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Mutiani
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Social Studies Education Department, Faculty of Teacher Training and Education, Lambung Mangkurat University. Jl. Brigjen H. Hasan Basry Kayu Tangi, Program Studi Pendidikan IPS Ruang 17 Lt.2, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Lambung Mangkurat Banjarmasin, Kalimantan Selatan 70123
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INDONESIA
JOURNAL OF SOCIAL DEVELOPMENT
Published by Universitas Lambung Mangkurat
ISSN : 29883652     EISSN : 29881471     DOI : https://doi.org/10.20527/j-sod.v1i2
Core Subject : Economy, Science, Education, Agriculture, Engineering,
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 48 Documents
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Profile of the Gang Amal Traditional Market in South Belitung West Banjarmasin District Arifa, Nurul Maulida; Syaharuddin, Syaharuddin; Rusmaniah, Rusmaniah; Nur’aini, Fatwa; Syarifuddin, Syarifuddin
Journal of Social Development Vol 4, No 1 (2026): Journal of Social Development, May 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/j-sod.v4i1.16684

Abstract

Gang Amal Market is one of the traditional markets that is still actively operating in South Belitung Village, West Banjarmasin District. Its existence attracts attention because it is only about 50 meters away from a modern market, namely a minimarket, even though South Kalimantan Provincial Regulation Number 12 of 2019 stipulates a minimum distance of 1 kilometer between traditional and modern markets. This situation raises questions about how Gang Amal Market has been able to survive and remain the choice of the community in meeting their daily needs. Nevertheless, Gang Amal Market remains in demand. This phenomenon shows that traditional markets are still surviving. The purpose of this study is to determine the profile of Gang Amal in Belitung Selatan Village, Banjarmasin Barat District. This study uses a qualitative method with data collection techniques through interviews, observation, and documentation. The results of the study show that Gang Amal Market has been operating since the 1990s and is still in demand by the local community and those from outside the area. This market is open from afternoon until night and offers a variety of food and non-food commodities, with product quality being a priority for traders. Social and cultural interactions are still maintained, and the market is managed independently.
Marketing Strategy of Jaring Acil Baluh Products in Pingaran Village, Astambul District Khadijah, Inayatul; Jumriani, Jumriani; Ilhami, M. Ridha; Nur'aini, Fatwa; Syarifuddin, Syarifuddin
Journal of Social Development Vol 4, No 1 (2026): Journal of Social Development, May 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/j-sod.v4i1.16499

Abstract

Jaring Acil Baluh products are processed foods that are commonly found in Pingaran Village, Astambul District, which are known for their unique blend of Jaring flavors and Tahilala sauce based on hereditary recipes. Although it has advantages in terms of taste and cultural value, this business still faces various challenges in its marketing strategy which is carried out conventionally, especially in the aspects of packaging, promotion, and distribution which limit market reach. This study aims to describe the marketing strategy applied by the Jaring Acil Baluh production house through a descriptive qualitative method with observation, interview, and documentation techniques, as well as data analysis which includes data reduction, presentation, and verification through triangulation. The results showed that the marketing strategy of this business includes four main aspects, namely products with distinctive flavors and simple packaging, pricing based on the size and quality of Jaring, distribution through production houses and two branch stalls on the strategic route of Jalan A. Yani, and promotions carried out directly to consumers without utilizing digital media, as a form of adaptation in maintaining business sustainability in the midst of limited resources.
Teenagers' Views on the Agricultural Sector in Anjir Muara Kota Village Husaini, Ahmad; Mutiani, Mutiani; Rusmaniah, Rusmaniah; Triyono, Sigit; Rahmia, Sovia Husni
Journal of Social Development Vol 4, No 1 (2026): Journal of Social Development, May 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/j-sod.v4i1.16768

Abstract

The main issue in this study is the low interest of teenagers in the agricultural sector in Anjir Muara Kota Village. This condition has implications for the obstruction of farmer regeneration and potential threats to future food security. The purpose of this study is to identify the views of teenagers in Anjir Muara Kota Village towards the agricultural sector, where interest among teenagers in engaging in agriculture is declining. This study uses a qualitative approach with a descriptive method. The research data consists of primary and secondary data, obtained through information gathering techniques such as observation, interviews, and literature studies. This study shows that the low interest of adolescents in the agricultural sector is influenced by economic, social, and technological factors, as well as a lack of environmental support. Adolescents consider agriculture to be financially unpromising, physically demanding, and low in prestige. Further research is recommended to explore a wider area and assess the role of education and technology in shaping adolescents' interest in agriculture.
Mbah Man White Tofu Factory's marketing mix Amelia, Sri; Abbas, Ersis Warmansyah; Sari, Raihanah; Syarifudin, Syarifudin; Nur’aini, Fatwa
Journal of Social Development Vol 3, No 2 (2025): Journal of Social Development, November 2025
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/j-sod.v3i2.16597

Abstract

A microbusiness called Mbah Man's White Tofu Factory uses conventional but reliable marketing techniques. The purpose of this study is to examine how Mbah Man's White Tofu Factory in Gang Pangeran Suryanata, Banjarmasin, applies the marketing mix, which comprises elements of product, price, site, and promotion. This study employs a qualitative descriptive methodology, gathering data via documentation, interviews, and observation. The factory owner, production manager, workers, and distributors are the study's informants. The study's findings show that: The product aspect demonstrates that the factory consistently produces tofu with a dense, soft feel that is difficult to break; Competitive pricing and modifications based on changes in the cost of raw materials are used to implement the price aspect; A direct distribution system and mutual trust between producers and distributors handle the location or distribution aspect; Customer testimonies, verbal promotion, and direct communication are the straightforward methods used to carry out the promotion component. The study's conclusion is that, despite fierce competition in the local market, Mbah Man White Tofu Factory's consistent use of the marketing mix approach is able to sustain business sustainability, boost customer loyalty, and strengthen competitiveness.
Production of Processed Sago Porridge in Pemakuan Village Sungai Tabuk District Sari, Irna; Jumriani, Jumriani; Ilhami, M. Ridha; Rahmia, Sovia Husni; Triyono, Sigit
Journal of Social Development Vol 4, No 1 (2026): Journal of Social Development, May 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/j-sod.v4i1.16508

Abstract

Randang porridge is a sago-based food product with high cultural value and potential as a local specialty product. Its production process requires skill and precision to achieve the desired taste and texture. However, information on the production process used is still very limited. The purpose of this study is to describe the production of randang porridge. This study uses a qualitative approach and descriptive method. Data collection techniques include observation, interviews, and documentation. For data analysis, the process involves data reduction, data presentation, and drawing conclusions. Data validity is confirmed through source triangulation, technique triangulation, and time triangulation. The research results show that one of the processed sago products produced in Pemakuan Village is randang porridge. The production process of sago porridge involves several stages, starting from sifting, granulation, roasting, and finally packaging. The tools used in the production process of bubur randang are still simple, such as gas stoves, pans, spatulas, sieves, cloth bags, and manual scales. Based on the research conducted, it was concluded that Pemakuan Village is known as one of the sago production areas in Sungai Tabuk Subdistrict, with many residents involved in sago processing as a livelihood. Sago-based products have high economic and nutritional potential, with sago being equivalent to or even higher in calories than other carbohydrates, making it a popular food and supporting increased local income. The processing process still employs simple and traditional technology, yet remains efficient and affordable.
Production Factors of Macaroni Borneo Snack Business in Banjarmasin City Riswanda, Nazlatusyifa; Mutiani, Mutiani; Sari, Raihanah; Syarifuddin, Syarifuddin; Nur’aini, Fatwa
Journal of Social Development Vol 4, No 1 (2026): Journal of Social Development, May 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/j-sod.v4i1.17979

Abstract

The snack food business Macaroni Borneo in Banjarmasin City has grown quite rapidly amid the high public interest in local snacks. However, this growth cannot be separated from production-related issues, especially in managing production factors that determine business continuity and sustainability. This study focuses on analyzing production factors, including labor, capital, raw materials, and the role of entrepreneurship in the production activities of Macaroni Borneo. The purpose of this research is to understand how each production factor is managed and to what extent these factors influence production capacity and continuity. The method used is descriptive qualitative, with data collected through direct observation at the business location, interviews with the owner and workers, and supporting documentation. The results show that Macaroni Borneo’s production is strongly influenced by the stability of raw materials, which still partly depend on suppliers from outside the region, limitations in labor at certain production stages, and capital management that is still carried out gradually. On the other hand, the owner’s entrepreneurial role becomes a key factor in keeping production running through flavor innovation, adjustments in production capacity, and adaptive decision-making. These findings indicate that business success is not solely determined by the amount of capital, but by the ability to manage production factors effectively in response to market conditions.
The Impact of the Management of Angsana Beach Tourist Attractions in Angsana District, Tanah Bumbu Regency on Economic, Social and Cultural as well as the Environment Ayuningtyas, Defvy; Mutiani, Mutiani; Ilhami, M. Ridha; Syarifuddin, Syarifuddin; Nur'aini, Fatwa
Journal of Social Development Vol 4, No 1 (2026): Journal of Social Development, May 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/j-sod.v4i1.16397

Abstract

The impact of the management of the Angsana Beach tourist attraction in Angsana District, Tanah Bumbu Regency, on the economy, social, culture, and environment can be seen from increasing community income, strengthening social interactions, preserving local culture, and sustainable environmental conservation efforts. This study aims to analyze the impact of the management of Angsana Beach tourist attractions in Angsana District, Tanah Bumbu Regency on the economy, social and culture as well as the environment. The research method used is a qualitative approach by utilizing primary and secondary data, as well as analytical techniques including data reduction, data presentation, and validation through triangulation. The results of this study show that the impact of the management of Angsana Beach tourist attractions in Angsana District, Tanah Bumbu Regency, shows a significant increase in the economic, social, and cultural aspects of the community, as well as sustainable environmental conservation efforts through cooperation between various stakeholders. The positive results of the Angsana Beach tourist attraction management in Angsana District, Tanah Bumbu Regency, resulted in an improvement in the community's economy, stronger social interaction between tourists and local residents, and sustainable environmental preservation through collaboration in resource management. These findings also contribute academically and practically, including as a reference source for social studies lessons at the junior high school level on economic potential and community empowerment.
Marketing Mix of Mban Man White Tofu Factory Amelia, Sri; Abbas, Ersis Warmansyah; Sari, Raihanah; Rusmaniah, Rusmaniah; Jumriani, Jumriani
Journal of Social Development Vol 4, No 1 (2026): Journal of Social Development, May 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/j-sod.v4i1.16596

Abstract

Mbah Man's White Tofu Factory is a micro-business that employs traditional yet consistent marketing strategies. This study aims to analyze the implementation of the marketing mix, which includes product, price, place, and promotion aspects, as applied by Mbah Man's White Tofu Factory in Gang Pangeran Suryanata, Banjarmasin. This study uses a qualitative descriptive approach with data collection techniques through observation, interviews, and documentation. The informants in this study consist of the factory owner, production manager, employees, and distributors. The results of the study indicate that: The product aspect shows that the factory maintains consistent tofu quality with a soft, dense texture that does not easily crumble; The price aspect is implemented through competitive pricing and adjustments based on fluctuations in raw material prices; The place or distribution aspect is carried out through a direct distribution system and trust between producers and distributors; The promotion aspect is carried out simply, namely through direct communication, customer testimonials, and verbal promotion. The conclusion of this study is that the marketing mix strategy consistently applied by Mbah Man White Tofu Factory is able to maintain business sustainability, increase customer loyalty, and strengthen competitiveness amid intense local market competition.

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