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Pipin Noviati Sadikin
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LPPM (Lembaga Penelitian dan Pengabdian Masyarakat) Sekolah Tinggi Pariwisata Bogor. Jl. Curug Mekar No. 17 Yasmin. Bogor Barat, Kota Bogor, Jawa Barat, Indonesia, 16113.
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Bogor Hospitality Journal
Published by Sekolah Tinggi Pariwisata Bogor
ISSN : 25809911     EISSN : 26213591     DOI : https://doi.org/10.55882
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
Bogor Hospitality Journal is a scientific publication. It is published periodically, twice a year, in June and December. The journal was published by Research and Community Development Centre (LPPM) – Sekolah Tinggi Pariwisata Bogor. Bogor Hospitality Journal is dedicated to fostering the creation and exchange of ideas between academics, industry or practical business, and government institutions in the field of tourism and hospitality management. Every received article should follow Author guideline. Any submitted paper will be reviewed by reviewers. Review process employs Double-blind Review that the reviewer does not know the identity of the author, and the author does not know the identity of the reviewers."
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 93 Documents
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Eksplorasi Pengaruh Film Kimi no Nawa Terhadap Minat Berkunjung Wisatawan Indonesia Untuk Berkunjung ke Jepang Logenie Salwas Sabina; Hariani, Dina
Bogor Hospitality Journal Vol 9 No 1 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i1.162

Abstract

With the advancement of technology, one of the newest methods of promoting tourism is through the use of movies. However, in Indonesia, tourism promotion using films is still not widely used. Kimi no Nawa film was first released in Japan in 2016. Kimi no Nawa film uses real locations in Japan and makes these locations the background of the film. As a result, more people visit the places that serve as the backdrop for the Kimi no Nawa movie. This study uses a quantitative methodology with the aim of determining effect film tourism of Kimi no Nawa film on Indonesian tourist interest in visiting Japan. Data analysis utilizes a questionnaire processed with the help of SPSS version 25. The researcher managed to get 160 respondents. The results of the t-statistic test show a value of 0.000 < 0.05, which means that there is a positive effect from film tourism of Kimi no Nawa film to Indonesian tourist interest in visiting Japan.. The film tourism variable is considered to influence the tourist interest variable by 45.7%, which can be interpreted as having a significant effect
PENILAIAN MUTU JAJANAN PASAR TRADISIONAL DI HOTEL LORIN SENTUL BOGOR Tatik Sriwulandari; Darunadwah Ashidiqi, Ravi
Bogor Hospitality Journal Vol 9 No 1 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i1.163

Abstract

ABSTRACT This study aims to analyze the quality of traditional market snacks at the Lorin Sentul Hotel Bogor and to determine guest interest in the product. The main problems found were the remaining market snacks after being served and complaints related to taste and texture. The method used was descriptive quantitative with data collection through questionnaires to 35 hotel guests. The evaluation included nine dimensions of quality, namely color, appearance, portion, shape, temperature, texture, aroma, level of maturity and taste. The results showed that guest assessments of market snacks provided by the Lorin Sentul Bogor Hotel obtained an average score of 3.07 based on the assessment of nine dimensions, which means that guests gave a positive rating because this number shows the assessment scale in the category of liking. The maturity level dimension received the highest score with an average of 3.17 while the color combination received the lowest score with an average of 2.99. Quality improvement can be focused on dimensions with values below the average, namely color with a value of 2.99, aroma and portion with values of 3.01 each. The recommendations given are supervision of the market snack production process and training for pastry department employees so that presentation can be more optimal.
ANALISIS PROMOSI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI DESA WISATA BATULAYANG: The Analysis of Instagram Social Media Promotion on Tourists’ Visiting Decisions in Batulayang Tourist Village Rahma Asyar, Tiara; Sari, Dhanik Puspita
Bogor Hospitality Journal Vol 9 No 1 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i1.164

Abstract

Nowadays, for promotional outreach, many people use social media, such as Instagram and other social communication platforms. The use of the internet has brought information closer through people's activities through social media, and is currently widely used as a medium in promoting both goods and services for economic purposes. One component of the marketing mix, or marketing mix, is promotion. This study aims to determine the effect of Instagram social media promotion on tourist decisions to visit Batulayang Tourism Village. This research uses quantitative methods with a sample of 104 respondents. This sampling technique uses purposive sampling. The data collection technique uses a questionnaire that has been designed. The power analysis method used is simple linear regression, which includes validity test, reliability test, normality test, T test, and coefficient of determination (R2) test. The authors analyzed the data using SPSS Statistics 29. The results showed that Instagram social media promotion had an effect on visiting decisions. With the determination test results of 59.9 % influenced by these variables, and the rest is influenced by other variables not examined in this study. The conclusion is that Instagram social media promotion has a significant influence on visiting decisions through promotions provided by Batulayang Tourism Village to meet the needs of visitors when visiting.
The Effect of Food Safety on the Quality and Safety of Traditional Food Products at Noesaka Restaurant Rizki, Muhamad; Parantika, Asep
Bogor Hospitality Journal Vol 9 No 2 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i2.150

Abstract

Food safety is a condition of protecting food from biological and chemical contamination or anything that can damage, harm, or endanger human health. Therefore, practicing food safety in terms of the quality and safety of food served is very important for Noesaka Restaurant. This study aims to identify the factors causing food safety at Noesaka Restaurant, achieve proper hygiene measures, and improve food serving safety standards. Implement food safety according to standards. This study was conducted using a qualitative research approach using a qualitative descriptive method. The subjects of this study were an Executive Chef and Supervisor. This is an observation tour of food safety practices and activities at Noesaka Restaurant, to find out directly the existing problems. In addition to interviews and direct discussions based on research on food safety practices at Noesaka Restaurant, it can be concluded that the application of food safety principles has a significant impact on the quality and safety of food served. Among them are improving product quality, food safety, increasing consumer confidence, and compliance with food safety regulations. Overall, the consistent and effective implementation of food safety at Noesaka restaurants has a significant positive impact on food quality and safety, thus contributing to consumer satisfaction and safety.
PENGARUH KUALITAS LAYANAN TERHADAP PELANGGAN DI A&W RESTAURANT INDONESIA Parantika, Asep; Devina Nisa Liora
Bogor Hospitality Journal Vol 9 No 2 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i2.152

Abstract

The quality service expected by consumers is good facilities and service, comfort, safety, tranquility, and satisfactory results. The purpose of this study is to find out whether there is an influence of service on customer satisfaction, how much service contributes to customer satisfaction of A & W Restaurant. This research was conducted using qualitative descriptive using a case study approach that has service quality variables as independent variables and customer satisfaction on bound variables. This research was conducted by interviews and observations. The results of the study show that the staff of A&W Restaurant have implemented five dimensions of service quality, namely Tangible, Reliability, Responsiveness, Assurance, and Empathy, so that guests still remain loyal, even though there are still many things to be improved.
STRATEGI STP PRODUK SELAI NENAS DENGAN PEMANIS STEVIA: STUDI PENERIMAAN PASAR LOKAL SEHAT DI BINTAN : STRATEGI STP PRODUK SELAI NENAS DENGAN PEMANIS STEVIA: STUDI PENERIMAAN PASAR LOKAL SEHAT DI BINTAN Sihite, Hetty Yulianti; Nurcahyaning Rahayu, Aprilia; -, Mashudi
Bogor Hospitality Journal Vol 9 No 2 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i2.157

Abstract

This research is driven by the increasing public awareness of healthy lifestyles, particularly in choosing food and beverage products that are low in calories and free from added sugars. One of the most widely used natural sweeteners as a sugar substitute is stevia. The purpose of this study is to identify consumer preferences toward pineapple jam products made with stevia and to formulate marketing strategies based on segmentation, targeting, and positioning (STP) approaches. The research employed a descriptive quantitative method by distributing questionnaires to 100 respondents who are residents of Bintan Regency. The results indicate that the majority of respondents are within the productive age group and demonstrate a high level of awareness regarding healthy food consumption. A total of 78% of respondents expressed a preference for products using natural sweeteners, while 81% perceived that the stevia-based pineapple jam is healthier than regular jam. The segmentation strategy focuses on consumers aged 25–45 years with a healthy lifestyle, the targeting is directed at women as primary decision-makers in household consumption, and the product is positioned as a natural and healthy jam without compromising on taste. The conclusion of this study suggests that pineapple jam made with stevia has promising market potential, especially among health-conscious consumers. Recommendations for producers include enhancing consumer education and strengthening packaging and distribution to reach a broader market.
- PRAKTIK GLOKALISASI MELALUI MEDIA SOSIAL INSTAGRAM DALAM UPAYA MEMBANGUN CITRA PARIWISATA DESA TENGANAN PEGRINGSINGAN: - Putu Sri Handayani; -, Ayu Nanda Krisna Naraiswari; -, Ni Luh Gede Dian Sasmitha Diarta
Bogor Hospitality Journal Vol 9 No 2 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i2.159

Abstract

This study aims to identify and analyze glocalization practices in managing the Instagram account @umah_gringsing_tenganan as a strategy to build the cultural tourism image of Tenganan Pegringsingan Village, Bali. Using a descriptive qualitative approach, data were collected through in-depth interviews with the account owner and six tourists who had interacted with the account, as well as content observation and digital documentation. The findings reveal that the account effectively promotes and represents local culture by highlighting the Gringsing weaving process, traditional rituals, and daily life in the Bali Aga community. Glocalization is reflected through the use of popular hashtags, collaboration with local figures, and English language background music. However, limitations remain in the use of bilingual captions and the emotional depth of visual storytelling. Although the content is produced with simple tools, this simplicity enhances the authenticity and sincerity of the cultural narrative. The study concludes that Instagram serves not only as a promotional medium but also as a digital space for preserving local identity with global reach. These findings imply the need to strengthen content strategies through interactive educational formats and creative narratives to bridge traditional values with the expectations of a global digital audience.
- POTENSI WISATA KULINER DI WARUNG BETAWI HAJI APEN, RAGUNAN, JAKARTA SELATAN: - Fedrina, Rezka; Andrika, Melinda; Antonio, Bedwina; Darmawan, Farhan
Bogor Hospitality Journal Vol 9 No 2 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i2.161

Abstract

This study aims to analyze the potential and development strategy of Warung Betawi Haji Apen as a local culture-based culinary tourism destination in Ragunan, South Jakarta. The research method used is descriptive qualitative through direct observation, in-depth interviews, documentation, and focus group discussions (FGDs). This study examines the 4A aspects (Attraction, Accessibility, Amenities, Ancillary) and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to evaluate the strategic position of the warung within the culinary tourism ecosystem. The results show that Warung Betawi Haji Apen offers authentic culinary appeal and a strategic location, but still faces challenges in digital promotion and limited additional facilities. The study recommends several development strategies including digital media optimization, provision of cultural interpretation materials, collaboration with travel agents, service enhancement, and staff training. By strengthening strategies based on internal strengths and external opportunities, Warung Betawi Haji Apen has great potential to become a leading culinary tourism destination while contributing to the preservation of Betawi culture
THE ANALISIS PERILAKU GEN-Z DAN PENGGUNAAN MEDIA SOSIAL TERHADAP PENGEMBANGAN PARIWISATA BERKELANJUTAN DI KOTA BOGOR: ANALISIS PERILAKU GEN-Z DAN PENGGUNAAN MEDIA SOSIAL TERHADAP PENGEMBANGAN PARIWISATA BERKELANJUTAN DI KOTA BOGOR Sabandiyah, Allinny Kurnia; Puspita Sari, Dhanik
Bogor Hospitality Journal Vol 9 No 2 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i2.166

Abstract

Generation Z (Gen-Z) is a group of travelers who are closely connected to social media, which helps them plan their trips and share their travel experiences. This study was conducted to analyze Gen-Z behavior and the use of social media in relation to the development of sustainable tourism in Bogor City. The method used is descriptive quantitative, utilizing questionnaires distributed to 100 Gen-Z individuals who visited Bogor City. Data analysis was performed using SPSS with a multiple linear regression approach. The results show a positive and significant relationship between Gen-Z behavior, social media usage, and the development of sustainable tourism in Bogor City (r = 0.746 and p = 0.00). Generation Z not only acts as tourists but also as promotional agents through social media, capable of disseminating information and shaping public opinion on the importance of sustainability in tourism. This study suggests the need for digital promotion strategies that are better aligned with the profile of Gen-Z, so that they are more widely accepted, impactful, and targeted.
Peran Telepon Operator dalam Meningkatkan Kualitas Pelayanan di Aryaduta Menteng Maulida, Khansa; Rifai, Nila
Bogor Hospitality Journal Vol 9 No 2 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i2.170

Abstract

This study aims to examine the role of telephone operators in improving service quality at the Aryaduta Menteng Hotel. The background of the study is based on the importance of initial communication via telephone as a first impression that influences guest perceptions of the overall quality of hotel services. This study uses mixed methods with an exploratory sequential design. The initial stage was carried out qualitatively through in-depth interviews with hotel staff, such as operators, receptionists, and concierges, to gain a deeper understanding of the role of operators. The qualitative findings were then used as the basis for compiling research instruments which is questionnare in the quantitative stage, which were distributed to hotel guests to determine their level of satisfaction with operator services. The results of the study indicate that telephone operators have a strategic role in creating fast, friendly, and effective service. Operators not only carry out technical tasks of receiving and forwarding calls, but also build polite and empathetic interpersonal communication, and maintain coordination between departments so that guest complaints or requests can be handled quickly.

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