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Ahmad Mukhlasin
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Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam
Published by Universitas Nahdlatul Ulama Al Ghazali Cilacap
ISSN : -     EISSN : 27751775     DOI : -
Core Subject : Religion, Education,
Religion Education Other
Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam adalah jurnal berkala ilmiah yang diterbitkan oleh Universitas Nahdlatul Ulama Al Ghazali Cilacap. Jurnal ini mengkhususkan diri pada pengkajian bidang dakwah dan komunikasi. Jurnal HUJJAH terbit dua kali dalam setahun.
Arjuna Subject : Umum - Umum
Articles 66 Documents
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KAMPANYE PUBLIC RELATIONS ANTI HOAKS BERBASIS KOLABORASI INFLUINCER DAN LEMBAGA PEMERINTAH: ANALISIS PESAN DAN RESPONS PUBLIK DI ERA PASCA-PANDEMI Intan Cahyani Azelia Putri; Mayanda Gisti; Fitri Aisyah Nabila; Sri Hertimi
Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam Vol. 10 No. 1 (2026): Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/hjh.v10i1.2113

Abstract

The information crisis or infodemic in the post-pandemic era has mutated into a multi-sectoral threat, demanding a tactical reconstruction of the government's public communication model. Rigid bureaucratic communication approaches are deemed ineffective in countering decentralized disinformation. This study aims to analyze in depth the social media-based anti-hoax Public Relations (PR) campaign strategy utilizing a hybrid collaboration between government agencies and digital influencers, specifically focusing on message anatomy and public response mapping in the post-pandemic era. The research method applied a qualitative approach, combining Qualitative Content Analysis to dissect the message structure and Thematic Analysis to decode netizen comments. The findings reveal that persuasive-emotional and humorous narrative approaches (60%), which leverage the influencer's authenticity, are far more effective in penetrating the audience's information fatigue compared to rational-formal educational approaches (40%). Although this collaboration successfully garnered a majority of positive sentiments (55%) due to its ability to domesticate bureaucratic messages, the campaign still faced significant digital resistance (30% negative sentiments) driven by residual post-pandemic trust crises and organic public confirmation bias toward state institutions. This study contributes theoretically to the creditability transfer model in hybrid cyber communication and practically guides government PR practitioners in formulating dialogic anti-disinformation messages.
STRATEGI KOMUNIKASI INTERNAL DALAM MEMBANGUN KETERLIBATAN KARYAWAN PADA PERUSAHAAN DI ERA DIGITAL Edwin Yustian Nulhakim; Muhammad Reza Panangian; Exsan Adde
Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam Vol. 10 No. 1 (2026): Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/hjh.v10i1.2114

Abstract

Digital transformation introduces unprecedented complexity in organizational internal communication management, necessitating strategic reconfiguration to sustain employee engagement. This qualitative research employing case study design explores digital-based internal communication strategies in cultivating employee engagement within contemporary organizational contexts. Data collection was executed through semi-structured in-depth interviews, non-participant observation, and organizational document analysis with purposively selected participants. Thematic analysis identified digital communication platform transformation, communication transparency as engagement foundation, transformative leadership roles, and implementation challenges as principal themes. Findings delineate that information transparency, leadership responsiveness, and appropriate communication technology integration contribute significantly toward employee engagement enhancement. Barriers encompass information overload, digital competency disparities, and diminished socio-emotional nuances in virtual interactions. Practical implications emphasize integrated omnichannel approach adoption, sustained digital literacy investments, and virtual social interaction mechanism creation to optimize internal communication ecosystems. This research contributes theoretically to organizational communication body of knowledge and provides practical recommendations for practitioners in designing adaptive communication strategies responsive to digital era dynamics.
GAYA KOMUNIKASI SANTAI DAN AUTENTIK DALAM KONTEN PODCAST PODHUB SERTA IMPLIKASINYA TERHADAP DAYA TARIK DAN LOYALITAS AUDIENS GENERASI Z Diva Almaidah S; Muh. Nabil Nabiyullah; Qudratullah
Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam Vol. 10 No. 1 (2026): Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/hjh.v10i1.2121

Abstract

This study aims to analyze the casual and authentic communication style in podcast content on PODHUB and its implications for the attractiveness and loyalty of Generation Z audiences. This research employs a qualitative approach with a field research design. Data were collected through in-depth interviews, content observation, and documentation. The informants consisted of Generation Z audiences who actively consume PODHUB podcast content. Data analysis was conducted through data reduction, data display, and conclusion drawing. The results indicate that a casual communication style characterized by informal language, spontaneity, and flexible conversation enhances content attractiveness. Meanwhile, authenticity reflected through honesty, openness, and natural emotional expression plays a significant role in building trust and emotional closeness between hosts and audiences. This communication style not only increases audience engagement but also fosters long-term audience loyalty among Generation Z. The study concludes that casual and authentic communication styles are crucial factors in the success of podcast content in the digital era, particularly in attracting and retaining audiences.
STRATEGI CYBER PUBLIC RELATIONS MELALUI INFLUENCER MARKETING DALAM MEMBANGUN BRAND ENGAGEMENT GLAD2GLOW DI TIKTOK Zalfa Adlina; Riska Apriana; Rama Delly; Muh. Rafi Aflah; Sri Hertimi
Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam Vol. 10 No. 1 (2026): Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/hjh.v10i1.2123

Abstract

The rapid acceleration of the beauty industry in the digital realm demands the evolution of conventional public relations functions into dynamic Cyber Public Relations (Cyber PR). Amidst the intense competition for consumer attention, the TikTok platform with its For You Page (FYP) algorithm has become the primary battleground utilized by the skincare brand Glad2Glow to foster brand engagement. This study aims to analyze in depth the Cyber Public Relations strategy through influencer marketing in building Glad2Glow's brand engagement on TikTok. The research method employed a qualitative approach with a descriptive netnography (cyber-ethnography) design to naturally observe cyber interaction patterns, supported by in-depth interviews with digital PR practitioners and influencers. The results indicate that Glad2Glow implements a hybrid PR 2.0 communication model by orchestrating three tiers of influencers: macro-influencers as anchors for mass exposure, micro-influencers as deep-content educators, and nano-influencers as drivers of organic reviews. This orchestration successfully triggers a multi-stage conversion of public brand engagement, moving from cognitive (viewing attention), emotional (intimate relationships in the comments section), to behavioral dimensions (active participation in producing User-Generated Content). This study offers a theoretical contribution to the enrichment of cyber PR literature and digital marketing communication, as well as a practical guide for creative industry practitioners in optimizing short-form video algorithmic ecosystems.
STRATEGI KAMPANYE PUBLIC RELATIONS BERBASIS MEDIA SOSIAL DALAM MEMBANGUN BRAND AWARENESS PADA MASYARAKAT DIGITAL Anggun Larasati; Nuri Anjani; Muhammad Irfan; Sepvi Ananda; Sri Hertimi
Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam Vol. 10 No. 1 (2026): Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/hjh.v10i1.2124

Abstract

The communication paradigm shift in the digital society era demands a reconstruction of the strategic function of Public Relations (PR) from conventional one-way models to an interactive digital ecosystem. A deep investigation into the effectiveness of cross-platform PR campaigns in building brand awareness remains crucial amidst the information overload phenomenon. This study aims to analyze and synthesize social media-based PR campaign strategies in building brand awareness within the digital society. The research method applied is a literature review adopting the Systematic Literature Review (SLR) approach through the PRISMA protocol on 6 reputable scientific articles published between 2016 and 2026. The findings reveal three main pillars for successful digital PR campaigns: (1) the optimization of transmedia storytelling based on interactive visual content; (2) adaptive multi-platform integration tailored to the technical architecture of each media (Instagram, TikTok, and X) to implement symmetrical two-way communication (PR 2.0); and (3) strategic collaboration with digital influencers (particularly micro-influencers) acting as public trust brokers. This study contributes theoretically to the enrichment of cyber PR models and practically provides a strategic framework for practitioners in designing dialogic digital campaigns rooted in the sociological characteristics of contemporary cyber communities.
MANAJEMEN KOMUNIKASI KRISIS INSTANSI PEMERINTAH DALAM MENGHADAPI SPEKULASI PASAR DAN FLUKTUASI EKONOMI Usi Falira Rohaina; Syaiba Safira; Serlia Risky Alina; Sultan Badaruddin; Sri Hertimi
Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam Vol. 10 No. 1 (2026): Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/hjh.v10i1.2126

Abstract

Dynamic global economic fluctuations are often exacerbated by market speculation and information distortion in the public sphere. This study aims to analyze the crisis communication management strategy of government agencies in dealing with market speculation and maintaining national economic stability. Using a descriptive qualitative method with a case study approach, data were gathered through in-depth interviews with public relations practitioners from economic ministries/institutions, documentation of press releases, and digital footprint analysis on social media. The results indicate that successful economic crisis management relies on three main strategies: implementing an AI-driven media monitoring system as an early warning instrument for market sentiment; enforcing a single source of truth policy to eliminate sectoral egos and information misalignment between agencies; and simplifying complex macroeconomic narratives into down-to-earth visual content for the general public. This study concludes that tactical, data-driven communication synchronization not only mitigates psychological market panic instantly but is also crucial in maintaining public trust and a stable investment climate.

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