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Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Pariwisata NHI Bandung Jalan Dr. Setiabudhi No. 186 Gedung Ceramai lantai 2, Bandung, Jawa Barat 40141, Indonesia
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Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
Published by Politeknik Pariwisata NHI Bandung
ISSN : 24773808     EISSN : 27214753     DOI : https://doi.org/10.34013/jk
Core Subject : Science, Education, Social,
Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan (ISSN 2477-3808; e-ISSN 2721-4753) is a peer-reviewed journal which is published by Politeknik Pariwisata NHI Bandung (PPNHIB) Jurnal Kepariwisataan aims at initiating and stimulating advances in hospitality and tourism research. Therefore, it publishes papers that promote new ideas, models, approaches, and paradigms by contributing to the advances in knowledge and theory of hospitality and tourism. The journal covers applied research studies and review articles, both in a format of the full-length articles and research notes. Applied research studies are expected to examine relationships among variables relevant to hospitality and tourism by employing appropriate analytical or statistical techniques. High-quality review articles that address the latest advances and develop theoretical knowledge or thinking about key aspects of hospitality and tourism are accepted. Research notes are short articles that report advances in methodology, exploratory research findings or extensions / discussions of prior research. Jurnal Kepariwisataan will also welcome commentary in response to published articles. As a forum for advancing the research in hospitality and tourism field, the journal encompasses many aspects within the hospitality and tourism including but not limited to Hospitality and Tourism Management Information Systems and Technology Global Issues and Cultural Studies Innovations in Hospitality and Tourism Financial Management Marketing Management Developments of Conceptual Models and Constructs Future Trends in the Hospitality and Tourism Human Resources Management Operational Management Strategic Management National and International Legislation Restaurant Management Beverage Management Consumer Behavior The Relationship between Hospitality and Tourism Recreation Management Leisure Studies Hospitality and Tourism Education Travel and Transportation Tourist Guiding
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 146 Documents
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Navigating Faith in the Digital Age: A Behavioural Model of Religious Pilgrimage Among Urban Muslim Gen Z in Indonesia Chandra Budhi Septyandi; Eko Susanto; Sherly Raka Siwi Putri Utomo; Mega Fitriani Adiwarna Prawira
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 10 No. 1 (2026)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v10i1.2204

Abstract

Religious pilgrimage among Indonesia's urban Muslim Generation Z is undergoing a notable transformation, shaped by their digital fluency, heightened historical awareness, and evolving religious consciousness. This study explores these dynamics by extending the Theory of Planned Behavior (TPB) with six contextual variables: religious commitment, historical literacy, scientific skepticism, perceived relevance, destination attractiveness, and digital social norms. Using a structured online survey conducted over six weeks in August-September 2025, data were gathered from 400 respondents. We applied Structural Equation Modeling (Partial Least Squares) to analyze the model. Results reveal that religious commitment, historical literacy, and perceived relevance are key drivers of favorable attitudes toward pilgrimage, while scientific skepticism introduces a countercurrent—highlighting this generation's demand for authenticity and intellectual engagement in spiritual practice. Notably, digitally embedded social norms strongly influence intention, reflecting the performative nature of religious expression in online networks. Attitude and intention were found to significantly shape actual travel behavior, aligning with TPB while revealing impulsive tendencies rooted in strong ideological beliefs. These findings offer fresh perspectives on youth religiosity, digital spirituality, and the socio-cultural fabric of Islamic tourism. For practitioners, the study provides actionable insights into designing experiences that are historically grounded, culturally resonant, and digitally relevant for Indonesia's emerging cohort of Muslim travelers.
Implementation of Short Video Digital Marketing to Increase Sustainable Tourism Visits: Study Batik Girilayu Tourist Village in Karanganyar Regency Hasni Dyah Kurniawati; Tiara Indah; Sujatmiko Sujatmiko
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 10 No. 1 (2026)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v10i1.2264

Abstract

This study aims to analyze the effectiveness of short video marketing in increasing tourist interest in visiting Batik Girilayu Tourism Village. A quantitative approach was used through an experimental design with an intervention group (short video) and a control group (posters/photos), using the Mann–Whitney test to see the differences between the groups. The test results showed significant differences in most variables, such as visual perspective, visual content, narration appeal, and travel intention, where the intervention group obtained a higher mean rank than the control group. To reinforce the quantitative results, in-depth interviews were conducted with seven respondents from the intervention and control groups, as well as representatives of the tourism village management. The interview results showed that short videos provided a more immersive, interesting, and memorable experience, making them more effective in building interest in visiting. In addition, tourism village managers assessed that short videos were easier to go viral on social media and contributed to increasing the interaction of potential tourists with the management. This study confirms that short video marketing is an effective promotional strategy in attracting tourists, although there are still limitations in the scope of the sample, the social media platforms studied, and the number of interview respondents. Therefore, further research with a broader scope, the use of various digital platforms, and long-term evaluation are needed to strengthen the findings.
Mapping Community-Based Tourism Potentials in Semi-Urban Villages: A Triangulated Approach Tomy Andrianto; Eko Susanto; Any Ariani Noor; Marceilla Suryana; Deisy Christina Andih
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 10 No. 1 (2026)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v10i1.2289

Abstract

This study analyzes the potential of Community-Based Tourism (CBT) within a semi-urban village context, addressing a gap in the tourism literature that predominantly focuses on rural areas. Using an integrative qualitative approach, the research combines participatory mapping, in-depth interviews, and Focus Group Discussions (FGDs) in Ciwaruga Village, West Bandung Regency. The study triangulates perspectives from three local pillars: government, community, and academia. Data collection involved 10 key informants, approximately 20 FGD participants, and four rounds of field observations. Findings reveal that semi-urban tourism relies on scattered "micro-attractions" (natural, cultural, and artificial) rather than a single iconic site. While community readiness is characterized as "emergent", marked by high enthusiasm but low institutional structure, the study identifies that participatory mapping acts as a social technology to bridge this gap. The research concludes that a tri-pillar collaborative governance model is essential to transform semi-urban complexity into sustainable tourism destinations.
Digital Halal Modules Effectiveness for Guesthouse Owners Based on Gender and Religious Background Dimas Bayu Pinandoyo; Lu'luwatin Rosdiana Aprilia; Elviana
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 10 No. 1 (2026)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v10i1.2253

Abstract

Indonesia as a Muslim-majority country still faces challenges in developing halal-friendly accommodation despite its strong position in the global Muslim-friendly tourism market. This study aims to analyze the effectiveness of a Digital Halal Modules in improving halal literacy among guesthouse owners and to explore how gender and religious background influence their perceptions and responses. A qualitative approach was employed using semi-structured interviews with five guesthouse owners in the Borobudur tourism area, Magelang, Indonesia. Data were analyzed using Reflexive Thematic Analysis supported by NVivo 12 Pro. The findings reveal that the Digital Halal Modules effectively enhances participants’ knowledge of halal principles, increases confidence in pursuing halal certification, and supports service improvement in accordance with halal standards. Although gender and religious background influence initial perceptions, they do not significantly affect the overall effectiveness of the modules. Differences were observed in motivational responses, where some participants preferred gradual implementation while others showed immediate readiness for certification. The modules was perceived as user-friendly, systematic, visually engaging, and accessible; however, limitations were identified, including dependence on internet connectivity, lack of practical examples for small-scale guesthouses, limited local contextualization, and complexity in documentation guidance. This study concludes that digital learning tools can serve as effective capacity-building instruments for micro-scale accommodation providers but require context-sensitive design to improve usability and broader adoption in halal tourism development.
Mindful Mobility in Bali: How Walking Experiences Shapes Sense of Place Kezia Imanuella Tarigan; Ni Ketut Wiwiek Agustina; Ni Putu Evi Wijayanti
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 10 No. 1 (2026)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v10i1.2265

Abstract

TThis study examines how tourists develop a sense of place through guided walking tours in Bali’s cultural environments. Using Jorgensen and Stedman’s framework of place identity, place attachment, and place dependence, the research explores the psychological and emotional processes through which tourists construct meaning during their visits. An Interpretative Phenomenological Analysis (IPA) was conducted with six participants who recently joined walking tours. The analysis reveals three key experiential outcomes: (1) enhanced self-awareness and identity reflection, (2) emotional and well being-oriented benefits facilitated by mindful engagement with local spaces, and (3) functional dependence on walking as a mode of accessing authentic cultural experiences. These findings show that short-term walking tours can generate meaningful place-based connections, challenging assumptions that sense of place requires long-term immersion. The study contributes to sense of place theory by highlighting the role of embodied mobility in shaping tourist experiences and extends slow tourism scholarship by demonstrating how walking supports mindful, culturally grounded forms of engagement. Practically, the findings provide insights for developing sustainable, community-oriented walking tour products that promote cultural authenticity and visitor well being.
The Transformation of the Tour Guide's Role into a Cultural Interpreter in Bali Ida Bagus Putu Puja; Ni Putu Evi Wijayanti; Putu Ayu Aryasih; Putu Gde Arie Yudhistira; I Gede Ngurah Primanda S Rahadiarta
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 10 No. 1 (2026)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v10i1.2496

Abstract

This study examines the transformation of the tour guide’s role into that of a cultural interpreter in Bali, investigating how cultural interpretation quality influences tourists’ understanding of local cultural values and the formation of meaningful tourism experiences. The primary novelty lies in simultaneously integrating Heritage Interpretation Theory and Intercultural Communication Theory within a single empirical framework and in explicitly connecting micro-level interpretive practices with macro-level policy and competency standards (SKKNI) a linkage absent from prior research. An explanatory sequential mixed-methods design was employed, comprising a quantitative survey of 247 tourists (domestic and international) across four major Balinese cultural destinations, followed by qualitative in-depth interviews with 12 certified tour guides and 8 tourism policymakers. The findings revealed that cultural interpretation quality and tourists’ cultural value understanding were significant positive predictors of meaningful tourism experiences, together explaining 47% of outcome variance. Qualitative findings revealed a structural gap between evolving interpretive field practices and SKKNI standards that remain technically oriented. This study advances cultural tourism theory by positioning the tour guide as a pedagogical actor whose interpretive role requires systemic institutionalisation through policy reform and competency reorientation toward reflective, value-based guiding.

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