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Erlyna Wida Riptanti
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erlynawida@staff.uns.ac.id
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agrisema@mail.uns.ac.id
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Faculty of Agriculture, Universitas Sebelas Maret Address: Jl. Ir. Sutami 36A, Surakarta, Jawa Tengah 57126, Indonesia
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INDONESIA
Agricultural Socio-Economic Empowerment and Agribusiness Journal
Published by Universitas Sebelas Maret
ISSN : -     EISSN : 29618320     DOI : https://dx.doi.org/10.20961/agrisema.v2i2.79220
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
Agricultural Socio-economic Empowerment and Agribusiness Journal (AGRISEMA) merupakan jurnal media publikasi hasil penelitian, review hasil-hasil penelitian terdahulu dan atau pemikiran bidang sosial ekonomi pertanian, manajemen agribisnis, pengembangan agribisnis, kebijakan pertanian, pemberdayaan masyarakat agribisnis dan keberlanjutan agribisnis. Focus and Scope 1. Agricultural Socio-Economic 2. Agribusiness Management 3. Agribusiness Development 4. Agricultural Policy 5. Empowerment of Agribusiness 6. Sustainability of Agribusiness
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 58 Documents
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Pengaruh Peningkatan Harga Jual Kopra Untuk Menutupi Modal Usaha Rahma Dunggio; Yuli afriati; Susyulan Sarapil
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 2 (2024): December 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i2.93994

Abstract

Coconut is one of the agricultural commodities that plays an important role in the economy of Gorontalo Province, especially as a source of income for farmers. However, the increasing production costs of coconut, especially copra, are significant challenges. This article analyzes the costs, revenues, and income of copra businesses. The research method is quantitative descriptive analysis. Data were collected based on interviews with farmers and direct observations in the field. The results of the study showed that the average cost of copra business is IDR 5,299,610 / production, with the largest cost component being the cost of coconut climbing labor, the value of copra business revenue of IDR 8,805,384 / production, and income of IDR 3,505,774 / production.
Strategi Pemasaran Adaptif UMKM Bidang Agribisnis Pada Lanskap Digital di CV. Seleksi Alam Muria Wahid Nur Fajri; Muhamad Imanuddin; Heny Alpandari; Winda Widyastuti; Asti Nur Afifah
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 2 (2025): Desember 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i2.107097

Abstract

The large Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the Indonesian economy, contributing 61% of the Gross Domestic Product (GDP), employing approximately 66 million business owners, and absorbing 97% of the workforce. MSMEs face various challenges, including branding, innovation, digital literacy, and licensing. Research on MSMEs is crucial for poverty reduction, especially in developing countries. CV Seleksi Alam Muria is one of the MSMEs in Kudus that produces various processed products from the parijoto plant, known for its health benefits. Utilizing a digital approach, this MSME aims to enhance its marketing performance, refine its strategies, and pinpoint its business strengths and weaknesses. This study analyzes the effectiveness of CV. Seleksi Alam Muria's marketing strategy in developing processed parijoto fruit products as a local flagship product of Kudus Regency. The qualitative descriptive method involves identifying internal and external factors and conducting a SWOT analysis. Using a descriptive approach and marketing mix analysis, as well as SWOT and SOSTAC, the study found that the company has successfully diversified its product line, set varied prices, implemented strategic distribution, and conducted online and offline promotions. The economic value-added reached IDR 64,833/kg, with a profitability of 35.11%, and a distribution network in seven cities. Although the marketing strategy was effective, challenges remained, including price increases and limited public awareness. Recommendations for development include market education, branding enhancement, and digital expansion.
Kerentanan Dan Ketahanan Petani Agroforestri Di Wilayah Lanskap Kepanewonan Tanjungsari, Kabupaten Gunungkidul, Yogyakarta Fahmi Wiryamarta Kifli; Muhammad Darul Falah
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 1 (2025): June 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i1.102273

Abstract

Farmers in Gunungkidul face two opposing sides: the vulnerability faced due to the harsh environment, and the extraordinary resilience in dealing with it. Located on karst slopes with barren soil and minimal water, they face great challenges in maintaining agricultural sustainability. Long and intense dry seasons often threaten crop yields. The karst landscape in Kapanewon Tanjungsari offers unique challenges and opportunities for agroforestry farming communities. The Tanjungsari karst landscape is faced with serious challenges related to the vulnerability and resilience of its livelihoods. The purpose of this study is to identify factors that influence community resilience and measure the level of vulnerability of agroforestry farmers. The approach taken in this study uses the Livelihood Vulnerability Index (LVI) approach, which is an approach from an index used to measure the level of vulnerability of a group or community to various risks or threats related to livelihoods and agroforestry practices carried out. The results showed that Ngestiharjo Village's Exposure level was lower than that of other villages, Hargosari Village's Sensitivity level was lower than that of other villages, and Ngestiharjo Village's Adaptation Strategy was higher than that of other villages. Overall, Ngestiharjo Village's LVI is better than Hargosari Village and Kemadang Village.
Front Matter Erlyna Wida Riptanti
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 2 (2024): December 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Analisis Kelayakan Teknis Dan Finansial Usaha Tani Jeruk Lemon (Citrus limon) Di Kecamatan Cihaurbeuti, Kabupaten Ciamis Miftah Farid; Hendar Nuryaman; Nurul Risti Mutiarasari
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 2 (2025): Desember 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i2.108725

Abstract

Lemons (Citrus limon) have considerable potential for further development in Indonesia, although the country still relies on imports to meet its domestic demand. This study aims to analyse the feasibility of lemon farming from technical and financial perspectives, as well as its sensitivity to fluctuations in input and output prices. The research employed a descriptive method using a case study approach on a lemon farmer in Sukamulya Village, Cihaurbeuti District, Ciamis Regency. Technical feasibility was assessed using the Crop Management guidelines issued by APNI Kheti. Financial feasibility was evaluated using four investment criteria, namely Net Present Value (NPV), Net Benefit–Cost Ratio (Net B/C), Internal Rate of Return (IRR), and Payback Period (PP), complemented by sensitivity analysis. The results indicate that, from a technical perspective, lemon farming achieved a conformity level of 61.29% with the Crop Management standards issued by APNI Kheti. Financial feasibility analysis shows a positive NPV of IDR 3,733,653,738, a Net B/C of 4.85, an IRR of 22.80%, and a payback period of 5 years and 8 months. Sensitivity analysis reveals that a 25% increase in labour costs and a 40% decrease in the selling price of lemons reduce the values of NPV, Net B/C, IRR, and PP; however, these indicators remain within acceptable limits, indicating that lemon farming remains financially feasible for further development.
Front Matter Erlyna Wida Riptanti
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 1 (2025): June 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i1.105345

Abstract

Manajemen Usahatani Padi Sawah di Kabupaten Bone Balango Adrian Buna; Siti Lofita Ahmad; Septiana Walaji; Rizki Moilo
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 1 (2025): June 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i1.93993

Abstract

Irrigated rice cultivation continues to be crucial in fulfilling food requirements in Indonesia. Numerous initiatives to enhance rice farming management have been persistently pursued by both farmers and the government. This study aims to examine the management of rice cultivation in Bone Bolango Regency, Gorontalo. The research methodology is descriptive quantitative, displaying the findings using frequency distribution tables. The respondents of the study are rice farmers in Bone Bongalo Regency. The findings indicate that the rice farmers in Bone Bongalo Regency implement management functions in rice cultivation, specifically regarding agricultural technology utilization, production marketing, labour organization, planting and fertilization, and rice cropping systems. Collaboration among members and the agricultural farmers’ group has greatly improved the management of rice farming. Then the farmer’s productivity and revenue can rise in response.
Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Pada Haluan Kopi di Kota Surakarta Nur Annisa Triahartari; Raden Kunto Adi
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 2 (2024): December 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i2.90704

Abstract

Increasing coffee consumption in Indonesia is a big opportunity for businesspeople in the coffee sector, such as coffee shops. This opportunity has caused an increase in coffee shop numbers, including in Surakarta. Increasing competition means that businesspeople must make various innovations, both in the foods and drinks offered and the comfort of the place. This research aims to determine the factors influencing purchasing decisions at Haluan Kopi in Surakarta City. The basic methods used in this research are descriptive and survey methods. The research location was determined purposively, and the sample was taken using a purposive sampling method with 100 Haluan Kopi consumers as respondents. Data collection techniques include questionnaires, interviews, recording, and documentation. The data analysis method uses multiple linear regression analysis, F test, coefficient of determination, and significance tests. The results show that the average respondent is male, and most respondents are aged 17-25, with at least a high school/vocational education. Most respondents earn IDR 1,800,000.00-IDR 3,000,000.00; the average respondent is a student. The variables of electronic word of mouth, product quality, and service quality have a positive influence on purchasing decisions at Haluan Kopi in Surakarta City. In contrast, the individual social media, price, and store atmosphere variables do not significantly influence purchasing decisions at Haluan Kopi in Surakarta City. The variables of social media, electronic word of mouth, price, product quality, service quality, and store atmosphere positively influence purchasing decisions at Haluan Kopi in Surakarta City.
Pengaruh Atribut Produk Terhadap Keputusan Pembelian Ladaku Merica Bubuk Di Kota Surakarta Muhamad Rofiq Habibulloh; Rosita Dewati; Muhammad Fathul Anwar
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 2 (2025): Desember 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i2.110536

Abstract

Competition in processed food products, particularly packaged spice seasonings, has intensified alongside increasing consumer demand for practical, safe, and high-quality products. In relatively homogeneous markets, product attributes play an important role in influencing consumer purchasing decisions. This study aims to analyze the effect of product attributes on purchasing decisions for Ladaku Pepper Powder in Surakarta City. The product attributes examined include product quality, price, brand, packaging, quality assurance, and halal assurance. The study was conducted purposively in Surakarta City using a non-probability sampling technique with an accidental sampling approach. A total of 100 respondents were involved, meeting the following criteria: a minimum age of 17 years, having purchased Ladaku Pepper Powder at least twice, and residing in Surakarta City. The data were analyzed using multiple linear regression analysis. The results indicate that all product attributes have a significant effect on purchasing decisions for Ladaku Pepper Powder simultaneously. Partially, product quality, brand, quality assurance, and halal assurance have a positive and significant effect on purchasing decisions, while price and packaging do not have a significant effect. Product quality is identified as the most dominant attribute influencing purchasing decisions.
Analisis Komparatif Usaha Tani Ubi Jalar (Ipomoea Batatas L.) Varietas Ubi Ungu Dan Ubi Cilembu Di Kecamatan Tawangmangu Kabupaten Karanganyar Luthfia Andriastutui; Wiwit Rahayu; Indah Nurhidayati
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 2 (2025): Desember 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i2.102998

Abstract

Sweet potatoes are one of the non-rice carbohydrate food sources with high nutritional value and are widely cultivated in highland areas, such as Tawangmangu District, Karanganyar Regency. Two dominant varieties grown by farmers are purple sweet potato and Cilembu, which have different characteristics, market values, and economic potentials. This study aims to compare the production costs, revenues, income, profits, and farming efficiency between these two varieties. A descriptive-analytical method was employed, and 60 respondents were selected using a purposive sampling technique. The results show that the average total production cost for purple sweet potato farming was IDR 19,841,805/Ha/ season, while Cilembu required IDR 21,930,730/Ha/ season. Average revenues reached IDR 49,225,385/Ha/season for purple sweet potato and IDR 75,448,102/Ha/season for Cilembu. The respective incomes were IDR 34,921,959/Ha/ season and IDR 57,976,135/Ha/ season. The profits obtained were IDR 29,383,581/Ha/ season for purple sweet potatoes and IDR 53,517,372/Ha/ season for Cilembu. Efficiency values (R/C ratio) of 2.54 and 3.51 indicate that both varieties are feasible and profitable to cultivate, with Cilembu demonstrating higher economic efficiency.

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