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International Journal of Economic, Finance and Business Statistics (IJEFBS)
Published by MULTITECH PUBLISHER
ISSN : -     EISSN : 30259959     DOI : https://doi.org/10.59890/ijefbs.v1i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economic, Finance and Business Statistics (IJEFBS) is an academic and professional peer-reviewed international journal covering the broad area of economics, finance and business issues & operations, as well as, trade policies, rules, trade-related agencies & organizations. The objective of the International Journal of Economic, Finance, and Business Statistics (IJEFBS) is to bring together and share the application of statistics knowledge in economics, finance, and business from different perspectives around the world. The Journal aims to establish and promote effective communication channels between business managers, academic, practitioners and research institutions with trade scholars, government institutions, and domestic/international trade agencies & organizations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 41 Documents
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Perception Convenience, Price, Promotion and Brand Image Satisfaction Customer GrabBike in Samarinda City Aksenta, Almasari; Syachrul; Audhis, Allayza
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 4 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i4.2321

Abstract

This research is quantitative research and aims to determine the influence of variables of perception convenience, price, promotion and image brand to GrabBike customer satisfaction in Samarinda City.​ This research was collected through questionnaire to 100 respondents in Samarinda City which was obtained through nonprobability sampling sample technique with determination of purposive sampling. The data analysis technique used multiple regression analysis. The results of this study indicate that the variables price, promotion and brand image have a significant effect on customer satisfaction, while the perceived ease variable does not have a significant effect.
Analysis of Internal Control of Receivables at PT Sucifindo Jakarta Branch Pradani Janatul Umah; Agus Prasetyo; Camelia Putrini
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 3 (2024): Juni 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i3.2380

Abstract

In the midst of intense business competition, companies are required to be able to dominate the market, so companies need to implement a credit sales strategy so that the number of sales increases. In general, receivables arise due to transactions selling goods or services on credit. Too large an investment in receivables can result in slow turnover of working capital, resulting in a smaller company's ability to increase sales volume. As a result, the company has less opportunity to generate profits or profit. The aim that is expected to be achieved from this research is to analyze bad debts made by PT. SUCOFINDO Jakarta Branch. The analytical method used in this research is descriptive analysis to discuss problems that describe, describe, compare data or situations, describe and explain research results so that conclusions can be drawn. PT. SUCOFINDO Jakarta Branch has carried out receivables management and accounts receivable analysis well. Receivables that are overdue ≤ 90 days and receivables that are 91-360 days old can be properly collected. Meanwhile, receivables that are > 1 year old are categorized as bad debts which will be set aside as bad debts of 65.7%.
Accelerating Promotional Media on Social Media for Brand Awareness Forest Smoothie Suria Ningsih; I Nyoman Yoga Sumadewa; Ni Putu Sinta Dewi
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 5 (2024): October 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i5.2202

Abstract

With high deforestation rates, reforestation is important to restore the ecosystem. Forest Smoothie, an international beverage company with the concept of "buying a smoothie equals planting a tree", faced the problem of lack of brand awareness on Instagram. Observation shows that their Instagram feed is monotonous and inconsistent in design, typography, and colour. This research aims to redesign Forest Smoothie's social media promotion with a modern and attractive design, using bright colours, consistent typography, and illustrations that reflect the brand's character. Using the design sprint method, this research went through the understand, diverge, decide, prototype, and validate stages. The result is an Instagram feed template that effectively attracts audience engagement. Validation through questionnaires showed positive responses regarding the recognizable concept, colour, typography readability, consistency, and interaction.
Mascot Design of Zara and Vano as a Marketing Strategy for Zabava Labs Shafa, Qinan Nazratulya; Hasbullah; Sumadewa, I Nyoman Yoga
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 5 (2024): October 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i5.2232

Abstract

The development of online games is in line with advances in computer and network technology, including Web3 which includes the use of Blockchain, smart contracts and decentralization. One company operating in this field is Zabava Labs, located in Singapore, with their flagship product, Sentinel Haven. Although Zabava Labs is active on social media, especially Instagram, the visual image of their feed does not represent the company effectively, which results in low audience engagement and interest. This research aims to design a character mascot that is attractive to young gamers in Indonesia to improve the image and interaction of Zabava Labs on social media. The designed mascot is expected to be able to build the company brand by providing a lasting impression, facilitating effective communication with the audience, and increasing brand recognition in the market. Through a creative and innovative design approach, this mascot will become a visual element that is not only attractive, but also reflects a strong and memorable brand.
Designing a Business Profile Video to Increase Interest in Cooperation at the Forest Smoothie Company Chairina, Indry; Sumadewa, I Nyoman Yoga; Lazuardi, Ashar Bnyu
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 5 (2024): October 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i5.2233

Abstract

Forest Smoothie faces challenges in increasing interest in cooperation with potential business partners. This research aims to design a Business Profile Video that can attract attention and increase cooperation interest in a Business-to-Business (B2B) context. The method used in this research is the pipeline method, which includes pre-production, production, and post-production stages. In the pre-production stage, needs analysis and video concept planning were conducted. The production stage involved shooting and audio recording, while the post-production stage included video editing and adding graphic elements. The results showed that the designed Business Profile Video was effective in conveying the company's message, increasing brand awareness, and attracting cooperation interest from potential business partners. Evaluation was conducted through a questionnaire that showed positive responses from respondents regarding message clarity, visual appeal, and increased interest in cooperating with Forest Smoothie.
The Relationship Between Cybercrime and the Nigerian Economy: Causes, Implications and the Path Forward Udoinyang, Nathan; Daniel, Reuben; David, Abroad E
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 4 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i4.2583

Abstract

This research examined the relationship between cybercrime and the Nigerian economy: Causes, implications and path forward. Data from banks and her clients was gathered for this research using a survey approach. Access Bank, First Bank, GT Bank, UBA, and Zenith Bank are some of these banks. In order to get the effects from experts, the University of Port Harcourt's Bursary Department, Ignatius Ajuru University of Education's Computer Science Department, and others were selected. The random sampling approach was used in order to get a sample size of 300 from the intended population. To collect the required data, a self-structured questionnaire titled Cybercrime and the Nigeria Economy: Causes, Implications, and Path forward (C.N.E.C.I.P.F.) was filled out. A total of 300 questionnaires were personally administered to the respondents, 260 copies were retrieved and used for data analysis and interpretations using a simple percentage procedure with aggregate criterion of 50%. Reviewing the causes of cybercrime in Nigeria among others are: Urbanization and civilization; unemployment; poor implementation of cybercrime laws and inadequate equipped law enforcement agency; corruption etc. Our findings also review that the implications of cybercrime on Nigeria’s economy are: disruption of business operation; loss of revenue; monetary losses etc. Although cybercrime cannot be completely eliminated, it may be lessened in intensity, according to the research's findings. The research also made a number of recommendations and concluded that to reduce the extent of cybercrime in Nigeria to a minimum, there is a need for citizens, businesses, and the government to actively collaborate.
A Study on Generation’s Perceptions About Investing in Mutual Fund and Hedge Funds in Ahmedabad City Paikaray, Katyayani; Acharya, Jinal; Vidani, Dr Jignesh
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 4 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i4.2615

Abstract

This research analysis takes into consideration perceptions of investments in mutual funds and hedge funds by Generation Z within Ahmedabad, factoring the influence of age on awareness, preferences, and concerns over those investment vehicles. A chi-square analysis suggests that there are significant relationships between age and a number of dimensions of investment understanding. For instance, the older members of Generation Z show a better understanding of hedge funds, whereas perceptions of mutual funds as risk-free investments are stronger among younger individuals. The study finds a gap in knowledge regarding differences between mutual fund and hedge fund investments and various other factors impacting the investment decisions that include professional management and risk perception. Thus, findings show that personalized financial education schemes through training programmes help remove misconceptions and build improved financial literacy among young investors. In this regard, stakeholders can help this demographic develop an informed investment practice by tapping onto digital platforms and connecting with them via interactive programs. Thus, the value of this study lies in the understanding of Generation Z's unique financial perspectives in the promotion of responsible investing practice and long-term financial outcomes.
Comparative Study of Investment Preferences Among Millennial and Gen Z in Ahmedabad Ravani, Karan; Verma, Harsh; Vidani, Jignesh
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 4 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i4.2616

Abstract

This study investigates the investment preferences of Millennials and Gen Z in Ahmedabad, India, highlighting the distinct financial behaviours and attitudes of these two generational cohorts. Utilizing a mixed-methods approach, the research analyses data collected from 106 respondents, focusing on aspects such as risk tolerance, reliance on digital platforms, and influences on investment decisions. Findings indicate that Millennials exhibit a preference for low-risk investments and traditional financial advice, while Gen Z shows a strong inclination towards new-age assets, such as cryptocurrencies, and is heavily influenced by social media. The study reveals significant differences in investment strategies, underscoring the necessity for financial institutions to tailor their offerings to meet the unique needs of each generation. Furthermore, the research emphasizes the importance of financial literacy and education in empowering young investors. As Millennials and Gen Z increasingly shape the investment landscape, understanding their preferences is essential for fostering responsible financial practices and promoting sustainable investing. This study serves as a foundation for future research aimed at exploring the evolving financial behaviours of these generations.
A Comparative Study on Preference Towards Intraday & Long-Term Investment in Stock Market Among Gen-Z in Ahmedabad City Purohit, Vraj; Shah, Kunj; Vidani, Jignesh
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 4 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i4.2617

Abstract

This study elaborates on the investment preference of Gen Z in Ahmedabad in terms of the comparative inclination towards intraday trading and long-term investing in the stock market. The research discovers key factors that influence these preferences: Their perception of the potential to build wealth, confidence in the decision-making process, an understanding of risk tolerance, and the role of technology as well as social media. A structured hypothesis-testing approach revealed that the investment preference is, in fact very long-term, a perception of stability and more effective wealth accumulation rather than the high-risk, high-reward nature of intraday trading. Confidence in making informed decisions, especially in intraday trading, "Tends to be confounded with age and financial knowledge," whereas "Technological tools decisively shape investment choices”. The second influence is social media and online forums, as young investors obtain their information and guidance from many such portals. The practical implications of the present study suggest that financial institutions should constantly promote long-term investment products and enrich digital platforms to cater to the tech-savvy investor belonging to the Gen Z category. Future studies can analyse the shifts in preferences of such a crowd, the role of financial literacy and the effects of new technologies on investing.
Evaluating the Effect of Microcredit on Rural Livelihoods: A Case Study of Farming Households in Southwest Nigeria Ilesanmi, Julius Olumide; Bello, Temitope Olanrewaju; Oladoyin, Olanrewaju Peter; Akinbola, Adeyose Emmanuel
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 5 (2024): October 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i5.2619

Abstract

Access to credit is an important thing in improving the livelihoods of rural families in developing international locations, enabling them to triumph over monetary barriers and spend money on productive activities. This observation evaluates the impact of microcredit on the livelihoods of rural farming households in Southwest Nigeria, specializing in assets of credit and elements influencing credit access. Descriptive facts and multinomial logistic regression were used to analyse the information. Results show that informal credit sources, such as family and friends, are predominantly utilized by 97.5% of respondents, while only 8.3% accessed microfinance banks. The average credit amount received was ₦167,000, with limited utilization primarily due to constraints like market access and lack of technical knowledge. Agricultural activities such as crop production and livestock farming dominate rural livelihoods, suggesting that microcredit plays a crucial role in improving productivity. However, findings indicate that higher education levels, income, and household size significantly influence the likelihood of accessing formal and informal credit. The study concludes that microcredit has the potential to improve rural livelihoods, but formal credit systems must be expanded to reduce reliance on costly informal sources and enhance the overall welfare of rural households.

Page 4 of 5 | Total Record : 41

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