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Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Pariwisata NHI Bandung Jalan Dr. Setiabudhi No. 186 Gedung Ceramai lantai 2, Bandung, Jawa Barat 40141, Indonesia
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Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
Published by Politeknik Pariwisata NHI Bandung
ISSN : 24773808     EISSN : 27214753     DOI : https://doi.org/10.34013/jk
Core Subject : Science, Education, Social,
Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan (ISSN 2477-3808; e-ISSN 2721-4753) is a peer-reviewed journal which is published by Politeknik Pariwisata NHI Bandung (PPNHIB) Jurnal Kepariwisataan aims at initiating and stimulating advances in hospitality and tourism research. Therefore, it publishes papers that promote new ideas, models, approaches, and paradigms by contributing to the advances in knowledge and theory of hospitality and tourism. The journal covers applied research studies and review articles, both in a format of the full-length articles and research notes. Applied research studies are expected to examine relationships among variables relevant to hospitality and tourism by employing appropriate analytical or statistical techniques. High-quality review articles that address the latest advances and develop theoretical knowledge or thinking about key aspects of hospitality and tourism are accepted. Research notes are short articles that report advances in methodology, exploratory research findings or extensions / discussions of prior research. Jurnal Kepariwisataan will also welcome commentary in response to published articles. As a forum for advancing the research in hospitality and tourism field, the journal encompasses many aspects within the hospitality and tourism including but not limited to Hospitality and Tourism Management Information Systems and Technology Global Issues and Cultural Studies Innovations in Hospitality and Tourism Financial Management Marketing Management Developments of Conceptual Models and Constructs Future Trends in the Hospitality and Tourism Human Resources Management Operational Management Strategic Management National and International Legislation Restaurant Management Beverage Management Consumer Behavior The Relationship between Hospitality and Tourism Recreation Management Leisure Studies Hospitality and Tourism Education Travel and Transportation Tourist Guiding
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 130 Documents
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Transportation Mode Choice and Sustainability: A Study of Tourist Transportation in The National Tourism Strategic Area Ciwidey Fariz, Umar; Nahry; Christin, Gloriani
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 8 No. 1 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v8i1.1338

Abstract

This study conducted in Bandung Regency delves into the factors influencing the choice of transportation modes for tourists and provides practical insights. Specifically, the research examines the influence of park-and-ride security, travel time savings, and travel costs on the selection of private vehicles and shuttle buses. The findings emphasize the importance of sustainable transportation facilities and efficient public transport services, offering a practical roadmap for addressing transportation needs for tourists in Bandung Regency. With a focus on the park-and-ride concept, this research identifies and analyzes the factors influencing mode choice between private vehicles and public transportation. The study was conducted in Ciwidey, a natural tourism area in Bandung Regency, which offers diverse attractions such as nature-based tourism, ancient sites, culinary experiences, and water tourism. The findings of this research aim to contribute to the improvement of sustainable transportation and mobility choices for tourists while alleviating traffic congestion and environmental impact in Bandung Regency's tourism areas.
The Nexus Between Quality Tourism and Sustainable Development Goals: Case Study of Uma Uta Tourism Village, Sikka Regency, NTT Province Sawu, Michael Rudolfus
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 8 No. 1 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v8i1.1339

Abstract

This research aims to analyze the development of quality tourism and the resulting impacts in order to provide social and economic justice in the tourist village.This research provides a critical perspective on the development of quality tourism and its associated impacts linked to sustainable development goals. This study adopts a qualitative research paradigm with a phenomenological approach. Data analysis techniques employed include: observation, in-depth interviews, and literature review.This research found that the impact generated from the development of quality tourism is still minimal. When researchers connect it with sustainable development goals, it can be understood that every aspect, including social, economic, environmental, and cultural, needs improvement. The local community has not yet massively benefited from tourism to improve their standard of living.
Synchronization of City Branding and Tourist Visit Interest using the Triple Helix Concept: The Case of Banyuwangi Rebound during the COVID-19 Pandemic Hanggraito, Ahmadintya Anggit; Ratri, Indira Nuansa; Cardias, Esa Riandy
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v7i2.1359

Abstract

The purpose of this study was to examine the relationship between the variable City branding and Tourist Visit Interest who have  synchronized with the triple helix concept that runs in tourism in Banyuwangi district. City branding can be one way to increase Tourist Interest. The triple helix concept that was built connects these two variables because there are many stakeholders whose roles were affected during the COVID-19 pandemic. The Banyuwangi District Government is running a city branding program as an effort to restore the various pillars built in to Triple Helix Model. The method used is a mixed-methods type embedded design. For quantitative data analysis using SEM-PLS with a sample of 37 people. Then, to interpret the results, a qualitative descriptive analysis is needed through the results of focus group discussions and in-depth interviews with business actors and academics as part of the triple helix. The study indicates that the relationship between branding image and tourist interest has a latent variability of 42.0% in the structural model test results. This variable relationship in the Banyuwangi Rebound program has with the triple helix concept, especially in the business sector and academics in practice during the COVID-19 pandemic.
The Development of Natural and Cultural Tourism in Buku Limau Island Based on Social Networking Saputra, Putra Pratama; Bahtera, Novyandra Ilham; Hayati, Laila
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 8 No. 1 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v8i1.1363

Abstract

The local authorities are promoting Buku Limau Island as an emerging tourist site. The island's distinguishing features include stunning coral reefs, picturesque white sandy beaches, and its role as a hub for the production of salted and fresh seafood. The objective of this study is to identify and describe the natural and cultural attractions on Buku Limau Island, particularly in the Manggar Subdistrict of East Belitung Regency. Additionally, the study seeks to examine social networks in order to facilitate the development and expansion of natural and cultural tourism destinations in the area. This research employs a mixed-method approach, utilizing data gathering approaches such as observation, focus group discussions (FGD), and surveys administered through questionnaires. UCINET program was used to conduct descriptive qualitative analysis and social network analysis to identify and reveal tourist characteristics. This is followed by the breakdown and study of social networks among stakeholders and interest groups. The findings of this study indicate that Buku Limau Island exhibits attributes of both natural and cultural tourism, with the predominant population of fishermen being of Bugis ethnicity. The identification and study of social networks demonstrate that stakeholders have formed networks to actively support and cultivate tourism attractions, encompassing both natural and cultural aspects. Nevertheless, there are still certain stakeholders who have not been engaged in the network throughout the process of developing and improving the tourism destination.  The research limits are deliberately established to enhance the study's focus and depth. The information and data acquired are directly relevant to the fundamental issue of this investigation. The scope of this study is limited to the creation of natural and cultural tourism centered around social networks on Buku Limau Island. Theoretical implications shed light on the ideas of local government assistance, social networks, and tourist attractions. Meanwhile, the practical consequences surely affect the government, tourism stakeholders, and the community in their efforts to promote the growth of natural and cultural tourism through social networks on Buku Limau Island.
How Can We Evaluate Regeneration in Tourism? : Advancing Metrics and Methodologies for a Sustainable Transformation Islam, Mohammad Shahidul; Azizzadeh, Fariba; Islam, Md Shamimul
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 8 No. 1 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v8i1.1494

Abstract

This study investigates the progression of regenerative tourism, highlighting the evolution from traditional sustainability models toward initiatives that proactively promote environmental restoration, social equity, and economic development. The discussion is rooted in Regenerative Development Theory and examines the critical need for developing comprehensive metrics and indicators. These tools are essential for assessing the impacts of regenerative tourism initiatives, allowing for a nuanced understanding of their contributions to environmental sustainability, social well-being, and economic prosperity. Through a conscientious methodology development and validation process, this work aims to provide stakeholders with the means to accurately evaluate and enhance the regenerative effects of tourism practices. The findings underscore the significance of regenerative tourism in guiding the industry towards a more sustainable and transformative future, offering valuable insights for policymaking, practical interventions, and the direction of future research.
Agritourism and Socioeconomic Potentials of Orchards: A case of Laro Yewa Land Ogun State Southwest Nigeria Ehi Francis, Okosodo
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 8 No. 1 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v8i1.1512

Abstract

This study explores the potential of developing agritourism through orchard management in the Ilaro Yewa Land region of southwestern Nigeria. Utilizing site-to-site observations and semi-structured questionnaires, the research investigates ten selected orchard plantations, focusing on five to ten prevalent fruit tree species within each plantation. Data was collected from 45 staff members involved in various aspects of the orchards. The findings indicate significant potential for orchards to stimulate agritourism, contributing positively to the local economy. Among the respondents, 97.8% agreed that orchards positively impact tourism, while only 2.2% disagreed. The study suggests that integrating agritourism with orchard management can provide additional income for local farmers, create educational opportunities for visitors, and promote sustainable agricultural practices. This approach supports cultural, economic, and environmental sustainability in the Ilaro Yewa Land region. The research concludes that agritourism, centered around orchard management, is viable and beneficial for enhancing the economic welfare of the local community and maintaining the ecological health of the region.
The Influence of Marketing Mix and Brand Image on Repurchase Intention and Consumer Satisfaction: Study at Kampung Pempek 26 Ilir Palembang Carolina, Rika
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 8 No. 1 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v8i1.1410

Abstract

This study examines the influence of the marketing mix and brand image on consumer satisfaction and repurchase intention in Kampung Pempek 26 Ilir, a designated center for purchasing pempek and souvenirs in Palembang. The research aims to identify key factors that drive repeat visits and improve sales for this tourism and culinary destination. A quantitative approach with descriptive analysis was utilized, targeting residents of Palembang who have visited Kampung Pempek 26 Ilir. A total of 210 respondents were selected using accidental sampling. Data analysis measured the direct and mediated effects of the marketing mix and brand image on consumer satisfaction and repurchase intention. The marketing mix showed a positive and significant influence on repurchase intentions and consumer satisfaction. When mediated by consumer satisfaction, the marketing mix had an additional positive effect on repurchase intention. Brand image also significantly influenced repurchase intention and consumer satisfaction. Findings suggest that both the marketing mix and brand image are crucial in enhancing consumer satisfaction and encouraging repeat visits to Kampung Pempek 26 Ilir. The positive mediation effects of consumer satisfaction indicate its role as an essential bridge between marketing strategies and consumer loyalty. The study concludes that improving both the marketing mix and brand image can substantially enhance consumer satisfaction and repurchase intention. Specifically, consumer satisfaction is a pivotal factor in increasing consumer loyalty and the likelihood of repeat purchases. The recommendation for Kampung Pempek 26 Ilir is to invest in optimizing its marketing strategies and brand image to enhance consumer satisfaction. Further studies could explore additional factors that influence consumer loyalty in similar cultural and culinary tourism centers.
The Impact of E-WOM, Accessibility, and Attractiveness on Revisit Intention to Wediombo Beach Yogyakarta: The Mediating Role of Tourist Experience Amali, Muhammad Thoyib; Tunggal, Immanuel Dwi Asmoro; Rohima, Alfiatu
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 8 No. 1 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v8i1.1463

Abstract

The aim of this research is to examine the influence of electronic word-of-mouth, accessibility, and attractiveness on the intention to revisit Wediombo Beach, as influenced by the tourist experience. This research uses an explanatory quantitative approach with data collected from a survey of 120 respondents who have visited Wediombo Beach. Path analysis, utilizing the SmartPLS program and the Sobel test to measure mediation variables, serves as the analysis technique. Hypothesis testing reveals that electronic word of mouth and attractiveness have a positive and significant influence on revisit intention, with the tourist experience acting as a mediator. The tourist experience also mediates the significant impact of accessibility, despite its negative value, on revisit intention. In regulating the impact of electronic word of mouth, accessibility, and attractiveness on revisit intention, the tourist experience serves as a partial mediating factor. Furthermore, researchers can suggest managerial implications for the Special Region of Yogyakarta Tourism Office and related tourism managers to improve the accessibility factor, which can start with making clear directions and improving the road quality to Wediombo Beach.
Leveraging Promotion Mix Strategies to Enhance Lombok's Tourism: A Case Study of Look Lombok Tour & Travel Hizmi, Surayyal; Amanda, Aura Milinia; Said, Farid; Nawawi
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 8 No. 1 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v8i1.1479

Abstract

Despite the significant tourism potential and government initiatives in Indonesia, the popularity of Lombok Island remains below expectations, particularly exacerbated by the COVID-19 pandemic. Look Lombok Tour & Travel, a local travel agency, faces substantial challenges in attracting tourists. This study aims to identify the most effective promotional strategies for Look Lombok Tour & Travel's tour packages by applying the Promotion Mix Framework. We collected data from previous annual reports and conducted interviews with three key staff members using a qualitative descriptive methodology, which we then analyzed to identify the strengths and weaknesses of the promotional efforts. The results demonstrate that Look Lombok Tour & Travel employs a comprehensive array of promotional strategies—advertising, public relations, direct marketing, sales promotion, and personal selling—to effectively reach diverse demographics and align with current industry trends. Despite these strategic efforts, the study identifies critical areas needing improvement, including the development of distinctive tour packages, addressing budget limitations, fostering innovation, integrating advanced technologies, and establishing robust evaluation mechanisms. To overcome these challenges and enhance promotional efficacy, the study recommends investing in innovative technology-driven tactics and conducting regular strategic evaluations. These initiatives are anticipated to significantly enhance Lombok's appeal as a tourist destination, ensuring sustainable growth and resilience in its tourism industry.
Blockchain Technology-based Used in Carnival Creative Industry: An Empowerment Tool for Carnival Industry Players on the Internet of Value Era Muhsyi, Abdul; Sukarno, Hari; Subagio, N. Ari; Khusna, Khanifatul; Priyono, Agus
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 8 No. 1 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v8i1.1499

Abstract

The creative economy in Indonesia is increasingly boosting the national economy, as evidenced by the success of events like the Jember Fashion Carnaval (JFC) and Banyuwangi Ethno Carnival (BEC), but industry players still need to utilize blockchain technology in the Internet of Value era to create economic value. Annually held in Jember, East Java, the Jember Fashion Carnival showcases extravagant costumes and parade performances, while the BEC, an ethnic carnival in Banyuwangi, celebrates the cultural diversity of the region through traditional dances and costumes. The purpose of this research is to identify readiness for implementing blockchain technology, identify the strengths of EFAS in the blockchain technology-based carnival creative industry, explore the uniqueness of blockchain technology-based carnival innovative products, and formulate a blockchain technology-oriented strategic plan in the carnival creative industry. This research is exploratory in nature, utilizing analytical methods such as TRA and TAM. The research results indicate that blockchain technology can serve as a valuable alternative tool in the era of the internet, particularly for the carnival industry, which includes events such as BEC and JFC. The community's lack of understanding of blockchain technology and NFTs poses the biggest threat. The carnival industry requires risk mitigation and education to ensure successful implementation. We can carry out this effort by providing assistance to carnival industry players, enabling them to enhance their competitiveness and seize potential external opportunities. The research shows that JFC and BEC are not yet fully ready to adopt blockchain in organizing Carnival events, but there is a strong intention and positive attitude towards implementing blockchain. The successful implementation of blockchain requires technical assistance and the building of human resource capacity.

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