cover
Contact Name
Erlyna Wida Riptanti
Contact Email
erlynawida@staff.uns.ac.id
Phone
+6285713793777
Journal Mail Official
agrisema@mail.uns.ac.id
Editorial Address
Faculty of Agriculture, Universitas Sebelas Maret Address: Jl. Ir. Sutami 36A, Surakarta, Jawa Tengah 57126, Indonesia
Location
Kota surakarta,
Jawa tengah
INDONESIA
Agricultural Socio-Economic Empowerment and Agribusiness Journal
ISSN : -     EISSN : 29618320     DOI : https://dx.doi.org/10.20961/agrisema.v2i2.79220
Agricultural Socio-economic Empowerment and Agribusiness Journal (AGRISEMA) merupakan jurnal media publikasi hasil penelitian, review hasil-hasil penelitian terdahulu dan atau pemikiran bidang sosial ekonomi pertanian, manajemen agribisnis, pengembangan agribisnis, kebijakan pertanian, pemberdayaan masyarakat agribisnis dan keberlanjutan agribisnis. Focus and Scope 1. Agricultural Socio-Economic 2. Agribusiness Management 3. Agribusiness Development 4. Agricultural Policy 5. Empowerment of Agribusiness 6. Sustainability of Agribusiness
Articles 44 Documents
Manajemen Usahatani Padi Sawah di Kabupaten Bone Balango Adrian Buna; Siti Lofita Ahmad; Septiana Walaji; Rizki Moilo
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 1 (2025): June 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i1.93993

Abstract

Irrigated rice cultivation continues to be crucial in fulfilling food requirements in Indonesia. Numerous initiatives to enhance rice farming management have been persistently pursued by both farmers and the government. This study aims to examine the management of rice cultivation in Bone Bolango Regency, Gorontalo. The research methodology is descriptive quantitative, displaying the findings using frequency distribution tables. The respondents of the study are rice farmers in Bone Bongalo Regency. The findings indicate that the rice farmers in Bone Bongalo Regency implement management functions in rice cultivation, specifically regarding agricultural technology utilization, production marketing, labour organization, planting and fertilization, and rice cropping systems. Collaboration among members and the agricultural farmers’ group has greatly improved the management of rice farming. Then the farmer’s productivity and revenue can rise in response.
Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Pada Haluan Kopi di Kota Surakarta Nur Annisa Triahartari; Raden Kunto Adi
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 2 (2024): December 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i2.90704

Abstract

Increasing coffee consumption in Indonesia is a big opportunity for businesspeople in the coffee sector, such as coffee shops. This opportunity has caused an increase in coffee shop numbers, including in Surakarta. Increasing competition means that businesspeople must make various innovations, both in the foods and drinks offered and the comfort of the place. This research aims to determine the factors influencing purchasing decisions at Haluan Kopi in Surakarta City. The basic methods used in this research are descriptive and survey methods. The research location was determined purposively, and the sample was taken using a purposive sampling method with 100 Haluan Kopi consumers as respondents. Data collection techniques include questionnaires, interviews, recording, and documentation. The data analysis method uses multiple linear regression analysis, F test, coefficient of determination, and significance tests. The results show that the average respondent is male, and most respondents are aged 17-25, with at least a high school/vocational education. Most respondents earn IDR 1,800,000.00-IDR 3,000,000.00; the average respondent is a student. The variables of electronic word of mouth, product quality, and service quality have a positive influence on purchasing decisions at Haluan Kopi in Surakarta City. In contrast, the individual social media, price, and store atmosphere variables do not significantly influence purchasing decisions at Haluan Kopi in Surakarta City. The variables of social media, electronic word of mouth, price, product quality, service quality, and store atmosphere positively influence purchasing decisions at Haluan Kopi in Surakarta City.
Pengaruh Atribut Produk Terhadap Keputusan Pembelian Ladaku Merica Bubuk Di Kota Surakarta Muhamad Rofiq Habibulloh; Rosita Dewati; Muhammad Fathul Anwar
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 2 (2025): Desember 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i2.110536

Abstract

Competition in processed food products, particularly packaged spice seasonings, has intensified alongside increasing consumer demand for practical, safe, and high-quality products. In relatively homogeneous markets, product attributes play an important role in influencing consumer purchasing decisions. This study aims to analyze the effect of product attributes on purchasing decisions for Ladaku Pepper Powder in Surakarta City. The product attributes examined include product quality, price, brand, packaging, quality assurance, and halal assurance. The study was conducted purposively in Surakarta City using a non-probability sampling technique with an accidental sampling approach. A total of 100 respondents were involved, meeting the following criteria: a minimum age of 17 years, having purchased Ladaku Pepper Powder at least twice, and residing in Surakarta City. The data were analyzed using multiple linear regression analysis. The results indicate that all product attributes have a significant effect on purchasing decisions for Ladaku Pepper Powder simultaneously. Partially, product quality, brand, quality assurance, and halal assurance have a positive and significant effect on purchasing decisions, while price and packaging do not have a significant effect. Product quality is identified as the most dominant attribute influencing purchasing decisions.
Analisis Komparatif Usaha Tani Ubi Jalar (Ipomoea Batatas L.) Varietas Ubi Ungu Dan Ubi Cilembu Di Kecamatan Tawangmangu Kabupaten Karanganyar Luthfia Andriastutui; Wiwit Rahayu; Indah Nurhidayati
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 2 (2025): Desember 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i2.102998

Abstract

Sweet potatoes are one of the non-rice carbohydrate food sources with high nutritional value and are widely cultivated in highland areas, such as Tawangmangu District, Karanganyar Regency. Two dominant varieties grown by farmers are purple sweet potato and Cilembu, which have different characteristics, market values, and economic potentials. This study aims to compare the production costs, revenues, income, profits, and farming efficiency between these two varieties. A descriptive-analytical method was employed, and 60 respondents were selected using a purposive sampling technique. The results show that the average total production cost for purple sweet potato farming was IDR 19,841,805/Ha/ season, while Cilembu required IDR 21,930,730/Ha/ season. Average revenues reached IDR 49,225,385/Ha/season for purple sweet potato and IDR 75,448,102/Ha/season for Cilembu. The respective incomes were IDR 34,921,959/Ha/ season and IDR 57,976,135/Ha/ season. The profits obtained were IDR 29,383,581/Ha/ season for purple sweet potatoes and IDR 53,517,372/Ha/ season for Cilembu. Efficiency values (R/C ratio) of 2.54 and 3.51 indicate that both varieties are feasible and profitable to cultivate, with Cilembu demonstrating higher economic efficiency.