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INDONESIA
Pusat Publikasi Ilmu Manajemen
Published by Universitas Nusa Nipa
ISSN : 30254396     EISSN : 3025440X     DOI : 10.59603
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 203 Documents
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Pengaruh Brand Image dan Pemasaran Digital terhadap Minat Beli Konsumen pada Produk Nestle : (Studi Kasus Brastagi Supermarket Tiara) Winna Triwahyuni Tanjung; Amirudin Amirudin; Mella Yunita
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 2 (2025): April : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i2.820

Abstract

The purpose of this study was to determine the Influence of Brand Image and Digital Marketing on Consumer Purchase Interest in Nestle Products (Case Study of Brastagi Supermarket Tiara). This study was conducted at Brastagi Supermarket Tiara with a population and sample of 100 consumers. The research instrument was a questionnaire with a Likert scale model. The requirement test was carried out to test normality. The data analysis technique used was the Multiple Regression technique at a significance level of a = 0.05. The results of this study indicate that Brand Image (X1) has a significant effect on Consumer Purchase Interest in Nestle Products at Brastagi Supermarket Tiara, the calculated t is greater than the t table (2.903 ˃ 1.660) with a significant value of 0.000. While Digital Marketing (X2) has a significant effect on Consumer Purchase Interest in Nestle Products at Brastagi Supermarket Tiara with a calculated t value greater than the t table (2.678 ˃ 1.660) with a significant value of 0.000. Based on the output of SPSS Version 25, it is known that the Rsquared value is 0.177, meaning that the variance of the Purchase Interest variable can be explained by the Brand Image and Digital Marketing variables by 17.7%, while the rest is explained by other variables not included in this model. In other words, there are still other independent variables that affect Purchase Interest.
Analisis Disiplin Kerja Pegawai Dewan Perwakilan Rakyat Daerah Kabupaten Malang Moch Agung Kurniawan; Yoga Aldi Kurniawan; Niki Puspita Sari
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.856

Abstract

This study aims to analyze the factors that influence the work discipline of employees of the Regional People's Representative Council (DPRD) of Malang Regency during operational hours. Work discipline, which includes compliance with regulations, effective use of time, responsibility, and absence rate, is a key element in improving organizational performance and efficiency. A qualitative approach was used with data collection techniques through observation, interviews, and document studies. The results of the study showed that the majority of employees comply with the regulations, but there were several cases of non-compliance and ineffective use of time. In addition, employee responsibility is generally high, although there are still obstacles in completing tasks on time. A good absence rate is an indicator of discipline, but some employees show a high level of absenteeism. The implications of this study include strategic recommendations such as strengthening work rules, time management training, and the use of digital absence technology to improve employee discipline. These findings are expected to help improve overall organizational performance.
Analisis Sarana dan Prasarana di KPA Kota Depok Hafshah Noer Salsabillah; Christian Wiradendi Wolor; Eka Dewi Utari
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.860

Abstract

This research aims to analyze the availability and quality of facilities and infrastructure at the AIDS Prevention Commission (KPA) in Depok City. KPA, as the institution responsible for HIV/AIDS prevention and control, requires adequate facility support to optimize its performance. Based on observations and preliminary interviews, it was found that KPA Depok City has basic facilities such as a secretariat office, meeting rooms, and office equipment. However, there are still several constraints, including limited space for activities, lack of supporting equipment such as projectors and sound systems, and operational work equipment that is not available at each employee's desk. This research uses a survey method by distributing questionnaires to 25 KPA Depok City staff to get an initial picture of the condition of facilities and infrastructure. The results of this research are expected to serve as a basis for optimizing the use of existing resources and identifying development needs in the future, so that KPA Depok City can increase the effectiveness of its programs in HIV/AIDS prevention efforts.
Analisis Penentuan Lokasi Optimal untuk Bisnis Kebab di Kota Tarakan Nurul Hidayat; Maya Maya; Indra Laksamana Putra; Lusi Pasorong
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.861

Abstract

Location selection is a crucial factor that influences business success, especially in the culinary sector, which is characterized by high competition. This study aims to analyze and determine the most optimal location to establish a kebab business in Tarakan City using the quantitative Factor Rating method with the assistance of POM-QM for Windows software. The two locations compared in this study are Taman Berlabuh and Gitajalatama, based on seven main criteria: proximity to residential areas, rental costs, level of competition, availability of parking space, proximity to suppliers, security, and building condition. Each criterion was assigned a weight based on its level of importance, and each location was rated using a Likert scale, with the scores multiplied by the respective weights to obtain a total weighted score. The results show that Taman Berlabuh achieved a total weighted score of 406, higher than Gitajalatama’s score of 350, making it the most optimal location for a kebab business in Tarakan City. This study is expected to provide practical benefits for entrepreneurs and academic contributions in the field of operations management, particularly in strategic decision-making for business location selection.
Literature Review : Faktor-Faktor Dan Pengaruh Motivasi Kerja Terhadap Kinerja Pegawai Maratus Solikah; Diana Enggar Pradita; Gita Iranie F.S; Nurul Aini; Muallimin Muallimin
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.872

Abstract

This study aims to comprehensively examine the role of management psychology in the dynamics of group work within organizational settings. Management psychology integrates psychological principles with managerial strategies to understand, guide, and manage individual behaviors in groups, aiming to foster harmonious collaboration and optimal productivity. Using a literature review approach, this study analyzes various academic sources including peer-reviewed journals, scholarly books, and previous research relevant to the topic. The findings indicate that several psychological factors—such as open interpersonal communication, participative leadership styles, appropriate motivational strategies, and effective conflict resolution—play a critical role in shaping team performance and cohesion. Leaders who are able to understand the emotional conditions, psychological needs, and potential of each team member can create a supportive and positive work environment that encourages engagement and shared goals. Moreover, clarity of roles, recognition of individual contributions, and the cultivation of a sense of belonging within the organization further strengthen team dynamics. This study recommends the implementation of organizational psychology training for managers and team leaders to enhance their ability to manage group interactions wisely, adaptively, and humanely. By applying psychological insights in group management, organizations can improve overall effectiveness through strong collaboration, mutual respect, and collective commitment.
Analisis Stress Kerja Karyawan: Studi Kasus Pada PT X Ruth Damayanti Simanjuntak; Christian Wirandendi Wolor; Eka Dwi Utari
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.874

Abstract

This research aims to analyze employee work stress at PT X. The objectives of this study include understanding the factors that cause employee work stress at PT X, knowing the strategies used by PT X in overcoming work stress, and the company's response to employee work stress that occurs at PT X. The research method used is descriptive analysis with a qualitative approach. The background of this research is based on excessive workload in the work environment, decreased motivation caused by a lack of attention from the company to workers. The results of this study show that high levels of stress among PT X employees significantly affect employee performance. Employees often feel frustrated to the point of forcing themselves to complete work quickly. As a result, employees are exposed to work stress and performance productivity decreases. To overcome this problem. PT X has implemented workload mapping strategies, appreciation in the form of compensation, and recruitment of new employees. The implementation of this strategy has shown positive results in improving employee productivity and performance efficiency. This study concludes that high work stress has certain consequences on employee performance. Recommendations include stress management programs, periodic performance effectiveness evaluations, and further studies that explore the relationship of job stress with other variables, such as individualism and leadership. The findings are expected to contribute to the development of more effective human resource management strategies in modern work environments.
Literature Review : Peran dan Strategi Komunikasi Efektif dalam Manajemen Perubahan Organisasi Wadiv Vatul Khovivah; Mareta Rofiko; Danial Atiq Ma’shum; Santi Nur Holisa; Qinta Istiqlalia Hidaya; Nikmatul Wafiah; Mu’alimin Mu’alimin
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.875

Abstract

Effective communication serves as a fundamental pillar for organizational success, particularly in navigating dynamic change. This study aims to explore the role of effective communication within organizations and identify applicable strategies to address common communication challenges in complex and evolving work environments. The research employs a literature review method, selecting 15 relevant articles and conducting an in-depth analysis of the 5 most credible ones. The findings indicate that effective communication enhances teamwork, clarifies organizational goals, fosters trust, and improves overall productivity. However, various challenges such as misunderstandings, cultural differences, technological limitations, and resistance to change can hinder communication effectiveness. To overcome these barriers, organizations must implement strategic approaches, including fostering open and transparent communication, utilizing adaptive communication technologies, providing communication skills training, managing cultural diversity, and conducting regular evaluations of communication processes. These strategies contribute to creating a communicative, inclusive, and high-performing organizational environment.
Analisis Strategi Manajemen Digital pada UMKM dengan Upaya Meningkatkan Daya Saing di Pasar Lokal Moh Afrizal Miradji; Siti Istikoroh; Novi Lailatul Fitri; Citra Devy Arista; Novita Boymau
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.878

Abstract

Technological advances are closely related to the evolution of the times. The 21st century has seen tremendous digitalization. The number of digital-related activities and activities is increasing in this digital era. Like the rampant online buying and selling that is currently happening in the community. For some organizations, this activity offers many benefits. Because the buying and selling procedure is more effective and realistic. Nowadays, it is possible to search and buy almost anything online without physically meeting the seller. In the modern era, many micro businesses benefit from digitalization, so online buying and selling is not only for corporations or large-scale production. Through digital transformation, digital strategy, and digital capability development, MSMEs, or micro, small, and medium enterprises can now increase their competitiveness in the local market by implementing digital management strategies. While digital tactics can increase customer awareness and loyalty, digital transformation can help MSMEs improve their operational efficacy and efficiency. Through the adoption of digital technology and improving the skills of human resources, MSMEs can also become more competitive through the development of digital capabilities. It is not impossible for MSMEs to grow rapidly and generate significant income with the help of digitalization and a good management plan.
Corporate Culture and Ethical Leadership: Tone at the Top Alfian Lutfi; Pasca Pratama; Muhamad Alfaris Siregar; Dzikri Syaeful Rahman; Ida Farida
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.880

Abstract

This study aims to examine the influence of Tone at the Top on company performance by using a literature review method as its analytical approach. Tone at the Top refers to the attitudes, policies, and values set by organizational leaders in fostering an ethical, transparent, and performance-oriented work culture. In this study, various sources from journals, books, and previous research are analyzed to identify the relationship between top-level leadership and operational effectiveness, employee productivity, as well as corporate sustainability. The literature review findings indicate that leaders who effectively implement a strong Tone at the Top tend to create a positive work environment, enhance employee engagement, and strengthen good corporate governance. Conversely, failure to establish a strong Tone at the Top can contribute to low employee morale, a higher risk of ethical violations, and weakened organizational performance.
Analisis Sitem Informasi Akuntansi Pembelian Obat-Obatan terhadap Pengendalian Internal Pembelian Obat-Obatan pada Klinik Pratama Rawat Inap Ridos Aprilia Gloria Br Tarigan; Mulatua Pandapotan Silalahi; Rahel Junita Nainggolan
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.881

Abstract

This study aims to explore the benefits of the accounting information system used in the drug purchasing process at the Ridos Inpatient Pratama Clinic, as well as to disseminate the internal control system used in the system, the accounting information system in drug purchases functions by managing purchase transaction data, recording, reporting drugs and internal control of drug purchases that control and control drug purchases. Data collection was carried out using a qualitative descriptive approach method, namely, interviews, observations, and collecting supporting evidence. From the results of this study, the accounting information system implemented is quite good. However, the system used does not optimally support internal control, strengthening internal policies and staff training is needed to improve the effectiveness of internal control of the drug purchase accounting information system.

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