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Andri Putra Kesmawan
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INDONESIA
Journal of Business Management
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 30257689     DOI : 10.47134/jobm
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Management (JoBM) officially registered in the National Research and Innovation Agency, Directorate of Multimedia Repository and Scientific Publishing, ISSN INDONESIAN NATIONAL CENTER with ISSN Number 3025-7689 (online). This journal is published three times a year (April, August, and December) by Indonesian Journal Publisher. JoBM a scientific journal, blind peer-reviewed and open-access journal. JoBM is an academic journal organized with a focus and scope: General Management (Finance, Banking, Marketing, Human Resources, Operations, Strategic Management) and Entrepreneurship.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol. 3 No. 3 (2026): April" : 10 Documents clear
The Effect Of Stock Price Volatility, Stock Trading Volume And Market Capitalization On Stock Returns With The Moderation Of The Company's Reputation In Banking Sector Companies That Listed On The Indonesia Stock Exchange Ajmilia , Qori Fadla; Irawati, Nisrul; Syahyunan
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.179

Abstract

This study aims to analyze the influence of stock price volatility, trading volume, and market capitalization on stock returns in banking companies listed on the Indonesia Stock Exchange during the 2019–2023 period. In addition, this study also examines the role of company reputation as a moderation variable. The research sample was determined using the purposive sampling technique, so that 22 companies were obtained as a research sample. The analysis method used in this study is Moderate Regression Analysis (MRA). The results of the study show that stock price volatility has a positive and significant effect on stock returns, stock trading volume has a negative but insignificant effect on stock returns. In addition, market capitalization has a negative but not significant effect on stock returns. Other results show that the company's reputation moderates the effect of stock price volatility on stock returns negatively and significantly, then the company's reputation does not moderate the effect of stock trading volume on stock returns positively and significantly, and the company's reputation also does not moderate the effect of market capitalization on returns stocks negatively and significantly. These findings imply that the management of stock price volatility and the development of a company's reputation need to be considered strategically in order to increase stock returns, while trading volume and market capitalization require a more comprehensive analytical approach in investment decision-making in banking companies
Analysis of The Influence of Customer Experience and Brand Image on Repurchase Decision Through Customer Satisfaction as an Intervening Variable: A Study on Apple Products at Ibox Medan Siregar , Lamriama Valintina Chrystina; Fadli; Sembiring, Beby Karina Fawzeea
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.180

Abstract

This study aims to analyze the influence of Customer Experience and Brand Image on Repurchase Decision with Customer Satisfaction as a mediating variable among Apple product consumers at iBox Medan. The research employs an associative quantitative approach using a survey method. The population consists of Apple users in Medan City, with a total of 150 respondents selected through a purposive sampling technique. Data were collected through questionnaires and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. The results reveal that both Customer Experience and Brand Image have a positive and significant direct effect on Customer Satisfaction and Repurchase Decision. Moreover, Customer Satisfaction also has a positive and significant impact on Repurchase Decision. The mediation test results indicate that Customer Satisfaction partially mediates the relationship between Customer Experience and Brand Image on Repurchase Decision. These findings suggest that a positive customer experience and a strong brand image enhance satisfaction and encourage consumers to repurchase Apple products.
The Influence of Instagram Social Media and User-Generated Content on Purchase Decision Through Brand Trust at Alligator Roastery Medan Sakinah, Dwi; Rini, Endang Sulistya; Absah, Yeni
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.184

Abstract

Indonesia ranks fourth globally in coffee production, yet faces challenges in domestic market penetration. This study examines how Instagram social media marketing and User-Generated Content (UGC) influence purchase decisions through brand trust at Alligator Roastery Medan, a specialty coffee business experiencing declining customer visits from 680 daily visitors in 2022 to 420 in 2024. Using quantitative methodology with PLS-SEM analysis on 161 respondents selected through purposive sampling, data were collected via structured questionnaires. Results indicate that Instagram positively influences brand trust (β=0.423, p=0.004) and purchase decisions (β=0.298, p=0.005). UGC significantly affects brand trust (β=0.428, p=0.004) but shows no significant direct effect on purchase decisions (β=0.194, p=0.097). Brand trust mediates both relationships significantly and demonstrates the strongest direct effect on purchase decisions (β=0.456, p=0.000), explaining 80.8% of variance in purchase decisions. Findings suggest that digital marketing strategies must prioritize building brand trust through consistent, authentic content and leveraging consumer-generated content to enhance credibility and drive purchase behavior in the specialty coffee market.
The Influence of Carbon Emission Disclosure, Corporate Social Responsibility, and Corporate Governance on Firm Value with Financial Flexibility as a Moderating Variable in the SRI-KEHATI Index Khairani , Dita Fatimah; Sadalia, Isfenti; Syahyunan
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.186

Abstract

This study aims to analyze the effect of carbon emission disclosure, corporate social responsibility, and corporate governance on company value in the SRI-KEHATI Index during the period 2019-2023. In addition, this study also examines financial flexibility as a moderating variable in the relationship between carbon emission coverage, corporate social responsibility, and corporate governance. The research sample was determined using a purposive sampling technique, resulting in 19 companies as research samples. The analytical method used in this study is Moderate Regression Analysis (MRA). The results show that carbon emission disclosure has a negative and insignificant effect on company value, corporate social responsibility has a positive and insignificant effect on company value, and corporate governance has a positive and insignificant effect on company value. In addition, financial flexibility moderates the effect of carbon emission disclosure on company value positively and significantly. Other results show that financial flexibility moderates the effect of carbon emitting disclosure on company value positively and significantly, and moderates the effect of corporate governance on company value positively but not significantly. These findings provide an important contribution to the literature on the factors determining firm value, particularly for companies included in the SRI-KEHATI Index. They also provide a basis for management in developing strategies for freezing and unfreezing financial statements to enhance firm value.
Analysis of GDP Per Capita, Population Density, and Number of Motor Vehicles on Environmental Quality in Indonesia Atikah, Nisrina; Ramli; Rahman, Arif
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.187

Abstract

Environmental quality is a critical issue faced by developing economies like Indonesia, which heavily rely on natural resource exploitation. This study analyzes the influence of GDP per capita, population density, and number of motor vehicles on environmental quality in Indonesia during 2012-2023. The research employs a descriptive quantitative approach using spatial panel data regression models. The Environmental Quality Index (ELI) serves as the dependent variable, while GDP per capita, population density, and number of motor vehicles constitute the independent variables. Secondary data were collected from the Central Statistics Agency (BPS) and the Ministry of Environment and Forestry. Results indicate that GDP per capita has a positive but insignificant effect on environmental quality (coefficient = 0.003737, p > 0.05). Population density exhibits a significant negative effect (coefficient = -0.073323, p < 0.05), and the number of motor vehicles shows a negative but insignificant effect (coefficient = -0.004381, p > 0.05). The Geographically Weighted Regression (GWR) analysis reveals spatial heterogeneity across provinces, with R-squared improving from 0.53 (global regression) to 0.81 (GWR model). These findings suggest that environmental quality determinants vary across regions, necessitating localized policy interventions for sustainable development.
The Effect Of Service Quality And Advertising Attractiveness On Honda Motorcycle Purchase Decisions With Brand Image As An Intervening Variable At Pt Indako Trading Coy Medan Branch Yusuf , M. Dede; Rini, Endang Sulistya; Fadli
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.181

Abstract

Developments in the business world today present new opportunities and challenges to maximize profits. These conditions are expected to assist each company in developing products and achieving maximum profits, including in the transportation business. Transportation is a vital part of people's daily lives, making it easier for them to get to their destinations. The purpose of this study is to analyze the influence of service quality and advertising appeal on purchasing decisions through brand image at PT Indako Trading Coy, Medan Branch, using a sample of 100 respondents. The analysis used descriptive analysis and path analysis with the Smart PLS application. The results of the study indicate that service quality directly impacts brand image, service quality significantly impacts purchasing decisions, advertising appeal significantly impacts brand image, and advertising appeal significantly impacts purchasing decisions. Indirectly, service quality significantly impacts purchasing decisions through brand image, and advertising appeal significantly impacts purchasing decisions through brand image.
The Influence of Customer Experience and Social Media Marketing on Customer Loyalty Through Customer Satisfaction at Teraseduh Medan Simanjuntak, Samuel Morales Pandapotan; Sembiring, Beby Karina Fawzeea; Silalahi, Amlys Syahputra
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.189

Abstract

The coffee shop industry in Medan City has experienced significant growth, but faces challenges in maintaining customer loyalty. This study analyzes the influence of customer experience and social media marketing on customer loyalty through customer satisfaction at Teraseduh Medan, a coffee shop that experienced a decrease in visits from 680 visitors per day (2022) to 420 visitors (2024). Using a quantitative method with PLS-SEM analysis on 135 respondents selected through purposive sampling, data were collected through a structured questionnaire. The results showed that customer experience had a positive and significant effect on customer satisfaction (β=0.441, p=0.000) and customer loyalty (β=0.324, p=0.000). Social media marketing has a positive and significant effect on customer satisfaction (β=0.513, p=0.000) and customer loyalty (β=0.201, p=0.036). Customer satisfaction was proven to mediate the relationship between customer experience (β=0.146, p=0.002) and social media marketing (β=0.170, p=0.002) on customer loyalty, and showed the strongest direct influence on customer loyalty (β=0.331, p=0.000), explaining the 40.6% variance in customer loyalty decisions. These findings confirm that digital marketing strategies should be prioritized through consistent and authentic quality improvement of customer experiences, as well as the utilization of interactive social media content to strengthen satisfaction and drive customer loyalty in the specialty coffee industry.
The Influence of Service Quality, Brand Image and Technology Usage on Customer Loyalty through Customer Satisfaction as a Mediating Variable in PT. Pos Indonesia Medan Branch Siregar, Putri Khalijah Tricahyanti; Lubis, Arlina Nurbaity; Fawzeea, Beby Karina
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.190

Abstract

The delivery service industry in Indonesia is experiencing increasingly fierce competition along with the growth of e-commerce. PT Pos Indonesia as a state-owned enterprise faces challenges in maintaining customer loyalty amid the dominance of private competitors such as J&T Express and JNE. This study aims to analyze the influence of service quality, brand image, and technology usage on customer loyalty with customer satisfaction as a mediating variable in PT. Pos Indonesia Medan Branch. Using a quantitative method with PLS-SEM analysis on 185 customer respondents selected through purposive sampling, data was collected through a structured questionnaire using Google Form. The results showed that service quality had a positive and significant effect on customer satisfaction (β=0.405, p=0.000) and customer loyalty (β=0.524, p=0.000). Brand image has a positive and significant effect on customer satisfaction (β=0.240, p=0.016) and customer loyalty (β=0.302, p=0.002). Technology usage had a positive and significant effect on customer satisfaction (β=0.504, p=0.000) and customer loyalty (β=0.294, p=0.008). Customer satisfaction was proven to have a positive and significant effect on customer loyalty (β=0.289, p=0.009). Customer satisfaction was able to mediate the influence of service quality (β=0.117, p=0.014), brand image (β=0.112, p=0.019), and technology usage (β=0.146, p=0.025) on customer loyalty. The research model explains 79% of variance in customer loyalty. These findings confirm the importance of a holistic marketing management strategy in the delivery service industry, especially in improving service quality, strengthening brand image, optimizing the use of digital technology, and building customer satisfaction to create long-term loyalty.
The Effect of Work Life Balance, Workload, and Compensation on Employee Performance with Organizational Commitment as a Moderation Variable at PT. Nusantara Plantation IV KSO Regional II Tanjung Garbus Plantation Fitriyanti, Mira; Siahaan, Elisabet; Absah, Yeni
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.191

Abstract

Changes in the increasingly dynamic work environment have driven a transformation in performance management, where work life balance, workload, and compensation systems are important aspects in maintaining employee productivity. This study aims to analyze the influence of work life balance, workload, and compensation on employee performance with organizational commitment as a moderation variable in PT. Nusantara Plantation IV KSO Regional II Tanjung Garbus Plantation. Using a quantitative method with PLS-SEM analysis on 150 maintenance and harvest employee respondents selected through proportional random sampling, data were collected through a structured questionnaire. The results showed that work life balance had a positive and significant effect on employee performance (β=0.319, p=0.000), workload had a negative and significant effect on employee performance (β=-0.270, p=0.000), and compensation had a positive and significant effect on employee performance (β=0.536, p=0.000). Organizational commitment was proven to strengthen the influence of work life balance (β=0.184, p=0.011) and workload (β=0.149, p=0.009) on employee performance, but was unable to moderate the compensation relationship with employee performance (β=-0.230, p=0.001). The research model explains 80.3% variance in employee performance. These findings underscore the importance of a holistic human resource management strategy in the plantation industry, particularly in balancing productivity demands with employee well-being through effective work-life balance management, proportionate workload distribution, fair compensation systems, and strengthening organizational commitments.
The Effect of Study Balance, Career Balance, and Personal Life Balance on Academic Achievement in Master's and Doctoral Program Students of FEB USU is Mediated by Academic Motivation Plantation Humaira, Siti; Siahaan, Elisabet; Gultom, Parapat
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.194

Abstract

This study aims to analyze the influence of study balance, career balance, and personal life balance on academic achievement in married Master's and Doctoral Program students of the Faculty of Economics and Business, University of North Sumatra (FEB USU), with academic motivation as a mediating variable. The research population is all students of the Master of Management Science Program FEB USU in 2025, which totals 349 students. This study is focused on 141 married students with a sampling technique using total sampling. The research method used is a quantitative approach with the type of associative research. Data were collected through questionnaire distribution and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The results of the study showed that study balance had a positive but not significant effect on academic achievement. On the other hand, career balance and personal life balance have a positive and significant effect on academic achievement. These three dimensions of balance have also been shown to have a positive and significant effect on academic motivation. Academic motivation then has a positive and significant effect on academic achievement and is able to mediate the influence of study balance, career balance, and personal life balance on academic achievement. Academic motivation fully mediates the influence of study balance on academic achievement because its direct influence is not significant, but becomes significant through indirect channels.

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