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Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Published by Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha
ISSN : -     EISSN : 29860490     DOI : https://doi.org/10.32477/semnas.vi
Core Subject : Economy,
Economics, Econometrics & Finance
Prosiding Seminar Nasional dan Call paper STIE Widya Wiwaha adalah prosiding yang memuat desiminasi hasil penelitian yang dipaparkan melalui Seminar Nasional yang diselenggarakan oleh STIE Widya Wiwaha setiap tahunnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 57 Documents
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PENGARUH KEMASAN, HARGA, DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN MIXUE: (Studi Pada Mahasiswa STIE Widya Wiwaha Yogyakarta) Tiara Kasih, Annisa; Ayu Saraswati Dewi, Nadia; Budiyati, Kuntari; Puspa Damayanti, Ananda; Fatkhiatul Khasanah, Vika
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 1 No 1 (2023): Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v1i1.626

Abstract

The purpose of this study is to test whether packaging, price, and product quality affect the purchase intention of Mixue consumers. The data analysis technique uses multiple linear regression using the SPSS (Statistical Program for Social Science) program. The sample studied was 40 people. The technique used in sampling is purposive sampling technique. The findings of this study are as follows: First, packaging has no positive and significant effect on the purchase intention of Mixue consumers. Second, price has no positive and significant effect on Mixue consumer buying interest. Third, product quality has a positive and significant impact on Mixue consumer buying interest. Fifth, packaging, price, and product quality simultaneously have a significant effect on Mixue consumer buying interest. The implication of this research, if the packaging, price, and product quality are good, it will increase consumer buying interest.
ANALISIS PENGARUH KUALITAS PRODUK, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAAN PELANGGAN DI MIE GACOAN TAMAN SISWA YOGYAKARTA Wardani, Indriana Setya; Tuti, Dwi Utami Dias; Elyasa, Reka
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 1 No 1 (2023): Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v1i1.628

Abstract

The formulation of the problem in this study is whether the indicators of product quality, price and service quality affect customer satisfaction. The purpose of this research is to test whether product quality, price and service quality affect customer satisfaction. The data collection technique used is a questionnaire. The analytical method used in this study is a quantitative descriptive method. The analysis of this study used the SPSS application for all tests. From the results of testing the hypothesis it is known that the product quality and service quality variables have a significant overall effect on customer satisfaction at Mie Gacoan Tamansiswa Yogyakarta, while the price variable does not have an overall significant effect on customer satisfaction.
PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEBLAK PASTA TAMAN SISWA BAGI MAHASISWA SEKOLAH TINGGI ILMU EKONOMI (STIE) WIDYA WIWAHA YOGYAKARTA Septiyaningrum, Erlina; Nur Fajar, Rizki; Fermiana, Dela; Asmarani Utami, Yuanika; Fergiawan, Denis
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 1 No 1 (2023): Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v1i1.629

Abstract

The purpose of this study was to determine the effect of price, product quality, and promotion on purchasing decisions of Seblak Pasta Taman Siswa products. The population in this study are Seblak Pasta Taman Siswa consumers, STIE Widya Wiwaha Yogyakarta students. This research is a quantitative research. The sample in this study was taken as many as 42 respondents with nonprobability sampling technique. The type of data used is primary and secondary data using data collection methods, namely questionnaires. Data analysis techniques are validity test, reliability test, classic assumption test, multiple regression analysis test, T-test, F-test and coefficient of determination test (R2). Based on the results of the t test analysis, it is known that price (X1) has a significant effect on purchasing decisions (Y) supported by t count (2.131) greater than t table 1.30364 with a significance value of 0.040 less than 0.5. (Y). Product quality (X2) has a significant effect on purchasing decisions (Y) supported by the t count (2.051) greater than t table 1.30364 with a significance value of 0.104 less than 0.5. (Y). Promotion (X3) has a significant effect on purchasing decisions (Y) supported by t count (1.665) greater than t table 1.30364 with a significance value of 0.047 less than 0.5 (5%), it can be concluded that the variable price (X1), product quality (X2) and promotion (X3) simultaneously have a positive and significant effect on purchasing decisions (Y). The results of the coefficient of determination show that the effect of the independent variable on the dependent is 0,699 or 66.9% and 33.1% is influenced by other variables outside of this variable.
Pengaruh Harga Dan Promosi Terhadap Pembelian Logam Mulia Pada PT. Pegadaian (Persero) Banjarmasin Suarniki, Ni Nyoman; Amalia Apriana, Rizky; Saidah, Siti
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 1 No 1 (2023): Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v1i1.630

Abstract

The purpose of this study was to determine the effect of price and promotion on the purchase of precious metals at PT Pegadaian (Persero) Banjarmasin partially and simultaneously as well as the dominance of the influence between price and promotion on purchase. This type of research is quantitative. The research population is the customers of PT Pegadaian Banjarmasin. The sample is 100 respondents. Quantitative descriptive data analysis technique with SPSS version 2. The results of the study show that prices do not affect the purchase of precious metals, or the effect is not significant on the purchase (Y). This is because the price of precious metals is almost the same in every seller. So, the price is very difficult to use as a competitive tool, while promotion (X2) has a significant positive effect on purchases (Y). Consumers need complete and convincing information that purchasing precious metals at Pegadaian provides many conveniences and advantages compared to other sellers. Appropriate promotions (current) such as Tik-Tok are one of the motivations for consumers to buy.
FAKTOR FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN MASYARAKAT YOGYAKARTA PADA APLIKASI SHOPEE Prastiwi, Adinta Dwi; Cahyani, Dina Nur; Sari, Intan Permata; Noviana .J, Margareta Ayu; Nurcahaya, Berlian Shinta
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 1 No 1 (2023): Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v1i1.631

Abstract

86% of Indonesian internet users shop online. Therefore online shopping is one of the choices of consumers to meet their needs. The existence of the Shopee application makes it easier for consumers to shop, more practical and economical in transportation costs so that consumers are more comfortable shopping than shopping directly at the store. This makes separate considerations by consumers. In this study we try to find out the factors that influence the purchasing decision of the Yogyakarta community when using the Shopee application. This study aims to: (1) analyze the quality of service and price that affect purchases on shopee users. (2) analyzing prices that influence purchases on shopee users. The population in this study were Yogyakarta residents who used the Shopee application to shop online. The sample for this study was determined using a purposive sampling technique of 49 people. This research is included in the type of qualitative research. The results of this study indicate that based on the results of the research and discussion of what factors influence the purchasing decisions of the Yogyakarta community on the shopee application, the results are: (1) price can indicate the brand quality of a product where consumers have the notion that high prices have good quality . (2) Good service quality will encourage consumers to become repeat buyers. (3) price and service quality affect the purchasing decision of the people of Yogyakarta in considering purchases on the shopee application
Analisis Pengaruh Penjualan Online Dan Kepuasan Konsumen Terhadap Keputusan Pembelian Konsumen Pada Pusat Mutiara Kosmetik Kota Yogyakarta Nasikhah, Atiun; Nariswari, Hilda; Nur Anisa, Siti; Nuraini, Hesti
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 1 No 1 (2023): Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v1i1.632

Abstract

The main problem in this study is due to the gaps and phenomena between product purchase transactions in general where online transactions are more attractive to consumers. This study aims to analyze the effect of online sales and consumer satisfaction on purchasing decisions at the Mutiara Cosmetic Center in Yogyakarta City. The type of method used in this research is quantitative methods using SPSS version 2.2. Data collection techniques in this study used a questionnaire measured by a Likert scale. The samples used were 47 respondents who were consumers at the Mutiara Cosmetic Center in Yogyakarta City. The analytical method used is instrument test, classical assumption test, multiple linear regression test, hypothesis test and determination coefficient. The results of this study indicate that simultaneously the independent variables of online sales and customer satisfaction have a significant effect on the dependent variable, namely purchasing decisions. Partially, it can be seen the t-test results which show that the online sales variable has a significance level of 0.004 less than0.05. While the consumer satisfaction variable has a significant level of 0.001 less than0.05. Based on these calculations, it can be concluded that partially online sales and customer satisfaction have a significant effect on purchasing decisions.
PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU PVN PADA APLIKASI TIK TOK Asvin, Ismi; Uli Rusyanti, Renata; Mustika Sari, Shalsa; Wilda Asih, Desi; Safitri, Eva
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 1 No 1 (2023): Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v1i1.633

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh isi/konten dan Promosi terhadap Keputusan Pembelian pada akun Tik Tok Shop pvnshoes. Jenis penelitian yang digunakan yaitu analisis kuatitatif. Populasi dalam penelitian ini adalah kalangan anak muda yang berusia 17-24 tahun yang ada di Yogyakarta. Adapun sampel yang di ambil yaitu sebanyak 50 responden. Teknik pengumpulan data menggunakan angket (kuesioner) yang berbentuk g-form dengan menggunakan pengukuran skala likert. Teknik analisis yang digunakan analisis regresi berganda. Hasil uji hipotesis secara parsial (uji t) menunjukkan bahwa variabel isi/konten dan promo potongan pembelian berpengaruh positif dan signiifkan. Uji hipotesis secara simultan (Uji F), juga menunjukkan variabel isi/konten (X1) dan promo potongan pembelian (X2) secara berpengaruh positif signifikan terhadap Keputusan Pembelian PVN shoes di kota Yogyakarta.
Digitalisasi Ekonomi Sebagai Upaya Peningkatan Omzet UMKM di Sentra Industri Kasongan Ratnadewati, Ainina; Widiastuti, Nur; Noviana, Dian
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 1 No 1 (2023): Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v1i1.634

Abstract

This research aims to determine the impact the digital economy which includes gadget ownership, internet use, marketing through E-commerce, and advertising through social media on MSME turnover in the Kasongan Craft Industry Center. The data used are cross- sectional data, the independent variables are: possession of gadgets; and internet usage Internet use consists of: marketing through E-commerce and advertising through social media; while the dependent variable used is MSME turnover. This study uses primary data obtained from 30 samples of MSMEs at the Kasongan Handicraft Industry Center, Bantul Regency. The method used is multiple linear regression using the EVIEWS 10 application. All independent variabel affect dependen variabel. Aspects of the digital economy that affect MSME turnover in the Kasongan Industrial Center, Bantul Regency, namely: gadget ownership, internet use, and advertising through social media. Product marketing through E-commerce has no effect on turnover. This influence indicates that the majority of MSMEs in these centers have implemented the digital economy as a means to market their products. As a result, the marketing of these products increases turnover so that market penetration efforts also increase.
PENGARUH KESADARAN WAJIB PAJAK, PENGETAHUAN PERPAJAKAN, DAN SANKSI PAJAK TERHADAP KEPATUHAN WAJIB PAJAK BUMI DAN BANGUNAN PERDESAAN DAN PERKOTAAN DI PELEM, PRINGKUKU, PACITAN Inaniatita, Erlisa; Tjahjono, Achmad
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 1 No 1 (2023): Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v1i1.635

Abstract

This study aims to examine the effect of taxpayers’ awareness, tax knowledge, and tax penalty on taxpayers’ compliance in paying rural and urban land and building tax in Pelem, Pringkuku, Pacitan. This research uses quantitative methods by performing multiple linear regression tests between the variables of taxpayer awareness, tax knowledge, and tax penalty on taxpayers’ compliance in paying rural and urban land and building tax. The sample in this study was determined by purposive sampling. This study concludes that the tax penalty variable has a significant positive effect on the compliance of the land and building taxpayers, while the taxpayer awareness and knowledge of taxation variables have no effect on the compliance of the land and building taxpayers. The adjusted R square value shows a value of 0.245, this identifies that all independent variables (taxpayer awareness, tax knowledge, and tax sanctions) are able to affect the dependent variable (taxpayer compliance) by 23.5%.
PENERAPAN GREEN ECONOMY DALAM KONSEP GANDENG-GENDONG DI KAMPUNG WISATA REJOWINANGUN, YOGYAKARTA Ayunina Ciptantri Hadipranata , Qurrata; Setyowati, Hasanah
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 1 No 1 (2023): Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v1i1.636

Abstract

Yogyakarta as one of the tourism destination cities in Indonesia has a big role in the economic development. This involves tourism actors and all their activities. Several tourist villages in Yogyakarta carry out the concept of gandeng-gendong to support each other. The increase in tourism activities in these tourist villages raise problems that can affect the environment, for example: garbage and waste and lessen green areas. The Yogyakarta City Government must immediately find a solution to overcome this condition. This research was conducted to find out the application of green economy in the concept of gandeng gendong in Kampung Wisata Rejowinangun, Yogyakarta. This research used a descriptive qualitative method. In this study, sampling was carried out in Kampung Wisata Rejowinangun and data is obtained down to the level of clusters. The research conducted by interviews with related parties who were partners of gandeng gendong from Kampung Wisata Rejowinangun. A qualitative analysis model of Miles and Huberman was used to collect the data. The main finding of this research is that Kampung Wisata Rejowinangun has implemented a green economy with the concept of gandeng gendong, even though it is not comprehensively carried out yet.

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