cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
May Roni,
Contact Email
mayroni@fisip.unila.ac.id
Phone
+628992290495
Journal Mail Official
mayroni@fisip.unila.ac.id
Editorial Address
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Lampung Gd B, Bandar Lampung Kode Pos : 35141 e mail : jkb@fisip.unila.ac.id Web : https://admbisnis.fisip.unila.ac.id/
Location
Kota bandar lampung,
Lampung
INDONESIA
Jurnal Kompetitif Bisnis
Published by Universitas Lampung
ISSN : -     EISSN : 27757781     DOI : https://doi.org/10.0120/ss
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Kompetitif bisnis adalah jurnal kajian bisnis yang diterbitkan dua kali dalam setahun (Maret dan November) oleh Administrasi Bisnis-FISIP Universitas Lampung. Topik artikel yang diterbitkan adalah penelitian teoritis dan empiris yang berfokus pada studi tentang bisnis Topik artikel: Keuangan, Pemasaran, Sistem informasi, perilaku organisasi dan sumber daya manusia, manajemen strategis, tanggung jawab sosial perusahaan, kewirausahaan, bisnis kreatif dan inovasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 318 Documents
 14   15   16   17   18 
DIGITAL MARKETING: INSTAGRAM SEBAGAI MEDIA PEMASARAN PRODUK UMKM Happy Tasyabila; Damayanti Damayanti; Hani Damayanti
Jurnal Kompetitif Bisnis Vol 1 No 13 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine the implementation of digital marketing as a marketing medium for MSME products. This research is a descriptive research with a qualitative approach. The location of this research is Respiesusu MSME in Bandar Lampung City. Collecting data using observation techniques, interviews, and documentation. Informants were determined using purposive sampling and snowball sampling methods. Data were analyzed using an interactive analysis model by means of data collection, data reduction, data display, and drawing conclusions. The results of the study show that Respiesusu applies 6 digital marketing processes and digital channels used for the marketing process via Instagram. 6 digital marketing processes carried out by Respiesusu namely Accessibility: endorse, paid promote, regularly upload photos; videos; and e-flyers, using hashtags, and ease of transaction processing. Interactivity: holding sharing activities and providing the best service. Entertainment: create promotional content that follows trends, provides discounted promos, and give aways. Trust: analyze market needs to display complete and trustworthy advertisements. Interruptions: difficulties in the video editing process, signal network disturbances, and server downtime. Informative: share product information through photos; videos; and e-flyers, providing complete product descriptions and an attractive language style.
ANALISIS PEMROSESAN KOPI BUBUK ROBUSTA PADA INDUSTRI KECIL MENENGAH DI BANDAR LAMPUNG Ahmad Rifa'i; Ghia Subagja; May Roni
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Diantara peran penting industri kecil menengah adalah sebagai media hilirisasi produk perkebunan kopi hingga produk tersebut siap untuk di konsumsi oleh pengguna akhir. Kopi rabusta merupakan produk unggulan daerah di Bandar Lampung. Penelitian ini bertujuan menemukan dan mengekplorasi pemrosesan kopi bubuk robusta oleh para pengrajin kopi bubuk di Bandar Lampung. Enam tahapan pemrosesan kopi bubuk robusta telah berhasil ditemukan hingga kopi bubuk tersebut siap untuk di konsumsi pengguna akhir. Hasil penelitian ini akan mempermudah peneliti lain untuk mendiskripsikan pemrosesan kopi bubuk rabusta, khususnya yang dilakukan oleh pelaku industri kecil menengah.
PERAN KEMITRAAN PT SANTY ABADI MANDIRI BERDASARKAN INDIKATOR KEBERHASILAN KEMITRAAN (STUDI PADA PT SANTY ABADI MANDIRI DAN PETANI TALAS TANJUNG BINTANG, LAMPUNG) Mersi Wedia Nosa; Maulana Agung
Jurnal Kompetitif Bisnis Vol 1 No 13 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

The partnership program between PT Santy Abadi Mandiri and beneng taro farmers in the Tanjung Bintang area was carried out due to limited resources owned by both parties. Each related party has roles and responsibilities that must be fulfilled in order to achieve common goals. The aim of this research is to analyze the role of PT Santy Abadi Mandiri in meeting the need for chopped talas beneng leaves and find out what obstacles occur in implementing partnerships to meet needs. This type of research uses a qualitative approach with primary and secondary data sources. Data collection methods through observation, interviews and documentation. The research results show that, 1). The partnership that PT Santy Abadi Mandiri has established with partner farmers has an important role in running a business in the field of beneng taro farming seen from the indicators of partnership success, namely, Input, Process, Output, Outcome. 2). Obstacles faced by companies in establishing partnerships include the supply of wet taro leaves purchased from partner groups rotting due to unpredictable weather, while the obstacles faced by partner groups in cultivating are the weather being too hot and the cultivated beneng taro plants not growing well. due to the minimal availability of water sources on agricultural land. Research shows that the partnership is carried out using a core plasma partnership pattern. Judging from the partnership indicators, PT Santy Abadi Mandiri as the core company has provided guidance to partner farmer groups, purchased the partner group's harvest, provided production facilities, guaranteed marketing of the harvest and fixed prices. Meanwhile, the partner farmer group as the core has been cultivating beneng taro from start to harvest, selling the harvest to companies and cultivating taro well so that the need for beneng taro chopped leaves can be met through partnerships established between the company and farmers. Keywords: Role of Partnership, Indicator of Partnership Success, Obstacles, Partnership Patterns
IMPLEMENTASI CUSTOMER RELATIONSHIP MARKETING PADA PELAYANAN KELUHAN PELANGGAN PT. PLN (PERSERO) Vahlepy, Donna; Wardianto, Kussuyatmono Bagus
Jurnal Kompetitif Bisnis Vol 2 No 4 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Setiap perusahaan menginginkan perluasan unit bisnis saat ini. Memperhatikan faktor loyalitas pelanggan merupakan salah satu tindakan yang dapat dilakukan untuk meningkatkan unit bisnis. Di PT. PLN (Persero) Unit Pelayanan Pelanggan Way Halim, penelitian ini bermaksud untuk menganalisis dan kemudian menunjukkan pengaruh kepercayaan, komitmen perusahaan, komunikasi, dan penanganan konflik terhadap loyalitas pelanggan. Informan dalam penelitian ini berjumlah 8 orang, yang merupakan penelitian deskriptif dengan pendekatan kualitatif. Hasil penelitian menunjukkan bahwa (1) Indikator Kepercayaan memberikan kualitas layanan yang baik, ketepatan waktu, dan terintegrasi. (2) Indikator Komitmen memberikan jaminan layanan jasa sesuai dengan tingkat mutu pelayanan kepada pelanggan. (3) Indikator Komunikasi dapat memberikan kemudahan para pelanggan untuk mendapatkan informasi melalui berbagai media seperti call center 123 dan aplikasi PLN mobile. (4) Dalam upaya meningkatkan loyalitas pelanggan, perusahaan PT. PLN (Persero) Unit Pelayanan Pelanggan Way Halim peduli dengan masalah kepercayaan, komitmen perusahaan, komunikasi, dan penanganan konflik karena semua aspek tersebut berdampak pada loyalitas pelanggan.
FAKTOR PRODUCT QUALITY DAN FOOD SAFETY TERHADAP LOYALITAS KONSUMEN PADA RESTORAN JEPANG Nazwa, Chika Salsabila; Pratama, Maulana Agung; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol 2 No 4 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh product quality dan food safety terhadap loyalitas konsumen pada restoran jepang yang pada penelitian in Ichiban Sushi outlet Bandar Lampung. Dalam penelitian ini, digunakan dua faktor independen sebagai variabel utama yaitu Product Quality (X) dan Food Safety (X) serta satu variabel dependen yaitu Loyalitas Konsumen (Y). Penelitian ini menggunakan metode explanatory research dengan pendekatan kuantitatif. Populasi tang meniadi subjek penelitian ini adalah konsumen Ichiban Sushi outlet Bandar Lampung. Data diperoleh dari penyebaran kuesioner dengan skala likert. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah accidentaly sampling dengan jumlah responden sebanyak 100 orang. Data dianalisis menggunakan metode regresi linear berganda menggunakan perangkat lunak SPSS for Windows versi 25. Berdasarkan hasil penelitian, menunjukkan bahwa terdapat pengaruh yang signifikan antara product quality dan food safety terhadap loyalitas konsumen dengan jumlah pengaruh lebih besar pada product quality dengan aspek menu vang bervariatif dan aspek terendah yaitu kelengkapan hidangan di meia. Saran pada penelitian ini sebaiknya perusahaan lebih fokus pada peningkatan kualitas produk melalui pertorma pelayanan yang diberikan seperti lebih menyegerakanmelengkapi kelengkapan hidangan di meja yang sudah hampir habis bankan tidak lengkap
FACTORS THAT INFLUENCE PURCHASING DECISIONS ON LUXCRIME COSMETIC PRODUCTS Tamara, Munir; Hartono, Hartono; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol 2 No 3 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh pengaruh viral marketing dan reference group terhadap keputusan pembelian produk Luxcrime. Jenis penelitian yaitu Explanatory Research dengan pendekatan kuantitatif. Penelitian ini menggunakan metode Purposive Sampling dengan perhitungan sampel menggunakan rumus slovin, maka diperoleh responden sebanyak 100. Tehnik analisis data menggunakan analisis regresi berganda dengan alat uji program IBM 25. Berdasarkan uji F (simultan) menunjukkan bahwa viral marketing dan reference group bersama-sama memiliki pengaruh secara simultan terhadap keputusan pembelian. Secara parsial menunjukkan bahwa variabel viral marketing berpengaruh signifikan dan memiliki arah hubungan yang positif terhadap keputusan pembelian dan variable reference group berpengaruh signifikan dan memiliki arah hubungan yang positif terhadap keputusan pembelian.
STRATEGI PEMASARAN DALAM PENINGKATAN PENJUALAN (STUDI PADA TOKO VAPORIZER LAMPUNG) Rahmadi, M Dani; Aprilani, Deddy; Septiani, Winda
Jurnal Kompetitif Bisnis Vol 2 No 3 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This research aims to determine effective and efficient alternative marketing strategies to increase sales at Lampung Vaporizer stores. This research uses a qualitative approach with descriptive research type. The informants in this research were the Vaporizer Lampung shop owner, Vaporizer Lampung employees, and Vaporizer Lampung consumers. Data obtained using observation, interviews and FGD methods. The data analysis technique uses SWOT analysis. The results of this research show that the results of the SWOT diagram analysis show a position in quadrant 1, namely an aggressive strategy. The strategy that can be used is the S-O strategy, namely using the strengths you have and taking advantage of existing opportunities. Alternative strategies that Vaporizer Lampung can use to increase sales are increasing digital marketing such as maximizing social media, then utilizing e-commerce platforms, apart from that, Vaporizer Lampung has the alternative of opening branch stores to expand the market.
ANALISIS PENERAPAN TECHNOLOGY ACCEPTANCE MODEL (TAM) TERHADAP PENGGUNAAN MEDIA SOSIAL OLEH STAKEHOLDER PARIWISATA KOPI RIGIS LAMPUNG BARAT Ningtias, Fina Agus Suci; Ali, Suprihatin; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol 2 No 2 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine the magnitude of the influence of the application of the technology acceptance model (TAM) on the use of social media by tourism stakeholders of Kopi Rigis Lampung Barat with critical mass variables, capability to use social media perceived ease of use, perceived usefulness, behavior to use, and actual system usage conditions. This type of research is explanatory research, with a sample of 100 respondents. The data analysis technique used is quantitative analysis using the application of the technology acceptance model (TAM) and structural equation test based on variance Partial Least Square (PLS) with the SmartPLS test. The results showed that critical mass had no significant effect on perceived ease of use, critical mass had a significant effect on perceived usefulness, capability to use social media had a significant effect on perceived usefulness, capability to use social media had a significant effect on perceived ease of use, perceived ease of use had a significant effect on perceived usefulness, perceived ease of use had a significant effect on behavior to use, perceived ease of use had a significant effect on the real conditions of using the system, perceived usefulness had no significant effect on behavior to use, perceived usefulness had a significant effect on real conditions of using the system, and behavior to use had a significant effect on real conditions of using the system. Key Words: Technology Acceptance Model, Social Media, Tourist
PENGARUH PROGRAM KESELAMATAN DAN KESEHATAN KERJA TERHADAP MOTIVASI KERJA KARYAWAN Putri, Annisa Dwi; Bakti, Dadang Karya; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol 2 No 4 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Occupational Safety and Health (K3) is an inseparable part of employment and human resources. Occupational Safety and Health (K3) is a program created for workers or laborers as well as employers as a form of prevention of work accidents and illnesses resulting from work relations that may occur to workers in the work environment. This research aims to determine the effect of occupational safety and health on employee work motivation at Perum Bulog Lampung Regional Office. This research method uses quantitative research with a sample of 37 employees at Perum Bulog, Lampung Regional Office. Data collection techniques were carried out using questionnaires and documentation. Data analysis using simple linear regression and hypothesis testing. The results of this research show that tcount is 6.193 > ttable 1.691 and the significance value is 0.000 < 0.05. So there is a significant influence between the Occupational Safety and Health variables on employee work motivation.
STRATEGI PEMASARAN PESAN KELANGKAAN PADA PENJUALAN PRODUK FASHION THRIFT DALAM MEMENGARUHI PERILAKU PEMBELIAN IMPULSIF PADA KONSUMEN Bahar, Andrieta Chika; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol 2 No 4 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Thrift fashion is one of the current fashion trends that are busy among fashion consumers. A good marketing strategy used in marketing this thrift fashion is the scarcity message marketing strategy. This study aims to determine how much influence scarcity messages have on impulse buying behaviour among consumers in Bandar Lampung. The type of research used is quantitative research using the explanatory research method. The population in this study were consumers of thrift fashion products in Bandar Lampung with a sample size of 96 respondents who were taken using purposive sampling technique. The data sources used are primary data and secondary data. Data were collected through questionnaires. The data in this study were analysed using simple regression analysis. The results of this study indicate that the scarcity message variable has a significant effect on impulse buying behaviour with an R square value of 0.515 or 51.5%.

Page 16 of 32 | Total Record : 318

 14   15   16   17   18 

Filter by Year

2020 2025


Reset
Filter By Issues
All Issue Vol. 3 No. 4 (2025): Jurnal Kompetitif Bisnis Vol. 3 No. 3 (2025): Jurnal Kompetitif Bisnis Vol. 3 No. 2 (2025): Jurnal Kompetitif Bisnis Vol 3 No 1 (2025): Jurnal Kompetitif Bisnis Vol. 3 No. 1 (2025): Jurnal Kompetitif Bisnis Vol 2 No 4 (2024): Jurnal Kompetitif Bisnis Vol. 2 No. 4 (2024): Jurnal Kompetitif Bisnis Vol. 2 No. 3 (2024): Jurnal Kompetitif Bisnis Vol 2 No 3 (2024): Jurnal Kompetitif Bisnis Vol. 2 No. 2 (2024): Jurnal Kompetitif Bisnis Vol 2 No 2 (2024): Jurnal Kompetitif Bisnis Vol. 2 No. 1 (2024): Jurnal Kompetitif Bisnis Vol 1 No 13 (2023): Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis Vol 1 No 11 (2023): Jurnal Kompetitif Bisnis Vol 1 No 10 (2023): Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis Vol. 1 No. 1 (2023): Jurnal Kompetitif Bisnis Vol 1 No 9 (2022): Jurnal Kompetitif Bisnis Vol 1 No 8 (2022): Jurnal Kompetitif Bisnis Vol 1 No 7 (2022): Jurnal Kompetitif Bisnis Vol 1 No 6 (2021): Jurnal Kompetitif Bisnis Vol 1 No 5 (2021): Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2020): Jurnal Edisi Covid-19 Vol 1 No 1 (2020): Jurnal Edisi Covid-19 Vol 1 No 4 (2020): Jurnal Kompetitif Bisnis Vol 1 No 3 (2020): Jurnal Kompetitif Bisnis Vol 1 No 2 (2020): Jurnal Kompetitif Bisnis Vol 1 No 1 (2020): Jurnal Kompetitif Bisnis More Issue