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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 945 Documents
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Analisis Kinerja Sistem Shopee: Optimalisasi Database Dalam Meningkatkan Pengalaman Pengguna Nabila Keysha Mutmainah; Nayla Humaimah; Imam Fitrahwan; Nurbaiti
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

This research aims to analyze the role of database optimization in improving system performance on the Shopee e-commerce platform, as well as its impact on user experience. Effective database management, including the use of indexes and caching techniques, is believed to speed up product searches, increase transaction speed, and support the system in handling spikes in user traffic. The research method used is a qualitative approach with a case study of active Shopee users. Data collection techniques were conducted through participatory observation and content analysis, which were then analyzed using thematic analysis. The results showed that database optimization plays an important role in improving Shopee's operational efficiency, such as speeding up the search and transaction processes, which contributes to increased user satisfaction. Nonetheless, some areas such as the speed of transactions using bank transfers and the relevance of product search results still require improvement. This research contributes both practically and theoretically in the development of technical strategies to improve user experience on e-commerce platforms.
Pengaruh Pertumbuhan Ekonomi dan Kemiskinan terhadap Ketimpangan di Pulau Sumatra: Analisis Data Panel Provinsi 2011–2024 Rico Ferdian Pratama; Faqih Aji Prabowo; Tri Difastio Ramadhan; Neli Aida; Muhammad Mufti Hudani; Qurrota Ayu Nindien
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Inequality is caused by various factors, with one of the main contributors being the high level of poverty and the unequal distribution of economic growth across regions. There is a continuous and mutually influential relationship between poverty, economic growth, and income inequality. This study aims to analyze the impact of economic growth and poverty levels on income inequality in five provinces on the island of Sumatra: Lampung, South Sumatra, North Sumatra, West Sumatra, and Riau. The data used are secondary data obtained from the Central Bureau of Statistics (BPS) for the period 2011 to 2024. The analysis was conducted using panel data regression with a Fixed Effect Model (FEM) approach, and the data processing was carried out using EViews 12 software. The results of the study show that economic growth has a negative and significant effect on income inequality, while poverty has a positive and significant effect. Simultaneously, both variables have a significant impact on income inequality in the five provinces studied.
Gaya Kepemimpinan Adaptif Sri Mulyani Indrawati dalam Pengelolaan Krisis Ekonomi Indonesia Weri Zaitul Amnah; Syofia Afni; Wulandari Septiyan Ningsih; Yulia Hanoselina; Rizki Syafril
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

This research examines Sri Mulyani Indrawati's adaptive leadership style in managing economic crises in Indonesia. Given the importance of effective responses to complex economic challenges, this study aims to analyze the characteristics of adaptive leadership applied in addressing the 2008-2009 global economic crisis, the COVID- 19 pandemic, and post-pandemic challenges. The research method employed is qualitative with a literature study approach. The analysis process involves collecting various literature sources, with scholarly journals and articles as primary references for obtaining information. The findings indicate that Sri Mulyani's adaptive leadership style is characterized by strong analytical skills, policy flexibility, data-driven decision-making, transparent communication, and the courage to implement structural reforms. The implication of this research is to provide an in-depth understanding of adaptive leadership in the context of national economic crisis management, which can serve as a reference for developing leadership models in the public sector to address dynamic economic challenges
Pengaruh Harga, Loyalitas Merek, Citra Merek, Kualitas Produk, dan Viral Marketing Terhadap Keputusan Pembelian Skincare Skintific di Kalangan Kampus Putri Anggraini; Yuniorita Indah Handayani; Haifa
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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This study focuses on the campus community, specifically students of the Mandala Institute of Technology and Science in Jember, as the object of research. The study examines variables such as price, brand loyalty, brand image, product quality, and viral marketing, which are believed to influence Skintific skincare purchasing decisions. Using a quantitative method, the research employed data analysis techniques including Instrument Testing, Classical Assumption Testing, Multiple Regression Analysis, Coefficient of Determination (R²), and Hypothesis Testing (t-test and F-test). A non-probability sampling method was applied by combining purposive and accidental sampling, resulting in 60 respondents. Data analysis was conducted using SPSS version 20. The results show that price, brand loyalty, product quality, and viral marketing partially influence purchasing decisions, while brand image does not. Simultaneously, all five variables significantly influence purchasing decisions for Skintific skincare among students.
Peningkatan Kapasitas Manajerial UMKM Melalui Pelatihan Dan Pendampingan Untuk Meningkatkan Kemandirian Ekonomi Aulia Ramadhani; Naifa Nuraurelia Natasya; Siti Halimah; Vina Widia Astuti; Pupung purnamasari
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Usaha Mikro, Kecil dan Menengah (UMKM) memegang peranan penting dalam perekonomian Indonesia, baik sebagai penggerak ekonomi, penyedia lapangan kerja, maupun tantangan sarana pengembangan kewirausahaan. Namun, banyak UMKM menghadapi tantangan serius dalam aspek manajerial yang memengaruhi kelangsungan dan pertumbuhan usaha. Penelitian ini bertujuan untuk menganalisis bagaimana pelatihan dan pendampingan dapat meningkatkan kapasitas manajerial UMKM, serta berkontribusi terhadap kemandirian ekonomi, dengan studi kasus pada salah satu warung makan Sunda di Jawa Barat. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, melalui teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa permasalahan utama yang dihadapi mencakup lemahnya manajemen keuangan, terbatasnya strategi pemasaran dan branding, serta minimnya pemanfaatan teknologi dan digitalisasi. Intervensi berupa pelatihan pencatatan keuangan, penggunaan aplikasi akuntansi, strategi pemasaran digital, serta pengenalan teknologi seperti sistem POS dan layanan pesan antar terbukti memberikan dampak positif. Dengan demikian, program pelatihan dan pendampingan berkelanjutan sangat penting dalam mendukung pengembangan kapasitas manajerial UMKM untuk mencapai kemandirian ekonomi dan daya saing yang lebih baik
Analisis Hukum Positif Dan Syariah Di Indonesia Pada Kontrak Bisnis Dan Jual Beli Perdagangan Faizza Al-Fathi Muslimah; Romi Faslah
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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This article discusses business contracts and buying and selling in the perspective of positive law and sharia law in Indonesia. The main issues raised include differences in philosophy, legality, dispute resolution, and the role of Islamic financial institutions and DSN-MUI fatwas in business practices. The purpose of the study is to analyze the similarities and differences in the concepts and legal implications of the two systems. The approach used is a normative study with a qualitative descriptive method based on legal literature analysis and case studies. The results show that contracts in positive law emphasize freedom of contract and legal certainty, while sharia law focuses on substantial justice, prohibition of usury, and ethics of muamalah. The integration of the two reflects Indonesia's unique legal pluralism and can create a fair and balanced trading system.
Efektivitas Subsidi Energi Terhadap Pengendalian Inflasi Tahun 2019-2024 Salwa Salsabila Amadya Azzuhria
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Energy subsidies are a key policy instrument for the Indonesian government to stabilize prices and mitigate inflationary pressures, especially during periods of crisis and global energy market volatility. This study aims to analyze the effectiveness of energy subsidies—particularly for fuel and electricity—in controlling national inflation from 2019 to 2024. Employing a literature review methodology, this research utilizes secondary data from Bank Indonesia (BI), Statistics Indonesia (BPS), the Ministry of Finance, and the Ministry of Energy and Mineral Resources, complemented by insights from Indonesian academic journals. The findings reveal that energy subsidies have played a significant role in curbing inflation spikes, particularly during critical periods such as the COVID-19 pandemic and the 2022 geopolitical conflict. However, the policy’s effectiveness is constrained by substantial fiscal burdens, inefficiencies in subsidy targeting, and potential distortions in budget allocation. Therefore, this study recommends reforming subsidy policies toward a more targeted system, integrated with fiscal and monetary policies to achieve more efficient and sustainable inflation control.
Pengaruh Kualitas Produk, Kualitas Pelayanan,Harga, Promosi Dan Lokasi Terhadap Keputusan Pembelian Pada Mixue Di Jember Nuril Auwalin; Nely Supeni; Hayatul Maspufah
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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This study was conducted to determine the influence of Product Quality, Service Quality, Price, Promotion, and Location on Purchase Decision at Mixue Patrang Jember. The research data were obtained through the distribution of questionnaires to respondents who had made purchases at Mixue. The sampling method used was non-probability sampling with a purposive sampling technique. The population in this study consisted of consumers of Mixue Patrang Jember, with a total sample of 60 respondents. The data analysis techniques used included Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Coefficient of Determination Test, t-test, and F-test, as well as multiple linear regression analysis with the help of SPSS Version 25. The results of the study show that partially, the variables Product Quality and Price have a significant influence on purchase decisions, while Service Quality, Promotion, and Location do not have a significant effect. However, simultaneously, all five variables significantly influence purchase decisions at Mixue Patrang Jember.
Pengaruh Kualitas Produk dan Pelayanan Terhadap Tingkat Penjualan di Kedai Fatimah STQ Sangatta Utara Hafsah; Arif Rembang Supu; Jamila
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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The purpose of this study is to analyze the effect of product quality and service on sales levels at Kedai Fatimah STQ Sangatta Utara. This study uses a quantitative approach with a field research type. In data collection, the author uses questionnaire, observation and documentation methods. With a population of 200 customers. The sample is 67 respondents taken using the Purposive Random Sampling technique. In proving and analyzing this, validity and reliability tests, classical assumption tests, simple linear regression tests and f tests and t tests are used. The results of this study analysis indicate that: 1) Product Quality (X1) has a positive and significant effect on Sales Level (Y) at Kedai Fatimah STQ Sangatta Utara. The partial test results show that the t-count value is 4.908> 1.992 with a significance value of 0.000 <0.05. 2) Service (X2) has a positive and significant effect on Sales Level (Y) at Kedai Fatimah STQ Sangatta Utara. The partial test results show that the t-value is 2.343 > 1.992 with a significance value of 0.022 < 0.05. 3) Simultaneously, Product Quality (X1) and Service (X2) have a positive and significant effect on Sales Level (Y) at Kedai Fatimah STQ Sangatta Utara. The results of the F test are f count 12.562 ≥ F table 3.991 with a significance value of 0.001 < 0.05 and have an influence of 64.9%. While 35.1% is influenced by other factors outside the variables used. The conclusion of this study is that product quality and service have a significant effect on increasing sales levels at Kedai Fatimah. Therefore, it is recommended that all UMKM actors, especially in the culinary field, can improve the quality of products and services to increase income.
Pengaruh Bakat Bawaan, Ketersediaan Lapangan Kerja, Keahlian Spesifik dan Pendidikan Terhadap Pengangguran di Kalangan Lulusan SMK Sederajat di Wilayah DKI Jakarta Hayfa Abitha S. Ramadhina; Azhar Nazhifa; Maulidania Salwa Adinata; Ana Sopitri; Mutiara Valina; Yasmin Safitri; Mochamad Rafli Nurahman; Deris Dermawan
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Tingginya angka pengangguran di kalangan lulusan Sekolah Menengah Kejuruan (SMK) di wilayah DKI Jakarta menjadi permasalahan yang terus memerlukan perhatian. Penelitian ini bertujuan untuk memahami secara mendalam bagaimana bakat bawaan, ketersediaan lapangan kerja, keahlian spesifik, dan pendidikan berperan dalam memengaruhi kondisi pengangguran di kalangan lulusan SMK sederajat. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data dikumpulkan melalui analisis dokumen dokumen yang relevan dan menyebarkan kuesioner. Hasil penelitian menunjukkan bahwa kurangnya penyesuaian antara bakat individu dan jurusan yang diambil, terbatasnya akses terhadap lapangan kerja yang relevan, serta minimnya penguasaan keahlian spesifik menjadi penyebab utama pengangguran. Selain itu, mutu pendidikan yang belum sepenuhnya responsif terhadap kebutuhan dunia kerja turut memperparah situasi. Penelitian ini memberikan wawasan penting bagi pihak sekolah, pemerintah, dan industri dalam merancang program pendidikan dan pelatihan yang lebih terarah dan sesuai dengan kebutuhan pasar kerja.

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