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Journal of Principles Management and Bussines
Published by Cv. Scimadly Publishing
ISSN : -     EISSN : 28305469     DOI : https://doi.org/10.55657/jpmb.v1i01.39
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Principles Management and Bussines is a journal that provides an authoritative source of scientific information for researchers and scholars in academia, research institutions, government agencies, and industry. Published semiannually (June and October) by Scimadly Publishing. The editors receive scientific articles and research results covers several fields of study relating to Management Economics, specifically the study of Management and Business
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 57 Documents
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Sumber Pendapatan Negara dan Alokasi Belanjanya dalam Konteks Keuangan Publik Islam Era Kekinian di Brunei Darussalam Riska Octavia Habie
Journal of Principles Management and Business Vol. 2 No. 01 (2023): Journal of Principles Management and Bussines
Publisher : Scimadly Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55657/jpmb.v2i01.104

Abstract

This research is to review the income and financial allocation of Brunei Darussalam in the context of modern Islamic public finance. The research method uses descriptions from various references, then summarized to get the desired results. The results explain that the State of Brunei Darussalam is located in the Southeast Asia region and has abundant natural resources in the form of oil, natural gas, silica sand, forests and marine resources. The country's main source of income comes from exports of oil and natural gas, therefore this country has high exports, which account for more than 90% of the total. In addition, in general, the country's income in the Islamic public financial sector comes from zakat and waqf funds whose management of funds is under the Brunei Islamic Council of Ugama (MUIB). This paper focuses on sources of income and expenditure allocation in the context of Islamic public finance in Brunei Darussalam.
Eksplorasi Interaksi Digital Marketing dan Personal Selling dalam Mempengaruhi Keputusan Pembelian Produk Kecantikan Paratama Kurniawan; Mitra Riani Aisyah
Journal of Principles Management and Business Vol. 2 No. 01 (2023): Journal of Principles Management and Bussines
Publisher : Scimadly Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55657/jpmb.v2i01.105

Abstract

Ms.Glow beauty products is a business focused on skin care and beauty. In the marketing efforts of MS.GLOW products, digital marketing strategies and personal selling are utilized to influence consumer purchasing decisions. The objectives of this research are as follows: (1) to determine whether digital marketing influences purchasing decisions, (2) to explore how personal selling affects purchasing decisions, (3) to investigate whether digital marketing simultaneously affects purchasing decisions. In this study, a quantitative correlation method is employed to analyze the data. The population of this research consists of all consumers who purchase MS.GLOW products at Cut Rafa Aek Nabara store, and the sample for this study represents the population with a sample size of 60 individuals. The sampling technique used in this study is saturated sampling. Statistical analysis is employed for data analysis. The research findings indicate that both digital marketing and personal selling variables influence consumer purchasing decisions, with a coefficient value of Y = 0.909 + 0.836X and a significance level of a less than 0.06. Additionally, the statistical calculations in the summary model reveal an R Square value of 0.732, indicating that digital marketing and personal selling have an influence on purchasing decisions.
Optimisasi Penjualan Melalui Analisis Strategi Pemasaran dalam Manajemen Rantai Pasokan Moh Fandy; Suci Larasati
Journal of Principles Management and Business Vol. 2 No. 01 (2023): Journal of Principles Management and Bussines
Publisher : Scimadly Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55657/jpmb.v2i01.107

Abstract

Every company has its unique strategy to market its products. The marketing strategy plays a vital role in ensuring the company's survival. If a company waits for an appropriate and suitable marketing strategy, it will impact consumer interest in the products it produces. A well-executed marketing strategy increases purchase intention. This study aims to examine how the Kipang Sisera Panyabung Mandailing Natal factory utilizes its marketing strategy to enhance sales volume and capture consumer interest. The research employs a qualitative approach, specifically the field research method, through observations and interviews conducted with the factory owners and employees. The research focuses on the Sisera kipang factory as the object of study. The analysis, utilizing SWOT analysis, reveals that the Kipang Sisera Factory has successfully increased sales volume through product diversification strategies, such as setting affordable prices, conducting promotions on specific days, maintaining good relationships with suppliers and consumers, and upholding product quality. Consequently, it can be concluded that the marketing strategy implemented by the Kipang Sisera factory effectively boosts sales volume, aligning with the appropriate marketing strategy.
MANFAAT DAN POTENSI PASAR KREMPYENG BAGI PEREKONOMIAN MASYARAKAT Roihatul Janah
Journal of Principles Management and Business Vol. 2 No. 01 (2023): Journal of Principles Management and Bussines
Publisher : Scimadly Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55657/jpmb.v2i01.108

Abstract

The krampyeng market is one of the traditional markets in Indonesia. The krampyeng market is usually located on the side of the road in a fairly crowded place and the krampyeng market is usually open from early in the morning. This study aims to determine the benefits and potential of the existing krampyeng market. This research uses a descriptive qualitative research type. Data collection techniques using literature, interviews, and observation. The results of this study indicate that the krampyeng market has several benefits for the community, including easy access to shop for daily necessities, opening up jobs, becoming more famous and bustling in the area, becoming a distinct advantage for the region, being able to increase income, and so on. Meanwhile, the potential for the Krempyeng market is in the form of cheap product prices, varied products, jobs, helping people's income, strategic timing and location, and other supporting factors such as supervision from the government.
Efek Literasi Keuangan Terhadap Minat Berbisnis Menggunakan Model Persamaan Struktural Least Square Parsial Setia Ningsih; Armayani Arsal
Journal of Principles Management and Business Vol. 2 No. 01 (2023): Journal of Principles Management and Bussines
Publisher : Scimadly Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55657/jpmb.v2i01.109

Abstract

The ability to manage finances can affect one's interest in entrepreneurship. With good financial conditions and knowledge of financial management can improve the business being undertaken. This study aims to determine the effect of financial literacy consisting of financial knowledge, financial behavior and financial attitude on people's interest in entrepreneurship. This research was conducted by conducting a survey of 96 respondents selected using purposive sampling technique and determining the number of samples using the Lemeshow formula. The data collection method uses a questionnaire that is distributed via the Google form. The data analysis technique used is variance-based SEM, namely SEM-PLS. The results of the study show that the variables financial knowledge, financial behavior and financial attitude have a positive and significant impact on people's interest in entrepreneurship with an R-Square value of 76.40%.
The Influence of Digital Changes on Media And Entertainment Business Models: A Case Study of Netflix and Spotify Pratama, Obi; Narimawati, Umi; Mulyadi
Journal of Principles Management and Business Vol. 2 No. 02 (2023): Journal of Principles Management and Bussines
Publisher : Scimadly Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55657/jpmb.v2i02.116

Abstract

The aim of this research is to investigate the impact of changes in the business models within the entertainment sector. Companies such as Netflix and Spotify were selected as samples to support the theory and conduct real-world practice comparisons. The Business Model Canvas approach, developed by Osterwalder and Pigneur, was used to illustrate modifications in the business model. This study is based on an academic literature review and does not involve empirical investigation. Therefore, practical examples are considered as secondary data. The results of the literature review and responses to the research questions indicate that digital transformation significantly affects the components of the business model. This allows companies in the entertainment and media sector to gain sustainable competitive advantages. This research provides a deeper understanding of how digital transformation impacts a company's business model, particularly in the entertainment and media sector, and underscores the importance of continuous adaptation in response to rapidly changing business environments.
ANALISIS PERBEDAAN KINERJA KEUANGAN BANK UMUM KONVENSIONAL DAN BANK UMUM SYARIAH DI INDONESIA TAHUN 2016-2021 (STUDI KASUS BANK BRI KONVENSIONAL DAN BANK BRI SYARIAH): ANALISIS PERBEDAAN KINERJA KEUANGAN BANK UMUM KONVENSIONAL DAN BANK UMUM SYARIAH DI INDONESIA TAHUN 2016-2021 (STUDI KASUS BANK BRI KONVENSIONAL DAN BANK BRI SYARIAH) Safitri, Vita Aprilia; Indaryani, Mamik; Sunarno
Journal of Principles Management and Business Vol. 2 No. 02 (2023): Journal of Principles Management and Bussines
Publisher : Scimadly Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55657/jpmb.v2i01.119

Abstract

This research aims to analyze the differences in the financial performance of conventional commercial banks and sharia commercial banks in Indonesia in 2016-2021 using financial ratios. The financial ratios used in this research are CAR, NPL, BOPO, LDR, ROA and ROE. The type of research used in this research is quantitative research. The data source used in this study is documentation by collecting scientific journals and previous research. The data used in this research is financial report data from conventional commercial banks and sharia commercial banks from 2016 to 2021 obtained from the official website of the bank concerned. The sampling method in this research is purposive sampling, based on the conditions that must be met, the sample obtained in this research is Bank BRI Conventional and Bank BRI Syariah. The data analysis technique used in this research is the t test for the difference between two means. The results of the analysis show that there are differences between the financial performance of Bank BRI Conventional and Bank BRI Syariah. Based on the analysis of differences in financial performance carried out, the results showed that the CAR, NPL and BOPO financial ratios of Conventional BRI Bank were smaller than BRI Syariah Bank, while the LDR, ROA and ROE financial ratios of Conventional BRI Bank were greater than BRI Syariah Bank.
Innovative Investment Insurance Strategies for Indonesia's Economic Recovery: A Focus on Cash Insurance Linked Dire (CILD) Satifa, Siti Annisa; Marenza, Silvya Eka; Syadidah, Halifah Millah
Journal of Principles Management and Business Vol. 2 No. 02 (2023): Journal of Principles Management and Bussines
Publisher : Scimadly Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55657/jpmb.v2i02.121

Abstract

One of the promising Islamic financial products in the modern era is insurance. Despite a potential market of 75.45 million people, Islamic insurance remains underutilized. Meanwhile, the real estate sector has proven resilient even during a pandemic and offers long-term profit potential. The CILD (Cash Insurance Linked DIRE) model aims to address these issues by integrating insurance optimization with the Real Estate Investment Fund (DIRE). This paper's goal is to design a model that enhances Islamic financial instruments, taps into Indonesia's insurance potential, and contributes to sustainable finance while aiding national economic recovery through real estate investments. The model's feasibility is assessed using a SWOT analysis and the Delphi method with inputs from 7 expert respondents. The analysis indicates that the model is viable. Respondents agree that it can positively impact national economic recovery, strengthen Islamic financial products, and support Indonesia's real estate sector. The novelty of this paper lies in the innovative insurance management system, which can guide policymakers and Islamic insurance institutions in creating superior investment insurance concepts. This research aims to demonstrate the integration of insurance with DIREs through the CILD model, offering diverse insurance alternatives to the public.
STRATEGI PENGEMBANGAN USAHA MIKRO, KECIL DAN MENENGAH (UMKM) BERBASIS FINANCIAL TECHNOLOGY Rezky, Muhammad Iqbal
Journal of Principles Management and Business Vol. 2 No. 02 (2023): Journal of Principles Management and Bussines
Publisher : Scimadly Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55657/jpmb.v2i01.124

Abstract

This research aims to examine the development strategies of micro, small, and medium-sized enterprises (MSMEs) in Indonesia based on Financial Technology (FinTech). MSMEs play a significant role in the Indonesian economy but still face various challenges, particularly in terms of access to funding and technology. FinTech has emerged as an innovation in the financial sector that can help address some of these challenges. This study employs a qualitative descriptive approach with a literature review method. Data were collected from various secondary sources, including scholarly journals, books, and related research documents. The research findings indicate a stable and positive growth of MSMEs in Indonesia, with approximately 99.99% of business players in the country being part of this sector. MSMEs play a crucial role in creating jobs, increasing productivity, and supporting national economic growth. Furthermore, FinTech has played a key role in supporting the growth of MSMEs. Peer-to-peer lending (P2PL) platforms and digital payment solutions have provided easier and more efficient access to capital for MSMEs. Additionally, FinTech has transformed the way payments, transactions, and investments are carried out, helping to enhance efficiency and reduce risks. With broader financial inclusion and government support, MSMEs in Indonesia can continue to grow and thrive. FinTech has the potential to be a powerful tool in addressing some of the challenges faced by MSMEs, further strengthening its crucial role in the Indonesian economy.
Menelaah Dampak Penggabungan Terhadap Profitabilitas PT. Bank Syariah Indonesia Andika, Sultan
Journal of Principles Management and Business Vol. 2 No. 02 (2023): Journal of Principles Management and Bussines
Publisher : Scimadly Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55657/jpmb.v2i02.140

Abstract

The government's progressive step regarding the policy to merge three Islamic banks is expected to provide a new financial institution alternative for the community and stimulate national economic growth. The purpose of this research is to assess the profitability before and after the merger of Bank Syariah Indonesia, which is the result of the combination of three state-owned banks: Bank Syariah Mandiri, Bank Rakyat Indonesia Syariah, and Bank Negara Indonesia Syariah. This study adopts a quantitative descriptive approach. The author conducts an analysis using a comparative descriptive method, examining profitability ratios such as ROA, ROE, ROI, OPM, and NPM. The data is obtained from financial reports published by Bank Syariah Indonesia. The research results indicate that the average profitability values of Bank Syariah Indonesia show that ROA after the merger is higher than before, reaching 1.19%, and ROE after the merger is also significantly higher, reaching 11.87%. NPM and OPM ratios also experience a remarkable increase from the pre-merger conditions, with NPM soaring to 48.96%, and OPM nearly tripling to 44.54%. However, the ROI value still shows a decrease in percentage compared to the pre-merger period.

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