structured and integrated Management Information System significantly influences work effectiveness, task completion timeliness, and employee performance accountability. Supporting factors such as system usage training, Information and Communication Technology infrastructure readiness, and leadership commitment further strengthen the positive impact of Management Information System on employee performance. This study recommends strengthening human resources and continuously developing the system to improve transportation services and support bureaucratic reform in the Serang City Department of Transportation.
Pengurusan Izin Bongkar Muat Kapal Asing di Luar Kawasan Pabean Pada Kantor Bea Dan Cukai Oleh PT. Bahari Eka Nusantara Budi Setiawan; Suratni Ginting; Aja Avriana Said
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.908

Abstract

The process of obtaining permission to load and unload foreign vessels outside the customs area at the Customs and Excise Office. The implementation of loading and unloading outside the customs area must have permission from the party concerned because the implementation of loading and unloading of foreign ships outside the customs area without permission from the party concerned is a criminal offense which is regulated in Article 10 letter (b) of Law No.17 of 2006 concerning customs. The existence of congestion at the port so that the ship is docked outside the customs area with certain conditions. The need for coordination and thoroughness in processing loading and unloading permits outside the customs area so that all implementations are carried out properly. The task of PT Bahari Eka Nusantara Belawan Branch in licensing loading and unloading outside the customs area is very important because through PT Bahari Eka Nusantara Belawan Branch is the party responsible for the ship that will dock outside the customs area that it agents. Based on the results of the discussion, it can be concluded that there are still obstacles caused by a lack of understanding in the Sibela system input procedure. The late submission of loading and unloading permits outside the customs area is an obstacle to the delay in approval of loading and unloading permits for foreign ships outside the customs area.
Tantangan Piutang BPJS dalam Mempertahankan Kestabilan Ekonomi Nasional: Dampak terhadap Keuangan Perusahaan Kecil dan Menengah dan Kelancaran Iuran Hamdani Hamdani; Fitro Aidil; Ramadhan Adi Nugraha; Rizal Sjarief Sjaiful Nazli
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.909

Abstract

The National Health Insurance (JKN) program, managed by BPJS Kesehatan, has formed strategic partnerships with micro and small enterprises (MSEs) to support the national healthcare service ecosystem. However, the accumulation of unsettled receivables from BPJS to its MSE partners has created significant challenges to the financial stability of this sector. Based on 2023 data, over 449,000 micro and small businesses were recorded as having outstanding receivables, with a total value exceeding IDR 2 trillion. This study adopts a descriptive quantitative approach to examine the impact of these receivables on the liquidity, solvency, and productivity of MSEs. The findings reveal that although most receivables are classified as “current,” payment delays continue to disrupt cash flow, reduce production capacity, and increase the risk of default. The analysis is grounded in the theoretical frameworks of receivables management, cash flow theory, institutional economics, and the strategic contribution of MSEs to national GDP. The results highlight the urgent need for payment system reform within BPJS, the provision of short-term financial facilities, and the implementation of delay compensation policies to ensure the sustainability of Indonesia’s micro and small enterprise sector.
Pengaruh Realisasi PMA, PMDN dan Tingkat Partisipasi Angkatan Kerja terhadap Pertumbuan Ekonomi di Provinsi Bali Sophie Aulia; M. Afdal Samsuddin
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.910

Abstract

This study aims to analyze the influence of Foreign Direct Investment (FDI), Domestic Investment (DI), and Labor Force Participation Rate (LFPR) on the growth of Gross Regional Domestic Product (GRDP) in Bali Province. This research employs a quantitative approach using secondary time series data on an quartal basis from 2015 to 2022, obtained from the Central Statistics Agency (BPS) and other relevant institutions. The analytical method used is multiple linear regression with the assistance of EViews 9 software. The results show that, partially, FDI, DI, and LFPR have a positive and significant effect on GRDP growth in Bali Province. Simultaneously, the three variables also have a significant influence on GRDP. The Adjusted R-Squared value of 0.543 indicates that approximately 54.3% of the variation in GRDP can be explained by FDI, DI, and LFPR, while the remaining variation is influenced by other variables outside the model. However, the regression model experiences autocorrelation, indicating that there are time dynamics not fully captured by the model. This study highlights the importance of investment and the optimization of the labor force in supporting regional economic growth.

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