Bogor Hospitality Journal
Bogor Hospitality Journal is a scientific publication. It is published periodically, twice a year, in June and December. The journal was published by Research and Community Development Centre (LPPM) – Sekolah Tinggi Pariwisata Bogor. Bogor Hospitality Journal is dedicated to fostering the creation and exchange of ideas between academics, industry or practical business, and government institutions in the field of tourism and hospitality management. Every received article should follow Author guideline. Any submitted paper will be reviewed by reviewers. Review process employs Double-blind Review that the reviewer does not know the identity of the author, and the author does not know the identity of the reviewers."
Articles
83 Documents
<![CDATA[PENERAPAN CHSE DI HOTEL SALAK THE HERITAGE BOGOR ]]>
<![CDATA[Cindy H Posumah]]>;
<![CDATA[Mellia Jeneetica]]>;
<![CDATA[Yuyun Krisnawati]]>
<![CDATA[ Bogor Hospitality Journal Vol 4 No 2 (2020): Bogor Hospitality Journal ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor ]]>
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DOI: 10.55882/bhj.v4i2.67
<![CDATA[World wide covid-19 pandemic is affecting human behavior in travelling. The impact from this pandemic is declining tourism activity and causing some hotels closed. Adaptation to new habits or we call it New Normal is one of the best way to survive in pandemic situation. People implement New Normal -new lifestyle at home, outside, daily activity, non-routine traveling activity. This makes people change their lifestyle and more selective to do traveling activity. For example they will choose hotel, tourism destination, or restaurant with the best cleanliness and safety assurance. To achieve that, Indonesian government through tourism minister makes program called CHSE certification to hotel, tourism destination, restaurant, and creative industry. CHSE is Cleanliness, Health, Safety, and Environtment Sustainability. This research is held in Hotel Salak the Heritage Bogor as one of famous star-hotel in front of Bogor Presidential Palace. This research use qualitative descriptive method with secondary data analisys that available in Hotel Salak the Heritage Bogor with research tools checklist sheets. The result is Hotel Salak the Heritage Bogor meet the standard of CHSE and got CHSE certificate and labeling I DO CARE from Indonesian government. It can be concluded that Hotel Salak the Heritage Bogor implement CHSE that make people trust and feel secure/safe to do activity in Hotel.]]>
<![CDATA[PARIWISATA RAMAH DISABILITAS DI WILAYAH JAKARTA ]]>
<![CDATA[Jenal Abidin]]>;
<![CDATA[Rahmat Darmawan]]>;
<![CDATA[Revi Agustin Aisyianita]]>
<![CDATA[ Bogor Hospitality Journal Vol 4 No 2 (2020): Bogor Hospitality Journal ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor ]]>
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DOI: 10.55882/bhj.v4i2.68
<![CDATA[The purpose of this study is to determine the form of providing accessibility for tourists with disabilities in tourist locations in DKI Jakarta Province, especially the Kota Tua area where there is a tourist attraction for the Jakarta History Museum. Efforts to improve disability-friendly tourist destination services require systematic efforts from various parties. Jakarta as a big city and the national capital becomes a barometer of the view of a modern, egalitarian city. It provides fulfilment of its rights to the community following the Regulation of the Minister of Public Works Number 30 of 2006 concerning Technical Guidelines for Facilities and Accessibility in Buildings and the Environment, namely the primary size of space, pedestrian paths, guidelines, parking areas, ramps, and signs and markers. The research method used is descriptive qualitative research with data collection techniques using observation techniques, interviews and documents. The results showed that the condition of existing facilities and facilities at the tourist site, namely the Jakarta History Museum, has not standardized the feasibility according to the accessibility guidelines for people with disabilities, because some standard facilities are not sufficiently available, so it can be said that they are not yet accessible for accessibility and tourism facilities. Persons with disabilities at the Jakarta History Museum.]]>
<![CDATA[STRATEGI PEMASARAN TERBAIK DESTINASI WISATA THEME PARK JUNGLE FESTIVAL ]]>
<![CDATA[Tatik Sriwulandari]]>;
<![CDATA[Damas Aryo Anggoro]]>
<![CDATA[ Bogor Hospitality Journal Vol 4 No 2 (2020): Bogor Hospitality Journal ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor ]]>
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DOI: 10.55882/bhj.v4i2.69
<![CDATA[Tourist destinations with the theme park concept are one form of amusement park destinations that can be one of the financial resources, driving the economy and contributing to the sustainability of goals in many fields, including investment in infrastructure, job creation, tax revenue, tourism income, donations, and community support. The Bogor Jungle Festival is one of the tourist destinations with a theme park concept that has great potential to increase the local revenue of the city of Bogor. Decreasing the number of tourists that occur will lead to reduced competitiveness and loss of potential to maximize the original goal. Therefore the right marketing strategy is needed in an effort to increase the number of tourist visits. The purpose of this study was to design the best marketing strategy based on the proposed results of discussions with several experts related to research in an effort to increase the visit of Bogor JungleFest tourists. The research design in this study used a descriptive qualitative method with a combination of mathematical calculations using Expert Choice 11 software and MS Excel as a primary data analysis tool. The analytical method used is AHP (Analytical Hierarchy Process) involving 5 appropriate expert respondents, who have sufficient knowledge, experience and insights to assess the problems under study and SAST (Strategic Assumption Surfacing and Testing) to be the method chosen to determine assumptions the basis that must be considered in determining the marketing strategy of the Bogor JungleFest park. The results showed that the highest weighting value for each level in the Hierarchy Model in this study was JungleFest Management on Actor criteria of 0.588, for sub criteria factors namely Institutional was assessed by respondents as the most influential factor in determining JungleFest Bogor's best marketing strategy with the value of the weight is 0.354. In terms of sub-criteria of activities, Capacity Building Managers are the most important activities in terms of implementing the JungleFest Bogor marketing strategy with a weight value of 0.355 while for the best strategy chosen with a value of 0.364 is Digital Marketing. The conclusion of this study is the superior strategy chosen for the best marketing of JungleFest Bogor is the Digital Marketing strategy, while the results of identification of assumptions that support the success of the marketing strategy of JungleFest Bogor are Support facilities and infrastructure, Commitment to management of Jungle Festival management and Product Diversification.]]>
<![CDATA[COMPETITIVE DESTINATION PADA WISATA URBAN DAN WISATA RURAL ]]>
<![CDATA[Dhanik Puspita Sari]]>;
<![CDATA[Pepen Gustamiaji]]>
<![CDATA[ Bogor Hospitality Journal Vol 4 No 2 (2020): Bogor Hospitality Journal ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor ]]>
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DOI: 10.55882/bhj.v4i2.70
<![CDATA[The destination or tourist destination that is intended by tourists, certainly has several criteria or attributes of comparison used as a consideration material for tourists to come and spend time somewhere they are going. Bandung city and the Bogor City are two cities located in the province of West Java which has lot of urban tourist destinations. Similarly, Sindang Barang Cultural Village located in Bogor city with Saung Angkung Udjo in Bandung city as a rural tourism. The method used is a qualitative method by reviewing the secondary data that exists by using the checklist sheet as its research tool. The results showed that Bandung has a better competitive level as an urban tourist destination compared to Bogor. As for rural tourism, Saung Angklung Udjo is more competitive when compared to Sindang Barang Cultural Village located in Bogor city.]]>
<![CDATA[PERAN MEDIA SOSIAL PADA KEPUTUSAN BERKUNJUNG WISATAWAN KE KOTA BOGOR ]]>
<![CDATA[Yuviani Kusumawardhani]]>;
<![CDATA[Wahyu Hidayat]]>
<![CDATA[ Bogor Hospitality Journal Vol 4 No 2 (2020): Bogor Hospitality Journal ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor ]]>
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DOI: 10.55882/bhj.v4i2.71
<![CDATA[Social media is a necessity for everyone because of its usefulness and has an impact on life both to socialize and to boost the economy. This is an opportunity for the tourism sector to promote tourist destinations with a wide market tourist segmentation. Consumers or tourists perceive social media as a more reliable source of information about the promotion of products or services. However, the majority of stakeholders related to tourist destinations in Indonesia have not optimized the use of social media as a promotion. This is the purpose of this study to analyze the role of social media in the decision to visit tourists to Bogor City. This research method is use a quantitative approach with simple linear regression analysis tools. The results showed that social media had a role in the decision to visit tourists to Bogor City but that role was not significant. This happens because, the lack of tourism destination promotion that not optimize to use social media. This research can be used as input for related stakeholders to create content and events that attract tourists to Bogor. In addition, optimizing the use of social media can be done by advertising on social media itself such as Google Ads, Instagram Ads, Youtube Ads and Facebook Ads so that people who initially do not know are not even interested in visiting Bogor, but with this, brand awareness promotion technique they can stimulated tourist to seek further information which ultimately decided to visit the city of Bogor.]]>
<![CDATA[TINJAUAN PENGALAMAN WISATAWAN TENTANG PENERAPAN PROTOKOL KESEHATAN PADA MASA PANDEMI COVID-19 DI PANTAI PASIA TIKU KABUPATEN AGAM ]]>
<![CDATA[Algi Joni Putra]]>;
<![CDATA[Youmil Abrian]]>
<![CDATA[ Bogor Hospitality Journal Vol 6 No 2 (2022): Bogor Hospitality Journal ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor ]]>
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DOI: 10.55882/bhj.v6i2.72
<![CDATA[The title of this study is a review of tourist experiences regarding the implementation of health protocols during the Covid-19 period at Pasia Tiku Beach, Agam Regency. The research aims to find out how the implementation of Covid-19 health at Pasia Tiku Beach, Agam Regency. This research was motivated by comments from tourists/visitors who came to Pasia Tiku beach, Agam district. The research population consisted of visitors who visited Pasia Tiku Beach, Agam Regency during the Covid-19 period, with a sample of 100 people using a purposive sampling technique. From the results of the study, the experience of tourists regarding the implementation of health protocols during the Covid-19 period at Pasia Tiku Beach, Agam Regency was quite good with an average score of 60.02 which was in the range of scores 53.34 – 66.66, while based on each The indicators are: (1) Update info regarding Covid-19 is categorized as quite good with an average score of 12.24 which is in the score range 10.67 - <13.33 and a frequency of 54 people with a percentage of 54%, (2) Provision of hand washing facilities is categorized as not good with the average value is 15.13 which is in the score range 10.01 - <13.66 and the frequency is 32 people with a percentage of 32%, (3) The use of protective equipment is categorized as quite good with an average value of 15.25 which is in the range score 13.33 - <16.66 and the frequency is 49 people with a percentage of 49%, (4) Maintaining a minimum distance of 1 meter is in a pretty good category with an average score of 17.40 which is in the range of scores 16 - <20 and a frequency of 54 people with a percentage of 54%.]]>
<![CDATA[PENGARUH INSTAGRAM MARKETING DENGAN MODEL AIDA TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN DAIJI RAAMEN BOGOR ]]>
<![CDATA[Julia Ratna Skawanti]]>;
<![CDATA[Fachry Achmad Sungkar]]>
<![CDATA[ Bogor Hospitality Journal Vol 7 No 1 (2023): Bogor Hospitality Journal ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor ]]>
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DOI: 10.55882/bhj.v7i1.73
<![CDATA[The culinary sector is a contributor to the contribution of fairly large gross domestic product (GDP) in Indonesia with a growth of 37.77% in the 1st quarter of 2022. Small and Medium Industries (IKM) have become tourism potential in Indonesia. In Bogor City, Daiji Raamen is one of the culinary sectors in the form of a typical Japanese restaurant that has survived for 12 years. Daiji Raamen does marketing through Instagram marketing but has not been optimal due to the lack of response from followers. Model Attention, Interest, Desire, and Action (AIDA) is a model used to examine the response to a marketing effort. This study aims to analyze the influence of AIDA variables, the magnitude of the contribution of AIDA variables, and the form of AIDA variable regression equations on purchasing decisions in Daiji Raamen Bogor. The methods carried out include multiple linear regression analysis methods, simultaneous tests, and partial tests. The independent variables studied are attention, interest, desire, and action variables. The dependent variable under study is the purchase decision. The results showed that the independent variable had a significant effect on the dependent variable, with the F-test value (135.028) greater than the F-table (2.466), and the probability of significance was 0.000. The Attentation, Desire and Action variable significantly affects the partially bound variable, while the interest variable has no partially significant effect. The contribution of the AIDA variable in explaining the purchasing decision variable is 85%. The difference in multiple linear regression in this study was Y=4.238+(0.328)X1+(-0.418)X2+(0.367)X3+(0.702)X4]]>
<![CDATA[PENGARUH PROMOSI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG DI CURUG LEUWI HEJO ]]>
<![CDATA[Taufiq Kurniawan]]>;
<![CDATA[M. Fajri Gifar Muqtabar]]>
<![CDATA[ Bogor Hospitality Journal Vol 7 No 1 (2023): Bogor Hospitality Journal ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor ]]>
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DOI: 10.55882/bhj.v7i1.74
<![CDATA[The development of technology and communication has led to an increase in the use of social media in Indonesia as a promotional tool. One example is the use of Instagram by the management of Curug Leuwi Hejo tourist attraction. The purpose of this research is to determine the influence of Instagram social media promotion on visitors' decisions to visit Curug Leuwi Hejo. This research uses a quantitative approach with a sample size of 100 respondents. The sampling method used is purposive sampling, which means the respondents are active Instagram users who have visited Curug Leuwi Hejo tourist attraction. Based on the regression analysis, the results show a p-value of 0.000. This value is smaller than the alpha of 0.5 or 5%, indicating that there is an influence of Instagram social media on visitors' decisions to visit Curug Leuwi Hejo. Therefore, the conclusion of this study is that Instagram social media promotion has a significant impact on visitors' decisions to visit Curug Leuwi Hejo. The managerial implication based on the above conclusion is that the management of Curug Leuwi Hejo tourist attraction needs to improve its promotion activities on Instagram by creating good, attractive, and informative content.]]>
<![CDATA[PERSEPSI MASYARAKAT TERHADAP DAMPAK EKONOMI BALKONDES DI DESA BOROBUDUR DAN TUKSONGO, MAGELANG ]]>
<![CDATA[Octaviani Gita Putri]]>;
<![CDATA[Moch Bagoes Pakarti]]>
<![CDATA[ Bogor Hospitality Journal Vol 7 No 1 (2023): Bogor Hospitality Journal ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor ]]>
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DOI: 10.55882/bhj.v7i1.75
<![CDATA[Community-based tourism development is very important because the community is the main component in supporting the development of the regional tourism economy. One example of such a program is the Village Economic Center (Balai Ekonomi Desa/ Balkondes). This program is a program from the Ministry of BUMN (State- owned enterprises) to help improve the economic welfare of rural communities. Therefore, this study aims to determine how the community's perceptions of the economic impact of Balkondes in Borobudur and Tuksongo Villages, Magelang because community's perceptions and attitudes are related to the support given for the success of further tourism development. The primary data were taken from observations and in-depth interviews. The secondary data is taken from article data, Balkondes data, theory and others. Based on the research results, if it is related to positive perceptions, the similarities are increased income, employment and PADes (Village original income); while the difference is that the Tuksongo community feels an increase in village development, and the Borobudur community feels that the impact of development is not that significant. If it is related to negative perceptions, the similarity is that the economic impact of Balkondes has not been maximized due to challenges from incompetent human resources; while the difference is community of Borobudur who feel that the presence of Balkondes can increase competition even unfairly]]>
<![CDATA[PENGARUH PENERAPAN CHSE DAN PROMOSI TERHADAP KEPUTUSAN TAMU UNTUK MENGINAP PADA HOTEL SANTIKA ]]>
<![CDATA[Rangga Anggara]]>;
<![CDATA[Chelsia Pranindyasari]]>
<![CDATA[ Bogor Hospitality Journal Vol 7 No 1 (2023): Bogor Hospitality Journal ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor ]]>
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DOI: 10.55882/bhj.v7i1.76
<![CDATA[The determination of the Covid-19 pandemic by the World Health Organization and government policies related to the PSBB policy had a major impact on room occupancy rates, this condition caused worry for guests to carry out activities in the hotel area. To prevent a significant decrease in the number of room occupancy rates, the Ministry of Tourism and Creative Economy issued a CHSE guidance program for the hotel industry to ensure that health protocols are in place and provide a sense of security for hotel guests who come, so that guests feel comfortable deciding to stay at the hotel. However, the phenomenon that occurred at Hotel Santika for the 2019- 2021 period was a decrease in the average occupancy from 69% before the pandemic to 43% and fluctuations occurred in the following years. The purpose of this study was to analyze the influence of the implementation of CHSE and promotions on the decision for guests to stay overnight, the data source of this research is primary data derived from samples, namely hotel guests. Data collection used a saturated sample by distributing questionnaires to 109 respondents. Research using multiple linear regression analysis method. The results of this study indicate that; CHSE in guest entrance, lobby front desk, restaurant, rest room & meeting room has a positive effect on the decision to stay and CHSE in the guest room, although the promotion variable does not have a significant effect on the decision to stay of guests at Hotel Santika, because during the pandemic many hotels reduced room prices simultaneously.]]>
