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Erlyna Wida Riptanti
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Faculty of Agriculture, Universitas Sebelas Maret Address: Jl. Ir. Sutami 36A, Surakarta, Jawa Tengah 57126, Indonesia
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Agricultural Socio-Economic Empowerment and Agribusiness Journal
Published by Universitas Sebelas Maret
ISSN : -     EISSN : 29618320     DOI : https://dx.doi.org/10.20961/agrisema.v2i2.79220
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
Agricultural Socio-economic Empowerment and Agribusiness Journal (AGRISEMA) merupakan jurnal media publikasi hasil penelitian, review hasil-hasil penelitian terdahulu dan atau pemikiran bidang sosial ekonomi pertanian, manajemen agribisnis, pengembangan agribisnis, kebijakan pertanian, pemberdayaan masyarakat agribisnis dan keberlanjutan agribisnis. Focus and Scope 1. Agricultural Socio-Economic 2. Agribusiness Management 3. Agribusiness Development 4. Agricultural Policy 5. Empowerment of Agribusiness 6. Sustainability of Agribusiness
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 44 Documents
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Kontribusi Pendapatan Usahatani Padi Sawah Terhadap Pendapatan Petani di Kecamatan Maro Sebo Kabupaten Muaro Jambi Yuni Sarah Sihombing; Suandi Suandi; Ardhiyan Saputra
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 2 (2024): December 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i2.95410

Abstract

Increasing Rice is a crucial food crop that significantly contributes to the food security of farming households. This study aims to determine farmers' income from rice farming in Maro Sebo District, Muaro Jambi Regency. Additionally, it seeks to determine the income generated from other farming enterprises outside of rice farming in the same district. The research assesses the contribution of rice farming income to farmers' overall income in Maro Sebo District, Muaro Jambi Regency. Conducted between June and July 2024, this research focuses on rice farmers in the area. The observed variables include rice farming and other agricultural businesses, such as oil palm and rubber farming, as well as non-agricultural activities or labor. Data sources consist of both secondary data and primary data collected through questionnaires. A simple random sampling technique resulted in 42 rice farmer samples. The analysis method used is descriptive. The findings reveal that the income from rice farming is the lowest compared to other agricultural activities. Oil palm farming represents the highest income, followed by rubber farming. The lowest income is derived from non-agricultural work (labor). The analysis results show that rice farming income contributes only 4.54 percent to the total income of farmers in Maro Sebo District, Muaro Jambi Regency.
Efektivitas Penyuluhan Pertanian dalam Pengembangan Usaha Tani Semangka di Desa Jetis, Kecamatan Nusawungu, Kabupaten Cilacap Nurlaila Fatmawati; Umi Barokah; Hasanurdin Hasanurdin
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 2 (2025): Desember 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i2.106905

Abstract

Agricultural extension plays a crucial role in enhancing farmers’ capacity to adopt cultivation technologies, thereby improving productivity and ensuring the sustainability of farming systems, including watermelon production. This study aims to examine the effectiveness and achievement of watermelon agricultural extension activities in Jetis Village, Nusawungu Sub-district, Cilacap Regency. The research population consisted of 187 watermelon farmers who were members of farmer groups, from which 50 respondents were selected using a stratified random sampling method. Data were collected through observations, individual and group interviews, and documentation, and analyzed using qualitative and quantitative approaches. The effectiveness of extension activities was assessed based on the level of adoption of thirteen watermelon cultivation technology packages, including the use of improved seeds, planting techniques, crop maintenance, fertilization practices, pest and disease control, pesticide use, post-harvest handling, processing of watermelon products, communication language, training activities, farmer guidance and motivation for land expansion, and market information dissemination. The results indicate that the effectiveness of watermelon agricultural extension in Jetis Village falls into the very effective category, with an average interval score of 60.76, indicating that extension activities have been successfully implemented in accordance with the recommended technology packages from cultivation to marketing stages. Furthermore, the achievement of extension implementation is also classified as very effective, with an average interval score of 61.58, reflecting the extension agents’ ability to deliver extension materials clearly, communicatively, and in a manner that is easily understood by farmers, thereby encouraging the optimal adoption of watermelon cultivation technologies.
Optimizing Digital Marketing Strategy to Boost Sambal Bu Sandra Sales on the Shopee E-commerce Platform Ayu Andini; Sri Widyawati; Taufik Setyadi
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 1 (2025): June 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i1.103277

Abstract

Chili is a strategic agribusiness commodity in Indonesia with high economic value, mainly processed products such as chili sauce. Sambal Bu Sandra is a micro-entrepreneur producing instant chili sauce and has utilized the Shopee e-commerce platform since 2016. However, amidst the increasing trend of chili sauce consumption, this brand faces challenges in optimizing digital marketing and intense competition. This study aims to formulate an optimal digital marketing strategy to improve Sambal Bu Sandra's sales performance on Shopee. The method used is a SWOT analysis, which includes the preparation of IFAS and EFAS matrices to identify strengths, weaknesses, opportunities, and threats. The analysis results show that the business is in quadrant I in the IE matrix, which reflects strong internal conditions and significant external opportunities. The resulting strategies include collaborative product development, optimization of Shopee features (such as Shopee Live and Shopee Ads), digital campaigns based on customer reviews, and adoption of a pre-order system. This study concludes that SWOT integration can provide strategic recommendations based on actual business conditions, which, if applied consistently, can potentially strengthen the brand's position in a competitive digital market.
Strategi Pengembangan Usaha Mikro Kecil Menengah Jenang Kudus Di Kabupaten Kudus Muhammad 'Irfan Murtadho; Endang Siti Rahayu; Mei Tri Sundari
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 2 (2024): December 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i2.85904

Abstract

Kudus Regency is one of the districts in Central Java where the industrial sector is the primary sector that supports Gross Regional Domestic Income (GRDP). Small-scale producers of holy jenang have several problems that hinder business development. This research aims to identify the internal and external factors of Jenang Kudus micro, small, and medium enterprises (MSMEs) and determine alternative and priority development strategies. The basic method of this research is descriptive. Location determination was carried out purposively. The research key informants were six people to determine internal and external factors and 31 people to determine weights and ratings. The analysis uses the IFE EFE Matrix, IE Matrix, SWOT Matrix, and QSPM. There are 60 MSMEs in Jenang Kudus. The research results show that Jenang Kudus MSMEs can be maintained and maintained. Strategies that can be implemented include strengthening partnerships with distributors, maintaining brand image through improving product quality, diversifying flavor variants and packaging, and increasing product durability. Also, MSMEs can optimize online promotions, improve service quality to strengthen customer loyalty, and develop human resources through collaboration with the Kudus Regency Trade, Industry, and Cooperatives Service. The strategy that is the main priority is optimizing online promotions.
Keragaan Usaha Tani Tembakau Dalam Penggunaan Varietas Unggul Lokal di Kecamatan Wangon, Kabupaten Banyumas Reni Kristyanti; Dindy Darmawati Putri; Djeimy Kusnaman
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 2 (2025): Desember 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i2.107026

Abstract

The large number of small-scale farmers presents a significant barrier to agricultural development, particularly in plantation commodities that require effective and adaptive farming management practices. The utilization of superior local varieties is essential for sustaining productivity and averting failures in the tobacco industry under these conditions. This study analyzed the performance of tobacco farming among small-scale farmers utilizing superior local varieties in Wangon District, Banyumas Regency. The research was carried out between January and May 2025, utilizing a survey methodology. Seventy tobacco farmers with land areas of less than 0.5 hectares were selected purposefully. Data were collected via interviews and field observations and subsequently analyzed descriptively. The findings indicate that tobacco farming typically serves as a supplementary activity alongside their main occupation of rice farming. Many large farmers possess over 20 years of agricultural experience and exhibit comparatively low levels of formal education. The primary local superior varieties used are the Genjah Kenanga and Genjah Bojong varieties. The average productivity of dry tobacco was 868 kg/ha, with a selling price of Rp 70,000/kg, resulting in an average income of Rp 9,285,000/ha per planting season. Farmers select local superior varieties due to their shorter lifespan, ease of maintenance, adaptability to local environmental conditions, and provision of more stable market access and pricing. The findings suggest that local superior varieties may enhance tobacco farming for smallholder farmers.
Analisis Manajemen Risiko Rantai Pasok Usahatani Cabai Rawit di Desa Bulontala Timur, Kabupaten Bone Bolango Mohamad Alwis Saputra Gintue; Amelia Murtisari; Ramlan Mustafa
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 1 (2025): June 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i1.101401

Abstract

Chili pepper is one of the vegetable plants that can be harvested repeatedly; not only that, but chili pepper also has high economic value and is rich in nutrients. This study aims to determine the level of risk occurrence of the chili supply chain in the Al-Hidayah farmer group, East Bulontala Village, and to determine the severity of the risk of the chili supply chain in the Al-Hidayah farmer group, East Bulontala Village. The method used is the Supply Chain Operation Reference (SCOR) to identify potential risks at each stage of the supply chain, from planning, production, to distribution. The results of the study showed that the level of risk occurrence at the farmer level was in the small risk category, with a total risk value reaching 141.2 and an average of 28.24. Furthermore, the level of risk at the trader level was in the small risk category with a total risk value of 127.7 and an average value of 25.54. Then, for the level of risk occurrence at the consumer level, it was in the small risk category with a total risk value of 163.2 and an average value of 32.64. Then for the level of risk severity at the farmer level is in the small risk category with a total value of risk severity of 199.6 and an average value of 39.92. Furthermore, the level of risk severity at the trader level is in the small risk category with a total value of risk severity of 169.7 and an average value of 33.94
Pengaruh Peningkatan Harga Jual Kopra Untuk Menutupi Modal Usaha Rahma Dunggio; Yuli afriati; Susyulan Sarapil
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 2 (2024): December 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i2.93994

Abstract

Coconut is one of the agricultural commodities that plays an important role in the economy of Gorontalo Province, especially as a source of income for farmers. However, the increasing production costs of coconut, especially copra, are significant challenges. This article analyzes the costs, revenues, and income of copra businesses. The research method is quantitative descriptive analysis. Data were collected based on interviews with farmers and direct observations in the field. The results of the study showed that the average cost of copra business is IDR 5,299,610 / production, with the largest cost component being the cost of coconut climbing labor, the value of copra business revenue of IDR 8,805,384 / production, and income of IDR 3,505,774 / production.
Strategi Pemasaran Adaptif UMKM Bidang Agribisnis Pada Lanskap Digital di CV. Selekasi Alam Muria Wahid Nur Fajri; Muhamad Imanuddin; Heny Alpandari; Winda Widyastuti; Asti Nur Afifah
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 2 (2025): Desember 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i2.107097

Abstract

The large Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the Indonesian economy, contributing 61% of the Gross Domestic Product (GDP), employing approximately 66 million business owners, and absorbing 97% of the workforce. MSMEs face various challenges, including branding, innovation, digital literacy, and licensing. Research on MSMEs is crucial for poverty reduction, especially in developing countries. CV Seleksi Alam Muria is one of the MSMEs in Kudus that produces various processed products from the parijoto plant, known for its health benefits. Utilizing a digital approach, this MSME aims to enhance its marketing performance, refine its strategies, and pinpoint its business strengths and weaknesses. This study analyzes the effectiveness of CV. Seleksi Alam Muria's marketing strategy in developing processed parijoto fruit products as a local flagship product of Kudus Regency. The qualitative descriptive method involves identifying internal and external factors and conducting a SWOT analysis. Using a descriptive approach and marketing mix analysis, as well as SWOT and SOSTAC, the study found that the company has successfully diversified its product line, set varied prices, implemented strategic distribution, and conducted online and offline promotions. The economic value-added reached IDR 64,833/kg, with a profitability of 35.11%, and a distribution network in seven cities. Although the marketing strategy was effective, challenges remained, including price increases and limited public awareness. Recommendations for development include market education, branding enhancement, and digital expansion.
Kerentanan Dan Ketahanan Petani Agroforestri Di Wilayah Lanskap Kepanewonan Tanjungsari, Kabupaten Gunungkidul, Yogyakarta Fahmi Wiryamarta Kifli; Muhammad Darul Falah
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 1 (2025): June 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i1.102273

Abstract

Farmers in Gunungkidul face two opposing sides: the vulnerability faced due to the harsh environment, and the extraordinary resilience in dealing with it. Located on karst slopes with barren soil and minimal water, they face great challenges in maintaining agricultural sustainability. Long and intense dry seasons often threaten crop yields. The karst landscape in Kapanewon Tanjungsari offers unique challenges and opportunities for agroforestry farming communities. The Tanjungsari karst landscape is faced with serious challenges related to the vulnerability and resilience of its livelihoods. The purpose of this study is to identify factors that influence community resilience and measure the level of vulnerability of agroforestry farmers. The approach taken in this study uses the Livelihood Vulnerability Index (LVI) approach, which is an approach from an index used to measure the level of vulnerability of a group or community to various risks or threats related to livelihoods and agroforestry practices carried out. The results showed that Ngestiharjo Village's Exposure level was lower than that of other villages, Hargosari Village's Sensitivity level was lower than that of other villages, and Ngestiharjo Village's Adaptation Strategy was higher than that of other villages. Overall, Ngestiharjo Village's LVI is better than Hargosari Village and Kemadang Village.
Analisis Kelayakan Teknis Dan Finansial Usaha Tani Jeruk Lemon (Citrus limon) Di Kecamatan Cihaurbeuti, Kabupaten Ciamis Miftah Farid; Hendar Nuryaman; Nurul Risti Mutiarasari
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 2 (2025): Desember 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i2.108725

Abstract

Lemons (Citrus limon) have considerable potential for further development in Indonesia, although the country still relies on imports to meet its domestic demand. This study aims to analyse the feasibility of lemon farming from technical and financial perspectives, as well as its sensitivity to fluctuations in input and output prices. The research employed a descriptive method using a case study approach on a lemon farmer in Sukamulya Village, Cihaurbeuti District, Ciamis Regency. Technical feasibility was assessed using the Crop Management guidelines issued by APNI Kheti. Financial feasibility was evaluated using four investment criteria, namely Net Present Value (NPV), Net Benefit–Cost Ratio (Net B/C), Internal Rate of Return (IRR), and Payback Period (PP), complemented by sensitivity analysis. The results indicate that, from a technical perspective, lemon farming achieved a conformity level of 61.29% with the Crop Management standards issued by APNI Kheti. Financial feasibility analysis shows a positive NPV of IDR 3,733,653,738, a Net B/C of 4.85, an IRR of 22.80%, and a payback period of 5 years and 8 months. Sensitivity analysis reveals that a 25% increase in labour costs and a 40% decrease in the selling price of lemons reduce the values of NPV, Net B/C, IRR, and PP; however, these indicators remain within acceptable limits, indicating that lemon farming remains financially feasible for further development.

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