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Arif Suwarjono
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Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Published by Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha
ISSN : -     EISSN : 29860490     DOI : https://doi.org/10.32477/semnas.vi
Core Subject : Economy,
Economics, Econometrics & Finance
Prosiding Seminar Nasional dan Call paper STIE Widya Wiwaha adalah prosiding yang memuat desiminasi hasil penelitian yang dipaparkan melalui Seminar Nasional yang diselenggarakan oleh STIE Widya Wiwaha setiap tahunnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 117 Documents
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THE INFLUENCE OF WORKLOAD ON EMPLOYEE PERFORMANCE THROUGH JOB SATISFACTION WITH TRANSFORMATIONAL LEADERSHIP AS A MODERATING VARIABLE AT THE REGIONAL REVENUE MANAGEMENT AGENCY OF BURU REGENCY Mony, Yasmin Yulianti; Priyastiwi, Priyastiwi
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1315

Abstract

This study aims to analyze the effect of workload on employee performance with job satisfaction as a mediating variable and transformational leadership as a moderating variable at the Regional Revenue Management Agency (BPPD) of Buru Regency. This study is motivated by the still low achievement of employee performance as indicated by fluctuations in performance realization and the failure to achieve regional revenue targets, which are thought to be influenced by high workload, low job satisfaction, and the less than optimal implementation of transformational leadership. This study uses a quantitative approach. The study population was all 42 employees of BPPD Buru Regency, and all were sampled using a saturated sampling technique. Data collection was carried out through a questionnaire using a Likert scale. Data analysis was carried out using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method using SmartPLS software version 4.0. The results of the study indicate that: (1) workload has a negative and significant effect on employee performance; (2) workload has a negative and significant effect on job satisfaction; (3) job satisfaction has a positive and significant effect on employee performance; (4) job satisfaction is proven to mediate the effect of workload on employee performance; and (5) transformational leadership moderates the influence of workload on job satisfaction positively, thereby weakening the negative impact of workload on job satisfaction. The findings of this study confirm that proportional workload management, increasing employee job satisfaction, and the effective implementation of transformational leadership are important factors in improving employee performance at the BPPD of Buru Regency.
THE EFFECT OF DIGITAL MARKETING ON PURCHASING DECISIONS FOR MSME PRODUCTS IN THE SOCIETY 5.0 ERA: A STUDY OF SHOPEE USERS IN YOGYAKARTA Kusumawati, Dara; Bhikuning, Dixian; Librado, Dison
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1316

Abstract

The Society 5.0 era is characterized by deep integration of digital technologies into everyday life, creating both opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs) in marketing their products. In Yogyakarta, many MSMEs utilize Shopee as a major e‑commerce platform to promote and sell their products to a wider market. Digital marketing activities on Shopee such as storefront and content management, product descriptions, platform‑based promotions, and the use of ratings and reviews have become key strategies to influence consumer purchasing decisions. This article conceptually analyzes the effect of Shopee‑based digital marketing on purchasing decisions for MSME products in the Society 5.0 era, focusing on Shopee users in Yogyakarta. Digital marketing is conceptualized through social media and Shopee‑based e‑commerce activities, while purchasing decision is measured through information search, alternative evaluation, purchase decision, and post‑purchase evaluation. The study employs a three‑step literature‑based method: identifying key concepts, reviewing empirical studies from Indonesia and abroad, and synthesizing findings into an integrated explanation. The review shows consistent evidence that digital marketing positively and significantly affects purchasing decisions and SME performance, with trust, perceived risk, and electronic word of mouth acting as important mechanisms. The synthesis suggests that for Shopee users in Yogyakarta, content quality and trust signals are likely more decisive than short‑term price promotions in driving MSME product purchases. This article contributes by offering a platform and location specific framework situated within the Society 5.0 paradigm, enriched with international literature, and by outlining implications, limitations, and directions for future empirical research.​
SYNERGY OF TECHNOLOGY, FINANCIAL LITERACY, AND PARTNERSHIP IN BOOST THE PERFORMANCE OF MSMES IN BERINGHARJO MARKET, YOGYAKARTA Prastyatini, Sri Lestari Yuli; Dunga, Alfonsus Fulgentius Ama
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1317

Abstract

This study aims to examine the influence of technology, financial literacy, and partnerships on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Beringharjo Market, Yogyakarta. The population in this study was Beringharjo Market. Using quantitative methods and data collection through questionnaires from MSMEs, The samples were taken using the convenience sampling method. This study shows that the three variables have a positive and significant influence on MSME performance. The results of the analysis using the SPSS version 25 program shows that the variables of technology, financial literacy, and partnerships together explain 95.5% of the variation in MSME performance, emphasizing the importance of integrating these three factors in increasing competitiveness and business sustainability in traditional markets. These findings are expected to serve as a reference for business actors, students, and young entrepreneurs in developing their businesses through improving technology, financial literacy, and strategic partnerships. This study provides a new contribution by integrating technology, financial literacy, and partnerships in the context of MSME performance in Indonesia, especially in Yogyakarta. The difference between this study and previous studies is that this study uses three different independent variables from previous studies, which consist of technology, financial literacy, and partnerships. Meanwhile, for the dependent variable, the researcher uses the performance of community MSMEs in the city of Yogyakarta. In addition, there are still differences from the results of each previous study, so the performance of community MSMEs remains an interesting topic for further research.
DO PEER BANKS MATTER? IDENTIFYING PEER EFFECTS IN LIQUIDITY HOARDING BEHAVIOR IN INDONESIA Satiti, Sekar; Husodo, Zaafri Ananto
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1318

Abstract

This paper examines the influence of peer effects on liquidity hoarding behavior and banking stability in Indonesia from 2018 to 2025. Using panel data from 44 banks categorized according to the KBMI classification, the estimation results reveal the presence of interbank contagion in liquidity hoarding, whereby banks adjust their liquidity buffers in response to the behavior of other banks. Furthermore, liquidity hoarding has a significantly negative effect on bank stability, as measured by the Z-score, indicating a defensive response by banks amid heightened uncertainty. These findings underscore the importance of monitoring systemic liquidity interactions across banks within Indonesia’s financial system.
BBRI STOCK PRICE FORECASTING USING THE HOLT-WINTERS DOUBLE EXPONENTIAL SMOOTHING METHOD Maulida, Nur Ayya; Hasri, Diah Anggeraini; Aprirachman, Rozzy; Purnama, Yuni
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1319

Abstract

The Holt-Winters Double Exponential Smoothing  method is a forecasting method that has two parameters, namely α and β. This method is used when the data shows a trend and seasonal pattern. This study applies this method to forecast BBRI's share price as part of a time series analysis. The dataset used is the adjusted close price  of BBRI shares. The results showed that the optimal forecasting model used α (alpha) of 0.4 and β (beta) of 0.1 with an estimated α smoothing parameter of 89.3348466 and β of -0.3743472. The model evaluation was assessed based on the measures of forecasting errors in the form of SMAPE and MAPE as the main error evaluation measurements and SSE, MSE, and RMSE as supporting error evaluation measurements.
FACTORS AFFECTING THE LEVEL OF WORKING CAPITAL FINANCING: THIRD-PARTY FUNDS, FINANCING TO DEPOSIT RATIO (FDR), AND NON-PERFORMING FINANCING (NPF) AT ISLAMIC COMMERCIAL BANKS IN INDONESIA PERIOD 2019-2024 Mahdalena, Mahdalena; Khoiriyah, Rahmawati
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1320

Abstract

This study examines the effects of Third-Party Funds (DPK), Financing-to-Deposit Ratio (FDR), and Non-Performing Financing (NPF) on working capital financing in Islamic Commercial Banks in Indonesia during 2019–2024. The research employs a quantitative approach using panel data derived from the annual financial reports of Islamic commercial banks. Panel data regression analysis was conducted using a random-effects model (REM), as indicated by the Chow, Hausman, and Lagrange Multiplier tests. The results suggest that Third-Party Funds have a positive and significant effect on working capital financing, whereas FDR and NPF do not have a statistically significant effect. Simultaneously, all independent variables significantly affect working capital financing, with an adjusted R-squared value of 77.1%. These findings suggest that Islamic banks' capacity to expand working capital financing is primarily driven by their effectiveness in mobilizing Third-Party Funds, rather than by liquidity ratios or financing risk indicators alone. Therefore, Islamic banks are encouraged to strengthen digital-based fundraising strategies, enhance depositor retention, and develop stable funding structures to support sustainable growth in working capital financing.
THE FUTURE OF MANAGEMENT ACCOUNTING IN THE DIGITAL ERA: A COMPREHENSIVE LITERATURE REVIEW Zulkifli, Zulkifli
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1321

Abstract

This paper provides a comprehensive review of the literature on the future of management accounting in the digital era. It synthesizes global studies examining how emerging technologies—including artificial intelligence (AI), big data analytics, robotic process automation (RPA), blockchain and cloud computing—are reshaping management accounting practices, roles and competency requirements. The review identifies four dominant themes: (1) the evolution of management accounting from traditional reporting toward strategic business partnering, (2) the transformative impact of digital technologies, (3) the emergence of new digital competencies, and (4) organizational and strategic implications. Across these themes, the findings indicate that the combined adoption of RPA and cloud technologies enhances operational efficiency, while blockchain offers an immutable solution to data integrity challenges inherent in Big Data processed by AI. However, scalability within cloud environments remains a key limitation. AI, supported by Big Data, enables highly personalized services, and its integration with blockchain presents opportunities for new forms of Decentralized Autonomous Organizations (DAOs). Organizational readiness varies substantially; the adoption of AI and Big Data requires cultural transformation and advanced analytical capabilities, whereas cloud implementation is primarily technical.
THE EFFECT OF FINANCING TO DEPOSIT RATIO (FDR), OPERATING EXPENSES TO OPERATING INCOME, AND THIRD-PARTY FUNDS ON THE MARKET SHARE OF SHARIA COMMERCIAL BANKS FOR THE PERIOD 2019-2024 Nofitasari, Rika; Khoiriyah, Rahmawati
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1322

Abstract

The period 2019-2024 represents a critical phase for the development of Islamic banking in Indonesia, as it encompasses the COVID-19 pandemic and the subsequent recovery period, which significantly altered financing behavior, liquidity management, and competitive dynamics within the banking industry. During this period, Islamic banking experienced substantial acceleration in asset growth, financing expansion, and the accumulation of Third-Party Funds. However, despite this progress, the market share of Islamic banks remains considerably smaller than that of conventional banks, raising concerns regarding the effectiveness of internal performance indicators in strengthening industry competitiveness under both crisis and post-crisis conditions. This study examines the influence of the Financing to Deposit Ratio (FDR), Operating Expenses to Operating Income (OEOI/BOPO), and Third-Party Funds on the market share of Islamic Commercial Banks in Indonesia during 2019–2024. A quantitative research design was employed using secondary panel data obtained from the annual financial statements of Islamic Commercial Banks and official publications issued by the Otoritas Jasa Keuangan (OJK). Panel data regression was applied as the analytical method, with model selection conducted through the Chow and Hausman Tests, both of which indicate that the Fixed Effects Model (FEM) is the most appropriate estimation approach. The empirical results reveal that FDR has a significant negative effect on market share, indicating that an expansion in financing does not necessarily strengthen market position when it is not supported by adequate asset quality and effective risk governance, particularly during periods of economic instability. In contrast, OEOI/BOPO does not exhibit a significant effect, suggesting that variations in operational efficiency have not yet become a decisive factor in shaping the market share of Islamic Commercial Banks. Meanwhile, Third-Party Funds demonstrate a positive and significant effect, underscoring the central role of fund mobilization capacity in expanding market presence and reinforcing competitive positioning. Overall, the findings suggest that strategies to enhance the market share of Islamic Commercial Banks in the post-pandemic period should prioritize strengthening fund mobilization and improving financing quality, while maintaining prudent liquidity management and consistent operational stability.
HOW LIFESTYLE, CAFE ATMOSPHERE SHAPE, AND CUSTOMER EXPERIENCE AND REVISIT INTENTION AMONG GEN Z: EVIDENCE FROM TOMORO COFFEE SUMBAWA Fietroh, Muhammad Nur; Nurasia, Nurasia; Hartini, Hartini; Mandasari, Jayanti; Aprilia, Joti
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1323

Abstract

This study aims to examine the impact of lifestyle, café atmosphere, and customer experience on revisit intention to Tomoro Coffee among Generation Z in Sumbawa. The sampling technique used in this study is purposive sampling, where the selected sample consists of Generation Z individuals residing in Sumbawa who have made repeat purchases at Tomoro Coffee.  The research method applied is quantitative with an associative approach, aiming to identify the relationship between independent and dependent variables. The data analysis technique used in this study includes multiple linear regression, classical assumption tests (normality test, multicollinearity test, and heteroscedasticity test), and hypothesis testing to determine the significance of relationships between variables.  The study results indicate that lifestyle, café atmosphere, and customer experience significantly influence revisit intention to Tomoro Coffee. The findings reveal that in Sumbawa, customer preferences prioritize comfort and location accessibility over mere menu aesthetics.  Furthermore, the coffee consumption trend among Generation Z continues to grow, influenced by social media and the adoption of an urban lifestyle in the region. This highlights that innovation in customer experience and digital marketing strategies has great potential to enhance customer loyalty at Tomoro Coffee.
EFFECTIVENESS OF ACCOUNTING APPLICATION IMPLEMENTATION ON THE ACCURACY OF FINANCIAL REPORTING OF MSMES IN BOJONEGORO Hidayah, Siti Nurul; Hidayatin, Dina Alafi; Mazidah, Nurul; Amrina, Hafidza Nash’ul
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1324

Abstract

This research aims to analyze the effect of the effectiveness of accounting application implementation on the accuracy of financial reporting for SMEs in Bojonegoro. The research background is based on the lack of trust among SME owners in using digital accounting due to concerns about the accuracy of financial reporting. On the other hand, SMEs need innovation to support their business development. Moreover, SMEs are one of the largest contributors to GDP in Indonesia in general and in Bojonegoro in particular. The method used is quantitative research with a causal associative approach. Data was obtained from 100 respondents who use the BukuWarung, Kledo, or LAMIKRO accounting applications. The data analysis technique used is simple linear regression through SPSS 25. The results show that the effectiveness of accounting application implementation has a significant positive effect on the accuracy of financial statements, with a regression coefficient of 0.352 and an R² of 0.206. This means that this research confirms that the use of accounting applications in SMEs can improve the accuracy of SME financial reporting.

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