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Journal of Managerial Sciences and Studies
Published by Pt. Mawadaku Sukses Solusindo
ISSN : 29886600     EISSN : 29886619     DOI : 10.61160
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
ilmu manajemen seperti manajemen keuangan, industri, pemasaran, sumber daya manusia, penjaminan mutu, dan ilmu-ilmu sosial lainnya seperti sosiologi, komunikasi, dan administrasi. Jurnal ini secara khusus menyediakan forum bagi para peneliti untuk berdiskusi, mengejar dan mempromosikan pengetahuan di bidang yang sedang berkembang dan berkembang di bidang manajemen dan ilmu sosial.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 8 Documents
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Search results for , issue "Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies" : 8 Documents clear
ANALYSIS OF THE RELATIONSHIP BETWEEN TRAINING AND EMPLOYEE PRODUCTIVITY IN RESTA URANTS IN SURABAYA Hermawan Febrianto , Agung; Daengs GS , Achmad; Istanti, Enny; Budiyanto, Satrio; Soegeng Suprayitno, Halim
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i1.66

Abstract

Service activities in a company cannot be carried out by just one person, but rather by people with different educational backgrounds, experiences, socio-economic statuses, and so on, who work together in the same environment and aim to achieve good productivity. Therefore, the company must involve individuals with various skill levels. In facing today's high competition, companies are required to work professionally in order to provide the best service to consumers, as well as to work effectively and efficiently to generate high income. Realizing this, it is time for individuals within the company to work harder, become more skilled, and have high motivation to achieve. The data used in this research are secondary data, obtained by reviewing sales target data and results achieved each month by the McDonald's restaurant on Mayjend Sungkono Street, Surabaya. Based on the correlation test results, it is known that the simple correlation coefficient (r) shows a value of 0.99, which is close to 1, so it can be concluded that there is a strong and positive relationship between variable X (training) and Y (work productivity).
Investigating the Impact of Sustainable Supply Chain Management for Soil Conservation in Iran's Mining Sector Taleghani, Mohammad; Jabreilzadeh Sola, Mohammadreza
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.67

Abstract

This article investigates the impact of sustainable supply chain management (SSCM) practices on soil conservation within Iran's mining sector. As mining activities pose significant threats to soil health and environmental stability, implementing SSCM has emerged as a viable strategy to mitigate these effects. The study employs a mixed-methods approach, combining quantitative data from a questionnaire distributed to industry experts with qualitative insights gathered through in-depth interviews. Findings indicate that the adoption of key SSCM practices—including resource efficiency, effective waste management, and supplier collaboration—leads to measurable improvements in soil conservation outcomes. However, the study also identifies challenges such as regulatory inadequacies, financial constraints, and a lack of awareness among stakeholders that hinder effective implementation. Despite these obstacles, opportunities for advancement are present, particularly through government incentives and partnerships between mining companies and local communities. The results underscore the importance of integrating sustainable practices within the mining sector to enhance soil protection efforts. This research contributes to the broader discourse on sustainable mining practices, highlighting the need for a transition toward environmentally responsible operations that prioritize both economic and ecological sustainability.
Social Media Strategy Approach Zainul Wasik; Saifuddin, Muchammad; Iswanto, Dedy
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i1.68

Abstract

This article aims to investigate two main areas: first, to examine the reasons for businesses to create brand pages on social media, as well as their use, tactics and policies, and the expected outcomes; second, how users benefit from these pages, as seen from the company's perspective. In this study, a qualitative research methodology was applied. Initial evidence of the steps taken by their organizations was obtained through face-to-face interviews with 15 marketing managers who oversee their companies' social media presence. activities, including initial evidence of the steps taken by businesses, the reasons behind their involvement, and the results achieved. The main activities of the companies included prize competitions, announcements of new goods and services, fan interaction, provision of useful information, and customer support. With fans, offering useful guidance and information, and handling complaints from customers. The main forces behind this trend were the growing influence of social media, the existence of rivals, strategies from the head office, and the need to save expenses. Engaging with customers, fostering a relationship with them, raising brand recognition, and promoting customer engagement advertising goods and services, and acquiring new clients. The main expected outcomes for the firms were stated to be higher sales and more focused client acquisition. Given the qualitative character of the study and the developing area of social media research, the findings of this investigation should be regarded as preliminary and exploratory in nature, since the social media environment in which they are being refined is still being worked out. Interviewing companies from other industries and social media users would yield a more thorough comprehension of the topic. This essay offers suggestions for social media management strategies as well as some opportunities for business managers. Given the growing importance and penetration of social media in business, this article provides an exploration of how businesses can use social media content.
Service Transformation and Its Impact on Marketing: A Comparison Between Service Logic and Service-Dominant Logic Zainul Wasik; Sudarnice, S. Sudarnice2; S. Sangadji, Suwandi
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.69

Abstract

The purpose of this conceptual piece is to investigate the consequences of the service viewpoint within the framework of marketing. This article uncovers direct and indirect marketing consequences through a conceptual study of two ways to understanding the service perspective: Service Dominant Logic (SDL) and Service Logic (SL). Value co-creation is conceptualised by SDL as a process in which the company, customers, and other stakeholders work together to create value for the customers. The company is in charge of this strategy, and the service provider is essential to creating value. The idea of co-creation may become mired in metaphor, and the management implications of SDL are not only dependent on the service viewpoint. On the other hand, SL provides an analytical method together with the co-creation idea that has the potential to drastically transform marketing from a service standpoint. The customer is the one who drives value creation in the customer process. This research yields eleven management principles of SL, which have the potential to transform marketing through their theoretical and practical implications. Researchers and managers may focus their attention on the intricate process of value generation by using SDL. Meanwhile, SL can analyze this process at the managerial level, to derive opportunities for customer-focused and service perspectives to revolutionize marketing. The resulting analysis and principles help marketing to move beyond simply offering a value proposition and become the responsibility of the entire organization. Beyond traditional marketing, companies must adopt service-influenced marketing and instill a customer-focused mindset in all staff members. New customer-centric and service-influenced marketing strategies may be discovered by academics and managers thanks to the service viewpoint in business, which also has significant management consequences.
Enhancing Tourism through Social Context Marketing Model (SCXM) Zainul Wasik; Candraningrat, C. Candraningrat2; Purnamasari, Wulan
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i3.70

Abstract

As people are able to combine data from several sources on their mobile devices, personalise their profiles via applications and social media, and engage dynamically with their environment, context-based marketing is becoming more and more common. There is a growing need for more contextually relevant data due to the abundance of information available online. Modern Information and Communication Technologies (ICTs) are becoming increasingly important to the tourism industry because they provide tools to better target the context in which their users work. Context-aware marketing makes use of technology that dynamically identify consumers' physical surroundings. This essay combines the ideas of personalisation, social media, context-based marketing, and mobile devices, proposing the Social Context Marketing Model (SCXM) as a novel approach to enhance value for everybody involved in the tourist sector. With the introduction of a new paradigm for travel and tourism, SCXM enables businesses and tourist locations to transform their offers and dynamically co-create goods and services with customers. The tourist industry's new prospects and problems are examined using a notional SCXM model.
Overseeing Brands and Client Interaction In Virtual Brand Communities Zainul Wasik; Febria lina, Lia
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i4.71

Abstract

The creation and significance of virtual brand communities (VBCs) are of great interest to scholars and practitioners alike, given the enormous shifts in the marketplace driven by technology. This essay's goal is to investigate VBCs from the viewpoints of both businesses and consumers. In order to further our understanding of VBCs, the study synthesises the body of existing VBC literature and identifies areas of future focus for VBC research. We are given a conceptual framework that broadens our comprehension of VBCs and customer involvement. There are three hypothesised antecedents of consumer-VBC involvement: brand-related, social, and functional, coupled with the designation of four crucial elements of VBC (finance, governance, internet use, and brand orientation). The primary characteristics of VBCs and the various but connected viewpoints of the organisations and customers involved are examined for the first time in this study.
Social Media Marketing Activities' Impact On Brand Image, Brand Loyalty, And Awareness Zainul Wasik; Savitri Primasari, Niken; Setiawan, Didik
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i4.72

Abstract

The purpose of this study is to look into how social media marketing campaigns affect brand awareness, brand loyalty, and brand image.. Analysing the relationship between brand awareness and brand image and brand loyalty is another goal of this study. The group under study consists of customers who actively follow the five businesses with the highest social ratings on Facebook, Twitter, Instagram, and other social media sites.. Convenience sampling was used in this study to gather information from 600 brand fans using online questionnaires shared on social media. This analysis also made use of quantitative methods. The gathered data has been examined using structural equation modelling (SEM). While using social media for marketing initiatives enhanced brand loyalty and image overall, the study discovered that brand awareness had the most noticeable impact. Furthermore, research indicates that brand loyalty is significantly influenced by brand cognition and image. Furthermore, a weak association between brand awareness and brand image has been shown by this study.
THE IMPACT OF BRAND IMAGE AND SELF-CONCEPT ON MOBILE PHONE PURCHASE DECISION Wiyasa, I Gede; Prada, Arys; Istanti, Enny; Daengs GS, Achmad
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i1.74

Abstract

This research is motivated by the rapid development of technology, which has led to the emergence of various new products, particularly in the mobile phone category, intensifying market competition. Mobile phones have become essential items in daily life, making it increasingly difficult for mobile phone brands to stand out. As a result, companies strive to attract consumers by leveraging product features. The aim of this study is to determine the effect of brand image and self-concept on purchasing decisions. Data was collected using a questionnaire with purposive sampling technique on 89 respondents who use mobile phones. The population consists of male and female students at Universitas 45 Surabaya. The independent variables in this study are brand image, self-concept, and purchase decision. Hypothesis testing using multiple regression analysis shows that both independent variables significantly influence the dependent variable (purchase decision). The R-value of 0.718 indicates a strong relationship, close to 1, and the coefficient of determination (R²) is 0.515.

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