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Cantaka: Jurnal Ilmu Ekonomi dan Manajemen
Published by PT Alahyan Publisher Sukabumi
ISSN : -     EISSN : 30251974     DOI : https://doi.org/10.61492/cantaka.v1i1
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen (ISSN: 3025-1974) adalah jurnal yang dikelola dan diterbitkan sebanyak dua kali dalam setahun (Juni dan Desember) oleh PT Alahyan Publisher Sukabumi sejak tahun 2023, yang bertujuan untuk memfasilitasi pemahaman yang lebih baik tentang ilmu ekonomi dan ilmu manajemen berbasis penelitian di kalangan akademisi dan peneliti. Cantaka: Jurnal Ilmu Ekonomi dan Manajemen berfokus pada penelitian dan tinjauan penelitian terkait ilmu ekonomi dan ilmu manajemen yang dilakukan dengan menggunakan kajian empiris, teoritis, dan literature review dibidang ilmu ekonomi dan ilmu manajemen. Cantaka: Jurnal Ilmu Ekonomi dan Manajemen berfokus terkait berbagai tema, topik dan aspek ekonomi dan manajemen.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 83 Documents
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Pengaruh Kualitas Layanan Dan Kenyamanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Pada Industri Hotel Berbasis Teknologi di Sukabumi Salsabila Nirmala Ratri; Alhidayatullah Alhidayatullah; Muhammad Khairul Amal
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 2 (2026): Agustus
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i2.575

Abstract

This study aims to analyze the effect of service quality and comfort on customer loyalty, with customer satisfaction as a mediating variable, in the technology-based hotel industry in Sukabumi. This study employed a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). A total of 126 respondents who had booked hotels through Online Travel Agents (OTA) and stayed at the same hotel at least three times participated in the study. The results indicate that both service quality and comfort have a positive and significant effect on customer satisfaction. Customer satisfaction also has a positive and significant effect on customer loyalty. However, service quality and comfort do not directly influence customer loyalty. Customer satisfaction was found to mediate the relationship between service quality, comfort, and customer loyalty. These findings provide theoretical and practical implications, emphasizing that improving service quality and customer comfort is essential for enhancing customer satisfaction and fostering long-term customer loyalty in the technology-based hotel industry.
Rasa Bersalah Dalam Perilaku Konsumen Hijau: Tinjauan Sistematis Olaf Ingmar; Rismono Rismono; Fitriana Puji Astuti
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 2 (2026): Agustus
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i2.577

Abstract

Driving factors through the emotion of guilt have become an important research focus in environmentally friendly consumption patterns. There is a research gap between pro-environmental attitudes and actual behaviour in purchasing environmentally friendly products, which can be bridged by the emotion of guilt. However, studies on the psychological mechanisms of guilt in green consumption patterns still contain many inaccuracies in inducing this emotion, causing research results to become biased due to the emergence of shame, making the two emotions difficult to distinguish. Therefore, the purpose of this study is to explain the mechanism of guilt in environmentally friendly consumption patterns in a systematic manner. The research method used is a systematic literature review analysing 16 articles on the concepts of guilt and environmentally friendly consumption behaviour from 2020 to 2026. The results show that: 1. Guilt is divided into several classifications in marketing research; 2. Guilt and shame are negative emotions that can motivate actions, but they differ in their direction;3. The mechanism underlying the emergence of guilt can be divided into four major stages.  
Peran Authentic Leadership dalam Membangun Employee Engagement pada Generasi Kerja Modern: Systematic Literature Review Andhika Prayoga; Sonya Novana
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 2 (2026): Agustus
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i2.578

Abstract

In the midst of the dynamics of the modern world of work marked by digital transformation and automation, organizations face significant challenges in maintaining the emotional attachment of employees. This research aims to identify and synthesize the role of authentic leadership in building employee engagement in the current generation of workers. This study uses the Systematic Literature Review (SLR) method based on the PRISMA 2020 guidelines as many as 18 journals from the Scopus database with a publication range of 2022–2025 analyzed in depth using a narrative synthesis approach. The results show that the four main dimensions  of authentic leadership, namely self-awareness, relational transparency, balanced information processing, and an internalized moral perspective can significantly increase work engagement by creating a psychologically safe and trusting environment. These relationships are not only direct, but are also mediated by psychological mechanisms such as Organizational Citizenship Behavior, Perceived Organizational Support, and Psychological Capital. These findings specifically highlight the relevance of authentic leadership for modern workers  who highly value transparency and meaning at work, as well as its role in mitigating the phenomenon of quiet quitting. This study concludes that authentic leadership is the strategic foundation for an adaptive and sustainable organization. However, there is an urgent need for future research that uses longitudinal design in the context of developing countries to strengthen the understanding of causal relationships between these variables  
Peran Perceived Emotional Value Consumer Dalam Memediasi Pengaruh Social Media Fashion Influencer Relatability dan Costumer Expertise Terhadap Purchase Decision Mutia Tazkia; Muhammad Khairul Amal; Alhidayatullah Alhidayatullah
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 3 (2026): Desember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i3.580

Abstract

This study examines the effect of social media fashion influencer relatability and consumer expertise on purchase decision, both directly and through the mediation of perceived emotional value, among consumers of Zaafer Indonesia. A quantitative explanatory approach was used with 150 respondents chosen through purposive sampling, analyzed using Structural Equation Modeling (SEM) via AMOS. Results show that social media fashion influencer relatability has a positive and significant effect on purchase decision and perceived emotional value. Perceived emotional value positively and significantly affects purchase decision and partially mediates the effect of relatability. In contrast, consumer expertise has no significant direct effect on purchase decision but significantly affects perceived emotional value, which fully mediates this relationship. Relatability shows the largest total effect, highlighting the importance of influencer-based marketing and strengthening consumers' emotional value.
Analisis Konten Marketing dan Pengalaman Berbelanja Online Terhadap Loyalitas Pelanggan di Mediasi oleh Kepuasan Pelanggan Pada Skincare Wardah Sukabumi Ziad Fathul Izzi; Alhidayatullah Alhidayatullah; Muhammad Khairul Amal
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 3 (2026): Desember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i3.583

Abstract

This study aims to analyze the influence of content marketing and online shopping experiences on customer loyalty—mediated by customer satisfaction—among consumers of Wardah skincare products in Sukabumi City. The study employs a quantitative approach using a survey method. The research population consists of Wardah consumers who have purchased products online and have been exposed to Wardah's marketing content. The sample was selected using a purposive sampling technique. Data were collected via Likert-scale questionnaires and analyzed using Structural Equation Modeling (SEM). The variables examined include content marketing, online shopping experience, customer satisfaction, and customer loyalty. The findings are expected to elucidate the direct and indirect relationships between these variables and provide recommendations for the company to enhance its digital marketing strategies, thereby boosting customer satisfaction and loyalty.
Pengaruh Struktur Modal, Profitabilitas, Ukuran Perusahaan Terhadap Nilai Perusahaan Yang Dimoderasi Oleh Kebijakan Dividen Rafli Rafli; Nurni Arrina Lestari; Antony Antony
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 3 (2026): Desember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i3.586

Abstract

This study aims to examine the effect of capital structure, profitability, and firm size on firm value with dividend policy as a moderating variable in manufacturing companies listed on the Indonesia Stock Exchange during the period 2021–2024. This research employs a quantitative approach using secondary data obtained from the companies’ annual financial reports. The sampling technique used is purposive sampling based on predetermined criteria. Data were analyzed using panel data regression and Moderated Regression Analysis (MRA). The results indicate that capital structure, profitability, and firm size influence firm value. Furthermore, dividend policy is able to moderate the relationship between capital structure, profitability, and firm size on firm value. The findings of this study are expected to provide useful insights for company management in enhancing firm value and serve as a reference for investors in making investment decisions.
Analisis Pengaruh Perceived Organization Support, Job Satisfaction, Job Involvement Terhadap Turnover Intention yang Dimediasi Oleh Affective Commitment Pada Karyawan Gen Z di Jawa Barat Kania Auliza Hendradi; Muhammad Khairul Amal; Muh. Abdul Aziz
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 3 (2026): Desember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i3.587

Abstract

This study aims to examine the influence of Perceived Organizational Support, Job Satisfaction, and Job Involvement on Turnover Intention, with Affective Commitment serving as a mediating variable among Generation Z employees in West Java. This research employed a quantitative approach using Structural Equation Modeling (SEM) with AMOS. The sampling technique used was purposive sampling, involving 140 Generation Z employees who met the research criteria. The results indicate that Perceived Organizational Support, Job Satisfaction, and Job Involvement have a positive and significant effect on Affective Commitment. Furthermore, Job Satisfaction and Job Involvement have a negative and significant effect on Turnover Intention. In contrast, Perceived Organizational Support and Affective Commitment do not have a significant direct effect on Turnover Intention. These findings suggest that enhancing organizational support, job satisfaction, and job involvement can strengthen employees' affective commitment. However, a higher level of affective commitment does not necessarily reduce Generation Z employees' intention to leave the organization. This study provides both theoretical and practical implications for organizations in developing effective employee retention strategies by improving job satisfaction, work involvement, and creating a supportive work environment that aligns with the characteristics of Generation Z.
Analisis Pengaruh Faktor-Faktor Aktivitas Media Sosial Terhadap Ekuitas Merek dan Niat Beli Konsumen pada The Bumee Cafe Muhamad Rival Juliandi; Muhammad Khairul Amal; Muh. Abdul Aziz
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 3 (2026): Desember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i3.588

Abstract

This study aims to examine the influence of social media activities, consisting of surveillance, social interaction, information sharing, remuneration, and entertainment, on brand equity and its implications for purchase intention among consumers of The Bumee Cafe in Sukabumi Regency. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 170 respondents selected using a purposive sampling technique. The data were analyzed using Structural Equation Modeling (SEM) with IBM SPSS AMOS to examine the relationships among the proposed variables. The findings indicate that social media activities play an important role in strengthening brand equity and increasing consumers' purchase intention. Social media activities that provide relevant information, encourage interaction, facilitate information sharing, offer promotional incentives, and present engaging content contribute to enhancing brand equity. Furthermore, strong brand equity increases consumers' intention to purchase products from The Bumee Cafe. The findings provide practical implications for coffee shop businesses to optimize their digital marketing strategies by developing more effective, interactive, and consumer-oriented social media activities. Theoretically, this study enriches the literature on the relationships among social media activities, brand equity, and purchase intention within the context of the coffee shop industry in Indonesia.
Budaya Organisasi dan Work-Life Balance Terhadap Turnover Intention Peran Mediasi Kepuasan Kerja Pada Perawat RSI Sultan Agung Semarang Muhammad Reza Alfito D; Heri Prabowo; Farah Chalida Hanoum
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 3 (2026): Desember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i3.608

Abstract

High nurse turnover rates are a serious problem for hospitals because they impact operational costs, service continuity, and the quality of patient care. Sultan Agung Islamic Hospital (RSISA) Semarang recorded an increase in nurse turnover from 5.75% in 2023 to 9.44% in 2024, approaching the reasonable threshold of 10%. This study aims to examine the influence of organizational culture and work-life balance on turnover intention, both directly and through the mediation of job satisfaction. The study used a quantitative explanatory approach with a cross-sectional design. A sample of 82 nurses was determined using the Slovin formula from a population of 102 nurses in four inpatient wards, drawn using simple random sampling. Data were collected through a five-point Likert-scale questionnaire and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) using SmartPLS 4. The results showed that work-life balance had a significant direct effect on job satisfaction and turnover intention, while organizational culture had a significant effect on job satisfaction but not on turnover intention directly. Job satisfaction was shown to fully mediate the influence of organizational culture and partially mediate the influence of work-life balance on turnover intention. The model was able to explain 81.2% of the variation in turnover intention. These findings confirm that job satisfaction is the primary pathway to reducing nurses' turnover intention. Therefore, strengthening work culture and work-life balance needs to be directed at increasing job satisfaction, not merely administrative policies.
Literature Review: Peran Green Accounting dan Kinerja Lingkungan Dalam Meningkatkan Kinerja Keuangan, Nilai Perusahaan, dan Keberlanjutan Herny Nurhayati
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 2 (2026): Agustus
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i2.609

Abstract

This study aims to examine the role of green accounting and environmental performance on financial performance, company value, and corporate sustainability through a literature review approach by reviewing ten relevant national and international journals. This study is motivated by increasing environmental problems caused by industrial activities and stakeholder demands for corporate transparency and environmental responsibility. The results of the literature review show th at most studies find green accounting and environmental performance to have a positive effect on financial performance and company value because they can improve operational efficiency, transparency, and stakeholder trust. However, some studies show insignificant or negative results, particularly in industries with high environmental intensity, such as basic materials, whe re environmental costs are still perceived as a burden that reduces short-term profits. The differences in research findings are influenced by industry sector characteristics, measurement methods, and corporate governance quality. Therefore, it can be concluded that green accounting and environmental performance have the potential to support corporate sustainability, although their effectiveness is highly dependent on the context and conditions of the company.

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