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Muhammad Majdy Amiruddin
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Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan
Published by Institut Agama Islam Negeri Parepare
ISSN : -     EISSN : 30312426     DOI : https://doi.org/10.35905/sipakainge
Core Subject : Religion, Economy, Humanities, Education,
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media
Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan merupakan jurnal mahasiswa yang diproduksi oleh Institut Agama Islam Negeri Parepare. Ruang lingkup jurnal ini adalah sains Islam (Islamic Science). Pembahasan mengenai sains Islam bisa meliputi berbagai macam aspek, seperti Pendidikan Islam, Ekonomi Islam, Ilmu hukum Islam, Ushuluddin, adab dan dakwah Islamiyah, Perkembangan sains dan teknologi dalam peradaban Islam, serta Konsep, filsafat, dan metodologi sains yang dapat diimplementasikan ke dalam peradaban Islam.
Arjuna Subject : Umum - Umum
Articles 204 Documents
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The Challenges in the Divorce Mediation Process: Causes of Failed Mediation Attempts Syairah
Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan (Islamic Science) No 7 (2023): Sipakainge Special Issue: Islamic Family Law
Publisher : IAIN Parepare

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Abstract

The purpose of this writing is to explain the reasons behind unsuccessful mediation in the divorce process. Despite mediation being intended to prevent divorce, its practical application is less effective in preventing it. This can also be attributed to several factors, primarily the long-standing conflicts between the parties involved. Throughout the mediation process, each party has lost the ability to calm their emotions, thereby no longer being receptive to the mediator's opinions and feelings. It's highly probable that the plaintiff or defendant faces difficulty reuniting due to emotional factors. The research method used, qualitative, provides explanations from various primary and secondary data sources generated through data collection methods such as interviews, observations, articles, and journals. The research findings indicate the causes of unsuccessful mediation as follows: 1) both parties strongly feel the desire to divorce, 2) ongoing conflicts, 3) difficulty in restoring the husband-wife relationship in complex divorce cases, and 4) the absence of one party.
Strategi Strategi Pemasaran Bisnis Kuliner Menggunakan Influencer Melalui Media Sosial Instagram natila07 Tila
Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan (Islamic Science) No 9 (2023): Sipakainge Special Issue: Strategic Management
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Abstract

Culinary Business Marketing Strategy Using Influencers Through Instagram Social Media (Case Study on Itta Kitchen Spices). This type of research uses primary data and secondary data using a qualitative research design. The number of informants in this research was 9 people (1 Owner and 8 Visitors). The sample will be obtained using purposive sampling technique. Data collection techniques can be carried out by means of interviews, and observations, and a combination of the three, directly from respondents selected as samples, which includes the respondent's identity data. Based on the results obtained using qualitative analysis, it can be concluded in this research that the reason why the marketing strategy for Bumbu Dapur Itta switched from conventional methods to Instagram marketing is, firstly because of technological advances, consumers are more inclined to use Instagram social media, secondly by using social media. marketing media, especially Instagram, can further reduce costs in marketing financing. Third, by utilizing influencers, it can further improve marketing on Instagram, and have a positive impact on the progress of Bumbu Dapur Itta. Lastly, the role of the variable place in the marketing mix can make visitors come back to Bumbu Dapur Itta. Itta because Itta kitchen spices provide and present an attractive interior and atmosphere for consumers and the prices are also in line with consumers' pockets. A place that according to researchers is less strategic, but with advances in technology and promotional strategies for Itta Kitchen Spices, it can immediately reach the hearts of consumers.
Pengaruh Think Pair and Share terhadap Keterampilan Berbicara Mahasiswa Amir, Johar; Suhartina, Suhartina
Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan (Islamic Science) Vol 1 No 2 (2023): Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan
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Abstract

The aim of this study is to describe the influence of think pair and share on the confidence and value of speaking skills of students of HTN Class B. The method used in this research is the method of quantitative research. The population in this study was 33 students of Prodi HTN class B, while the sample in this research was 33 people using the sampling technique of saturated samples, which means the entire population is sampled. Self-confidence instrument using a lift. The results of the study show that statistical testing with simple linear regression, suggests that the TPS model can improve student self-confidence. The test results prove of student confidence attitudes are positively and significantly influenced by TPS learning model.
ANALISIS ANALISIS STRATEGI PEMASARAN DIGITAL MELALUI BAURAN PEMASARAN 7P PADA USAHA MOKO DONUTS DI KOTA PAREPARE Nurul Ilahi
Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan (Islamic Science) No 9 (2023): Sipakainge Special Issue: Strategic Management
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Abstract

Penelitian ini bertujuan untuk mengetahui implementasi penerapan strategi pemasaran digital melalui bauran pemasaran 7P pada Usaha Moko Donuts. Metode penelitian menggunakan penelitian kualitatif pendekatan data deskriptif. Teknik Pengambilan data menggunakan observasi, wawancara dan studi kepustakaan. Teknik analisis data dengan menggunakan Model Miles dan Huberman Analisis Interaktif meliputi reduksi data, sajian data, dan penarikan kesimpulan berupa rangkaian kata-kata. Berdasarkan hasil penelitian dan pembahasan menunjukkan bahwa penerapan strategi pemasaran digital melalui bauran pemasaran 7P (Product, Price, Place, Promotion, People, Process, & Physical Evidence) pada usaha Moko Donuts cukup efektif produk-produk yang diciptakan sangat bervariasi sehingga konsumen tertarik dan harga yang terjangkau. Melalui penggunaan media sosial di era digital seperti Instagram, Facebook, Whatsapp, dan aplikasi layanan delivery (GoFood/GrabFood) untuk memasarkan produk nya dengan kemudahan transaksi dan kemudahan konsumen dalam membuat keputusan pembelian yang efisien di era digital. produk yang ditawarkan kepada konsumen ditengah persainganPemasaran Digital, Bauran Pemasaran, 7P digital.
ANALISIS STRATEGI KOMPETITIF DALAM MENGHADAPI PERSAINGAN BISNIS PADA WARUNG PANDAWA KOTA PAREPARE MUSDALIFAH IFAH
Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan (Islamic Science) No 9 (2023): Sipakainge Special Issue: Strategic Management
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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana strategi kompetitif yang di inflementasikan oleh warung Pandawa warung Pandawa Kota Parepare dalam bertahan mengadapi pesaing lain. Adapun objek penelitian ini adalah warung Pandawa dengan subjek yaitu pemilik usaha bisnis warung. Penelitian ini menggunakan metode kepustakaan kualitatif deskriptif yang berdasarkan pendekatan penggunaan dan pengolahan data yang ada di warung Pandawa. Teknik pengumpulan data yang digunakan adalah observasi dan wawancara langsung ke lapangan., Hasil penelitian ini menunjukan bahwasanya strategi kompetitif yang di inflementasikan oleh warung Pandawa adalah adalah harga yang terjangkau, kualitas produk yang tinggi, pelayanan yang memuaskan, lokasi yang strategis serta strategi diperndiasi. Jadi dapat di simpulkan strategi kompetitif harus diterapkan warung Pandawa dalam mepertahankan bisnisnya dengan banyaknya pesaing usaha yang serupa dengan menerapakan pembeda dengan yang lain.
ANALISIS ANALISIS STRATEGI PEMASARAN DAN KEUNGULAN KOMPETITIF TERHADAP USAHA SEBLAK MANTAP (UKM DI KOTA PAREPARE) Ilhmy Nur
Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan (Islamic Science) No 9 (2023): Sipakainge Special Issue: Strategic Management
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Abstract

The purpose of this study is to investigate the marketing tactics and edge that Seblak Mantap has employed to stay ahead of the competitors in the industry. This study uses observation and interviews to gather data from customers, business owners, and rivals using a qualitative methodology. The study's findings demonstrate that Seblak Mantap has been successful in applying a marketing approach that emphasizes product distinctiveness, first-rate customer service, and offering customers a free one-hour WiFi bonus. In addition, their ability to reach a larger audience through the use of social media and information technology gives them a competitive advantage. It is believed that by comprehending the competitive advantages and marketing approach of the Seblak Mantap company, this study would shed light on these areas and be beneficial to other business owners who in the spicy food sector in facing increasingly fierce competition in the market.
In Indikasi Praktik Monopoli Yang Dilakukan Tiktok Shop Pada Industri E-Commerce Di Indonesia Putri Ramadhani Putri
Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan (Islamic Science) No 10 (2023): Sipakainge Special Issue: Financial Technology
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Abstract

This research aims to analyze the potential for monopolistic practices carried out by TikTok Shop in the e-commerce industry in Indonesia. With the rapid growth of TikTok and the expansion of TikTok Shop as an e-commerce platform, it is necessary to understand its impact on market competition and economic balance. Tiktok Shop is considered to be able to monopolize the e-commerce industry because it combines social media with e-commerce. This research uses a qualitative approach and utilizes library data, including scientific journals, industry reports, and the latest business news, to identify indications of possible monopolies. Data was analyzed using the thematic method to describe and understand the monopoly phenomenon related to TikTok Shop. It is hoped that the results of this research will provide insight into the potential for monopoly in the e-commerce industry by TikTok Shop in Indonesia and contribute to the understanding of ongoing digital market developments.
STRATEGI PEMASARAN BISNIS MENGGUNAKAN INFLUENCER MELALUI MEDIA SOSIAL INSTAGRAM azhar
Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan (Islamic Science) No 9 (2023): Sipakainge Special Issue: Strategic Management
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Abstract

Culinary Business Marketing Strategy Using Influencers Through Instagram Social Media (Case Study on apety shop). This type of research uses primary data and secondary data using a qualitative research design. The number of informants in this research was 6 people (1 Owner and 5 Visitors). The sample will be obtained using purposive sampling technique. Data collection techniques can be carried out by means of interviews, and observations, and a combination of the three, directly from respondents selected as samples, which includes the respondent's identity data. Based on the results obtained using qualitative analysis, it can be concluded in this research that the reason why the marketing strategy switched from conventional methods to Instagram marketing is, firstly because of technological advances, consumers are more inclined to use Instagram social media, secondly by using social media. marketing media, especially Instagram, can further reduce costs in marketing financing. Third, by utilizing influencers, it can further improve marketing on Instagram, and have a positive impact on the progress . Lastly, the role of the variable place in the marketing mix can make visitors come back. because spices provide and present an attractive interior and atmosphere for consumers and the prices are also in line with consumers' pockets. A place that according to researchers is less strategic, but with advances in technology and promotional strategies for Itta Kitchen Spices, it can immediately reach the hearts of consumers.
Pengaruh Penggunaan Artificial Intelligence dalam Bidang Ekonomi di Indonesia Nurhalima Cimma
Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan (Islamic Science) No 10 (2023): Sipakainge Special Issue: Financial Technology
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Abstract

This research aims to explore the influence of the use of Artificial Intelligence in the economic sector in Indonesia, analyze the impact of using Artificial Intelligence in increasing Indonesia's economic efficiency and identify factors that influence the use of this technology. The research method applied in this research is a systematic analysis approach to literature relevant to the use of Artificial Intelligence in the economic field in Indonesia. This research shows artificial intelligence can be used to increase business efficiency and productivity, as well as encourage innovation in various sectors. The implementation of Artificial Intelligence (AI) has had a positive impact on operational efficiency in various economic sectors in Indonesia and AI can be a catalyst for innovation, enabling the development of products and services that are more adaptive to the market. However, the use of AI has an impact on changes in the structure of the workforce, requiring regulations and ethics regarding its use.
Peran Perkembangan Teknologi Keuangan (Fintech) dan Bank Digital Terhadap Peningkatan Pengelolaan Keuangan Pada Para Petani di Desa Palakka ALFYAN SAPUTRA
Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan (Islamic Science) No 10 (2023): Sipakainge Special Issue: Financial Technology
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Abstract

ABSTRAK Fintech dan bank digital telah mengubah cara petani mengelola uang mereka. Tujuan dari penelitian ini adalah untuk mempelajari bagaimana fintech dan bank digital dapat meningkatkan efektivitas dan efisiensi pengelolaan keuangan di sektor pertanian. Dalam hal ini, penelitian akan mempelajari bagaimana inovasi fintech telah membuat mendapatkan pembiayaan dan melakukan transaksi keuangan secara elektronik menjadi lebih mudah bagi petani. Bank digital juga membantu petani menjadikan layanan perbankan lebih mudah diakses. Kata kunci : Teknologi Keuangan, Bank Digital, Pengelolaan keuangan

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