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YAYASAN PERGURUAN TINGGI ISLAM SURAKARTA INSTITUT ISLAM MAMBA'UL 'ULUM SURAKARTA Unit Pelaksana Teknis Jurnal Jl. Sadewa No. 14 Serengan, Surakarta 57155
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Pawarta: Journal of Communication and Da'wah
Published by Institut Islam Mamba'ul 'Ulum Surakarta
ISSN : -     EISSN : 29862396     DOI : 10.54090
Core Subject : Religion, Education, Social,
Religion Education Environmental Science Social Sciences Other
Pawarta: Journal of Communication and Dawah is an open access, and peer-reviewed journal. Our main goal is to disseminate current and original articles from researchers and practitioners on various contemporary Communication & Islamic Broadcasting and Dawah Management. This journal also provides scientific articles in other relevan fields: communication science, dawah science, islamic communications, dawah communication, etc.
Arjuna Subject : Seni dan Humaniora - Studi Agama
Articles 38 Documents
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Dinamika Media Sosial TikTok dalam Membentuk Toleransi Antarbudaya: Tinjauan Literatur Era Digital Exsan Adde; Vidyardi Laksmono; Ramadhani Utami Dewi; Dwi Ulina Sari; Mauly Arzak Julika
Pawarta: Journal of Communication and Da'wah 2026: Vol 4(1)
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.1017

Abstract

The evolution of digital technology, particularly the TikTok platform, has transformed the landscape of intercultural communication into a global discursive space for the expression and negotiation of complex identities. This study critically analyzes TikTok's role in shaping intercultural tolerance by questioning the effectiveness of algorithms amidst the risks of information bias and stereotypes. The research method employed is a qualitative literature study with thematic analysis techniques applied to 12 selected scientific articles indexed in SINTA and Scopus (2020–2025). The results indicate that TikTok functions as a performative arena where users construct digital personas through stylization and code-mixing strategies to enhance intercultural sensitivity. However, this study asserts a contradiction in algorithmic mechanisms that potentially reinforce fragmented cultivation patterns and the dominance of specific cultures (digital imperialism). These findings identify that the platform's effectiveness in fostering substantive tolerance heavily relies on the synergy between users' critical media literacy and the development of inclusive content to minimize communication conflicts.
Masjid sebagai Pusat Komunikasi Dakwah dan Pembangunan Sosial di Era Masyarakat Digital Abdul Aziz
Pawarta: Journal of Communication and Da'wah 2026: Vol 4(1)
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.1024

Abstract

In the digital era, mosques serve not only as places of worship but also as centers for da'wah communication and social development. Advances in information technology have transformed patterns of community interaction, including the dissemination of religious values and social activities. Today, mosques face both challenges and opportunities in utilizing digital media to strengthen their strategic role within an increasingly connected society. The aim of this study is to analyze the role of mosques as centers of da'wah communication and social development in the digital era, as well as to identify optimal strategies for enhancing mosque functions in response to social and technological changes. The research employs a qualitative approach, using case studies of several mosques in major cities that actively utilize digital media. Research samples were selected purposively, and data were collected through in-depth interviews, observations, and analysis of digital documents related to mosque activities. The results show that mosques that adapt to digital technology are able to increase the reach of da'wah and the effectiveness of social programs. The use of social media and digital applications strengthens communication between mosque administrators and congregants, as well as encourages active community participation in religious and social activities. Mosques play a vital role in fostering da'wah and social communication in the digital era, with technology utilization serving as a key strategy to expand influence and strengthen community solidarity.
Dakwah di Era Digital: Antara Edukasi Publik, Sensasi Viral, dan Krisis Etika Rohman; Irfan
Pawarta: Journal of Communication and Da'wah 2026: Vol 4(1)
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.1028

Abstract

This study aims to examine the dynamics of Islamic preaching ethics on social media by highlighting the tension between educational and popularity orientation. The preaching transformation to the digital space presents opportunities for wider dissemination, but at the same time poses risks of substance reduction, commodification of religion, and a shift in religious authority. The research focuses on how preachers and audiences negotiate the value of preaching in a competitive algorithmic ecosystem. A qualitative approach was used with three main techniques: analysis of da'wah video content on YouTube, TikTok, and Instagram; in-depth interviews with preachers and audiences; and virtual observation of digital interactions. Data validity maintained through sources and methods triangulation. The findings reveal that digital da’wah operates within a spectrum of education and popularity, where sensational content often deviates from ethical standards, audiences face ambiguity in assessing quality, and religious authority shifts from scholarly legitimacy to algorithm-driven popularity. Nevertheless, ethical practices can be maintained through creative adaptation strategies such as storytelling, visualization, and healthy interaction with audiences. The main contribution of this study is the development of an ethical framework for digital da’wah that is adaptive to algorithmic logic while preserving scholarly substance, thereby offering a new perspective for the study of Islamic preaching in the social media era. This study concludes that the ethics of Islamic preaching in the digital era are not merely a matter of right or wrong according to religious law, but rather a strategy of adaptation to the logic of virality. The main contribution of this research lies in the formulation of a relevant, critical, and operational ethical framework for digital da’wah, which can serve as a reference for preachers, audiences, and religious institutions in maintaining the integrity of preaching within the digital public sphere.
Conventional and Virtual Da'wah of KH. Ahmad Rajafi in North Sulawesi Ali Ridho; Muhammed Sharin Haji Masri
Pawarta: Journal of Communication and Da'wah 2026: Vol 4(1)
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.1030

Abstract

The research examines how K.H. Ahmad Rajafi conventional and virtual da'wah in the North Sulawesi region.  Da'wah in the midst of conditions and situations of a society that has a high level of multicultural and multi-religious has its own challenges and opportunities. The research subject is a charismatic Muslim cleric and scholar, K.H. Ahmad Rajafi. This research is a comparison between field research and virtual ethnography using a descriptive qualitative approach. The results of the study found that K.H. Ahmad Rajafi da'wah is divided into two, namely: First, the conventional form is in the form of recitation, majelis taklim, tabligh akbar, and kitab kuning studies. Second, the virtual form is carried out through social media youtube, facebook, and instagram in the form of Islamic motivational content, hadith studies, and yellow book studies. K.H. Ahmad Rajafi packages his da'wah material by prioritizing educational and inspirational values that can be accepted by cross-generations ranging from baby boomers to gen Z, then they use learning materials and increase religious literacy to be applied. The challenges that are present in K.H. Ahmad Rajafi da'wah are the differences in culture and tradition, the potential for social pressure, and the lack of religious literacy level of mad'u.
Privasi Dalam Etika Dan Filsafat Komunikasi Di Media Digital : Pengertian Privasi Armadila; Yuli Andriani; Yulia Saputri; Rautiha Halistina; rahmad
Pawarta: Journal of Communication and Da'wah 2026: Vol 4(1)
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.1047

Abstract

Era digital menandai awal peradaban baru di mana internet telah memasuki seluruh lini kehidupan manusia dan mengubah kesadaran akan batas-batas privasi dalam interaksi sosial. Kemajuan teknologi ini membawa tantangan serius seperti kebocoran data pribadi, tindakan kriminal siber, dan pengabaian etika dalam pengelolaan informasi yang rentan terekspos secara luas. Fenomena tersebut menempatkan masalah privasi sebagai isu krusial yang menuntut perhatian mendalam guna menjaga martabat manusia serta memastikan otonomi individu di tengah arus digitalisasi yang masif. Penelitian ini bertujuan secara spesifik untuk memahami, menafsirkan, dan menganalisis konsep privasi secara mendalam melalui perspektif etika serta filsafat komunikasi dalam konteks praktik media digital. Penelitian ini menggunakan pendekatan deskriptif-analitis melalui tinjauan literatur terhadap konsep-konsep kunci seperti hak untuk dibiarkan sendiri (the right to be left alone) dan Teori Manajemen Privasi Komunikasi (CPM). Secara filosofis, privasi ditemukan sebagai hak asasi fundamental yang melindungi otonomi diri dan martabat manusia dari manipulasi, dominasi, serta pengawasan pihak luar di ruang siber. Secara etis, pengelolaan privasi melibatkan metafora batasan informasi yang mencakup elemen kepemilikan dan kontrol terhadap data pribadi yang diungkapkan dalam interaksi sosial. Namun, praktik media digital saat ini menghadapi problematika besar seperti jejak digital permanen, pengawasan data (surveillance), serta eksploitasi komersial informasi pribadi yang mengancam kebebasan berekspresi individu. Perlindungan privasi di era modern memerlukan kesadaran etis kolektif untuk menempatkan penghormatan terhadap batasan informasi sebagai standar moral utama guna menjamin keamanan individu dan keharmonisan hubungan sosial.
Komunikasi Kreatif Filantropi Islam: Upaya Meningkatkan Literasi Wakaf Melalui Safari Dakwah BWA Solo Andik Wibowo; Agus Fatuh Widoyo
Pawarta: Journal of Communication and Da'wah 2026: Vol 4(1)
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.1195

Abstract

Waqf has significant potential as an instrument of Islamic philanthropy to support sustainable social development. However, public literacy regarding productive waqf remains relatively low, as many people still associate waqf with traditional forms such as mosques, cemeteries, and religious schools. This limitation creates challenges for philanthropic organizations in encouraging broader community participation as waqif. In response, Badan Wakaf Al-Qur’an (BWA) Solo developed the Safari Dakwah Program, which integrates religious preaching with waqf education and fundraising activities. This study aims to analyze the creative communication strategies employed by BWA Solo through the Safari Dakwah Program, focusing on creative message and creative media strategies in enhancing waqif literacy. This research employed a descriptive qualitative approach. Data were collected through in-depth interviews, observation, and documentation involving BWA Solo management, fundraising teams, and Safari Dakwah organizers. Data validity was ensured through source and technique triangulation, while analysis followed the interactive model of Miles, Huberman, and Saldaña. The findings reveal that BWA Solo applies creative message strategies through audience segmentation, reconstruction of waqf meanings, multidimensional message appeals (spiritual, emotional, social, and rational), and storytelling techniques. Meanwhile, creative media strategies are implemented through the integration of offline and digital media. Offline communication fosters trust and direct engagement, while digital platforms extend communication reach and strengthen long-term relationships with waqif. The integration of both strategies creates an experiential communication process that bridges spiritual awareness and philanthropic action. This study concludes that effective waqf literacy programs require the integration of creative messages and media strategies tailored to audience characteristics, enabling Islamic philanthropic organizations to enhance public engagement and sustainable waqf participation.
Pelayanan Tour leader terhadap Kepuasan Jamaah: Studi Konsumen Biro Haji Umroh Hajar Aswad Mubaraq Ali Rosidi; Arif Effendi
Pawarta: Journal of Communication and Da'wah 2026: Vol 4(1)
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.1142

Abstract

Tour leader service plays a crucial role in Umrah travel by accompanying pilgrims throughout their pilgrimage journey. However, studies specifically examining the influence of tour leader service on pilgrim satisfaction remain limited. This study aims to examine the effect of tour leader service on Umrah pilgrim satisfaction at PT Hajar Aswad Mubaroq Surakarta, Indonesia. A quantitative correlational design was employed involving 90 respondents selected through simple random sampling. Data were collected using questionnaires and analyzed using descriptive statistics, Spearman rank correlation, and simple linear regression. The results reveal a very strong positive relationship between tour leader service and pilgrim satisfaction (rₛ = 0.805, p < .001). Regression analysis further indicates that tour leader service has a positive and significant effect on pilgrim satisfaction (B = 0.555, p < .001), explaining 63.8% of the variance in satisfaction. These findings highlight tour leader service as a key determinant of pilgrim satisfaction and emphasize the importance of strengthening service competence to improve the quality of Umrah travel services.
Pemanfaatan Instagram sebagai Media Komunikasi Visual dalam Membangun Citra: Analisis Konten Visual pada Akun @eboniwatch Syaiful Maulana; Khoirul Hudah; Dani Kurniawan; Noor Afy Shoymayanti; Khusnul Amalin; Nurdini Tsabitul Chusna
Pawarta: Journal of Communication and Da'wah 2026: Vol 4(2)
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.1328

Abstract

The digital era has shifted marketing communication from text-heavy approaches toward high-quality visual dominance on social media. Instagram is a primary platform for creative industries to communicate their brand identity visually. Aims: This research aims to analyze the utilization of Instagram as a visual communication medium in building the brand image of Eboni Watch. Methods: The study employed a descriptive qualitative approach with visual content analysis of 45 posts from the @eboniwatch account during Januari-June of 2026. Data were collected through digital observation, screenshot documentation, engagement metrics recording, and in-depth interviews with selected followers. Semiotic visual analysis was conducted at three levels of meaning (denotation, connotation, myth) and examined through the lens of green marketing and brand identity theory. Results: The findings reveal that @eboniwatch strategically constructs an eco-friendly yet trendy image by consistently blending earthy tone palettes with vibrant pastel backdrops, cinematic compositions, and curated digital lifestyle storytelling. Four dominant thematic categories nature landscapes, creative process, reflective lifestyle, and sustainability education work synergistically within a three‑layer strategy: aesthetic curation, product transcendence, and a brand myth of “time as a natural cycle”. This content ecosystem fosters emotional resonance rather than transactional appeal. Conclusions: Consistent visual layout management and aesthetic lifestyle photography successfully redefine wooden watches into modern, premium fashion items and build a strong brand image anchored in sustainability and mindful living.

Page 4 of 4 | Total Record : 38

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