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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 945 Documents
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Pembuatan E-Brochure Sebagai Media Iklan Menggunakan Aplikasi Adobe Illustrator Pada PT Lingkaran Cendekia Jaya Kediri Mochammad Sihabudin; Joni Dwi Pribadi; Umi Khabibah
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

marketing activities. Technology greatly assists companies in creating effective digital ads that can influence consumer purchasing behavior. This study aimed to create effective e-brochure advertising media using the Adobe Illustrator application. The research method employed in this study is action research with observation and questionnaires. The measurement of design effectiveness uses the EPIC Models method. The result of the analysisshowed that the e-brochure design was categorized as a good and feasible design, with an average EPIC Rate score of 4.38. Based on the research result, it can be conclude that the e-brochure design is very effective for use as an advertising medium at PT Lingkaran Cendekia Jaya Kediri.
Analisis Strategi Sales And Operation Planning Pada PT Mayora Indah Tbk: Studi Simulasi Level Production, Chase Demand, Dan Mixed Strategy Anthony Jefferson; Brian Anthony; Muhammad Naufal; Nadine Angsana Thamrin; Timotius HK Steven H; Valeria Kaylee Tandjung; Nurhayati
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Perencanaan produksi yang efektif menjadi aspek krusial dalam industri makanan yang sangat dipengaruhi oleh fluktuasi permintaan dan dinamika distribusi. Sales and Operation Planning (S&OP) hadir sebagai solusi strategis untuk menyelaraskan antara kebutuhan pasar dan kapasitas operasional perusahaan. Penelitian ini bertujuan untuk menganalisis tiga strategi utama dalam S&OP level production, chase demand, dan mixed strategy untuk menentukan pendekatan paling efisien bagi PT Mayora Indah Tbk. Metode yang digunakan berupa analisis kuantitatif berdasarkan data permintaan per kuartal tahun 2024, dengan perhitungan biaya produksi, tenaga kerja, inventory, serta optimasi menggunakan Excel Solver. Hasil analisis menunjukkan bahwa mixed strategy menghasilkan total cost paling rendah dibandingkan dua strategi lainnya. Strategi ini mampu menyeimbangkan stabilitas tenaga kerja dari pendekatan level production dan efisiensi kontrol inventory dari chase demand, sehingga memberikan keunggulan dari sisi fleksibilitas serta efisiensi biaya. Sementara itu, strategi level unggul dalam stabilitas SDM, namun memiliki risiko kelebihan stok, dan strategi chase efektif dalam menghindari overstocking, tetapi menimbulkan biaya tenaga kerja yang tinggi akibat fluktuasi. Berdasarkan temuan tersebut, direkomendasikan agar PT Mayora menerapkan strategi mixed dalam sistem perencanaan produksinya untuk menjawab tantangan permintaan yang tidak stabil sekaligus mengoptimalkan struktur biaya. Penelitian ini juga membuka peluang pengembangan model S&OP pada industri lain dengan mempertimbangkan variabel tambahan seperti distribusi dan kapasitas overtime.
Pengaruh Literasi Keuangan, Pendapatan, Promosi Terhadap Minat Menabung Mahasiswa FEBI UIN Kiai Haji Achmad Siddiq Jember Di Banka Rakyat Indonesia (BRI) Mohammad Mirza Pratama; Linda Wahyu Ningsih
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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In this era of increasing globalization, there are many things that must be considered, especially in the banking world, which is developing so rapidly. One of the government financial institutions, one of which is PT Bank Rakyat Indonesia (Persero) Tbk, which is most widely known by the public as BRI, is a financial institution that provides various financial services. BRI is a bank that seeks to restore and develop customer trust in interest in saving with various strategies, to collect funds from the public. The purpose of this study is 1) To determine whether financial literacy has a partial effect on the interest in saving of FEB UIN Kiai Haji Achmad Siddiq Jember students at Bank Rakyat Indonesia (BRI). 2) To determine whether income has a partial effect on the interest in saving of FEB UIN Kiai Haji Achmad Siddiq Jember students at Bank Rakyat Indonesia (BRI). 3) To determine whether promotion has a partial effect on the interest in saving of FEB UIN Kiai Haji Achmad Siddiq Jember students at Bank Rakyat Indonesia (BRI). 4) To find out whether financial literacy, income, promotion simultaneously influence the interest in saving of FEB UIN Kiai Haji Achmad Siddiq Jember students at Bank Rakyat Indonesia (BRI). The method used in this study is to use a quantitative method, data collection techniques using questionnaires. In determining the sample in this study using purposive sampling, the sample used was 94, the data collection technique used non-probability sampling, using the slovin formula. Data analysis used is data instrument testing, classical assumption testing, hypothesis testing, and multiple linear analysis. The results of this study indicate that: 1. The financial literacy variable (X1) does not have a significant partial effect on the interest in saving of FEB UIN Kiai Haji Achmad Siddiq Jember students at Bank Rakyat Indonesia (BRI). 2. Income variable (X2) does not have a significant partial effect on the interest in saving of FEB UIN Kiai Haji Achmad Siddiq Jember students at Bank Rakyat Indonesia (BRI). 3. Promotion variable (X3) has a significant partial effect on the interest in saving of FEB UIN Kiai Haji Achmad Siddiq Jember students at Bank Rakyat Indonesia (BRI). 3. Financial literacy, income, promotion variables have a significant effect on the interest in saving of FEB UIN Kiai Haji Achmad Siddiq Jember students at Bank Rakyat Indonesia (BRI).
Pembuatan Media Promosi E-Catalogue Produk Melalui Bio Instagram Menggunakan Aplikasi Corel Draw Pada Donat Mungil Malang Dea Oktavia Ilhami; Umi Khabibah; Ahmad Fauzi
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Donat Mungil Malang is an MSME (Micro, Small and Medium Enterprises) specializing in the food sector. The types of products sold are various kinds of donuts and tarts. The current promotional media is not adequate to introduce and provide information about its products. The purpose of this research was to create new effective and efficient promotional media in order to provide information on the products being sold. This research used the Action Research method with research procedures consisting of, planning, action, observation and reflection. The data collection methods were observation, interviews, documentation and questionnaires. The measurement of the effectiveness of design as a promotional medium was measured with the EPIC method of Emphaty, Persuasion, Impact and Communication dimensions. The results of the research based on the distribution of questionnaires obtained an average score of EPIC Rate which is very effective, and it is included in the very effective category. It implies that the e-catalogue made has met the criteria of a good e-catalogue. From the results of research on all dimensions that have been calculated using the EPIC method, the highest dimension is the impact dimension with very effective results. Finally, it can be concluded that e-catalogue is very effective to be used as a new promotional media. It is expected that Donat Mungil Malang continues to update the e-catalogue so that online promotion still continues.
Analisis Penerapan Quality Management System Di Salah Satu Perusahaan Produk Window Fashion Di Indonesia Charoline Patricia Jonathan; Nurhayati
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini bertujuan untuk menganalisis penerapan Quality Management System (QMS) pada salah satu perusahaan window fashion di Indonesia dan mengevaluasi dampaknya terhadap kualitas operasional perusahaan. Rumusan masalah dalam penelitian ini adalah: (1) Bagaimana penerapan prinsip-prinsip QMS di perusahaan tersebut? dan (2) Apa saja tantangan yang dihadapi dalam proses implementasi QMS? Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Data diperoleh melalui wawancara semi-terstruktur dengan salah satu manajer di perusahaan yang memiliki peran dalam pengelolaan mutu. Analisis dilakukan dengan mengaitkan hasil wawancara dengan prinsip-prinsip utama QMS berdasarkan standar ISO 9001:2015, seperti pendekatan proses, fokus pada pelanggan, dan perbaikan berkelanjutan. Hasil penelitian menunjukkan bahwa perusahaan telah menerapkan beberapa aspek QMS, terutama dalam hal kontrol kualitas produk dan pelatihan internal. Namun, terdapat tantangan dalam hal dokumentasi sistem dan kurangnya evaluasi berkala terhadap kinerja mutu. Selain itu, keterbatasan sumber daya dan kurangnya keterlibatan lintas divisi menjadi hambatan dalam penerapan QMS secara menyeluruh. Implikasi manajerial dari temuan ini adalah pentingnya peningkatan kesadaran dan komitmen manajemen terhadap sistem mutu, penyusunan dokumentasi yang lebih sistematis, serta penguatan koordinasi antarbagian. Hal ini diharapkan dapat meningkatkan efisiensi proses, menjaga konsistensi mutu produk, dan memperkuat kepercayaan pelanggan terhadap perusahaan.
Pengaruh Beban Kerja dan Disiplin Kerja Terhadap Kinerja Pegawai Pada Balai Besar Pengujian Standar Instrumen Veteriner (BBPSI VETERINER) Mutiara Rahmawati Rahman; Syahrum Agung; Anuraga Kusumah
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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In a study entitled The Effect of Workload and Work Discipline on Employee Performance at the Veterinary Instrument Standard Testing Center (BBPSI VETERINARY). The method used is a questionnaire research instrument distributed to employees and processed using the SPSS computer application. The Workload (X1) and Work Discipline (X2) variables on Employee Performance (Y) are processed using correlation analysis, regression analysis, t-test, f-test and coefficient of determination. The results of the study indicate that the Workload (X1) variable affects the Employee Performance variable (Y), the Work Discipline (X2) variable affects the Employee Performance variable (Y), and the Workload (X1) and work discipline variables (X2) simultaneously or together affect employee performance (Y) of the Veterinary Instrument Standard Testing Center (BBPSI Veterinary).
Pengaruh Pelatihan Dan Motivasi Terhadap Kinerja Karyawan Di PT. BUMI DAYA PLAZA Syuhada Bachri Osama A.B; Muhamad Azis Firdaus; Widhi Ariyo Bimo
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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The purpose of this study was to see the effect of training and motivation on employee performance of PT Bumi Daya Plaza, both partially and simultaneously. This study uses a quantitative approach and data collection techniques using questionnaires, with a sample of 50 respondents. The results of the multiple regression analysis test are Y = 6.031 + 0.484 X1 + 0.378 X2, the correlation test results have an interval location between (0.800 - 1.000), and the determination test has a variable contribution X1 to Y of 63.5%, X2 to Y 60.3%, and together X1 and X2 to Y of 68.6%, which means that the independent variable has a strong and positive relationship to the dependent variable. The results of the training t test obtained the results of t count> t table (9.140> 1.675) means Ha1 is accepted and Ho1 is rejected, the work motivation t test obtained the results (8.543> 1.675) means Ha2 is accepted and Ho2 is rejected, and the f test results are (51.401> 3.18) means Ha1 is accepted and Ho3 is rejected. From these data it can be concluded that training and motivation affect the performance of employees of PT Bumi Daya Plaza.
Pengaruh Orientasi Kewirausahaan, Orientasi Pasar, Dan Inovasi Terhadap Kinerja UMKM Di Jakarta Barat Martiano Dusy charlesman; Dwi Astuti
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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MSMEs have an important role in the national economy. The growth of MSMEs in Indonesia has also increased from year to year. However, in running MSMEs, there are several difficulties or challenges and obstacles. The application of entrepreneurial orientation, market orientation and innovation can improve business performance and survive in the market. Therefore, it is important for MSME owners and/or managers to be able to implement this. This research aims to determine the influence of entrepreneurial orientation, market orientation and innovation on the performance of MSMEs. The samples used were 60 samples and were selected using the purposive sampling method. The questionnaire was used in this research as a research instrument in obtaining information from respondents. Data was processed using outer model analysis and inner model analysis on SmartPLS 4 software. The results of the research showed that entrepreneurial orientation and market orientation had a positive and insignificant effect on the performance of MSMEs. Meanwhile, innovation has a positive and significant effect on the performance of MSMEs.
Pengaruh Motivasi Pembelian Dan Gaya Hidup Konsumen Terhadap Keputusan Pembelian Produk Sepatu Converse (Studi pada Mahasiswa Program Studi D-IV Manajemen Pemasaran Jurusan Administrasi Niaga Politeknik Negeri Malang Tahun Akademik 2022/2023) Prisca Niwayanti Alecia Prisca; Eko Boedhi Santoso
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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The purpose of this study is to determine the influence of purchase motivation and consumer lifestyle on purchase decisions for Converse footwear products. The research is quantitative with an explanatory research approach. Data collection techniques through questionnaires were given to 143 respondents who were active students of the D-IV Marketing Management Study Program, Department of Business Administration, State Polytechnic of Malang academic year 2022/2023. The sampling technique in this study is non-probability sampling with a survey or census method. This study analyzes multiple regression and hypothesis testing. The study revealed that purchasing motivation and consumer lifestyle partially and simultaneously have a positive and significant influence on the variable purchasing decision for Converse shoe products.
Pengembangan Objek Wisata Pantai Impos Desa Medana Terhadap Peningkatan Pendapatan Pedagang Nazwa Indira Ramadhanti; Lalu Hendra Maniza; Muhammad Aprian Jailani; Baiq Reinelda Tri Yunarni
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Tourism is one of the sectors that is a top priority in regional development by the government. The development of the right tourist attraction affects the increase in the number of visitors and encourages the economic income of traders. The development of Impos Beach tourist attraction is expected to increase the number of visitors and directly increase the income of traders. This study aims to analyze how the development of Impos Beach tourist attraction by pokdarwis towards increasing the income of traders and to analyze what factors and obstacles experienced during the development of Impos Beach tourist attraction Medana Village. The method used in this research is a descriptive qualitative approach and data collection techniques using observation, interviews, and documentation. The results of this study indicate that the development carried out by the Pokdarwis on the Impos Beach tourist attraction directly affects the increase in the number of tourists and the income of traders will also increase, which previously ranged from Rp. 150,000 - Rp. 200,000 per day and after ranging from Rp. 1,000,000 - Rp. 1,500,000, in other words, development not only attracts more tourists, but also contributes to increasing trader income, so that the two are interrelated between the development of tourist attractions and increasing trader income. The results of this study also show that the supporting factors during the development were the role of the village government which provided budget funds at the time of the opening of Impos Beach and the role of the Pokdarwis Sejahtera Impos Beach which managed and developed tourism potential, making management more effective and attracting more tourists who came while the obstacles experienced such as, lack of cohesiveness between Pokdarwis members, lack of awareness from visitors related to hygiene issues, especially garbage, assistance that has not been optimal from the Government, and limited support from the North Lombok Regency Tourism Office.

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