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International Journal of Educational and Life Sciences (IJELS)
Published by MULTITECH PUBLISHER
ISSN : -     EISSN : 30262429     DOI : https://doi.org/10.59890/ijels.v1i2
Core Subject : Religion, Humanities, Health, Education, Social,
Religion Humanities Public Health Social Sciences Other
International Journal of Educational and Life Sciences (IJELS) is an international online multidisciplinary journal published monthly by Multitech Publisher. The aim of IJELS is to publish peer-reviewed review articles, research articles, and short communications in the rapidly developing field of Life Sciences, Education and Physical Education, Economics, health sciences, and engineering that supports human life.
Arjuna Subject : Umum - Umum
Articles 192 Documents
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The Effect of Price, Service Quality and Brand Image on Grab Customer Satisfaction in Bogor Muhammad Prima Jaya; Titiek Tjahja Andari; Chandra Ayu Pramestidewi
International Journal of Educational and Life Sciences Vol. 3 No. 2 (2025): February 2025
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v3i2.209

Abstract

This research aims to analyze the impact of price, service quality, and brand image on Grab customer satisfaction in Bogor, both simultaneously and partially. The study population consists of individuals who have used Grab services in Bogor, with a sample of 100 respondents selected through a simple random sampling method. Data analysis was conducted using multiple linear regression with the support of SPSS version 27.00. The findings reveal that price, service quality, and brand image collectively and individually have a significant and positive influence on Grab customer satisfaction in Bogor.  
Brand Equity and Brand Trust on Purchasing Decisions Somethinc Products with E-WOM as Intervening Variable (Case Study: Djuanda University 2023/2024 Students) Fatya Permata Ambyya Sukmedi; Palahudin; Rachmat Gunawan
International Journal of Educational and Life Sciences Vol. 3 No. 2 (2025): February 2025
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v3i2.208

Abstract

This research aims to analyze the influence of brand equity and brand trust on purchasing decisions with electronic word of mouth (E-WOM) as an intervening variable. The study involved a population of 514 individuals, with a sample of 100 respondents selected using a quota sampling technique. Data were collected through interviews, questionnaire distribution, and observations. The data analysis was conducted using path analysis with the assistance of SPSS version 27.00. The findings indicate that brand equity and brand trust positively and significantly impact E-WOM. Furthermore, brand equity, brand trust, and E-WOM positively and significantly influence purchasing decisions. Additionally, brand equity and brand trust indirectly affect purchasing decisions through E-WOM.

Page 20 of 20 | Total Record : 192

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