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Cantaka: Jurnal Ilmu Ekonomi dan Manajemen
Published by PT Alahyan Publisher Sukabumi
ISSN : -     EISSN : 30251974     DOI : https://doi.org/10.61492/cantaka.v1i1
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen (ISSN: 3025-1974) adalah jurnal yang dikelola dan diterbitkan sebanyak dua kali dalam setahun (Juni dan Desember) oleh PT Alahyan Publisher Sukabumi sejak tahun 2023, yang bertujuan untuk memfasilitasi pemahaman yang lebih baik tentang ilmu ekonomi dan ilmu manajemen berbasis penelitian di kalangan akademisi dan peneliti. Cantaka: Jurnal Ilmu Ekonomi dan Manajemen berfokus pada penelitian dan tinjauan penelitian terkait ilmu ekonomi dan ilmu manajemen yang dilakukan dengan menggunakan kajian empiris, teoritis, dan literature review dibidang ilmu ekonomi dan ilmu manajemen. Cantaka: Jurnal Ilmu Ekonomi dan Manajemen berfokus terkait berbagai tema, topik dan aspek ekonomi dan manajemen.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 83 Documents
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Pengaruh Penggunaan Influencer marketing dan Kualitas Produk Terhadap Keputusan Pembelian Melalui Intent to Recommend: (Studi Kasus Pada Produk Focallure di Kecamatan Jampang Tengah) Lia Amelia; Mulfi Sandi Yuda
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 1 (2026): Juni
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i1.524

Abstract

The development of social media has encouraged cosmetic brands like Focallure to utilize Influencer marketingas a marketing strategy. This study aims to analyze the influence of Influencer marketingand product quality on purchasing decisions through the Intent To Recommend of Focallure consumers in Jampang Tengah District. The study used a quantitative approach with a survey method of 100 respondents who used Focallure products. Data were collected through an online questionnaire and analyzed using path analysis and the Sobel Test. The results showed that Influencer marketingand product quality had a positive and significant effect on the Intent To Recommend and purchase decisions. In addition, the Intent To Recommend was proven to mediate the influence of Influencer marketingand product quality on purchasing decisions. The research variables were able to explain 75.5% of the variation in purchasing decisions. This study provides implications for Focallure to optimize collaboration with credible influencers and improve product quality to strengthen consumer purchasing decisions.
Pengaruh Daya Tarik Pembawa Acara dan Program Televisi Terhadap Minat Menonton “Brownis” Trans TV Miranda Amelia; Abellia Natasya; Surianto Surianto
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 1 (2026): Juni
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i1.527

Abstract

Communication is an important aspect of human life as it enables individuals to interact, fulfill needs, and build social relationships. The development of communication has led to the concept of mass communication, one of which is through television as a medium of entertainment and information. Competition among television programs encourages broadcasters to present attractive content through host attractiveness and program quality. This study aims to determine the influence of host attractiveness and television programs on viewing interest in the “Brownis” program on Trans TV. This study uses a quantitative method with a survey approach. Data were collected through questionnaires distributed to respondents who are familiar with the “Brownis” program. The results indicate that host attractiveness and television programs influence viewing interest. Attractive hosts and high-quality, entertaining programs can increase audience interest in watching the program. The conclusion is host attractiveness and program quality are important factors influencing viewing interest. The better these aspects, the higher the audience’s interest in watching the “Brownis” program.
Transformasi Digital Manajemen Talenta ASN: Penguatan Sistem Merit Kementerian Kelautan dan Perikanan Raden Andaru Rahadi Basuki; Asropi
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 2 (2026): Agustus
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i2.537

Abstract

The merit system assessment of the Ministry of Marine Affairs and Fisheries (KKP), categorized as Very Good, does not yet fully reflect the readiness of digital transformation in civil servant talent management. This study analyzes the gap between civil servant talent management policy design and digital transformation practices supporting the merit system at KKP. The study applies a descriptive qualitative approach using systematic literature review (SLR) and policy document analysis. The data consist of secondary sources, including regulations, policy documents, institutional reports, KKP Human Capital Management policy materials, technical guidance on government talent management, and scholarly literature on e-HRM, talent analytics, civil servant talent management, and public sector digital transformation. The findings show that the main obstacles do not lie in the absence of regulation, but in fragmented talent data that creates silos across personnel platforms, weak system interoperability, limited use of competency and performance data in succession decisions, and insufficient analytical capacity within the HR function. This fragmentation prevents employee, performance, assessment, competency development, certification, position history, and target-position data from forming an integrated talent profile. This study contributes a framework for strengthening merit-based and data-governed talent management that positions digitalization as a strategic mechanism for civil servant career decision-making, not merely personnel administration modernization.
Strategi Pelatihan SDM: Mendorong Kompetensi dan Kualitas Layanan Hotel Puncak Pass Euis Balillah; Dendi Supiyandi; Sri Sumarni; Herlina
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 2 (2026): Agustus
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i2.544

Abstract

This study aims to empirically examine and evaluate the effect of training programs on employee competency levels and their impact on the quality of hospitality services at Puncak Pass Hotel Cianjur. Amid the intense competition in the hospitality industry within tourist destination areas, the quality of interactions between employees and guests has become a key determinant of hotel competitiveness. This research employed a quantitative approach with an explanatory research design. The sampling technique used was saturated sampling, involving all operational employees as respondents, totaling 30 individuals. The collected data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).The results of the data analysis reveal that the implementation of training programs has a positive and significant effect on improving employee competencies. However, training programs do not have a significant direct effect on enhancing hotel service quality. Furthermore, employee competency was also found to have no significant effect on service quality, indicating that competency is unable to mediate the relationship between training and hotel service quality. These findings suggest that hotel management needs to redesign the evaluation mechanisms and training materials so that they are not merely administrative in nature, but are genuinely aligned with practical operational needs in the field
Pengaruh Strategi Operasional, Manajemen Resiko Terhadap Strategi Pemasaran Serta Dampaknya Terhadap Kinerja Operasional Pada Sektor UKM di Kabupaten Serang Yudi Guntara; Nita Anatriani
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 2 (2026): Agustus
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i2.535

Abstract

This study aims to analyze the influence of operational strategy and risk management on marketing strategy and their impact on the operational performance of Small and Medium Enterprises (SMEs) in Serang Regency. The study is motivated by increasingly intense business competition, changing consumer behavior, and the growing complexity of business risks, which require SMEs to implement effective operational strategies and robust risk management systems to enhance their competitiveness. This research employs a quantitative approach using a survey method involving SME owners and managers in Serang Regency. Primary data were collected through questionnaire distribution and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to examine the relationships among the variables. The findings indicate that both operational strategy and risk management have a positive and significant effect on marketing strategy. Furthermore, marketing strategy has a positive effect on operational performance and serves as a mediating variable that strengthens the relationship between operational strategy, risk management, and operational performance. This study contributes empirical evidence on the importance of integrating operational strategy, risk management, and marketing strategy as a foundation for policy formulation and strategic decision-making to improve operational effectiveness, competitiveness, and business sustainability among SMEs in Serang Regency.  
Pengaruh Motivasi dan Kepuasan Kerja Terhadap Kinerja Pegawai Pada Dinas Koperasi dan UKM Kabupaten Lebak Safitri Putri Derajat; Jajuli Jajuli; Muhammad Zambri
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 2 (2026): Agustus
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i2.547

Abstract

This study aims to determine the effect of motivation and job satisfaction on employee performance at the Cooperatives and SMEs Office of Lebak Regency. The research problem stems from the persistent low motivation of employees and suboptimal job satisfaction, which impacts performance. This study used a quantitative method with a descriptive analytical approach. The sample size was 46 employees, selected using a saturated sampling technique. The research instrument, a questionnaire, was analyzed using validity and reliability tests, multiple linear regression, t-tests, and F-tests using SPSS. The results of the study indicate that motivation has a significant effect on employee performance, whilst job satisfaction also has a significant effect on employee performance. Consequently, motivation and job satisfaction simultaneously have a significant effect on employee performance. These findings suggest that motivation and job satisfaction are key factors in efforts to improve employee performance  at the Department of Cooperatives and UKM  in Lebak Regency.
Pengaruh Persepsi Harga dan Kualitas Pelayanan Terhadap Loyalitas Konsumen dengan Kepuasan Konsumen sebagai Variabel Intervening: (Studi pada Jasa Sewa iPhone Demak) Taufik Hidayat; Henry Casandra Gultom; Ratih Hesty Utami Puspitasari
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 2 (2026): Agustus
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i2.561

Abstract

This study aims to analyze the influence of price perception and service quality on consumer loyalty with consumer satisfaction as an intervening variable in the Demak iPhone Rental Service. The research is motivated by the decline in the number of rentals in 2025 which is thought to be influenced by price perception, service quality, and consumer satisfaction. The research method used is quantitative with a purposive sampling technique to 96 respondents who have used the Demak iPhone Rental service. Data collection was carried out by distributing questionnaires with a Likert scale, then analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the help of the SmartPLS 4 application. The results of the study indicate that price perception and service quality have a positive and significant effect on consumer satisfaction and consumer loyalty. Consumer satisfaction also has a positive and significant effect on consumer loyalty and is able to mediate the influence of price perception and service quality on consumer loyalty. These findings indicate that setting prices in accordance with the benefits and good service quality can increase satisfaction and thus encourage consumer loyalty. The results of the study are expected to be a consideration for the management of the Demak iPhone Rental Service in improving service quality, determining the right pricing strategy, and maintaining consumer loyalty.
Persepsi Masyarakat Terhadap Pemanfaatan Grup Whatsapp Sebagai Media Komunikasi Program Keluarga Berencana: Studi Kualitatif di Kecamatan Kedungwaringin Kabupaten Bekasi Ahmad Damanhuri; Nurul Iman
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 2 (2026): Agustus
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i2.562

Abstract

The transformation of digital communication has encouraged the use of various social media platforms as a means of disseminating public service information, including the Family Planning Program. One widely used medium is the WhatsApp group, as it facilitates fast, easy, and interactive communication between program administrators and the community. However, the effectiveness of using this medium is not determined solely by the technological ability to deliver information, but also by how the community perceives the information received. This study aims to analyze community perceptions of the use of WhatsApp groups as a communication medium for the Family Planning Program in Kedungwaringin District, Bekasi Regency. This research employed a qualitative approach with a case study method. The research informants consisted of one Family Planning counselor, one cadre from the Rural Community Institution, and four community members selected using purposive sampling. Data were collected through in-depth interviews and analyzed using the interactive analysis model of Miles, Huberman, and Saldaña, which includes data reduction, data display, and conclusion drawing. The results of the study show that WhatsApp groups have been used as the main communication medium for disseminating information regarding family planning services, family assistance, reproductive health, and the Family Planning Program. The community perceives the information delivered through WhatsApp groups as easily accessible, relatively clear, and highly credible because it comes from Family Planning counselors and midwives. The study also found that information obtained through WhatsApp groups not only increases public knowledge about the Family Planning Program but also encourages some community members to decide to use contraceptive services. On the other hand, communication effectiveness still faces obstacles, including the large number of out-of-context messages that cause important information to be buried, as well as limited internet access among some group members. This study concludes that the successful use of WhatsApp groups as a communication medium for the Family Planning Program is influenced by the integration of digital media use, communicator credibility, group communication management, and community participation. These findings contribute to the development of digital communication studies by showing that the effectiveness of communication media is determined not only by technological characteristics, but also by the quality of social interaction and trust in information sources within digital communication spaces.
Pengaruh Work-Life Balance dan Beban Kerja Terhadap Turnover Intention Melalui Kepuasan Kerja Pada Karyawan PT Misaja Mitra Pati Karina Fitria Utami; Qristin Violinda; Farah Chalida Hanoum
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 2 (2026): Agustus
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i2.584

Abstract

Turnover intention is one of the major challenges faced by organizations as it increases recruitment and training costs while reducing employee productivity. This study aims to analyze the effects of work-life balance and workload on turnover intention, with job satisfaction as a mediating variable among employees of PT Misaja Mitra Pati. This research employed a quantitative approach using a survey method. Data were collected through a Likert-scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. The results indicate that workload has a positive and significant effect on both job satisfaction and turnover intention, while work-life balance has a positive and significant effect on job satisfaction. Furthermore, job satisfaction has no significant effect on turnover intention and does not mediate the relationship between workload, work-life balance, and turnover intention. These findings suggest that effective workload management and the improvement of work-life balance are essential strategies to enhance employee retention and reduce turnover intention.
The Effect of Transformational Leadership Style and Work Environment on Turnover Intention Through Work Engagement Fitri Rezeki; Yuan Badrianto
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 2 (2026): Agustus
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i2.598

Abstract

In the era of globalization and the increasingly dynamic development of the world of work, organizations are required to be able to manage human resources effectively to maintain business continuity. One of the main challenges in human resource management is high turnover intention, namely the tendency of employees to leave the company. This condition needs to be considered because it can have an impact on productivity, organizational stability, recruitment costs, retraining needs, and team work effectiveness. This study aims to analyze the influence of transformational leadership style and work environment on turnover intention through work engagement among employees of PT. XYZ in Bekasi. This study uses a quantitative approach with the Partial Least Squares-based Structural Equation Modeling (SEM-PLS) analysis method through SmartPLS software. The research sample consisted of 50 respondents who were determined using the saturated sampling technique. The research variables consist of transformational leadership style and work environment as independent variables, work engagement as a mediating variable, and turnover intention as the dependent variable. Testing was conducted through the evaluation of the outer model, inner model, and hypothesis testing based on t-statistic and p-value values at a significance level of 5%. This study is expected to provide an understanding of the importance of leadership, work environment, and work engagement in reducing employee turnover intention.

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