cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Muhamad Sidik
Contact Email
jiem@kampusakademik.co.id
Phone
+6289671418611
Journal Mail Official
office@kampusakademik.co.id
Editorial Address
Jl.Pedurungan Kidul IV rt.03/01 No.62 Kel. Pedurungan Kidul/ Kec.Pedurungan Semarang 50192 , Semarang, Provinsi Jawa Tengah
Location
Kota semarang,
Jawa tengah
INDONESIA
Jurnal Ilmiah Ekonomi dan Manajemen
Published by CV Kampus Akademik Publising
ISSN : 30257972     EISSN : 30257859     DOI : https://doi.org/10.61722/jiem/
Core Subject : Education,
Other
JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun
Arjuna Subject : Umum - Umum
Articles 1,433 Documents
 51   52   53   54   55 
Mengambil Pelajaran Dari Peralihan Sistem Sap Fico Ke Aplikasi Odoo Pada Pt Angkasa Pura Logistik Farhan Arwis; Firman Surya; Zalida Afni
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 11 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i11.2923

Abstract

This research aims to examine the transition from the SAP FICO system to the Odoo application at PT Angkasa Pura Logistik. The data used in this research is primary data obtained from original sources. This research focuses on PT Angkasa Pura Logistik. Data collection techniques used in-depth interviews and document reviews. Data analysis was conducted using the Miles and Huberman model, which includes data reduction, data presentation, and conclusion drawing. Odoo was chosen because its development costs are more affordable, it supports end-to-end business integration, and it provides real-time data that enhances efficiency, flexibility, and transparency. The implementation of Odoo is accompanied by support from the change management team, which provides basic training to users. This team also prepares the User Manual (USMAN), which serves as a guide for employees in using the Odoo application.
ANALISIS STRATEGI PEMASARAN MENINGKATKAN DAYA TARIK PELANGGAN PADA USAHA KATERING Agus Wahyudi; Alifia Maria Ulfa; Calista Desi Azzhara; Khoirunisa Maylani Putri; Rainhart Bierhoff
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 11 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i11.2936

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang efektif dalam meningkatkan daya tarik pelanggan usaha katering di tengah persaingan industri yang semakin ketat. Usaha katering menghadapi tantangan besar dalam mempertahankan keberlanjutan bisnis di era digital, di mana preferensi konsumen terus berubah dan persaingan semakin meningkat. Penelitian ini menggunakan pendekatan deskriptif-kualitatif dengan studi kasus pada beberapa usaha katering di wilayah perkotaan. Data diperoleh melalui wawancara mendalam dengan pemilik usaha, serta observasi langsung terhadap kegiatan pemasaran yang dilakukan. Hasil penelitian menunjukkan bahwa strategi pemasaran yang menggabungkan promosi digital, inovasi produk, manajemen hubungan pelanggan (CRM), dan strategi pemasaran dari mulut ke mulut atau word of mouth (WOM) secara signifikan berkontribusi dalam meningkatkan daya tarik pelanggan usaha katering. Promosi melalui media sosial dan word of mouth (WOM) terbukti efektif dalam menjangkau konsumen yang lebih luas, sementara inovasi produk, seperti menu sehat dan ramah lingkungan, menjadi daya tarik tambahan bagi konsumen. Selain itu, penerapan manajemen hubungan pelanggan (CRM) membantu meningkatkan loyalitas pelanggan dan memperluas jaringan pemasaran melalui word of mouth (WOM).Penelitian ini menyimpulkan bahwa kombinasi antara inovasi produk, strategi digital, dan hubungan pelanggan yang baik merupakan kunci untuk meningkatkan daya tarik pelanggan usaha katering. Penelitian ini adalah pentingnya adaptasi terhadap minat konsumen dalam merumuskan strategi pemasaran yang relevan dan berkelanjutan.
Pengaruh Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Pegawai Di Kantor Kecamatan Pamulang Chairunnida Azzahra; Neneng Tita Amalya
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 11 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i11.2939

Abstract

The purpose of this study was to determine the effect of Discipline and Motivation variables both partially and simultaneously on Employee Performance at the Pamulang District Office with a sample of 52 people. The method used is a quantitative method. Data analysis used in this study is the classical assumption test, simple linear regression analysis, multiple linear regression analysis, correlation coefficient analysis, determination coefficient analysis, t test and F test. The results of this study are Price has a significant effect on Employee Performance on the regression Y = 18.294 + 0.503X1, the correlation value is 0.577 meaning that the two variables have a moderate level of relationship. Motivation has a significant effect on Employee Performance with the regression equation Y = 6.088 + 0.646X2 the correlation value is 0.646 meaning that the two variables have a strong level of relationship. Discipline and Motivation simultaneously have a significant effect on Employee Performance with the regression equation Y = 12.332 + 0.112X1 + 0.554X2. The coefficient of determination value is 48%, while the remaining 52% is caused by other variables not examined in this study. The results of testing the first hypothesis obtained a calculated t value> t table or (4.993)> t_table (1.675). Based on the results of testing the second hypothesis, the calculated t value> t table or (6.706)> t_table (1.675) was obtained. Based on the results of testing the third hypothesis, the calculated F value> f table (22.655> 3.10) was obtained. This shows that simultaneously the variables Discipline and Motivation have a significant influence on Employee Performance.
Pengaruh Promosi Offline Dan Kualitas Pelayanan Terhadap Minat Beli Konsumen Pada Minimarket Soliamitra Limo Depok Rizky Saputra; Widya Candra Dewi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 11 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i11.2940

Abstract

The aim of this research is to determine the influence of offline promotions and service quality, both partially and simultaneously, on purchasing decisions at the Soliamitra Limo Minimarket, Depok City with a sample of 100 consumers. The method used is a quantitative method. The data analysis used in this research is the classical assumption test, simple linear regression analysis, multiple linear regression analysis, correlation coefficient analysis, coefficient of determination analysis, t test and F test. The results of this research are that offline promotion has a significant effect on buying interest in the Y regression = 5.246 + 0.710 X1, the correlation value is 0.841, meaning that the two variables have a very strong level of relationship. Service quality has a significant effect on purchase interest with the regression equation Y = 4.194 + 0.598 Offline promotions and service quality simultaneously have a significant effect on purchasing decisions with the regression equation Y = 3.263+ 0.289 X1 + 0.391 X2. The coefficient of determination value is 78%, while the remaining 22% is caused by other variables not examined in this research. The test results for the first hypothesis obtained a calculated t value > ttable or (15.392 > 1.661). Based on the results of testing the second hypothesis, the t value obtained > t table or (17.322 > 1.661). Based on the results of testing the third hypothesis, the Fcount value was 172.397 > Ftable 3.090. This shows that simultaneously the variables offline promotion and service quality have a significant influence on purchase interest.
Implementation of Funding Risk Management in Sharia Banking Lutfiatul Ulfa Agnesa; Sri Wigati
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 11 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i11.2949

Abstract

Activities in the banking world are very susceptible to risk. Especially in fundraising activities because it is closely related to the bank's operations itself. To minimize risk, risk management is needed. This purpose of this paper to determine the implementation of funding risk management at BSI KCP Kediri Hayam Wuruk. The research method used is qualitative research using field observations to collect relevant data and analyze it comprehensively. Data collection was carried out through interviews with funding officer Bank BSI KCP Kediri Hayam Wuruk, and literature studies taken from literature sources relevant to the topic. The research results show that there are 3 funding risk management, namely liquidity risk, reputation risk and return risk. The ways to manage these risks are, 1. Liquidity risk by identifying funding and asset structures, 2. Reputation risk by improving service and managing customer complaints in a timely manner and complying with regulations according to sharia principles, 3. Return risk by managing customer expectations and improving the best service to customers.
Pengaruh Harga Dan Promosi Terhadap Kesadaran Merek Gojek Pada Pengguna Stasiun Kai Depok Baru Kresna Wijaya; Dedik Supardiono
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 11 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i11.2973

Abstract

The purpose of this study was to determine the effect of Price and Promotion variables both partially and simultaneously on Brand Awareness of KAI Depok Baru Station users with a sample of 97 people. The method used is a quantitative method. Data analysis used in this study is the classical assumption test, simple linear regression analysis, multiple linear regression analysis, correlation coefficient analysis, determination coefficient analysis, t test and F test. The results of this study are Price has a significant effect on Brand Awareness on the regression Y = 23.363 + 0.322 X1 correlation value of 0.377 meaning that the two variables have a low level of relationship. Promotion has a significant effect on Brand Awareness with the regression equation Y = 12.256 + 0.656 X2 correlation value of 0.690 meaning that the two variables have a strong level of relationship. Price and Promotion simultaneously have a significant effect on Purchase Interest with the regression equation Y = 9.477 + 0.108 (X1) + 0.618 (X2). The coefficient of determination value is 48.8%, while the remaining 51.2% is caused by other variables not examined in this study. The results of the first hypothesis test obtained a tcount value > ttable or (3.484 > 1.985). Based on the results of the second hypothesis test, the tcount value was obtained > ttable or (9.299 > 1.985). Based on the results of the third hypothesis test, the Fcount value was obtained > ftable (44.752 > 3.09). This shows that simultaneously the Price and Promotion variables have a significant influence on Brand Awareness.
PERAN CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT: ANALISIS DAMPAK SOSIAL DAN EKONOMI Kisma Nurozi; Ersi Sisdianto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 11 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i11.2994

Abstract

Abstract: This study explores the role of Corporate Social Responsibility (CSR) in enhancing community welfare by analyzing various CSR programs implemented by companies. Through a qualitative approach involving literature review and case study analysis, the findings indicate that CSR can significantly impact areas such as education, health, and economic empowerment. However, the success of CSR implementation heavily relies on community involvement and company transparency. Collaboration between companies and other stakeholders also proves to enhance the effectiveness of CSR programs. This research emphasizes the importance of formulating inclusive and responsive CSR strategies to meet community needs for sustainable welfare. Keywords: Corporate Social Responsibility, Community Welfare, Community Involvement, Collaboration. Abstrak: Penelitian ini mengeksplorasi peran corporate social responsibility (CSR) dalam meningkatkan kesejahteraan masyarakat dengan menganalisis berbagai macam CSR yang telah diterapkan oleh perusahaan. Melalui pendekatan kualitatif yang melibatkan studi literatur dan analisis studi kasus, temuan menunjukkan bahwa CSR dapat memberikan dampak positif yang signifikan, terutama dalam bidang pendidikan, kesehatan, dan pemberdayaan ekonomi. Namun keberhasilan implementasi CSR sangat bergantung pada keterlibatan masyarakat dan transparansi perusahaan. Kolaborasi antara perusahaan dan pemangku kepentingan lainnya juga terbukti meningkatkan efektivitas program CSR. Penelitian ini menegaskan pentingnya merumuskan strategi CSR yang inklusif dan responsif terhadap kebutuhan masyarakat untuk mencapai kesejahteraan yang berkelanjutan. Kata Kunci: Corporate Social Responsibility, Kesejahteraan Masyarakat, Keterlibatan Masyarakat, Kolaborasi.
IMPLEMENTASI NILAI-NILAI PANCASILA DALAM PROGRAM CSR PERUSAHAAN UNTUK KEBERLANJUTAN LINGKUNGAN Dea Salsabila; Ersi Sisdianto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 11 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i11.3001

Abstract

Abstract: Pancasila, as the foundation of the Indonesian state, contains noble values ​​that can be used as guidelines in various aspects of life, including social and economic activities. One of its applications is in the Corporate Social Responsibility (CSR) program run by the company. CSR is a social obligation carried out by the company to provide a positive contribution to society and the surrounding environment. This study aims to examine the implementation of Pancasila values ​​in the company's CSR program with a focus on environmental sustainability. The values ​​of Pancasila, which consist of Belief in the One Almighty God, Just and Civilized Humanity, Unity of Indonesia, Democracy Led by the Wisdom of Deliberation or Representation, and Social Justice for All Indonesian People, are believed to be a strong basis for creating a CSR program that not only focuses on the economic aspect, but also maintains environmental sustainability and social welfare. This research method uses a qualitative approach with case studies on several companies that are actively running environmental-based CSR programs. Data were obtained through in-depth interviews with company management, CSR program documentation, and direct observation of program implementation in the field. The results of the study indicate that the values ​​of Pancasila, especially in the context of Just and Civilized Humanity, and Social Justice, can be translated into corporate initiatives that support nature conservation, reducing negative impacts on ecosystems, and empowering local communities. In addition, the principles of Indonesian Unity and Democracy are also reflected in the collaboration between companies, government, and society to achieve environmental sustainability goals. However, the challenge faced is how to ensure that the implementation of these Pancasila values ​​is not merely symbolic, but can truly create a significant impact on the environment and long-term social welfare. In conclusion, the implementation of Pancasila values ​​in corporate CSR programs can act as a driving force for environmental sustainability, by emphasizing the balance between economic, social, and ecological interests. Therefore, it is important for companies to continue to integrate these values ​​into every CSR policy and activity to ensure the achievement of sustainable and inclusive development. This study is expected to contribute to the development of CSR theory and business practices that are more responsible for the environment and society. Keywords: Pancasila, Corporate Social Responsibility (CSR), environmental sustainability, Pancasila values, sustainable development Abstrak: Pancasila, sebagai dasar negara Indonesia, mengandung nilai-nilai luhur yang dapat menjadi pedoman dalam berbagai aspek kehidupan, termasuk dalam kegiatan sosial dan ekonomi. Salah satu penerapannya adalah dalam program Corporate Social Responsibility (CSR) yang dijalankan oleh perusahaan. CSR merupakan kewajiban sosial yang dilakukan oleh perusahaan untuk memberikan kontribusi positif terhadap masyarakat dan lingkungan sekitar. Penelitian ini bertujuan untuk mengkaji implementasi nilai-nilai Pancasila dalam program CSR perusahaan dengan fokus pada keberlanjutan lingkungan. Nilai-nilai Pancasila yang terdiri dari Ketuhanan Yang Maha Esa, Kemanusiaan yang Adil dan Beradab, Persatuan Indonesia, Kerakyatan yang Dipimpin oleh Hikmat Kebijaksanaan dalam Permusyawaratan atau Perwakilan, serta Keadilan Sosial bagi Seluruh Rakyat Indonesia, diyakini dapat menjadi dasar yang kuat untuk menciptakan program CSR yang tidak hanya berfokus pada aspek ekonomi, tetapi juga menjaga kelestarian lingkungan dan kesejahteraan social. Metode penelitian ini menggunakan pendekatan kualitatif dengan studi kasus pada beberapa perusahaan yang aktif menjalankan program CSR berbasis lingkungan. Data diperoleh melalui wawancara mendalam dengan pihak manajemen perusahaan, dokumentasi program CSR, serta observasi langsung terhadap implementasi program di lapangan. Hasil penelitian menunjukkan bahwa nilai-nilai Pancasila, khususnya dalam konteks Kemanusiaan yang Adil dan Beradab, serta Keadilan Sosial, dapat diterjemahkan dalam bentuk inisiatif perusahaan yang mendukung pelestarian alam, pengurangan dampak negatif terhadap ekosistem, dan pemberdayaan masyarakat setempat. Selain itu, prinsip Persatuan Indonesia dan Kerakyatan juga tercermin dalam kolaborasi antara perusahaan, pemerintah, dan masyarakat untuk mencapai tujuan keberlanjutan lingkungan. Namun, tantangan yang dihadapi adalah bagaimana memastikan bahwa implementasi nilai-nilai Pancasila tersebut tidak hanya sekedar simbolik, tetapi benar-benar dapat menciptakan dampak yang signifikan terhadap lingkungan dan kesejahteraan sosial jangka panjang.Kesimpulannya, implementasi nilai-nilai Pancasila dalam program CSR perusahaan dapat berperan sebagai motor penggerak keberlanjutan lingkungan, dengan menekankan keseimbangan antara kepentingan ekonomi, sosial, dan ekologi. Oleh karena itu, penting bagi perusahaan untuk terus mengintegrasikan nilai-nilai tersebut dalam setiap kebijakan dan kegiatan CSR mereka untuk memastikan tercapainya pembangunan yang berkelanjutan dan inklusif. Penelitian ini diharapkan dapat memberikan kontribusi bagi pengembangan teori CSR serta praktik bisnis yang lebih bertanggung jawab terhadap lingkungan dan masyarakat. Kata kunci: Pancasila, Corporate Social Responsibility (CSR), keberlanjutan lingkungan, nilai-nilai Pancasila, pembangunan berkelanjutan
IMPLEMENTASI EKONOMI HIJAU DALAM MENGEVALUASI INTEGRASI FAKTOR LINGKUNGAN UNTUK PENGAMBILAN KEPUTUSAN KEUANGAN Muhammad Mirzan Danil; Ersi Sisdianto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 12 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i12.3010

Abstract

Abstract: The implementation of green economy in financial decision-making is gaining more attention as one of the strategies to ensure economic sustainability and environmental protection. The concept of green economy emphasizes the integration of sustainable economic growth with environmental preservation, which in this context includes the application of principles that reduce negative impacts on ecosystems and natural resources. Evaluation of the integration of environmental factors in financial decision-making is key to creating decisions that are not only financially profitable but also sustainable in the long term. Therefore, this study aims to examine the implementation of green economy in financial decision-making, with a focus on how environmental factors can be integrated and evaluated in the financial planning and decision-making process by companies, investors, and financial institutions. In this study, the evaluation of the integration of environmental factors is carried out through an analysis of the application of green finance and sustainable investing principles that enable financial decision-making that is more responsive to environmental, social, and economic issues. Various analytical tools are used, such as environmental impact analysis models, climate change risk evaluations, and sustainable investment principles that consider the sustainability of natural resources and carbon emission reduction. This approach aims to provide a comprehensive picture of how environmental factors, which were previously often considered secondary, are now strategic elements in financial decision-making, both at the micro and macro levels. The main challenges faced in implementing this green economy are the lack of accurate environmental data and clear standards related to environmental assessment criteria in financial decisions. In addition, the imbalance between economic and environmental goals, as well as resistance from the business sector to change, often hinder the implementation of green economy principles. Nevertheless, this study shows that companies that integrate environmental factors into their financial decisions tend to gain long-term benefits in the form of reduced operating costs, improved brand image, and easier access to environmentally friendly financial markets. On the other hand, decisions that ignore environmental factors risk facing negative impacts, such as financial losses due to changes in environmental regulations, as well as decreased competitiveness in the global market. This study is expected to provide useful insights for policy makers, companies, and investors in developing strategies that integrate environmental aspects into financial decisions. Thus, the implementation of a green economy in financial decision making can not only improve the overall economic performance of companies, but also make a significant contribution to efforts to achieve sustainable development goals (SDGs), reduce negative impacts on climate change, and encourage global economic sustainability. Keywords: Green Economy, Financial Decisions, Integration of Environmental Factors, Green Finance, Sustainable Investing. Abstrak: Implementasi ekonomi hijau dalam pengambilan keputusan keuangan semakin mendapatkan perhatian sebagai salah satu strategi untuk memastikan keberlanjutan ekonomi dan perlindungan lingkungan. Konsep ekonomi hijau mengedepankan integrasi antara pertumbuhan ekonomi yang berkelanjutan dengan pelestarian lingkungan, yang dalam konteks ini mencakup penerapan prinsipprinsip yang mengurangi dampak negatif terhadap ekosistem dan sumber daya alam. Evaluasi integrasi faktor lingkungan dalam pengambilan keputusan keuangan menjadi kunci dalam menciptakan keputusan yang tidak hanya menguntungkan secara finansial tetapi juga berkelanjutan dalam jangka panjang. Oleh karena itu, penelitian ini bertujuan untuk mengkaji implementasi ekonomi hijau dalam pengambilan keputusan keuangan, dengan fokus pada bagaimana faktor lingkungan dapat diintegrasikan dan dievaluasi dalam proses perencanaan dan pengambilan keputusan keuangan oleh perusahaan, investor, serta lembaga keuangan. Dalam penelitian ini, evaluasi integrasi faktor lingkungan dilakukan melalui analisis terhadap penerapan prinsip green finance dan sustainable investing yang memungkinkan pengambilan keputusan keuangan yang lebih responsif terhadap isu-isu lingkungan, sosial, dan ekonomi. Berbagai alat analisis digunakan, seperti model analisis dampak lingkungan, evaluasi risiko perubahan iklim, dan prinsip-prinsip investasi berkelanjutan yang mempertimbangkan keberlanjutan sumber daya alam dan pengurangan emisi karbon. Pendekatan ini bertujuan untuk memberikan gambaran komprehensif mengenai bagaimana faktor lingkungan yang sebelumnya sering dianggap sekunder, kini menjadi elemen strategis dalam pengambilan keputusan keuangan, baik pada level mikro maupun makro. Tantangan utama yang dihadapi dalam implementasi ekonomi hijau ini adalah kurangnya data lingkungan yang akurat dan standar yang jelas terkait dengan kriteria penilaian lingkungan dalam keputusan keuangan. Selain itu, ketidakseimbangan antara tujuan ekonomi dan lingkungan, serta resistensi dari sektor bisnis terhadap perubahan, sering kali menghambat penerapan prinsip-prinsip ekonomi hijau. Meskipun demikian, penelitian ini menunjukkan bahwa perusahaan yang mengintegrasikan faktor lingkungan dalam keputusan keuangannya cenderung memperoleh manfaat jangka panjang berupa pengurangan biaya operasional, peningkatan citra merek, dan akses lebih mudah ke pasar finansial yang peduli lingkungan. Di sisi lain, keputusan-keputusan yang mengabaikan faktor lingkungan berisiko menghadapi dampak buruk, seperti kerugian finansial akibat perubahan regulasi lingkungan, serta penurunan daya saing di pasar global. Penelitian ini diharapkan dapat memberikan wawasan yang berguna bagi pembuat kebijakan, perusahaan, serta investor dalam mengembangkan strategi yang mengintegrasikan aspek lingkungan dalam keputusan keuangan. Dengan demikian, implementasi ekonomi hijau dalam pengambilan keputusan keuangan tidak hanya dapat meningkatkan kinerja ekonomi perusahaan secara keseluruhan, tetapi juga memberikan kontribusi signifikan terhadap upaya pencapaian tujuan pembangunan berkelanjutan (SDGs), mengurangi dampak negatif terhadap perubahan iklim, serta mendorong keberlanjutan ekonomi global. Kata Kunci: Ekonomi Hijau, Keputusan Keuangan, Integrasi Faktor Lingkungan, Green Finance, Sustainable Investing.
Analisis Pengaruh Persepsi Kualitas Produk, Kepercayaan Terhadap Merek, dan Ewom Terhadap Keputusan Pembelian Konsumen di Shopee Barkhoya, Muhammad Alfin; Vania, Amelindha
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 12 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i12.3014

Abstract

This study aims to analyze the effect of perceived product quality, brand trust, and electronic word of mouth (EWOM) on consumer purchasing decisions on the Shopee e-commerce platform in Malang City. With an explanatory quantitative approach, data were collected using purposive sampling method and analyzed through Structural Equation Modeling (SEM) technique. The results showed that EWOM has the most significant direct influence on purchasing decisions with a path coefficient of 0.45, followed by brand trust (0.38) and perceived product quality (0.42). The indirect influence mechanism of the three variables is also prominent, highlighting the complexity of the interaction of these factors in shaping consumer purchasing decisions. The valence dimension of EWOM and product functionality are the main indicators that influence consumer preferences. This research provides practical insights for businesses to improve marketing strategies through increasing online reviews, building brand trust, and optimizing product quality. The theoretical implications enrich the literature on consumer behavior in the evolving e-commerce ecosystem.

Page 53 of 144 | Total Record : 1433

 51   52   53   54   55 

Filter by Year

2023 2026


Reset
Filter By Issues
All Issue Vol. 4 No. 2 (2026): Februari Vol. 4 No. 1 (2026): Januari Vol. 3 No. 12 (2025): Desember Vol. 3 No. 11 (2025): November Vol. 3 No. 10 (2025): Oktober Vol. 3 No. 10 (2025): November Vol. 3 No. 9 (2025): September Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Vol. 3 No. 7 (2025): Juli Vol. 3 No. 6 (2025): Juni Vol. 3 No. 5 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Mei Vol. 3 No. 4 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) April Vol. 3 No. 3 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Vol. 3 No. 2 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Vol. 3 No. 2 (2025): Februari Vol. 3 No. 1 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Vol. 3 No. 1 (2025): Januari Vol. 2 No. 12 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Vol. 2 No. 12 (2024): Desember Vol. 2 No. 11 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Vol. 2 No. 10 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Vol. 2 No. 9 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Vol. 2 No. 7 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Vol. 2 No. 5 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Vol. 2 No. 3 (2024): Maret Vol. 2 No. 2 (2024): Februari Vol. 2 No. 1 (2024): Januari Vol. 1 No. 4 (2023): Desember Vol. 1 No. 3 (2023): November Vol. 1 No. 2 (2023): Oktober Vol. 1 No. 1 (2023): September More Issue