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Erlyna Wida Riptanti
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Faculty of Agriculture, Universitas Sebelas Maret Address: Jl. Ir. Sutami 36A, Surakarta, Jawa Tengah 57126, Indonesia
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Agricultural Socio-Economic Empowerment and Agribusiness Journal
Published by Universitas Sebelas Maret
ISSN : -     EISSN : 29618320     DOI : https://dx.doi.org/10.20961/agrisema.v2i2.79220
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
Agricultural Socio-economic Empowerment and Agribusiness Journal (AGRISEMA) merupakan jurnal media publikasi hasil penelitian, review hasil-hasil penelitian terdahulu dan atau pemikiran bidang sosial ekonomi pertanian, manajemen agribisnis, pengembangan agribisnis, kebijakan pertanian, pemberdayaan masyarakat agribisnis dan keberlanjutan agribisnis. Focus and Scope 1. Agricultural Socio-Economic 2. Agribusiness Management 3. Agribusiness Development 4. Agricultural Policy 5. Empowerment of Agribusiness 6. Sustainability of Agribusiness
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 44 Documents
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Faktor-Faktor yang Memengaruhi Penyerapan Tenaga Kerja Sektor Pertanian di Kabupaten Muaro Jambi Lili Alfiati Tamala; Dompak Napitupulu; Ardhiyan Saputra
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 2, No 1 (2023): June
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v2i1.72035

Abstract

This study aimed to analyze the factors that influence the absorption of labor in the agricultural sector in Muaro Jambi Regency. The method used is the multiple linear regression analysis methods. Based on the results of multiple linear regression tests, the independent variables in the form of GRDP in the agricultural sector, agricultural land area, UMR, and agricultural investment simultaneously significantly affect on employment in the agricultural sector in Muaro Jambi Regency. Then partially, the GRDP of the agricultural sector, the area of agricultural land, and agricultural investment have a positive and significant effect on employment in the agricultural sector. Meanwhile, the minimum wage variable negatively and significantly affects employment in the agricultural sector in Muaro Jambi Regency.
Evaluasi Dampak Demplot Macam Varietas Jagung di Kabupaten Wonogiri Setyo Rahyunanto
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 1 (2024): June 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i1.93299

Abstract

The application of technology by farmers is one of the keys to the success of increasing crop productivity. Farmers' decisions to adopt corn cultivation technology are partly determined by the success of the demonstration plots used as examples. This study was conducted to evaluate the impact of the implementation of agricultural extension using the corn variety demonstration plot method which aims to change the attitudes and activeness of farmers in increasing corn productivity. This demonstration plot was implemented in Saradan Village, Baturetno District, Wonogiri Regency. Data collection techniques were conducted using field observation methods and interviews with farmers using questionnaire instruments. Sample determination was carried out using the simple random sampling method of 86 farmers, then analyzed using a value scale. The results of the evaluation of the impact of the corn variety demonstration plot showed that 71.03% of farmers agreed with the demonstration plot implementation process, but farmers were still in the sometimes category of 55.55% in the activeness of the production process.
Pengelolaan Persediaan Bahan Baku Simplisia di PT Lawu Flora Wijaya Karanganyar Rahma Bayu Citra Aditama; R. Hermawan; Endah Puspitojati
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 1 (2024): June 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i1.78172

Abstract

Raw material inventory management determines the company's impressive steps that affect the company's financial stability. The research aims to determine the efficient amount of ordering raw materials total inventory costs before and after using the Economic Order Quantity (EOQ) method, Re-Order point, and buffer inventory (Safety Stock) on Simplicia spoon, mint, and stevia. The research was carried out from January to June 2023 at PT Lawu Flora Wijaya, Karanganyar Regency. The method used in the research is a quantitative descriptive method. Based on research results using 2022 data, PT Lawu Flora Wijaya has been efficient in ordering 261.05 kg of Simplicia spoon raw materials, 104.74 kg of mint Simplicia, 84.64 kg of stevia Simplicia. The total cost of raw material inventory for Simplicia before using EOQ is Rp. 409,234 for spoon simplicia, Rp. 214,026 for mint simplicia, and Rp. 145,471 for stevia simplicia. Meanwhile, using the EOQ method, Rp. 402,171 was obtained for spoon simplicia, Rp. 189,937 for mint simplicia, and Rp. 144,609 for stevia simplicia. The reorder point for the raw material Simplicia spoon was 142.9 kg, simplicia mint was 15.1 kg, and Simplicia stevia was 25 kg. The buffer stock for spoon simplicia is 126.72 kg, mint simplicia is 11.92 kg, and stevia simplicia is 22.92 kg.
Kepuasan Konsumen Terhadap Atribut Produk Ikan Kaleng Merek ABC di Pasar Bung Karno Kecamatan Baturetno Bilqisti Alya Khoirunnisa; Rosita Dewati; Agung Setyarini
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 1 (2024): June 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i1.86098

Abstract

Indonesia is a maritime country, but the distribution of the marine fisheries has not been evenly distributed to overcome this issue.  It is necessary to diversify food through agro-industrial fisheries, such as canned fish products. The research aims to analyze the importance and customer satisfaction of the attributes of ABC canned fish brand in Bung Karno Market, Baturetno District, Wonogiri Regency. The basic method of research is descriptive analysis with a quantitative approach. The method of determining the location and the sample are using purposive sampling that is Bung Karno Market, Baturetno District, Wonogiri Regency. As many as 96 respondents with criteria have bought  at least 1 ABC canned fish at Bung Karno Market, Baturetno Regency. The data analysis method used Importance Performance Analysis and Customer Satisfaction Index. The result of the Importance Performance analysis method showed that in quadrant I (concentrate here), there are attributes of price and number of fish inside the can. Quadrant II (keep up the good work): there are attributes of the taste and the ease of opening the can. Quadrant III (low priority) contains color sauce and sauce viscosity attributes. Quadrant IV (possible overkill) contains attributes of aroma. The result of the Customer Satisfaction Index analysis showed that the level of customer satisfaction towards all of the attributes of ABC canned fish products is 79.06%, which is included in the satisfied category
Analisis Efisiensi Pemasaran Produk Olahan Ubi Jalar (Ipomoea Batatas) di Kecamatan Ngargoyoso Kabupaten Karanganyar Azzamia Azizah Andaru; Rhina Uchyani Fajarningsih
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 2 (2024): December 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i2.91281

Abstract

The Micro, Small and Medium Enterprises (MSMEs) are the largest group of economic actors in Indonesia. Processed products based on sweet potatoes are a typical food of Ngargoyoso District. Marketing is a process that MSMEs as producers must go through to distribute products into the hands of consumers. Ngargoyoso District has good quality processed sweet potato products. MSMEs have demonstrated the ability to maintain the national economy during times of crisis and encourage economic growth after the crisis. The research aims to determine existing marketing channels and obstacles and efficient and effective marketing channels for MSMEs for processed sweet potato products in Ngargoyoso District, Karanganyar Regency. The data used are primary and secondary. The analysis method uses the Shepherd, Acharya, and Aggarwal methods and the marketing efficiency index methods. The analysis results show that there are three marketing channels, namely online, offline, or both. Non-digital and digital access are the most common obstacles MSMEs encounter for processed sweet potato products. The results from the three research data analysis methods used are greater than 1%, so it can be said that MSME’s marketing channels are efficient. It was found that the most efficient marketing channel was using offline marketing, producing the highest level of efficiency using the Shepherd method at 4.1%, the Marketing Efficiency Index method at 4.6%, and the same level of efficiency for the three marketing channels using the Acharya and Aggarwal method at 1%.
Perbandingan Harga Pokok Produksi Keripik Pisang Pada Agroindustri Skala Kecil dan Skala Mikro di Kota Jambi Maulida Putri Maharani; Gina Fauzia; Ernawati Hamid
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 1 (2024): June 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i1.86236

Abstract

Due to the rise of similar enterprises, the processing of banana chips is becoming more and more competitive. The most crucial factor in determining an agroindustry's costs and, consequently, its optimal selling price is the cost of production. For the agroindustry to potentially set a good selling price without forgetting the production costs incurred, determining the cost of production using the complete costing approach presents all costs that are not used as production costs but should be part of the production costs. The study examines the costs of producing banana chips on a small- and micro-scale in the agricultural sector. The two agricultural industries that were chosen are the small-scale Darma Jaya and the micro-scale Virgi. These industries differ in terms of business scale. This data underwent quantitative descriptive analysis. The entire costing computations are used in the data analysis procedure. According to the study's findings, the cost of producing a 100-gram product of banana chips in small-scale agriculture (Darma Jaya) is IDR 5,703.94, while in micro-agriculture (Virgi), it is IDR 7,982.73. The cost of production for a 100-gram product at Agroindustry Darma Jaya was IDR 6,372.72, while for Agroindysri Virgi, it was IDR 8,548.74, according to the whole costing technique calculation. Cost accounting calculations should be used by the agroindustry to determine that the selling price set should be higher than the cost of production to optimize profits. The agro-industry does not include many costs when determining production costs. Hence, the cost of production is not determined using the full costing approach.
Pengaruh Brand Equity Terhadap Keputusan Pembelian Produk Pisang Cavendish Merek Sunpride di Pasar Swalayan Kota Jakarta Selatan Arda Govar Parsaoran Rajagukguk; Endang Siti Rahayu; Heru Irianto
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 2 (2024): December 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i2.91334

Abstract

Bananas are the most widely consumed fruit. Sunpride cavendish bananas are a primary choice for consumers when purchasing bananas. This study examines the influence of brand equity elements, including brand awareness, perceived quality, brand associations, and brand loyalty, on the purchasing decisions of Sunpride Cavendish bananas in supermarkets in South Jakarta. This research employs a descriptive quantitative approach. The research location was determined using purposive sampling because South Jakarta residents have a consumptive and modern lifestyle, and their consumption expenditures are among the highest. The sample in this study consisted of 100 respondents. The research instrument used was a questionnaire. The results show that brand equity elements collectively influence the purchasing decisions of Sunpride cavendish bananas in South Jakarta. Brand associations were found to be the most dominant element influencing the purchasing decisions of Sunpride cavendish bananas in supermarkets in South Jakarta.
Farmers' Perceptions on the Performance of Agricultural Extension in the Sustainable Urban Farming (P2L) Program in Yogyakarta City Yunanto Yunanto; Retno Wulandari
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 1 (2024): June 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i1.86449

Abstract

Using urban yard land for agriculture plays a crucial role in meeting family food needs and increasing household income. Agricultural extension workers play a significant role in supporting this initiative through the Sustainable Urban Farming (P2L) program in Yogyakarta City. They assist farmer groups in planning, implementation, monitoring, evaluation, and reporting to achieve the program's objectives. This study aims to evaluate the implementation of the P2L program, assess farmers' perceptions of the performance of agricultural extension workers, and identify the factors influencing these perceptions. 11 farmer groups in Yogyakarta, comprising 88 respondents, participated in this study. Perceptions were measured using a Likert scale, and the related factors were analyzed using Spearman's Rank Correlation. The results indicate that the P2L program has successfully improved food availability, accessibility, and household income through market-oriented food production. Farmers rated the performance of agricultural extension workers as good, with a total score of 260.42. However, factors such as age, non-formal education, farmers' knowledge, farming experience, and the use of Information and Communication Technology (ICT), showed only a very weak correlation with the performance of agricultural extension workers in planning, implementation, monitoring, evaluation, and reporting.
Analisis Daya Saing Ekspor Teh Indonesia di Pasar Asia Tenggara Tahun 2012-2021 Sapto Sapto; Sri Marwanti; Dewi Hastuti; Hilmi Arija Fachriyani
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 1 (2024): June 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i1.87516

Abstract

Tea is one type of beverage that has many fans. In addition to having a distinctive taste, tea is also beneficial for the body. The high demand makes tea one of the export commodities in various countries, especially Indonesia. The area of tea plantations in Indonesia makes Indonesia the second largest country as a tea exporter in Southeast Asia after Vietnam. The study aimed to determine the competitiveness and trend of Indonesian tea export competitiveness in the Southeast Asian market. The basic method uses descriptive analysis methods. Data uses secondary time series data obtained from various official sources such as ITC Trade Map, Food and Agriculture Statistics (FAOSTAT), and other sources of information obtained from books, articles, and journals. The analysis method uses Revealed Comparative Advantage (RCA) to determine the competitiveness of Indonesian tea commodity exports and the Export Competitiveness Index (ECI) method to determine the trend of Indonesian tea competitiveness. The study results showed an average RCA value> 1, which is 2.29, which means that Indonesian tea has strong competitiveness in the Southeast Asian market.
Analisis Manajemen Rantai Pasok Jahe Di Kabupaten Karanganyar Ahmad Hartono Tanjung; Endang Siti Rahayu; Fanny Widadie
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 1 (2025): June 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i1.99805

Abstract

Ginger (Zingiber officinale) is one of the leading agricultural commodities in Karanganyar Regency and makes a high contribution to the regional economy. Supply chain management is designed to face the main challenges related to quantity and quality risks and provide maximum profits for business actors. The research took place from July to August 2024. This research aims to analyze the ginger supply chain system and measure its performance using Vorst's Food Supply Chain Management (FSCN) analysis, margin value, and farmers' share. Optimization/upgrading in the supply chain is analyzed based on product, process, and functional aspects. A sampling of 35 farmers was carried out using proportional random sampling, and 8 traders used snowball sampling. The research results show that the ginger supply chain operates well through four distribution channels. Channel I (Farmers-consumers), Channel II (Farmers-retailers-consumers), Channel III (Farmers-collectors-retailers), Channel IV (Farmers-collectors-industrial consumers). Channel I is the most efficient with a margin value of zero and a farmer's share value of 100%. The highest margin value is in channel III at Rp. 4,428.60. Recommendations for product, process, and functional upgrading include improving land management, such as superior seeds; increasing control of storage space; improving the contract system; creating website technology; and government support in meeting the needs of chain members (capital, credit, and institutional formation). The aim is to increase the efficiency, effectiveness, and competitiveness of ginger to gain a wider market share.

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