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Pipin Noviati Sadikin
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LPPM (Lembaga Penelitian dan Pengabdian Masyarakat) Sekolah Tinggi Pariwisata Bogor. Jl. Curug Mekar No. 17 Yasmin. Bogor Barat, Kota Bogor, Jawa Barat, Indonesia, 16113.
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Bogor Hospitality Journal
Published by Sekolah Tinggi Pariwisata Bogor
ISSN : 25809911     EISSN : 26213591     DOI : https://doi.org/10.55882
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
Bogor Hospitality Journal is a scientific publication. It is published periodically, twice a year, in June and December. The journal was published by Research and Community Development Centre (LPPM) – Sekolah Tinggi Pariwisata Bogor. Bogor Hospitality Journal is dedicated to fostering the creation and exchange of ideas between academics, industry or practical business, and government institutions in the field of tourism and hospitality management. Every received article should follow Author guideline. Any submitted paper will be reviewed by reviewers. Review process employs Double-blind Review that the reviewer does not know the identity of the author, and the author does not know the identity of the reviewers."
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 83 Documents
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Eksplorasi Pengaruh Film Kimi no Nawa Terhadap Minat Berkunjung Wisatawan Indonesia Untuk Berkunjung ke Jepang Logenie Salwas Sabina; Hariani, Dina
Bogor Hospitality Journal Vol 9 No 1 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i1.162

Abstract

With the advancement of technology, one of the newest methods of promoting tourism is through the use of movies. However, in Indonesia, tourism promotion using films is still not widely used. Kimi no Nawa film was first released in Japan in 2016. Kimi no Nawa film uses real locations in Japan and makes these locations the background of the film. As a result, more people visit the places that serve as the backdrop for the Kimi no Nawa movie. This study uses a quantitative methodology with the aim of determining effect film tourism of Kimi no Nawa film on Indonesian tourist interest in visiting Japan. Data analysis utilizes a questionnaire processed with the help of SPSS version 25. The researcher managed to get 160 respondents. The results of the t-statistic test show a value of 0.000 < 0.05, which means that there is a positive effect from film tourism of Kimi no Nawa film to Indonesian tourist interest in visiting Japan.. The film tourism variable is considered to influence the tourist interest variable by 45.7%, which can be interpreted as having a significant effect
PENILAIAN MUTU JAJANAN PASAR TRADISIONAL DI HOTEL LORIN SENTUL BOGOR Tatik Sriwulandari; Darunadwah Ashidiqi, Ravi
Bogor Hospitality Journal Vol 9 No 1 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i1.163

Abstract

ABSTRACT This study aims to analyze the quality of traditional market snacks at the Lorin Sentul Hotel Bogor and to determine guest interest in the product. The main problems found were the remaining market snacks after being served and complaints related to taste and texture. The method used was descriptive quantitative with data collection through questionnaires to 35 hotel guests. The evaluation included nine dimensions of quality, namely color, appearance, portion, shape, temperature, texture, aroma, level of maturity and taste. The results showed that guest assessments of market snacks provided by the Lorin Sentul Bogor Hotel obtained an average score of 3.07 based on the assessment of nine dimensions, which means that guests gave a positive rating because this number shows the assessment scale in the category of liking. The maturity level dimension received the highest score with an average of 3.17 while the color combination received the lowest score with an average of 2.99. Quality improvement can be focused on dimensions with values below the average, namely color with a value of 2.99, aroma and portion with values of 3.01 each. The recommendations given are supervision of the market snack production process and training for pastry department employees so that presentation can be more optimal.
ANALISIS PROMOSI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI DESA WISATA BATULAYANG: The Analysis of Instagram Social Media Promotion on Tourists’ Visiting Decisions in Batulayang Tourist Village Rahma Asyar, Tiara; Sari, Dhanik Puspita
Bogor Hospitality Journal Vol 9 No 1 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i1.164

Abstract

Nowadays, for promotional outreach, many people use social media, such as Instagram and other social communication platforms. The use of the internet has brought information closer through people's activities through social media, and is currently widely used as a medium in promoting both goods and services for economic purposes. One component of the marketing mix, or marketing mix, is promotion. This study aims to determine the effect of Instagram social media promotion on tourist decisions to visit Batulayang Tourism Village. This research uses quantitative methods with a sample of 104 respondents. This sampling technique uses purposive sampling. The data collection technique uses a questionnaire that has been designed. The power analysis method used is simple linear regression, which includes validity test, reliability test, normality test, T test, and coefficient of determination (R2) test. The authors analyzed the data using SPSS Statistics 29. The results showed that Instagram social media promotion had an effect on visiting decisions. With the determination test results of 59.9 % influenced by these variables, and the rest is influenced by other variables not examined in this study. The conclusion is that Instagram social media promotion has a significant influence on visiting decisions through promotions provided by Batulayang Tourism Village to meet the needs of visitors when visiting.

Page 9 of 9 | Total Record : 83

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