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Mohamad Toha
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Jalan Raya Tirtowening Jl. Raya Tirtowening Pacet No.17, Bendorejo, Bendunganjati, Kec. Pacet, Kabupaten Mojokerto, Jawa Timur 61374
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INDONESIA
IIJSE
Published by Universitas KH. Abdul Chalim
ISSN : -     EISSN : 2621606X     DOI : https://doi.org/10.31538/iijse
Core Subject : Economy,
Economics, Econometrics & Finance
The Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) is Sharia Economics Journal published by Sharia Economics Department Institut Pesantren KH. Abdul Chalim, Mojokerto. The Journal focuses on the issues of Sharia Economics, the History of Islamic Economic Thought, Islamic Law, Local Wisdom in Sharia Economic Perspective, and others related to Sharia economics. The journal is published periodically triannually in March, July, and November. Guidance for submission: ֎ The manuscript submitted to IIJSE must never be published elsewhere. ֎ The IIJSE is published in English. ֎ The articles must be submitted via OJS in Microsoft Word format. ֎ The articles should follow APA reference, with the body note, max 4000 words, and APA citation style.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 2,520 Documents
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The Influence of User-Generated Content and Company-Generated Content as a Marketing Strategy on Customer Engagement (Case Study on PT Coca-Cola Indonesia Instagram Social Media) Christopher G. V. H.; Mentiana Sibarani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5384

Abstract

This research aims to analyze the influence of User Generated Content (UGC) and Company Generated Content (CGC) as marketing strategies on customer engagement on PT Coca-Cola Indonesia's Instagram. Using observations and questionnaires processed via SPSS, this research involved 105 respondents who had purchased Coca-Cola products and created UGC on Instagram. The research results show that both UGC and CGC have a positive and significant influence on customer engagement. UGC, which includes reviews, photos, videos, and comments from consumers, provides an authentic feel and builds trust and emotional connections with other consumers, thereby increasing engagement. CGC, in the form of advertising, promotional campaigns, and product information from the company, provides structured and high-quality information that supports the company's image. These two types of content complement each other in creating an interactive and dynamic environment, strengthening loyalty, and driving higher brand engagement and conversions.
Sharia Digital Marketing as an Effort to Increase the Income of MSMEs in North Lombok Regency Rezky Chikal Pratama; Zaenafi Ariani; Ahadiah Agustina
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5392

Abstract

Marketing through digital media has become a common step for MSME actors. This makes it easier for them to reach consumers, especially in the modern era when consumers can easily find the products they want. Digital marketing strategy is the key to improving and developing MSME businesses in a better direction in the future. This study uses a descriptive qualitative research method with data collection and analysis techniques involving observation, interviews, and the use of secondary data such as journals, articles, books, and related mass media. The data analysis technique used is Miles and Huberman analysis, which includes data collection, data reduction, data presentation, and drawing conclusions or verification. The results of the study show that digital marketing to MSMEs in Tanjung District has used various applications such as WhatsApp, Instagram, TikTok, and Facebook. The use of these applications is very helpful in increasing product marketing, not only among local people but also reaching consumers from various regions. However, the scope of digital marketing has a positive impact although it may not always be in accordance with expectations.
The Influence of Profit Persistence, Profitability, Liquidity, and Capital Structure on the Quality of Earnings in Kompas 100 Index Companies 2019-2022 Putri, Erlyn Nurlita; Pandansari, Tiara; Santoso, Suryo Budi; Santoso, Selamet Eko Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5397

Abstract

This research aims to empirically test the influence of earnings persistence, profitability, liquidity, and capital structure on earnings quality. This research method uses quantitative data with secondary data sources. The population in this research is the Kompas 100 Index which is listed on the Indonesia Stock Exchange in 2019-2022. The sampling technique used was Purposive Sampling so the data resulted in 54 samples and 26 samples. This research uses multiple linear regression analysis techniques. The results of this research can be state that earnings persistence has a positive effect on earnings quality. This happens because there is investor interest in companies that can maintain their profits. Meanwhile, profitability, liquidity, and capital structure have a negative effect on earnings quality because the level of profitability is low both in the ability to pay short-term debt and the company also uses more capital than paying dividends. So, the company also incurs a lot of costs and the quality of profits decreases. From this, it can motivate management to carry out earnings management.
Management of the Imarah of the At-Taqwa Mosque in Increasing Religious Knowledge of the Kutacane Congregation Musliadi Musliadi; Tengku Walisyah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5400

Abstract

The characteristic that is visible now is that the mosque functions only as a place for prostration and not for other worship activities. Management efforts to improve the welfare of mosques can be carried out by increasing religious activities by implementing systematic and organized mosque management, awareness, and activities over a longer period. The urgency of this research is that many mosque managers in the current era do not have leadership skills and abilities. On that basis, researchers want to see how the management of the at-Taqwa Kutacane mosque is managed, where the mosque is under the auspices of the government. This research is field research located at the at-Taqwa Kutacane mosque. Collecting data and information through interviews, observation, and documentation. The data analysis technique used in this research is the Milles and Huberman qualitative model. The results of this research found that the implementation of the management of the at-Taqwa mosque has been carried out well. One of the managements carried out by the mosque imamate to increase the congregation's religious knowledge is by creating 4 programs, namely: Planning, organizing, implementing, and supervising programs. The management of the imamate of the at-Taqwa mosque is very good because the efforts made by the imamate management to increase religious knowledge are very rarely found in other mosques. On that basis, this management is very appropriate to be implemented in other mosques to provide comfort for the congregation.
Analysis of Firm Value in Companies Listed in the LQ45 Index Hariyono, Firmansyach Maulana; Nur, Dhani Ichsanuddin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5404

Abstract

This research aims to analyze the effect of profitability and liquidity on firm value with firm size as a moderating variable. The population of this research is 60 companies listed on the LQ45 index for the 2019-2022 period. The sample for this research was 27 companies that had been selected using a purposive sampling technique, then multiplied by 4 according to the research period so that there were 108 units of observation data. The analysis technique used in this research is Moderated Regression Analysis (MRA) using tools in the form of the SPSS application. Based on the results of data processing from this research, it can be concluded that profitability contributes to firm value. Liquidity also contributes to firm value. Meanwhile, firm size can moderate the influence of profitability and liquidity on firm value.
The Influence of Content Marketing on Patient Loyalty by Mediating Intention to Follow and Brand Trust Luthfi Faishal Fauzi; Yani Nurhadryani; Jono Mintarto Munandar
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5426

Abstract

During the pandemic, the hospital industry is an industry that must adapt to the digital world. Hospital X is a hospital that is active on social media and has several followers which is quite high, but it turns out that it is not in line with the BOR achievement. This can be caused by many factors such as content marketing, the relationship between the number of followers, brand trust, and brand loyalty. Data were collected from 125 respondents. Data were analyzed using WarpPLS. The results showed that the majority of respondents consisted of young families with middle incomes. Then it was found that content marketing had a significant effect on brand trust and brand loyalty. Based on this, hospitals should focus more on high-quality content that aims to increase patient trust.
The Role of SWOT Analysis of the Potency for Establishing a Micro Waqf Bank in East Kotawaringin Regency Zulkifli Zulkifli; Muhammad Noor Sayuti; Fadiah Adlina; Anisa Anisa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5442

Abstract

This research aims to analyze the strengths, weaknesses, opportunities, and threats to the efforts to establish MWB in East Kotawaringin Regency. This study analyzed the strengths, weaknesses, opportunities, and threats to efforts to establish MWB in East Kotawaringin Regency. This research used a qualitative method with a descriptive approach. Collecting data using observation, interviews, and documentation was processed using Fred's SWOT analysis technique R. David. The results showed through a SWOT analysis that the strategic position of the potential for the establishment of a Micro Waqf Bank in East Kotawaringin Regency, which is located in quadrant II from the internal side, has strength with the existence of a business unit managed by Islamic boarding schools. Still, from external factors, there are threats, namely low Islamic financial literacy. The strategy must be applied to use strengths to take advantage of opportunities. Among the Islamic boarding schools in East Kotawaringin Regency, Pondok Pesantren of Sabilal Muhtadin has the most potential for establishing a Micro Waqf Bank. This is based on Pondok Pesantren of Sabilal Muhtadin having a cooperative business unit already a legal entity. A sizeable socioeconomic impact on the Islamic boarding school community and has implemented one of the strategies to increase Islamic financial literacy.
The Influence of Service Quality, Store Atmosphere, and Experiential Marketing on Customer Loyalty at Famicafé Tenggilis Surabaya Novitasari, Mayhana Dwi; Purwanto, Sugeng
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5444

Abstract

Competition in the retail business has become a highly competitive and dynamic arena in the global economy. The intense competition among retail businesses encourages them to compete for consumer interest and market leadership by devising various strategic plans to increase competitive advantage. FamilyMart, under PT Fajar Mitra Indah, is one of the retail businesses currently competing to win the market in Indonesia. FamiCafé, created by FamilyMart is a brand extension that combines the concept of a minimarket with a cafe. This research examines the effect of service quality, store atmosphere, and experiential marketing on customer loyalty at FamiCafé Tenggilis Surabaya. This research uses quantitative methods involving 108 respondents selected from the population of FamiCafé Tenggilis Surabaya customers. Nonprobability sampling with a purposive sampling approach was used for sample selection. Data was collected through distributing questionnaires and measured using a Likert scale. The data analysis process uses Partial Least Squares (PLS) analysis tools with the help of SmartPLS software. Based on the research findings, it was revealed that service quality affects customer loyalty at FamiCafé Tenggilis Surabaya, store atmosphere has no effect on customer loyalty at FamiCafé Tenggilis Surabaya, and experiential marketing affects customer loyalty at FamiCafé Tenggilis Surabaya.
The Influence of Intellectual Intelligence, Emotional Intelligence, and Spiritual Intelligence on Employee Performance at the Central Statistical Agency of Buleleng Regency Mahayani, Luh Sari; Rianita, Ni Made
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5457

Abstract

Human resources are an important asset and serve as the main driving factor in implementing all organizational activities, thus requiring effective management through Human Resource Management. High-quality human resources will help achieve the goals of any institution or company. This study aims to determine the effect of Intellectual, Emotional, and Spiritual Intelligence on employee performance at the Central Bureau of Statistics in Buleleng Regency. This research uses a quantitative method with data obtained from questionnaire distribution. The sample in this study consists of 33 employees of the Central Bureau of Statistics in Buleleng Regency. The data analysis technique used is multiple linear regression. The results of this study show that: (1) Intellectual Intelligence does not affect employee performance, (2) Emotional Intelligence does not affect employee performance, and (3) Spiritual Intelligence does not affect employee performance. Simultaneously, Intellectual, Emotional, and Spiritual Intelligence affect employee performance at the Central Bureau of Statistics in Buleleng Regency.
The Influence of Workload and Compensation on Employee Performance at J&T Express Couriers in the North Surabaya Region Fachmi Nursyamsi; Sulastri Irbayuni
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5465

Abstract

To support and advance a company, everything depends on existing human resources. Because human resources have an important role in a company because human resources are what determine the success of a company in the long term. However, in reality, there are many challenges that employees must face in supporting the successful performance of a company. This research aims to determine the effect of workload and compensation on employee performance. The method used is a quantitative method with a population of 40 J&T Express employees in the North Surabaya Region and the sampling technique uses saturated sampling, namely the sample takes the entire population of 40 courier employees. Data was obtained through a questionnaire compiled based on indicators for each research variable and then analyzed using SmartPLS software. The results of the research show that a high workload can reduce employee performance and providing good compensation can improve employee performance for J&T Express couriers in the North Surabaya Region.

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