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Dewi Sri Surya Wuisan
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Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan Kampus Universitas Pelita Harapan Gedung F lantai 12 Jl. M.H. Thamrin Boulevard 1100, Tangerang, Banten 15811
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Proceeding of International Conference on Entrepreneurship (IConEnt)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29882664     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Proceeding of International Conference on Entrepreneurship (IConEnt) berisi artikel-artikel ilmiah dari para peneliti dari lingkup internasional yang mengikuti konferensi IConEnt yang akan diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 370 Documents
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The Influence of Perceived Price Justice and Satisfaction on the Loyalty of Breast Cancer Care Alliance (BCCA) Siloam Hospital Semanggi Patients with Revisit Intention as Mediation Nathania, Sarah Nurina; Wuisan, Dewi; Yuliana, Merryl Esther
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Purpose - The purpose of this study is to analyze the effect of Perceived Price Justice, and Satisfaction on patient's Loyalty with Revisit Intention as mediation.Design/Methodology/Approach - The method applied in this research is a quantitative approach with a google forms questionnaires, distributed to respondents who are patients in Breasts Cancer Care Alliance (BCCA) Siloam Hospital Semanggi. The number of samples used was 160 respondents, then analyzed through PLS-SEM using SmartPLS 3.0.Findings - The results of this study prove that the perceived price justice variable has an indirect positive influence on loyalty if it is followed with revisit intention as a mediation. On the other hand, this study also shows that the perception satisfaction variables has an indirect positive influence on loyalty with revisit intention as a mediation.Research Limitations/Implications - The main limitation of this study is using an online questionnaire to collect data, which limits supervision in the data entry process to ensure whether the data given is correct according to the directions.Practical Implications - The results of this study prove that the perception price justice variables has an indirect positive influence on loyalty if it is followed with revisit intention US a mediation. On the other hands, this study also shows that the perceived satisfaction variable has an indirect positive influence on loyalty with revisit intention as a mediation. This research is expected to be able to contribute to research that has been done previously, and also to other communities who may be conducting research with the same model or variables.Originality/Value - This study uses the same variables as previous research. The study aims to advise and give insight to BCCA Siloam Hospital Semanggi, in order to develop their marketing especially in the field of management. This research is expected to be able to contribute to research that has been done previously, and also to other communities who may be conducting research with the same model or variables.
Investigating the Competitive Advantage in the Green Bean Coffee Supplying Company Business: PT Trio Lestari Adinegara, Marcel; Tan, Jacob Donald
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Indonesia was the world's third largest coffee exporter with a total export volume of 1.2 million bags, while domestic coffee consumption in 2015/2016 made it the second largest exporter by total export volume. 1.2 million bags. This follows Brazil's coffee consumption of 4.5 million bags. Robusta accounts for 90% of domestic coffee raw material production, and Arabica accounts for the remaining 10% and it is still slowly growing to this day. Reflecting on the high demand coffee beans in the agriculturesideof the business especially in Indonesia,itis somehow an old fashioned and less talked about however a very interesting case on how the sector has been struggling to achieve a consistent growth and success. In recent years especially has been tough for the business because of predicted uncontrollable climate change and newcomers coming into the business. The researchers are using PT Trio Lestari as a respective case study to analyze the businesses' sector current stateand howits competitiveadvantageworkinthe challenges that the agriculture industry and its competitions has to offer. This research uses qualitative method with objective data collection and interviews with the subjects in various fields starting from its respective owners, employeesandto their business partners. The findings of this research are the latent variables that contributes into the competitive advantage of the company such as Entrepreneurial Journey Experiences, Personal Level B2B Partner’s Trust, Trustworthy Company Reputation, Good Relationship and Working Environment for Employees, The Sense of Familiness, Competitive Product Pricing, Convenience in Transactions and Services. The study will allow other potential research to dig deeper on the agricultural sector of the coffee business.
Factors Influencing Social Entrepreneurial Intentions in the Context of the Jakarta Metropolitan City Chandra, Felix Setia One; Wuisan, Dewi
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This research aims to identify factors that influence social entrepreneurial intentions in the context of the metropolitan city of Jakarta. Specifically, this research examines the influence of empathy, moral obligation, self-efficacy, and social support on social entrepreneurial intentions in the context of the metropolitan city of Jakarta. Apart from that, this research also examines the influence of experience on social entrepreneurial intentions through the mediation of empathy, moral obligation, self-efficacy and social support. This research approach uses quantitative methods and data collection methods through electronic questionnaires using Google Form. The sample used as research data comes from business actors and employees of fashion MSMEs, who live in the city of Jakarta, Indonesia. The research conducted data analysis using the PLS-SEM method with research data originating from 160 respondents. Data analysis was carried out using the SmartPLS 4 application. The results of this research also prove that there is a positive and significant influence between empathy, moral obligation and self-efficacy on social entrepreneurial intentions. Then this research also obtained results that empathy, moral obligation, and self-efficacy mediate the influence of experience on social entrepreneurial intentions. Finally, this research found that the influence of social support on social entrepreneurship intentions and the mediation of social support on the influence of experience on social entrepreneurship intentions was not significant.
Exploring the Innovativeness, Proactiveness, Risk Taking, CSR Support, Organizational Engagement, Job Engagement, and Creativity on PR Tirta Bangunan Baru Hutabarat, Zoel; Kuswanto, Khennedy
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Companies that exist all around the world need to have the skills. Those skills are needed to become a flourishing company, because it’s not just about strategies or goals. It's also bound by the worker in that company. That bond is the worker or the employees of that company that contribute to the company which makes a difference against other competitors. The purpose of this research is to analyze the factors that employees need to be able to contribute by Innovativeness, Proactiveness, Risk Taking, CSR Support, Organizational Engagement, Job Engagement, and Creativity to the company. The data gathered was through the use of a survey approach using google forms in a series of questionnaires. The subject of this research is the employees of PT.Tirta Bangunan Baru. The method used is quantitative research and a purposive sampling is used for this research, The Partial Least Square Structural Equation Modelling which is SMART-PLS SEM is used for the technique to scrutinise the data (v 4.0.8.4). Validity and reliability tests were performed in this study with a pretest of 40 respondents. Furthermore, a total of 210 respondents were chosen for the sample size of this study. Additionally, the data concluded having 9 supported hypotheses and 2 not supported hypotheses from all 11 hypotheses that are included in this research. The data that has been gathered produced results to show all the variables examined had a positive effect on PT.Tirta Bangunan Baru employees.
The Influence of Entrepreneurship, Business Strategy, and Business Networking on Competitive Advantage in Micro, Small and Medium Enterprises in the FnB Industry in Jabodetabek Hutabarat, Zoel; Gianina, Gianina
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This research examines the impact of Entrepreneurship, Business Strategy and Business Networking for Competitive Advantage on small medium enterprises in FnB industry in Jakarta, Bogor, Depok, Tangerang, and Bekasi. This research uses quantitative research methods and purposive sampling. Total respondents in this research is 201 respondents from Jabodetabek area. The spread of the quationnaire is done using Google Form. Analysis and testing of statistical data in this research is using SmartPLS4 application. The result of this research study stated that entrepreneurship has an influence on business strategy, entrepreneurship has an influence on competitive advantage, business strategy han an influence on business networking, and business networking has an influence on competitive advantage. While business strategy doesn’t has influence on competitive advantage.
Intention to Venture Creation versus Self-Employment: Insights from Intracurricular-Based and Cocurricular-Based University Students Wijayanti, Cynthia Anna; Johanes, Winty
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Indonesia presently has a low entrepreneurship rate of 1.65%, which falls short of the benchmark for a developed nation. One of the key reasons behind this challenge is the imperative to cultivate tremendous enthusiasm for entrepreneurship among university students. Assessing this interest in entrepreneurship can be accomplished through the Theory of Planned Behavior (TPB), which encompasses components like attitude, subjective norm, and perceived behavioral control. The primary objective of this study is to scrutinize how these three variables influence the intentions of university students majoring in entrepreneurship and students who learn entrepreneurship regarding venture creation (IVC) and self-employment (SE). The sample for this research was chosen using a purposive sampling technique, resulting in 188 valid respondents. The data was subsequently analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the assistance of Smart PLS. This research reveals that attitude significantly impacts students' intentions in both venture creation and self-employment. While subjective norm does not affect students' inclination toward venture creation, it does influence their interest in pursuing self-employment. Finally, perceived behavioral control shapes students' tendencies toward venture creation but does not influence their intentions for self-employment.
The Effect of Good Corporate Governance, Sustainable Growth Rate on Disclosure of Sustainability Reporting and Moderated by Covid-19 Lusmeida, Herlina; Adilla, Paskalis Krisna Putra Novaldi
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This study aims to determine the effect of Good Corporate Governance (“GCG”) and Sustainable Growth Rate (“SGR”) on Sustainability Reports (“SR”). GCG variables are measured using 15 indices that describe the overall GCG structure. Meanwhile, SGR is calculated using an analysis of the calculation of Return on Equity (ROE) minus the Dividend Payout Ratio. The research samples taken were companies engaged in manufacturing, mining, and industry which were listed on the Indonesia Stock Exchange (IDX). The data collected consists of secondary data taken from the period before COVID-19 (2018-2019) and the period during COVID-19 (2020-2021). The results that have been done show a significant effect between GCG and SR, SGR and SR, and the effect of COVID-19 on GCG on SR. while the effect of COVID-19 on SGR on SR did not have a significant effect. This study takes the renewal of the influence of GCG, SGR, on SR by measuring the influence of COVID-19 by taking companies that have an influence on the country's development. Good GCG and SGR can help disclose good SR with factors that have been taken into account against the tested line of business and coupled with the influence of COVID-19 making the Company show its commitment in providing good performance on factors that affect their daily operational work environment.
The Pattern of Electric Vehicle Demand among the Upper-middle Income Class in Indonesia Tan, Pauline
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
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Electric vehicles have emerged as a very promising solution as awareness of the effects of fossil fuel vehicles on air pollution and climate change has increased. Electric vehicles are not only changing the way we move, but they are also changing many aspects of our lives, from the environment to the economy and public health.As of 2023, the global market size for electric vehicles has reached USD 388.1 billion and is expected to continue to grow to USD 951.9 billion by 2030 (Marketsandmarkets, 2023). With the increasing technology, environmental awareness, and government policies, electric vehicles are becoming a promising choice as a sustainable transportation. As consumers and industries become more aware of climate change and air pollution, they are starting to switch to electric vehicles to reduce carbon emissions. This has led to the growing electric vehicle market with innovation and investment around the world.
Effectiveness and Contribution of Regional Tax to Regional Real Income (Case Study: Kecamatan Belinyu Kabupaten Bangka) Astuti, Veranica Fuji; Simatupang, Apriani
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
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Measuring the effectiveness and contribution of local real income (PAD) should be carried out for the purpose of evaluation related to the regional budget. Local real income comes from local tax receipts, local remuneration, income from local wealth management, and other sources. Local taxes are the main source of PAD. PAD will be used to build the area. This research method is a case study in the Belinyu district of Bangka. This is done because this area is a potentially great source of income for the region in terms of its tourism. Belinyu district has a very beautiful beach, but it is unmaintained. The area's tourist attractions do not have toilets, gazebos, or inadequate rest facilities, nor do they have adequate restaurants. The research approach uses descriptive quantitative methods, namely measuring the effectiveness and tax contributions of the Belinyu district. The local taxes used in this study are those related to tourism, namely catering tax, hotel tax, and entertainment tax. The results of the data analysis showed average percentage values of efficiency of 80.60% and regional tax contribution of 89.60%. The effectiveness of the regional tax against PAD is quite effective, and the contribution of the regional tax towards PAD is very good.
Fostering Innovation in the Restaurant Industry: The Impact of Leadership Styles on Employee Creativity in Jakarta and Tangerang Aristoa, Benny; Abelael, Timothy Ethan
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This research explores the influence of leadership styles””specifically transactional, transformational, and laissez-faire””on innovative work behavior within the bustling restaurant industry of Jakarta and Tangerang, vital components of Indonesia's economic landscape. Utilizing a survey methodology that engaged 200 employees from full-service restaurants and adopting the Multifactor Leadership Questionnaire (MLQ) for evaluating the impact of leadership styles on innovation, the study employs SMART PLS4 for thorough data analysis. The findings reveal a dichotomy in the effects of leadership styles on innovation: transactional leadership, with its focus on reward and performance, negatively impacts innovative behavior, suggesting that a strict emphasis on outcomes may deter creative initiatives. Conversely, transformational leadership, characterized by its motivational and intellectually stimulating approach, significantly fosters innovation, encouraging employees to surpass routine expectations and engage in creative problem-solving. Laissez-faire leadership, marked by a lack of active involvement, similarly detracts from innovation, failing to provide the necessary guidance and encouragement for creative endeavors. The research underscores transformational leadership as the most effective style for promoting innovation in the restaurant sector, advising managers to adopt practices that inspire and challenge employees to ensure a competitive edge in the dynamic F&B industry. 

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