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Educational Studies: Conference Series
Published by Universitas Mulawarman
ISSN : -     EISSN : 28100999     DOI : https://doi.org/10.30872/escs
Core Subject : Humanities, Education, Art,
Arts Humanities Education Other
Educational Sciences: Conference Series is a multidisciplinary peer-reviewed journal that contains articles in the field of education that are the result of research from various authors presented in various seminars in the Faculty of Teacher Training and Education, Mulawarman University. It is published twice a year, in June and December.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 147 Documents
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Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen Ayam Gepuk Eka Prasetya, Muhammad Yoga; Ellyawati, Noor; Rahayu, Vitria Puri
Educational Studies: Conference Series Vol. 4 No. 1 (2024)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

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Abstract

This study aims to find out the effect of service quality on consumer satisfaction in Chicken Gepuk M Yamin Samarinda. This study is a causal associative research with a quantitative approach. The population of this study is all consumers who enjoy Ayam Gepuk M. Yamin, namely 96 customers who visit Ayam Gepuk M. This study uses non-probability sampling with a sample withdrawal method using incidental sampling. The data collection technique in this study uses the questionnaire method. The data analysis in this study uses simple linear regression analysis. The results of the validity test of the questionnaire items showed that all statement items in the customer satisfaction variable (X) showed the value of r calculated > r table so it can be said that the customer satisfaction variable questionnaire (X) was valid. The results of the hypothesis test analysis show that the value of sig < a or 0.000 < 0.050, then there can be a significant influence of service quality on customer satisfaction at Ayam Gepuk M. Yamin Samarinda City. So, it can be concluded that the quality of service has a significant influence on the level of consumer satisfaction at Ayam Gepuk M Yamin Samarinda.
Pengaruh Financial Technology Payment dan Self Control terhadap Perilaku Manajemen Keuangan Mahasiswa Karunia Dwi Fadilatul Fatimah; Ellyawati, Noor; Rahayu, Vitria Puri
Educational Studies: Conference Series Vol. 4 No. 1 (2024)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

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Abstract

This research aims to determine whether fintech payment and self-control have a significant effect on the financial management behavior of students. The sampling technique used is proportional random sampling. Data collection carried out was observation and questionnaires distributed to 146 Economics Education Students of Mulawarman University. The data analysis technique used multiple linear regression analysis. The results of the partial t-test of each fintech payment and self-control variable have a positive and significant effect on financial management behavior, then the results of the F test significantly show that fintech payment and self-control have a positive and significant effect on financial management behavior. The R Square value is 68.0%, which means that the remaining 32.0% is influenced by other variables not examined in this study. And based on results t test analysis that has been done by the researcher obtained is partial influence and significant between Self control and Financial Management Behavior on student of Economics Education at Mulawarman University
Pengaruh Celebrity Endorser terhadap Minat Beli Produk Scarlett pada Mahasiswa Aldila Nur Astari; Ellyawati, Noor; Rahayu, Vitria Puri; Ruspian
Educational Studies: Conference Series Vol. 4 No. 1 (2024)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

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Abstract

One way to increase sales and increase the popularity of Scarlett Whitening is to work with public figures or celebrities as celebrity endorsers. This study aims to determine the effect of celebrity endorsers on buying interest in Scarlett products in Economic Education students at Mulawarman University. This study uses an ex-post facto method with a quantitative approach, the data uses a sample of 137 respondents through a questionnaire distributed online using Google Form. The research method used is simple linear regression. . The results of research on the use of celebrity endorsers on buying interest in Scarlett Whitening products obtained an average value of the good category. The indicator with the highest value is the visibility indicator (popularity) and the lowest is the power indicator (strength). The results also show that celebrity endorsers have a positive and significant influence on buying interest in Scarlett products at 0.000 <0.05 and the value of Thitung 9.935> Ttabel 1.977. The conclusion of this study is that celebrity endorsers partially play an important role in increasing students' buying interest.
Minat Siswa SMK dalam Melanjutkan Pendidikan ke Perguruan Tinggi Wahidatuzzakiah Rahmadhani; Sudarman; Rahayu, Vitria Puri
Educational Studies: Conference Series Vol. 4 No. 1 (2024)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

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Abstract

The research in this thesis is motivated by the still low interest of vocational school students in continuing their education to tertiary institutions. Therefore, the focus of research in this thesis is how vocational school students are interested in continuing their education to college. This research aims to determine the interest of vocational school students in continuing their education to higher education at SMKN 1 Bengalon, East Kutai Regency. The type of research carried out was descriptive qualitative research. The informants in the research were class XII students. Data collection was carried out by direct observation and interviewing class XII students. Based on the research results, it shows that vocational school students' interest in continuing their education has increased. This can be seen from how students view career opportunities after graduating from college compared to just graduating from vocational school. Continuing education to college makes students believe that after graduating from college students will have greater opportunities in the field of work. Not only that, support from the surrounding environment influences the interest of students who want to continue their education and good academic aspects provide opportunities for students to be accepted at the desired university and study program.
Faktor-Faktor yang Mempengaruhi Minat Siswa SMA untuk Melanjutkan Studi ke Perguruan Tinggi Arlisa Syabina; Haidar, Kadori; Abu, Ilham
Educational Studies: Conference Series Vol. 4 No. 1 (2024)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

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Abstract

This study aims to determine the factors that influence the Continuing Study Interest to Higher Education Students SMA Negeri 1 Loakulu. The type of research used is descriptive research with a quantitative approach. The population in this study is the students of class XII SMA Negeri 1 Loakulu Academic Year 2024/2025. The sample of this study amounted to 70 students with proportional random sampling technique. Data collection techniques used questionnaires. The results showed that there was a positive and significant influence of Internal Factors and External Factors on the Interest in Continuing Studies to Higher Education Class XII Students of SMA Negeri 1 Loakulu as indicated by the Fcount value of 36,282 with a significance value of F of 0.001. The coefficient of determination is 0.520 or 52.0%.
Improving problems solving skills through problem-based learning of oil palm empty fruit bunch waste in science learning for students at SMAN 1 Muara Badak Sasmitha, Hijrana Mega; Kusumaningtyas, Pintaka; Erika, Farah; Sumarioto, Sumarioto
Educational Studies: Conference Series Vol. 4 No. 2 (2024)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/escs.v4i2.4630

Abstract

Problem-solving skills need to be provided to students so that they can play a role in overcoming environmental problems in everyday life. This study aims to determine the effect of problem-based learning in science learning on the topic of empty oil palm bunches waste to improve students' ability to solve problems. This research is quantitative research with a pre-experimental method. The research design used is a one-group pretest-posttest design with five replications. The samples in this study were students of SMAN 1 Muara Badak in grade . Data collection used tests in the form of pre-tests and post-tests. Data analysis used the N-Gain Test. The results showed an increase in problem-solving skills in the good category. Thus, it can be concluded that problem-based learning of oil palm empty fruit bunches waste in science learning can improve students' skills to solve environmental problems in everyday life.
Pengaruh Promosi Digital Terhadap Keputusan Pembelian Produk Fashion Pada Mahasiswa Pendidikan Ekonomi FKIP Universitas Mulawarman Mebinta, Rafael Alfonso Mangoloi; Ellyawati, Noor; Astuti, Ratna Fitri
Educational Studies: Conference Series Vol. 5 No. 1 (2025)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

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Abstract

Mahasiswa cenderung lebih banyak tertarik membeli produk fashion hanya dengan melihat melalui media social, daripada datang, melihat dan mencoba langsung ke toko produk fashion tersebut. Jenis penelitian yang dilakukan adalah asosiatif kausal dengan pendekatan kuantitatif. pengumpulan data dilakukan dengan menyebarkan kuisioner pada mahasiswa prodi pendidikan ekonomi Berdasarkan hasil temuan diketahui bahwa Promosi digital berpengaruh positif dan signifikan terhadap keputusan pembelian produk fashion. Semakin intensif dan menarik promosi digital yang dilakukan, semakin besar pula kecenderungan mahasiswa untuk membeli produk fashion tersebut. Media sosial dan konten promosi merupakan faktor yang paling dominan. Promosi melalui platform seperti Instagram, TikTok, dan marketplace online terbukti lebih efektif menarik perhatian mahasiswa dibandingkan bentuk promosi tradisional. Secara keseluruhan, promosi digital terbukti menjadi strategi pemasaran yang efektif dan relevan dalam meningkatkan keputusan pembelian produk fashion di kalangan mahasiswa, karena sesuai dengan kebiasaan dan gaya hidup digital mereka.

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