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Nida Garnida Fitrianti.
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Kriez Academy
Published by Yayasan Kreatif Indonesia Emas
ISSN : 30318025     EISSN : -     DOI : -
Core Subject : Economy, Science, Social, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
KRIEZ ACADEMY as a journal that places community development and service as its main focus, is pleased to receive research articles from community service projects. We invite researchers, academics, and practitioners to contribute with research that is not only academically orientated but also has a direct impact on the development and service of communities in Indonesia.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 76 Documents
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INCENTIVE STRUCTURE AND ITS EFFECT ON REFERRALS: AN ANALYSIS OF THE ROLE OF SELF-CONSTRUCTION AS A DETERMINANT Aripin, Zaenal; Haryaman, Adang; Sikki, Nurhaeni
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 2 (2024): Kriez Academy - January
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

The experience of referring others in a referral incentive program has a significant impact on an individual's self-perception and their propensity to engage in future referral activities. This study investigates how referral experiences influence individuals' self-perceptions and their motivation to engage in referral activities, as well as factors that moderate the relationship between referral experiences, incentive structures, and participation behavior. Using a qualitative approach, we analyzed data from in-depth interviews with referral program participants as well as participant observation in the program environment. Our findings suggest that individuals' self-construal plays a key role in moderating the relationship between incentive structure and their decisions to participate in referral programs. Individuals with strong self-construals tend to respond better to incentives provided, while individuals with low self-construals may experience negative impacts such as decreased motivation or anxiety regarding their performance. However, a successful referral experience can also strengthen an individual's identity as an effective influence or recommender, thereby increasing their motivation to continue participating in the referral program in the future. The practical implication of these findings is the importance of companies paying attention to psychological and social factors that influence individual self-perceptions in designing effective incentive strategies in encouraging participation in referral programs. By strengthening social support, increasing transparency and fairness, and understanding individual needs and preferences, companies can create a supportive environment for individuals to refer others with confidence and integrity.
DYNAMICS OF CONSUMER PAYMENT PREFERENCES: AN EXPLORATION OF THE ROLE OF MENTAL ACCOUNTING IN PER-USE SERVICE RATES Aripin, Zaenal; Ermeila, Sri; Alfian, Achmad
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 3 (2024): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Dynamics of Consumer Payment Preferences: Exploring the Role of Mental Accounting in Per-Use Service Fees is an interesting topic in the study of consumer behavior. This research aims to understand how mental accounting influences consumer payment preferences in the context of per-use service fees. The concept of mental accounting encompasses the way individuals process financial information and make purchasing decisions based on their mental representation of financial circumstances. Per-use service fees offer a payment model that allows consumers to pay based on their actual usage, which is considered more fair and efficient. However, consumer payment preferences are also influenced by psychological factors such as perceived value, control, and fairness. Qualitative research and content analysis are used to explore the dynamics of consumer payment preferences in this context. The results show that mental accounting plays an important role in how consumers evaluate and choose per-use service rates. Psychological factors such as perceived value, control, and fairness also influence consumer payment preferences. The implication of these findings is the importance of paying attention to psychological factors in designing effective tariff strategies and understanding complex consumer behavior. By understanding how mental accounting and other psychological factors influence consumer payment preferences, business practitioners can develop more effective marketing strategies and increase consumer satisfaction in an increasingly dynamic and competitive marketplace.    
UNDERSTANDING THE EFFECTS OF POWER DISTANCE TRUST ON CONSUMER ATTITUDES WHEN DEGRADED IN LOYALTY PROGRAMS: THE DYNAMICS OF MONEY AND MENTAL LOSSES Dwika Ayu Amrita, Nyoman; Alfian, Achmad; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 3 (2024): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

The dynamics of monetary and mental losses and the role of power distance belief effects in influencing consumer attitudes when experiencing demotion in loyalty programs have become increasingly relevant research subjects in the context of marketing and consumer psychology. This research aims to investigate how monetary and mental losses influence consumers' attitudes toward status changes in loyalty programs, as well as the extent to which power distance belief effects play a role in this process. Through in-depth literature analysis and synthesis of relevant concepts, this research highlights that monetary losses, such as the loss of potential financial gains and the value of investments that have been made, can cause consumers to feel disappointed and frustrated. Meanwhile, mental losses, such as emotional stress and feelings of loss of identity or self-esteem, can disrupt consumers' mental and emotional well-being. Psychological adaptation mechanisms, such as cognitive justification and seeking social support, become important strategies in overcoming these negative impacts. Additionally, the effect of power distance beliefs plays an important role in influencing consumers' responses to changes in status, with people who have high power distance beliefs tending to be more accepting of such changes. A deeper understanding of these dynamics has important implications for marketing practitioners in developing more effective strategies for managing status changes in loyalty programs and maintaining consumer loyalty.      
FINANCIAL IMPACT OF BRAND STRATEGY: AN ANALYSIS OF KEY FINDINGS AND FUTURE RESEARCH PROSPECTS Novianha Pynatih, Ngurah Made; Dwika Ayu Amrita, Nyoman; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 3 (2024): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

In an increasingly competitive business world, brand strategy has become a key factor in determining the success and financial performance of a company. In this research, we investigate the financial impact of a strong brand strategy on a company's financial performance, as well as the external environmental factors that influence this relationship. Through in-depth analysis, we found that a strong brand can make a significant contribution to a company's revenue, profit margins and valuation. However, companies also need to consider the costs and risks associated with building and maintaining a strong brand. Additionally, changes in the external environment, including changes in regulations and consumer behavior, as well as the influence of technology, integration with other strategies, and the role of leadership and corporate culture, can influence the financial impact of a company's branding strategy. Therefore, further research in this regard is needed to deepen understanding of the complexity of the relationship between brands and financial performance, as well as provide guidance for business practitioners in optimizing their brand strategies to achieve competitive advantage and long-term success.    
CONSEQUENCES OF INFORMATION CONTROLLABILITY THROUGH AUGMENTED REALITY AT THE POINT OF SALE: AN ANALYSIS Faisal, Ijang; Dwika Ayu Amrita, Nyoman; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 3 (2024): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

The use of augmented reality (AR) at the point of sale has become an innovative strategy in improving consumer experience and influencing purchasing decisions. However, challenges related to the consistency and reliability of information presented through AR require special attention from sellers. In this discussion, we explore the impact and challenges of information controllability through AR on consumer perceptions, purchasing decisions, and sales strategies. Positive impacts include increased consumer engagement, increased perception of product value, and reduced purchase uncertainty. However, challenges such as technical errors, complex content management, and building consumer trust require a holistic, team-based approach to overcome. Recommended strategies include thorough testing of AR applications, use of monitoring technology, integration of AR into sales operations, careful content management, and transparent communication with consumers. By overcoming these challenges, sellers can harness the full potential of using AR to increase consumer engagement, strengthen brand image, and increase sales.
THE IMPACT OF VARIED BRAND SOCIAL CONTENT ON LOYALTY PROGRAM MEMBERS: AN EVALUATION Ichwanudin, Wawan; Dwika Ayu Amrita, Nyoman; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 3 (2024): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

This study evaluates the impact of diverse brands' social content on loyalty program members, with a focus on consumer perception, engagement and loyalty. Brand social content, including images, videos, reviews and promotions, is key to building strong relationships between brands and consumers in the ever-evolving digital era. Using a literature study research method, this research analyzes related literature to explore how variations in brand social content influence loyalty program members. The analysis results show that variations in brand social content have a significant impact on consumer perceptions of the brand. Varied content allows brands to reach and interact with loyalty program members in a variety of contexts and situations, broadening the relevance and depth of messages delivered, and creating stronger emotional connections. In addition, content variety can also increase loyalty program member engagement through active and participatory interactions on social media platforms. This can create a more valuable and satisfying experience for loyalty program members, as well as strengthen long-term relationships between brands and consumers. Furthermore, varied brand social content can also increase the level of consumer loyalty to the brand. By presenting content that is relevant, inspiring and engaging, a brand can strengthen emotional ties, expand the scope and relevance of the brand in consumers' daily lives, and enrich their experience with the brand. In order to achieve optimal marketing goals, brands must consider the diversity of content presented to loyalty program members to ensure maximum levels of engagement and loyalty.    
STEP EARLY AND TREAT: SOLUTIONS FOR REDUCING DATA BREACHES WITH CORPORATE SOCIAL RESPONSIBILITY AS TWO COMPLEXING LAYERS OF PROTECTION Budi Raharja, Arif; Novianha Pynatih, Ngurah Made; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

The increased use of information technology has brought great benefits to modern organizations, but has also increased the risk of data breaches. In facing these challenges, the Go Early and Cure approach has been proposed as a complementary strategy to reduce the risk of data breaches. The Go First approach emphasizes prevention before a data breach occurs, while the Treat approach focuses on rapid response after a data breach occurs. Corporate Social Responsibility (CSR) also plays an important role in supporting both approaches by raising awareness, strengthening data protection and improving relationships with external stakeholders. However, implementing both approaches faces a number of challenges, including a corporate culture that may not support data security practices, limited resource availability, and varying data security awareness among organizational members. To overcome these challenges, organizations need to prioritize building a culture that supports data security, allocate resources efficiently, and continuously increase awareness of cyber security risks. By addressing these challenges, organizations can strengthen their layers of protection against data breaches and maintain stakeholder trust.  
COLLABORATIVE STRATEGIES IN INNOVATION: CALCULATING STRATEGIC DIVIDEND AND TRANSACTIONAL EFFICIENCY FOR ORGANIZATIONAL GROWTH Aripin, Zaenal; Yuliaty, Farida; Haryaman, Adang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Collaborative strategies in innovation play an important role in accelerating organizational growth and sustainability in a global era full of challenges. This research discusses the importance of taking into account both strategic dividends and transactional efficiency in optimizing innovative collaboration for long-term organizational growth. Factors such as clarity of goals and expectations, trust and openness, open communication, effective risk management, and utilization of advanced information technology play a key role in improving transactional efficiency in innovative collaborations. Increasing transactional efficiency in innovative collaborations also has a positive impact on the long-term growth of organizations, by expanding market coverage, increasing competitiveness and brand image, creating sustainable growth and competitive advantage, as well as maintaining the sustainability of partnership relationships and strengthening networks. Therefore, organizations need to actively consider both strategic dividends and transactional efficiencies in the planning and implementation of their innovative collaborations, and continuously refine and adapt their strategies according to changing needs and challenges. In this way, organizations can maximize the added value potential of their partnerships and achieve sustainable long-term growth.  
THE EFFECT OF MARKETING ASSET ACCOUNTABILITY ON MARKETING PERFORMANCE AND STRATEGY: A NATURAL EXPERIMENT TO TEST ITS IMPACT IN A BUSINESS CONTEXT Aripin, Zaenal; Paramarta, Vip; Kosasih
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

This research aims to investigate the effect of marketing asset accountability on company financial performance and marketing strategy, using a natural experiment method. A total of 250 companies from three different industrial sectors (technology, finance, food/beverage) were research subjects. Correlation analysis shows that variables such as measuring the success of advertising campaigns, real-time tracking systems, and accountability cost efficiency of marketing assets are positively correlated with company revenue, net profit, and return on capital. In addition, differences in marketing asset accountability practices between industry sectors highlight the need for approaches tailored to the characteristics of each sector. A natural experiment was conducted to evaluate the impact of increasing marketing asset accountability on marketing strategy performance. Experimental results show that implementing a real-time tracking system and increasing cost efficiency makes a positive contribution to customer conversion, return on investment and effectiveness of advertising campaigns. These findings provide practical insights for companies in better managing their marketing assets. In conclusion, this research reinforces the importance of marketing asset accountability in achieving optimal financial performance and successful marketing strategy formulation. The practical implication is that companies need to focus on careful measurement, efficient tracking technology, and wise cost management to increase the accountability of their marketing assets, taking into account the specific context of the industry sector.  
INHIBITING PURCHASE INTENTIONS: THE IMPACT OF INAPPROPRIATE BRAND SPEECH ON SOCIAL MEDIA ON CONSUMER ENGAGEMENT BEHAVIOR Budi Raharja, Arif; Ichwanudin, Wawan; Faisal, Ijang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

In an increasingly connected digital era, social media has become the primary platform where brands and consumers interact directly. However, these interactions don't always go smoothly, especially when brands engage in inappropriate remarks on social media. This research aims to identify the impact of inappropriate brand remarks on social media on consumers' engagement behavior and their purchase intentions. Through literature analysis and discussion, it was found that consumers tend to respond negatively to brands that engage in inappropriate behavior on social media, which can result in a decrease in consumer trust, loyalty and engagement towards the brand. Additionally, this negative impact can also influence consumer purchase intentions, with consumers becoming hesitant to purchase products or services from brands that engage in inappropriate behavior. Effective communications strategies, including a focus on transparency, responsiveness and consumer education, can help brands reduce the risk of inappropriate speech and maintain or increase consumer engagement and trust in their brand. Therefore, it is important for brands to pay attention to how they interact with consumers on social media and ensure that every word they make reflects the brand's values and is sensitive to consumers' needs and desires.  

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