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Nida Garnida Fitrianti.
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Kriez Academy
Published by Yayasan Kreatif Indonesia Emas
ISSN : 30318025     EISSN : -     DOI : -
Core Subject : Economy, Science, Social, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
KRIEZ ACADEMY as a journal that places community development and service as its main focus, is pleased to receive research articles from community service projects. We invite researchers, academics, and practitioners to contribute with research that is not only academically orientated but also has a direct impact on the development and service of communities in Indonesia.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 76 Documents
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TOWARDS SUSTAINABLE COMPANY GROWTH: CONTRIBUTION OF MARKETING IDEAS CONTEST TO FINANCIAL PERFORMANCE BY CONSIDERING CONTEST DESIGN AND MARKETING RESOURCE FACTORS Fatmasari, Raden Roro; Padma Hanuun, Nazhira Nindya; Yolistina , Anggun
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

This research investigates the role of marketing ideas contests in driving sustainable corporate growth, with a focus on contribution to financial performance. By considering contest design and marketing resource factors, this research investigates the extent to which idea pool contests can be a catalyst for growth-supporting innovation and employee participation. The results of the analysis show that clear and transparent contest design, together with efficient management of the promotional budget, information technology, and personnel, has a positive impact on the implementation of marketing ideas and, ultimately, the company's financial performance. Inclusive and flexible design supports a diversity of ideas, while wise allocation of resources ensures sustainability of marketing strategies. These findings provide deep insight into the importance of good integration between contest concepts, focused design, and smart resource management to achieve sustainable company growth.
INCREASING THE EFFECTIVENESS OF MARKETING MESSAGES THROUGH THE USE OF ATTRACTIVE SYNTAX (ANALYSIS OF THE EFFECT OF THE USE OF SURPRISE SYNTAX ON CONSUMER RESPONSE) Fitrianti, Nida Garnida; Yolistina , Anggun; Fatmasari, Raden Roro
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 5 (2024): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

The use of surprising syntax in marketing messages has become a popular strategy to capture consumer attention and differentiate brands in a crowded marketplace. This research investigates the implications of the use of surprising syntax on brand image and consumer perceptions of the brand. We analyze how contextual factors such as demographics, psychographics, and culture influence the effectiveness of using surprising syntax in marketing messages. Through a comprehensive literature review, we explore the impact of using surprising syntax on brand image, consumer perceptions, and possible consumer responses. The results of the analysis show that the use of surprising syntax can help brands to stand out and create an impression of creativity, innovation and relevance. However, the use of surprising syntax can also carry the risk that if not done carefully, it can damage the brand image and affect consumers' perception of the brand. Therefore, it is important for marketers to consider the demographic, psychographic, and cultural characteristics of their target markets in designing marketing messages that use surprising syntax. With a careful approach and a focus on the overall brand experience, the use of surprising syntax can be an effective tool in strengthening brand image and building stronger relationships with consumers.
EFFECTIVENESS OF FREE DELIVERY FOR MEMBERS: AN EMPIRICAL INVESTIGATION OF CONSUMER PURCHASING BEHAVIOR AND REVENUE CONTRIBUTION Fitrianti, Nida Garnida; Yolistina , Anggun; Haryaman, Adang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 5 (2024): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Free shipping for members has become a common strategy used by companies to increase sales and customer loyalty. This study aims to investigate the effectiveness of free shipping for members in influencing consumer purchasing behavior and company revenue contribution. Using a combined approach between literature review and empirical analysis, we collected data from various relevant studies and carried out statistical analysis of sales data and profit margins from companies that implement free shipping policies. Our findings show that free shipping for members has a positive impact on consumer purchase frequency, the number of items purchased in each transaction, average order value, and overall company sales. However, the impact on a company's profit margin needs to be carefully considered, as the additional costs associated with this policy can reduce profit margins if not offset by a sizable increase in sales. Based on our findings, we recommend that companies segment customers to better understand their preferences and purchasing behavior, conduct periodic performance evaluations of free shipping policies, and consider incentive alternatives to free shipping to provide variety and flexibility in their marketing strategies.
CONSUMER FINANCIAL SUSTAINABILITY: UNDERSTANDING VARIABILITY AND CHANGE IN ECONOMIC DYNAMICS Fatmasari, Raden Roro; Padma Hanuun, Nazhira Nindya; Yolistina , Anggun
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 5 (2024): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

The complex relationship between consumer financial sustainability, financial inclusion and sustainable economic development is an important focus in the context of addressing economic inequality and increasing access to financial services for vulnerable groups. Consumer financial sustainability plays a key role in ensuring the economic stability of individuals and households, while financial inclusion is a key means of ensuring that all people have equal access to necessary financial services. Sustainable economic development, on the other hand, requires active participation from all members of society to ensure equitable distribution of benefits. Through a comprehensive literature review, this article explores the relationship between consumer financial sustainability, financial inclusion, and sustainable economic development, as well as their impact on addressing economic inequality and increasing access to financial services for vulnerable groups. The analysis results show that increasing financial inclusion can reduce poverty and economic inequality, while consumer financial sustainability provides a strong foundation for sustainable economic growth. However, challenges in achieving greater financial inclusion and improving financial sustainability include a lack of financial literacy, limited access to financial services, and regulatory challenges. Therefore, policy suggestions include integrating financial education into formal education curricula, expanding access to financial services through financial technology innovation, and enhancing consumer protection through effective regulation. Thus, joint efforts from governments, financial institutions and civil society are needed to strengthen individual financial foundations and ensure broader financial inclusion, so as to support inclusive and sustainable economic growth.
TOURISM TRANSFORMATION TOWARDS SUSTAINABILITY THROUGH INTELLIGENT AUTOMATION: A SYSTEMATIC REVIEW Fitrianti, Nida Garnida; Padma Hanuun, nazh; Yolistina , Anggun
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 5 (2024): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Transforming tourism towards sustainability through intelligent automation has become a key focus for many tourism destinations around the world. With the adoption of intelligent automation technology, the tourism industry has the potential to improve operational efficiency, environmental sustainability and tourist experience. However, this process is also faced with a number of obstacles, including high implementation costs, a lack of workforce skills, and concerns about the replacement of human jobs by technology. To overcome these obstacles, there needs to be effective policy support from the government, including fiscal incentives, workforce training, and regulations that balance innovation and protection. Tourism destination countries can adopt policy models such as national action plans for sustainable tourism, sustainable tourism policy forums, and public-private-academic partnerships to create an enabling environment for sustainable tourism transformation. With these steps, the tourism industry can harness the potential of intelligent automation technology to achieve sustainability goals while keeping the interests of local communities, the environment and long-term sustainability in mind.
MEDIA CONTRIBUTION TO TOURISM DEVELOPMENT AND INCOME INEQUALITY: IMPLICATIONS AND CHALLENGES Fitrianti, Nida; Padma Hanuun, Nazhira Nindya; Fatmasari, Raden Roro
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 5 (2024): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

The role of the media in the tourism industry has been the subject of increasing attention in recent years. Media has the ability to shape people's perceptions of tourism destinations, promote travel trends, and influence income distribution among local communities in tourism destinations. However, the media's impact is not always evenly distributed, and often impacts problems such as over-tourism and income inequality. This study explores the implications of media coverage for tourism, focusing on two main aspects: the impact of media promotion on revenues in highly visited and less popular tourism destinations, and the role of the media in promoting sustainable and responsible tourism. Data from various tourism industry studies and reports are used to evaluate trends and find appropriate solutions to overcome the challenges faced. The results show that intensive media coverage of popular tourism destinations tends to increase income, but can also lead to significant income inequality between affected and unaffected destinations. Meanwhile, the media can also be an effective tool for promoting sustainable tourism by conveying appropriate information, strengthening awareness of the importance of environmental and cultural preservation, and promoting lesser-known destinations. With collaboration between the government, the tourism industry, and the media, these efforts can help reduce the problem of over-tourism, increase tourism sustainability, and ensure equitable benefits for local communities in various tourism destinations.
EXPLORING THE INFLUENCE OF UNIVERSITY-SME COLLABORATIVE INNOVATIONS ON TECHNOLOGY IN INDONESIA: A MULTILEVEL PERSPECTIVE Budi Raharja , Arif; Ruchiyat, Endang; Matriadi , Faisal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 6 (2024): Kriez Academy - May
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Technological innovation plays a key role in facing the complex challenges faced by Indonesia in the era of globalization. Collaboration between universities and Small and Medium Enterprises (UKM) has been recognized as an effective way to accelerate technological development that is relevant to society's needs. In this study, we explore the influence of collaborative innovation between universities and SMEs on technology in Indonesia using a multilevel perspective. This perspective includes three levels of analysis: micro, mezzo, and macro. At the micro level, we see the interaction of individuals and organizations in collaboration. At the mezzo level, we consider the dynamics and relationships between universities and SMEs. Meanwhile, at the macro level, we pay attention to external factors such as government policies and economic conditions that influence collaboration. Through this analysis, we highlight the important role of government policy in creating a conducive environment for collaboration, supporting necessary infrastructure, regulatory and bureaucratic reform, determining strategic research priorities, and establishing innovation networks. We conclude that collaboration between universities and SMEs has great potential to accelerate technological development in Indonesia, but requires appropriate support and policies from the government as well as good coordination between various stakeholders.  
EXPLORING THE INFLUENCE OF WORK-TO-VENTURE ROLE CONFLICT ON HYBRID ENTREPRENEURS' TRANSITION INTO ENTREPRENEURSHIP IN INDONESIA Matriadi , Faisal; Ruchiyat, Endang; Budi Raharja , Arif
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 6 (2024): Kriez Academy - May
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract This research aims to examine the influence of role conflict between main job and side business on the transition of hybrid entrepreneurs to full-time entrepreneurship in Indonesia. Hybrid entrepreneurs are individuals who run a side business while still maintaining their main job as their main source of income. Role conflict may arise due to the dual demands of both roles, which may affect the hybrid entrepreneur's motivation, commitment, and ability to transition to full-time entrepreneurship. This research uses a combined approach between literature study analysis and online surveys. First, a detailed search was conducted in academic databases to identify current and relevant information on role conflict and the transition to entrepreneurship. Literature study analysis is used to build a strong conceptual framework. Next, an online survey was distributed to hybrid entrepreneurs in Indonesia to collect primary data on experiences, perceptions and challenges faced in the transition to full-time entrepreneurship. The research results show that role conflict between main job and side business influences the motivation and commitment of hybrid entrepreneurs in deciding to switch to full-time entrepreneurship. Hybrid entrepreneurs tend to experience pressure and stress because they have to divide their attention and time between their main job and side businesses. Value conflicts between professional obligations and entrepreneurial ambitions may also interfere with hybrid entrepreneurs' commitment to their side businesses. Strategies used by hybrid entrepreneurs to overcome role conflict include effective time management, use of productivity tools, psychological strategies such as meditation or relaxation, task delegation, and role integration between main job and side hustle. Hybrid entrepreneurs are also strongly influenced by the external environment, including regulatory factors and infrastructure support. Business-friendly regulations and good infrastructure support facilitate the transition of hybrid entrepreneurs to full-time entrepreneurship by reducing the administrative and operational burdens faced.  
ANTICIPATING NEW VENTURE GESTATION OUTCOMES IN INDONESIA: INSIGHTS FROM MACHINE LEARNING TECHNIQUES Aripin, Zaenal; Ruchiyat, Endang; Budi Raharja , Arif
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 6 (2024): Kriez Academy - May
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Machine Learning (ML) techniques have become an important instrument in analyzing data and supporting strategic decision making in various industries, including business. In the dynamic Indonesian context, ML has great potential in increasing the accuracy of predictions of market trends and consumer demand, which in turn allows companies to make better decisions in developing new businesses. This abstract explores the contribution of ML in improving understanding of market and consumer behavior, as well as the challenges faced in implementing it. ML enables in-depth analysis of market data and consumer behavior, helping companies predict future market trends, identify business opportunities, and design more effective marketing strategies. However, challenges such as availability of quality data, lack of understanding of ML, and integration with existing business processes need to be addressed. It is recommended that companies increase investment in data infrastructure and human resource training in ML, as well as strengthen collaboration between the private sector, government and academic institutions. By overcoming these challenges, companies can harness the full potential of ML to increase their competitive advantage, create significant added value, and optimize business growth opportunities in Indonesia.    
UNDERSTANDING THE RELATIONSHIP BETWEEN MARKET ORIENTATION, FAILURE LEARNING ORIENTATION, AND FINANCIAL PERFORMANCE Ruchiyat, Endang; Ayu Amrita , Nyoman Dwika; Budi Raharja , Arif
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 6 (2024): Kriez Academy - May
Publisher : Yayasan Kreatif Indonesia Emas

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This study discusses the relationship between market orientation, failure learning orientation, and company financial performance. Market orientation reflects a company's ability to identify and respond effectively to market needs, while failure learning orientation emphasizes the importance of learning from negative experiences to improve innovation and operational efficiency. The main objective of this research is to understand how the integration between a strong market orientation and a failure learning orientation can affect a company's financial performance. This research uses a literature study approach by analyzing various relevant journal articles, textbooks and research reports. The results of the literature analysis show that a strong market orientation is positively related to increasing company revenues through product development that is more in line with customer needs and the effectiveness of marketing strategies. In addition, a strong market orientation is also associated with increased profitability through appropriate pricing strategies and high customer retention. On the other hand, failure learning orientation plays a crucial role in enhancing corporate innovation. The ability to learn from mistakes allows organizations to design better products or services, avoid similar risks in the future, and adapt to market changes. Literature research also shows that companies that are able to integrate a failure learning orientation in their organizational culture tend to be more adaptive and innovative. Furthermore, integration between a strong market orientation and a failure learning orientation can produce better financial results. Companies that have a strong focus on market needs and are open to learning from failure tend to experience higher revenue growth, improve operational efficiency, and create sustainable competitive advantages. Thus, this research concludes that the strategic combination of a strong market orientation and failure learning orientation can make a significant contribution to a company's financial performance in facing a dynamic business environment.  

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