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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 945 Documents
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Independensi, Akuntabilitas, Dan Transparansi: Kunci Efektivitas Fungsi Dan Tugas Bank Sentral Eva Fa’izatul A’yun; Fatimatus Soleha; Rini Puji Astuti
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Bank The central bank is a key institution in maintaining the economic stability of a country. This article examines how the three key principles of independence, accountability and transparency are important pillars in improving the effectiveness of the central bank, and transparency are important pillars in improving the effectiveness of the central bank's implementation of the central bank's functions and duties. This research uses descriptive qualitative approach based on literature study to explore the relationship between these three principles and the governance of a credible and professional central bank. credible and professional central bank governance. The analysis shows that independence independence provides room for discretion for the central bank in policy making that is free from political intervention; accountability ensures public responsibility through reporting and oversight; while transparency through reporting and oversight; while transparency supports public understanding and policy predictability. and policy predictability. These three complement each other and form governance framework needed to respond effectively to the challenges of the modern economy effectively.
Strategi Pengadaan Sumber Daya Insani Dalam Meningkatkan Efektivitas Kinerja Perusahaan Pada CV Harapan Tani Nusantara Siti Nur Aisyah; Hendi Yoga Pratama; Ifroh Naila Riska; Alfi Nur Hasanah; Nurul Setianingrum
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to examine the human resource procurement strategies implemented by CV Harapan Tani Nusantara and how these strategies contribute to enhancing the effectiveness of the company's performance. Using a descriptive qualitative approach, data was collected through interviews, observations, and document studies. The results indicate that CV Harapan Tani Nusantara implements recruitment strategies through social media, selection based on qualifications, as well as systematic placement and training of employees. Challenges faced include low employee retention due to mismatches or lack of commitment. To address this, the company enhances the quality of selection and creates a supportive work environment. A structured human resource procurement strategy has proven to contribute positively to reducing work errors, increasing customer satisfaction, and generating higher production and company revenue.
Efektivitas Kebijakan Moneter Dalam Mengendalikan Inflasi di Indonesia I’in Nur Khotimah; Muhammad Ahsanul Imam; Rini Puji Astuti
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the effectiveness of monetary policy in controlling inflation in Indonesia and to identify the factors influencing the success of these policies. The method used is a literature review with a qualitative descriptive approach, examining relevant literature on monetary policy instruments such as benchmark interest rates, open market operations, reserve requirement ratios, and discount rates. The results show that Bank Indonesia’s monetary policy significantly contributes to maintaining price stability through regulating money supply and interest rates. However, structural challenges such as fluctuations in food prices and limited financial access in remote areas hinder the policy’s effectiveness. This study recommends the need for synergy between monetary policy, structural policies, and fiscal policies to maintain sustainable economic stability.
Peran Lynk.Id dalam Membangun Personal Branding dan Produk Ahmad Ikhsan Affandi; Arya Nando Prakoso; Rifki Eko Satrio; Andreka Dwiki Cahya; Fauzi Fauzi
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

The advancement of digital technology has transformed the way individuals build their personal branding and distribute digital products efficiently and widely. One notable innovation in this area is Lynk.id, a platform that offers an integrated solution for content creators, micro-entrepreneurs, and professionals to showcase their portfolios, services, and digital products through a single, customizable link. This study aims to analyze the role of Lynk.id in enhancing personal branding and supporting the monetization of digital products among its users. A mixed-methods approach was employed, combining quantitative data from surveys distributed to 100 active Lynk.id users and qualitative insights from user experience studies. The findings reveal that key features of Lynk.id—such as link personalization, social media integration, and streamlined access to payment systems and content distribution—significantly contribute to increased personal visibility and user income. These results indicate that Lynk.id plays a strategic role in shaping a strong digital identity while facilitating the growth of individual-based digital economies.
Analisis Perbandingan Kinerja Keuangan PT Telkom Indonesia (Persero) Tbk dan PT XLSMART Telecom Sejahtera Tbk Tahun 2022-2024 Yohanes Kevin Lukna; Dona Olivia Sihombing; Talitha Nabila; Nabila Rahmadayanti; Fitri Yani Panggabean
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v2i4.2606

Abstract

This study aims to analyze the comparison of financial performance between PT Telkom Indonesia (Persero) Tbk and PT XLSMART Telecom Sejahtera Tbk to understand the extent of the financial capabilities of these two telecommunications sector companies in the face of ongoing changes and intense competition. In the study, the analysis was conducted using financial ratios including liquidity (CR & QR), profitability (ROA & ROE), leverage (DAR & DER), and activity (TATO & FATO) using information from the company's financial statements in 2022 - 2024. The research findings show that both Telkom and XLSMART have values that are not yet classified as good in liquidity, profitability, and activity ratios. Of the three aspects, Telkom has an advantage in both liquidity ratios by 70%, both profitability ratios by 100%, and TATO by 35%. Meanwhile, XLSMART has the advantage of FATO by 45%. In terms of Leverage, Telkom has a ratio value that is classified as good, while XLSMART has not. Telkom has an advantage of 40% (DAR) and 95% (DER).
Pengaruh Slogan terhadap Keputusan Pembelian Produk Yakult dengan Kesadaran Merek sebagai Variabel Mediasi Casrini Casrini; Dwi Asri Siti Ambarwati
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Marketing communication strategies encourage companies to optimize message elements such as slogans to influence purchasing decisions. Yakult is a fermented milk drink brand that consistently uses the slogan “Cintai Ususmu, Minum Yakult Tiap Hari” (Love Your Gut, Drink Yakult Every Day) in its campaigns. This study aims to analyze the effect of slogans on purchasing decisions, with brand awareness as a mediating variable. The research used a quantitative approach involving 114 respondents from various regions in Indonesia who had purchased Yakult and were familiar with its slogan. Data were analyzed using Structural Equation Modeling–Partial Least Squares (PLS-SEM). The results indicate that slogans have a positive and significant effect on purchasing decisions, both directly and indirectly through brand awareness. Additionally, slogans significantly influence brand awareness, and brand awareness significantly influences consumers’ purchasing decisions for Yakult products.
Pengaruh Investment Opportunity Set, Intangible Asset, Dan Sales Growth Terhadap Nilai Perusahaan Ike Sultonah; Yunita Kurnia Shanti
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

This research aims to empirically prove the investment opportunity set, intangible assets, and sales growth on company value. This research was conducted at a primary consumer goods industry company. The type of research used is quantitative with an associative method approach. The type of data used is secondary data in the form of annual financial reports published on the Indonesia Stock Exchange (BEI) for the period 2018 - 2023. Samples were collected using the purposive sampling method. The amount of data observed was 112 companies, so that 15 companies or 90 observation data were obtained. Data were processed using the Eviews 9 Statistical Program to test hypotheses using panel data regression analysis. The results of the research show that investment opportunity set, intangible assets and sales growth simultaneously influence company value, then partial testing shows that investment opportunity set and intangible assets influence company value, but partial sales growth does not influence company value.
Perlindungan Hak Cipta Di Era Digital Dalam Perspektif Cyber Law Aulia Rahmadina; Romi Faslah
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

The rapid development of digital technology has presented new challenges in copyright protection. Copyrighted works are now easy to reproduce and disseminate through the internet, causing the risk of copyright infringement, such as piracy and unauthorised use of works. This article discusses the concept of copyright, the registration process, and the relevance of legal protection within the framework of Law No. 28 of 2014 on Copyright and the Law on Information and Electronic Transactions (UU ITE). This research uses a descriptive qualitative approach with a literature study method. The results of this study show that although regulations already exist, the effectiveness of copyright protection in the digital era still faces various obstacles, including weak law enforcement, low public awareness, and the complexity of information technology. Therefore, a synergy between adaptive legal regulations, strict law enforcement, and the active role of the community in protecting copyright is needed. Cyber law is an important foundation to protect digital works and encourage the growth of a healthy and sustainable creative industry in Indonesia.
Strategi Pengembangan Desa Wisata Oleh Pemerintah Desa Perspektif Etika Bisnis Islam (Studi Kasus Desa Pulau Miang Kecamatan Sangkulirang) Dyanul Khatimah; Satriah; Hasan
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

This study examines the development strategy of Miang Island Tourism Village through the perspective of Islamic business ethics, amidst the challenges of limited infrastructure and human resources. With a qualitative case study approach, data were collected from in-depth interviews and official documents. The results of the study indicate that there is collaboration between the village government, Pokdarwis, and local communities in developing tourism villages. The strategic steps taken include Pokdarwis training, construction of piers and public facilities, and tourism promotion through social media @MiangIsland. This strategy also reflects the principles of Islamic business ethics, such as mangrove conservation and community economic empowerment through homestay businesses and souvenir sales.
Pengaruh Roe Dan Npm Terhadap Harga Saham Pada Bank BCA Tbk Periode 2013-2023 Alya Zaharatul Hasanah; Apila Nabila Sari; Mutawali
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

The purpose of this study is to determine the Return On Equity (ROE) and Net Profit Margin (NPM) on Stock Prices at Bank BCA Tbk in 2013-2023, both partially and simultaneously. The method used is a quantitative method. The sample used is the financial report of Bank BCA Tbk for 11 years. The sampling technique uses the Non Probability Sampling technique. The analysis of this study uses the SPSS (Staatistical Package For Social Science) software program version 29.0. The results of the study Return On Equity (ROE) does not have a significant effect on Stock Prices based on the results of the t-test (Partial Test) obtained a significant value (0.073> 0.05). Net Profit Margin (NPM) does not have a significant effect on Stock Prices obtained a significant value (0.183> 0.05). Return On Equity (ROE) and Net Profit Margin (NPM) do not affect Stock Prices. Based on the F test (Simultaneous Test) which shows that the significant value (0.093 > 0.05). The results of this study indicate that there is no simultaneous influence between Return On Equity (ROE) and Net Profit Margin (NPM) on Stock Prices at Bank BCA Tbk.

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