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West Science Social and Humanities Studies
Published by Westscience Press
ISSN : 30261651     EISSN : 30253764     DOI : https://doi.org/10.58812/wsshs.v1i03
Core Subject : Economy, Humanities, Health, Social,
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences
West Science Social and Humanities Studies is an academic journal that focuses on interdisciplinary research in the fields of social science, science, and humanities studies. The journal aims to present high-quality articles that make significant contributions to our understanding of society, culture, science, and human interaction in the Western world. Within this journal, authors from various disciplines are invited to share original research findings relevant to the social sciences, such as sociology, psychology, anthropology, political studies, economics, and related fields. Additionally, the journal welcomes contributions from scientific studies, such as biology, physics, chemistry, and mathematics, that are related to social and human contexts. The fields of humanities studies, including history, literature, art, philosophy, and culture, are also a primary focus of this journal.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 736 Documents
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A Bibliometric Analysis of Viral Marketing Loso Judijanto; Abdul Muiz
West Science Social and Humanities Studies Vol. 4 No. 06 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i06.2941

Abstract

The present study provides a bibliometric analysis of research in viral marketing and identifies its intellectual structure and evolution of topics, along with scholarly impact. Bibliometric data were obtained from a scientific database (e.g., Scopus), which was subsequently analyzed with the application of bibliometric methods, namely, co-occurrence analysis, co-authorship mapping, citation analysis, and visualization of keywords via VOSviewer. As per the findings of the analysis, viral marketing research can be said to have a foundation in computational network science, namely influence maximization, social network analysis, and data-driven diffusion models. In addition, a second stream of research concentrates on behavioral and communicative aspects, such as word-of-mouth, emotional motives behind sharing content online, and user engagement. Finally, there is a clear temporal trend related to a shift from the basic network theory to a greater focus on issues of online platforms and algorithms. It should be noted, however, that there is some thematic contamination in the dataset owing to the inclusion of biomedical literature for the COVID-19 period
Bibliometric Analysis of Green Investment in Electric Vehicles Loso Judijanto; Helda Yusita
West Science Social and Humanities Studies Vol. 4 No. 06 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i06.2942

Abstract

The present study conducts a bibliometric review of scholarly work related to green investment for electric vehicles (EVs). The main objective of the review is to provide an insight into the knowledge base of green investment in EVs in terms of the intellectual structure, theme evolution, and international collaboration. Bibliographic information collected from the Scopus database is analyzed using bibliometric techniques including co-occurrence, co-authorship, co-citation, and density analysis. Results demonstrate that the knowledge base is predominantly organized in three domains, which are: EV technological advancement (focusing on battery system and charging infrastructure development); green investment mechanisms and policy (such as subsidy programs, ESG integration, and corporate governance); and the transition towards sustainability (covering topics of renewable energy systems, such as hydrogen and solar energy). In terms of citation analysis, foundational studies cover the topic of lithium battery recycling, EV infrastructure development, and EV battery system development, whereas recent papers are concerned with system integration, decarbonization approaches, and multi-energy mobility ecosystem
VR/AR in Customer Experience: A Bibliometric Review Loso Judijanto; Tati Handayani
West Science Social and Humanities Studies Vol. 4 No. 06 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i06.2943

Abstract

The current study offers a bibliometric analysis of academic research on VR/AR in customer experience, whose objectives include exploring the intellectual structure, thematic trends, and global patterns of cooperation within the research area. Data for the analysis were collected from a scientific database and analyzed via bibliometric methods such as co-word analysis, co-authorship mapping, density visualization, and citation analysis in VOSviewer software. The findings show that VR and AR represent the main research constructs which have close relationships with user experience, e-commerce, digital marketing, and human-computer interaction. Thematic trend analysis shows a transformation from basic research on the usability and immersivity of the interface towards more applied studies focused on e-commerce, tourism, and metaverse customer experiences. Citation analysis highlights a number of highly impactful publications that have contributed significantly to the theoretical and methodological development of the field, in particular, to experiential marketing and technology-driven customer experience. Network analysis also highlights the global, although uneven, nature of collaboration networks and certain hub countries in international cooperation.
Water Management in Sustainable Tourism: A Bibliometric Loso Judijanto; Rini Fitrianingrum
West Science Social and Humanities Studies Vol. 4 No. 06 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i06.2944

Abstract

The current study seeks to examine the intellectual structure and evolution of water management as a part of the sustainable tourism research domain via bibliometric analysis approach. Based on publication data obtained from the scientific database and further analyzed using VOSviewer software, the study analyzes patterns of co-authorship, keywords' co-occurrences, thematic clustering, and citation performance in order to determine major trends and knowledge structure within the research domain. As the results show, sustainable development is identified as the main conceptual core of the domain, which tightly connects tourism, environmental sustainability, and water management. Key thematic clusters cover water resources management, ecotourism and ecosystem services, environmental degradation and pollution, as well as geoinformatics techniques like GIS and remote sensing. It was also discovered that over time there has been a shift from publications on environmental impacts and pollution towards more recent studies focused on water governance, adaptation to climate change and sustainable technological solutions. As for the pattern of cooperation, the field can be described as internationally connected but at the same time imbalanced, with several countries and organizations dominating in knowledge production.
The Impact of Green Marketing and Employee Well-being Training Programs on Employee Retention and Customer Satisfaction in Indonesia Aria Elshifa; Heri Setiyawan; Mohammad Gifari Sono
West Science Social and Humanities Studies Vol. 4 No. 06 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i06.2945

Abstract

The growing emphasis on sustainability and employee development has encouraged organizations to adopt environmentally responsible marketing strategies and employee welfare initiatives to enhance organizational performance. This study examines the impact of Eco-Friendly Marketing and Employee Welfare Training Programs on Employee Retention and Customer Satisfaction in Indonesia. A quantitative research approach was employed using data collected from 175 respondents through a structured questionnaire measured on a five-point Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results indicate that Eco-Friendly Marketing has a positive and significant effect on Employee Retention and Customer Satisfaction. Employee Welfare Training Programs also demonstrate positive and significant effects on Employee Retention and Customer Satisfaction. Furthermore, Employee Retention significantly influences Customer Satisfaction. The structural model explains 68.3% of the variance in Employee Retention and 78.1% of the variance in Customer Satisfaction, indicating strong predictive capability. The findings suggest that organizations implementing sustainable marketing practices alongside employee welfare development programs are more likely to retain employees and achieve higher levels of customer satisfaction. This study contributes to the literature on sustainability and human resource management by demonstrating the interconnected role of environmental responsibility and employee-focused initiatives in enhancing organizational performance within the Indonesian context.
The Impact of IoT and Digital Twin Adoption on Waste Reduction in the Textile Industry in Bandung Dila Padila Nurhasanah; Anton Susilo; Muhamad Ammar Muhtadi
West Science Social and Humanities Studies Vol. 4 No. 06 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i06.2946

Abstract

The textile industry is one of the most important manufacturing sectors in Indonesia; however, it faces significant challenges related to production waste and resource inefficiency. The adoption of Industry 4.0 technologies, particularly the Internet of Things (IoT) and Digital Twin, has emerged as a promising solution for improving operational efficiency and supporting sustainable manufacturing practices. This study aims to analyze the impact of IoT implementation and Digital Twin implementation on waste reduction in the textile industry in Bandung. A quantitative research approach was employed using a survey method involving 75 respondents from textile manufacturing companies. Data were collected through a structured questionnaire measured using a five-point Likert scale and analyzed using SPSS version 25. The analytical techniques included validity and reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination analysis, and hypothesis testing. The results indicate that IoT implementation has a positive and significant effect on waste reduction. Similarly, Digital Twin implementation positively and significantly affects waste reduction. Furthermore, the simultaneous test demonstrates that IoT and Digital Twin implementation jointly influence waste reduction. The coefficient of determination (R² = 0.697) indicates that 69.7% of the variation in waste reduction can be explained by the two independent variables. These findings suggest that the integration of IoT and Digital Twin technologies enhances operational visibility, predictive decision-making, and process optimization, thereby reducing production waste in textile manufacturing. The study contributes to the growing literature on Industry 4.0 and provides practical insights for textile companies seeking to improve sustainability and operational efficiency through digital transformation.
The Relationship Between Work Motivation and Job Satisfaction and the Organizational Behavior of Employees at PT Glostar Indonesia Umar Mansur; Safira Rifa Fadillah
West Science Social and Humanities Studies Vol. 4 No. 07 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i07.2995

Abstract

This study aims to analyze the relationship between work motivation and job satisfaction on the organizational behavior of PT Glostar Indonesia employees. The approach used in this study is a quantitative approach with descriptive and associative research types. Data were obtained by distributing questionnaires to PT Glostar Indonesia employees as research respondents. The sampling technique was carried out using the probability sampling method, while the data analysis technique used descriptive statistical analysis and multiple linear regression with the help of SPSS software. The results of the study indicate that work motivation has a positive and significant effect on employee organizational behavior. Job satisfaction is also proven to have a positive and significant effect on employee organizational behavior. In addition, simultaneously, work motivation and job satisfaction have a significant effect on employee organizational behavior at PT Glostar Indonesia. These findings indicate that increasing work motivation and job satisfaction can encourage the formation of positive, productive organizational behavior and support the achievement of company goals. Based on these research results, it can be concluded that work motivation and job satisfaction are important factors that need to be considered by PT Glostar Indonesia management in an effort to improve employee organizational behavior sustainably.
The Preferences of the Lekuk 50 Tumbi Community in Utilizing Cultural Key Species as Tourism Products Yoni Elviandri; Eliza Sutri Utami
West Science Social and Humanities Studies Vol. 4 No. 07 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i07.2996

Abstract

Key Cultural Species (CSCs) are an important part of the traditional ecological knowledge of indigenous communities, possessing cultural, ecological, and economic value through the development of local wisdom-based tourism. This study aims to analyze the preferences of the Lekuk 50 Tumbi indigenous community, Kerinci Regency, regarding the use of CSCs as a tourism product. The study employed a mixed methods approach with an exploratory design. Data collection was conducted through structured interviews using a Likert-scale questionnaire, in-depth interviews, and field species identification. Respondents were selected using a purposive sampling technique followed by snowball sampling. The results showed that 82.2% of respondents had not yet been involved in the use of CSCs as a tourism product, although 96.7% expressed interest in being involved in its development in the future. The pitcher plant (Nepenthes ampullaria Jack) was the most popular plant species to be developed as a tourism product (56.7%), while the semah fish (Tor douronensis) was the most frequently chosen animal species (68.9%). The most popular form of involvement was the development of souvenirs in the form of processed food products (45.6%), especially by female respondents. Gender, age, and marital status influence the preferred form of community involvement. These findings indicate that communities are highly prepared and interested in participating in Key Cultural Species-based tourism development. Therefore, developing tourism products that integrate conservation, cultural values, and community empowerment has the potential to be an effective strategy for supporting biodiversity conservation while improving the well-being of indigenous communities.
The Role of Transformational Leadership and Digital Culture in Enhancing Employee Agility and Readiness to Adapt to Change Among Employees in Indonesia’s Telecommunications Sector Setyowati Subroto; Rully Fildansyah; Muhamad Ammar Muhtadi
West Science Social and Humanities Studies Vol. 4 No. 07 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i07.2997

Abstract

The rapid advancement of digital technologies has significantly transformed the telecommunications industry, requiring organizations to develop adaptive employees capable of responding effectively to continuous change. In this dynamic environment, employee agility and readiness to adapt to change have become essential capabilities for maintaining organizational competitiveness. This study aims to examine the role of transformational leadership and digital culture in enhancing employee agility and readiness to adapt to change among employees in Indonesia’s telecommunications sector. This research employed a quantitative approach using survey data collected from 155 employees working in telecommunications companies in Indonesia. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using Statistical Package for the Social Sciences (SPSS) version 25. The analytical procedures included validity testing, reliability testing, classical assumption testing, and multiple linear regression analysis to examine the proposed relationships among variables. The results indicate that transformational leadership has a positive and significant effect on employee agility and readiness to adapt to change. Furthermore, digital culture significantly influences employee agility and demonstrates the strongest effect on readiness to adapt to change. These findings highlight that effective leadership practices and a supportive digital culture are critical factors in developing an adaptive workforce capable of navigating technological disruption. The study contributes to the literature on digital transformation by emphasizing the importance of human-centered organizational capabilities in achieving successful transformation outcomes. Practically, telecommunications companies should strengthen transformational leadership competencies and cultivate digital-oriented organizational cultures to improve employee adaptability and organizational resilience.
The Effect of Social Commerce Features and Electronic Word of Mouth on Consumer Purchase Intentions for Local Skincare Products in Central Java Erwin Erwin; Dila Padila Nurhasanah; Rival Pahrijal
West Science Social and Humanities Studies Vol. 4 No. 07 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i07.2998

Abstract

The rapid growth of social media-based commerce has significantly influenced consumer behavior, particularly in the skincare industry, where digital interaction and consumer-generated information play important roles in purchasing decisions. This study aims to examine the effect of social commerce features and electronic word of mouth (e-WOM) on consumers’ purchase intentions for local skincare products in Central Java. This research employed a quantitative approach using a survey method involving 150 respondents who had experience purchasing or using local skincare products. Data were collected through a structured questionnaire measured using a five-point Likert scale and analyzed using Statistical Package for the Social Sciences (SPSS) version 25. The analytical techniques included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination analysis. The results indicate that social commerce features have a positive and significant effect on purchase intention. Furthermore, electronic word of mouth also has a positive and significant effect on purchase intention. The simultaneous test confirms that social commerce features and e-WOM significantly influence purchase intention, with an Adjusted R² value of 0.510, indicating that both variables explain 51.0% of consumer purchase intention variation. These findings demonstrate that interactive digital features and positive consumer recommendations are essential factors in strengthening consumer confidence toward local skincare products. This study provides practical implications for local skincare businesses to optimize social commerce strategies and encourage positive electronic word-of-mouth to improve competitiveness in the digital marketplace.

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