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Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan Kampus Universitas Pelita Harapan Gedung F lantai 12 Jl. M.H. Thamrin Boulevard 1100, Tangerang, Banten 15811
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Proceeding of International Conference on Entrepreneurship (IConEnt)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29882664     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Proceeding of International Conference on Entrepreneurship (IConEnt) berisi artikel-artikel ilmiah dari para peneliti dari lingkup internasional yang mengikuti konferensi IConEnt yang akan diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 370 Documents
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Entrepreneurial Intention in Students of the Private Universities in Jakarta and Tangerang in the Era of Disruption Meilani, Yohana F. Cahya Palupi; Canoy, Jr., Leonardo M.
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Entrepreneurship is one aspect that influences the country's economic growth. Indonesia's entrepreneurship rate is still relatively low compared to other ASEAN countries, especially during the disruption period after the Covid 19 pandemic. The research aims to examine the influence of entrepreneurship education, family environment, and entrepreneurial motivation media on entrepreneurial intentions in students of the Faculty of Economics in Jakarta and Tangerang. This research method is quantitative, with a questionnaire to collect data from 160 students selected according to the criteria. The data was processed using the SEM Algorithm with the SmartPLS 4 application. The results showed that entrepreneurship education had a positive effect on entrepreneurial interest and motivation for entrepreneurship. Entrepreneurial motivation is able to mediate the positive influence of the family environment and entrepreneurship education on interest in entrepreneurship. The family environment has a positive influence on entrepreneurial motivation, while a negative influence on entrepreneurial interest. This research has important implications for educational institutions and the government to improve entrepreneurship education and a supportive environment for students who are interested in entrepreneurship in the era of disruption.
Prediction of the Relationship of Peer Group and Family Economic Education to Entrepreneurial Intention: Economic Literacy as an Mediating Variable Sebastian, Alice; Sihombing, Sabrina O.
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Entrepreneurship is one of the main factors that can support economic growth, business opportunities, and others. However, the number of entrepreneurs in Indonesia is still lagging compared to the number of entrepreneurs in other Asian countries. Therefore, this study aims to examine the relationship between family and peer group financial education mediated by financial literacy and entrepreneurial intentions. This study uses a quantitative method where data is collected through an electronic questionnaire. There were 160 respondents in this study who were students from several universities in Jakarta and Tangerang. After checking the reliability and validity of the data, hypothesis testing was carried out using PLS-SEM. The results of the analysis show that there is one of the seven research hypotheses that are not supported. This study supports that family economic education and peer groups have a positive relationship with economic literacy. Furthermore, family economics, peer groups, and economic literacy are directly related to entrepreneurial intentions. The results of the analysis also show that economic literacy mediates the relationship between peer groups and entrepreneurial intentions. However, the results of the analysis show that economic literacy does not mediate the relationship between family economic education and entrepreneurial intention.
Nurturing Entrepreneurial Aspirations: The Impact of Perceived Desirability, Feasibility, Action Propensity, and Entrepreneurship Education among University Students Siahaan, Juniarty; Goenawan, Verrell Alexander
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The purpose of this research is to examine and analyze the influence of Perceived Desirability, Perceived Feasibility, Propensity to Act, and Entrepreneurship Education on Entrepreneurial Intention. This study adopts a quantitative approach through a survey method. The population of this research consists of all active students in the Faculty of Economics and Business (FEB) at Universitas Pelita Harapan (UPH) who are enrolled in the management program. The sample selection method employed is purposive sampling, with a sample size of 121 respondents. The data analysis tool used in this research is PLS-SEM. The findings reveal that Perceived Desirability, Perceived Feasibility, Propensity to Act, and Entrepreneurship Education have a significant impact on Entrepreneurial Intention. The study model's R-square score is 0.781, placing it in the substantial category for its ability to predict entrepreneurial intention. This R-square value is higher than the previous research's value of 0.611, suggesting that this research model can be further developed to predict entrepreneurial intention within the context of UPH students.
The Influence of Entrepreneurship Leadership Traits, Knowledge Sharing, and Interpretation on Business Innovation in a University: A Conceptual Paper Lin, Angelina Vivian; Layman, Chrisanty V.
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

In a dynamic higher education landscape marked by fierce competition, the need for Entrepreneurial Leadership and Business Innovation within universities has become crucial. This study investigates how Entrepreneurial Leadership which is based on knowledge sharing and knowledge interpretation affects business innovation in an Indonesian university. This conceptual paper draws a model from past literature to study the factors influencing business innovation. The study plans to gather data from employees/lecturers/staff/leaders actively working at Pelita Harapan University (UPH) and will be analyzed using a quantitative approach and partial least squares-SEM technique. The study hopes to reveal that entrepreneurial leadership traits, such as locus of control, self-esteem, narcissism, need for achievement, and risk propensity, have direct effects on business innovation. Moreover, knowledge sharing and knowledge interpretation are two organizational learning subprocesses that play mediating roles in the relationship between entrepreneurial leadership traits and business innovation. Furthermore, the study seeks to contribute to UPH's further innovative endeavors to stay competitive and sustainable in the market.
The Antecedents Factors of Entrepreneurship among Female University Students in Indonesia Calista, Felisha; Patricia, Patricia
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Women are starting and running successful businesses around the world, including in Indonesia. Women entrepreneurs are becoming a major force in the global economy and are seen as key contributors to economic growth and job creation. However, women still encounter obstacles that hinder their ability to compete with men despite their innovative ideas. Therefore, in this research, the researcher explains the effects of these entrepreneurial factors on female university students who have the intention to become entrepreneurs. This research examines the impact of various factors on the female entrepreneurial intention of 340 female university students. For example, the effect of entrepreneurial self-efficacy and perceived behavioral control on female entrepreneurial intention. In this research, the researcher presents a research model which consists of Supporting Condition, Entrepreneurial Self-Efficacy, Perceived Behavioral Control, and Female Entrepreneurial Intention with Female Entrepreneurial Intention as the dependent variable, the researcher’s findings support the hypotheses that these factors really do have impact on female university students’ entrepreneurial intention in Indonesia.
The Influence of Content Marketing, Brand Awareness, E-WOM and Product Knowledge Towards Purchase Intention (A Case Study on Oatside Customers in Medan) Rahardjo, Jeanette Audrey; Jeybi, Jeybi; Wijaya, Jesslyn; Putri, Siti Alyaa; Alfonsius, Alfonsius
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Oatside is a Singapore-owned company established in 2021 which offers variants of plant-based milk made of oats. It started being sold in Indonesia in early 2022, and it has gained popularity since then. The objective of the research is to identify the influence of content marketing, brand awareness, product knowledge and E-WOM towards the purchase intention of Oatside customers in Medan. In this paper, we will be using the quantitative research method to collect data which is implemented through questionnaires survey with likert scale. And for the analysis technique, we use the SEM or known as Structural Equation Modeling to process the data with Analysis of Moment Structure (AMOS) 22 Software. This research is conducted to see whether the influence of content marketing, brand awareness, E-WOM and product knowledge towards purchase intention on Oatside customers in Medan. The research shows that there is a significant influence in product knowledge on the purchase intention while other variables have no significant impact on the purchase intention.
Prediction Five Feature Importance for Intention to Enroll High School Student using Random Forest and Decision Tree Achmadi, Hendra
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The number of prospective students enrolling in higher education, especially in private universities, is a serious problem. The decline in the number of prospective students that occurred during the COVID-19 pandemic from 2019 to 2022 has also become a serious problem for private universities in Indonesia. Therefore, this research focuses on finding the main characteristics of high school students in choosing private universities in Jakarta and its surroundings. The research method used is data mining, using primary data obtained from questionnaires distributed to high school students in grades 11 and 12 in the area, with a total of 438 respondents, which then went through a data cleaning process, producing 295 respondents. Using the Random Forest method in determining 5 important features and the Learning Supervisor maps out what important features should be taken into consideration in decision making for high school students. By using the random forest algorithm, an accuracy of 67 percent is obtained. Then by using the decision tree algorithm, machine learning will map the decisions of high school students. And the results illustrate that the first thing that is the main consideration is the father's education, and the second is which school he comes from, and the third is the mother's education and then how much transport money is given, and the last is what department he is from.
Examining the Impact of User-Generated Content and Firm-Generated Content on Brand Equity: The Mediating Role of Brand Credibility in Private Higher Education Meranga, Isana Sri Christina
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The increasingly fierce competition in higher education, especially among private universities, has driven a focus on enhancing brand equity with the goal of establishing a unique position through sustainable branding strategies. This research aims to examine the role of social media communication as a crucial factor in building brand equity. This communication involves User-Generated Content and Firm-Generated Content through brand credibility. Data was collected through electronic questionnaires from 300 students across four private universities. The gathered data was analyzed using PLS-SEM. The research results indicate that User-Generated Content and Firm-Generated Content have a positive influence on brand credibility. This research demonstrates that brand credibility mediates the relationship between User-Generated Content and Firm-Generated Content and brand equity. The study contributes to the branding literature by revealing essential elements in building brand equity in the higher education sector that require further attention. Additionally, this research provides insights to universities about the significant role of User-Generated Content in shaping brand credibility, ultimately contributing to brand equity development.
Does Co-Branding, Social Media Marketing, and Key Opinion Leaders Influence Purchase Decisions in Greater Jakarta Area? Samuel, Sylvia; Widjaja, Daniel; Yovo, Vanessa
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Kopi Janji Jiwa is currently one of Indonesia's largest-selling coffee shops. Kopi Janji Jiwa will continue increasing sales to influence many people to purchase. The researcher is also interested in researching the Kopi Janji Jiwa, which is in great demand by the Indonesian people. This study aims to find promotional methods that increase purchasing decisions for Kopi Janji Jiwa in DKI Jakarta. The chosen method is co-branding, social media marketing, and key opinion leaders. First, researchers chose co-branding because co-branding is one of the well-known promotional methods of collaboration between brands. Social media marketing is one of the most effective promotional methods in the modern era, using social networks to reach consumers' interest in a particular product. Finally, a key opinion leader is also one of the most effective methods in the modern era. It is a way to attract buyers or consumers to a brand by using someone's popularity to influence their followers to buy the brand or product. The results obtained from processing 354 data samples show that co-branding, social media marketing, and key opinion leaders significantly influence the purchasing decision of the Kopi Janji Jiwa in DKI Jakarta. The technique used in this research is non-probability sampling with the purposive sampling method, using a total sample of 200 data. The research that has been conducted has concluded that co-branding and social media marketing have a significant effect on purchasing decisions. However, key opinion leaders do not affect purchasing decisions for Kopi Janji Jiwa in DKI Jakarta.
Online Celebrity Endorsement and Brand Image on Customer Purchase Intention with the Mediating Role of Customer Ideal Self Khosasih, Ricky Antonius; Sembel, Jacquelinda Sandra
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The tight competition in sports shoes industry in Indonesia requires players in this market to be creative in promoting their products to win customers. One strategy is promoting their brand by adopting online celebrating endorsement. However, this strategy needs to be implemented carefully to match customer ideal self. This study aims to investigate the influence of online celebrity endorsement, brand image on purchase intention with the mediating role of customer idea self. A survey using online questionnaire was conducted among 180 private university students in Tangerang, Indonesia, Data was analyzed using Structural Equation Modeling Partial Least Square. The study reveals significant influence of celebrity endorsement, brand image and ideal self on purchase intention with a mediating role of customer ideal self.

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