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Management Studies and Business Journal
Published by PT Penelitian dan Pengembangan Ilmu
ISSN : 30322278     EISSN : 30322278     DOI : 10.62207
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Management Studies and Business Journal (PRODUCTIVITY) reviewed covers theoretical and applied research in the field of Management and Business. Priority is given to those articles which satisfy the main scope of the journal, and have an impact in the research areas of interest. PRODUCTIVITY Journal always publish 12 times in a year, every Month. Research Scopes: Finance Management, Marketing Management, Human Resources Management, Operations Management, Strategic Management, E-Business, Knowledge Management, Management Accounting, Management Control System, Management Information System, Innovation management, Islamic Principal Management, Ethics and Sustainable, Entrepreneurship and business
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 260 Documents
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TRANSFORMING WORKFORCE DYNAMICS: THE ROLE OF ARTIFICIAL INTELLIGENCE IN SHAPING HR PRACTICES Razak, Ikhsan S. Abd
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 1 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/6pn60094

Abstract

The integration of artificial intelligence (AI) in human resource (HR) practices has become increasingly critical in the era of Industry 4.0. However, many organizations encounter significant challenges in adopting this technology effectively. This study aims to explore the future opportunities AI offers to reshape HR strategies and workforce dynamics while identifying the challenges associated with its implementation. Utilizing a Systematic Literature Review (SLR) approach based on the PRISMA protocol, data were collected from various academic databases to analyze relevant studies on AI applications in HR. The findings reveal that AI enhances talent acquisition, personalized employee development, and optimizes workforce analytics, while also supporting more inclusive and equitable HR policies. This study provides practical insights for organizations to adopt AI ethically and strategically, emphasizing the importance of developing supportive policies to facilitate effective integration. These results contribute to advancing both academic research and practical applications in the intersection of AI and HR management.
PENGARUH GAYA KEPEMIMPINAN, BUDAYA ORGANISASI DAN PENGEMBANGAN SDM TERHADAP KINERJA KARYAWAN PADA PT PLN (PERSERO) UNIT LAYANAN PELANGGAN KAIRATU, KABUPATEN SERAM BAGIAN BARAT Souhoka, Semuel
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 1 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/jajqn882

Abstract

Tujuan dari penelitian ini adalah 1). Mengetahui pengaruh gaya kepemimpinan terhadap kinerja karyawan 2). Mengetahui pengaruh budaya organisasi terhadap kinerja karyawan 3). Mengetahui pengaruh pengembangan SDM terhadap kinerja karyawan. Penelitian ini menggunakan data primer dan sekunder. Data primer diperoleh dengan menggunakan kuesioner kepada 42 responden yang dipilih dan wawancara, serta data sekunder yang diperoleh dari pustaka-pustaka yang tersedia. Alat analisis yang digunakan adalah uji asumsi klasik, analisis regresi linier berganda, uji hipotesis. Hasil penelitian menunjukkan bahwa : 1). Gaya kepemimpinan berpengaruh positif dan signifikan terhadap kinerja karyawan 2). Budaya organisasi berpengaruh negatif dan signifikan terhadap kinerja karyawan 3). Pengembangan SDM berpengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu variasi kinerja karyawan Pada PT. PLN (Persero) Unit Layanan Pelanggan Kairatu Kabupaten Seram Bagian Barat dijelaskan oleh gaya kepemimpinan, budaya organisasi dan pengembangan SDM sebesar 76,0% sedangkan 24% dijelaskan oleh variabel lain yang tidak dianalisis dalam model.
PERSONALIZATION IN DIGITAL MARKETING: EXPLORING ITS IMPACT ON CONSUMER TRUST AND LOYALTY Marasabessy, Nabila Cecilia; Hidayat, Muhammad
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 1 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/vtnpq392

Abstract

This research aims to explore how personalization in digital marketing influences consumer trust, focusing on factors that strengthen or weaken that trust. Using a systematic literature review approach with the PRISMA method, we analyzed findings from previous studies related to data-based personalization, transparency, and privacy. The results show that the level of transparency, relevance of content, as well as consumer control over their data play a key role in building trust, while intrusive personalization can undermine it. The practical implications of this research provide guidance for companies in designing ethical and effective digital marketing strategies.
THE IMPORTANCE OF SUPPLY CHAIN RISK MANAGEMENT: IDENTIFYING, ASSESSING, AND MITIGATING SUPPLY CHAIN RISKS Suprayitno, Degdo
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 12 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/kcetpw67

Abstract

This research discusses the importance of supply chain risk management (SCRM) in the context of increasingly complex and interconnected global supply chains. With increased vulnerability to disruption, as seen during the COVID-19 pandemic, companies need to develop robust SCRM strategies to ensure continuity of operations. This research aims to identify common and emerging risks in the supply chain, analyze factors that influence the severity of risks, and explore effective mitigation strategies. Through a systematic literature review approach, this research finds that traditional risks such as operational disruption and price fluctuations are still a major concern, while new risks such as cyber attacks and geopolitical instability are increasingly dominating. Additionally, factors such as supply chain complexity, reliance on technology, and market dynamics play an important role in determining the impact of risks. This research suggests that companies adopt strategies of supplier diversification, digitalization, collaboration with stakeholders, and sustainable practices to increase the resilience of their supply chains.
GREEN LOGISTICS STRATEGIES IN E-COMMERCE BALANCING SUSTAINABILITY AND COST EFFICIENCY Pratiwi, Nurul Aziz
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 1 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/8gd62t94

Abstract

The rapid development of e-commerce in the last decade has brought significant environmental challenges, especially in the logistics sector which contributes greatly to global carbon emissions. This research aims to analyze green logistics strategies implemented by e-commerce companies and evaluate their effectiveness in balancing sustainability and cost efficiency. The method used is a Systematic Literature Review (SLR) with the PRISMA approach, which includes analysis of the latest literature regarding green logistics practices. The research results show that strategies such as sustainable packaging, carbon neutral shipping, route optimization, and collaboration with green suppliers can reduce environmental impact while increasing operational efficiency. However, challenges such as high initial costs, varying regulations, and consumer preferences for low prices are obstacles to implementing this strategy. This research provides recommendations for e-commerce companies to adopt more effective and sustainable green logistics practices.
ETHICAL LEADERSHIP AND ITS INFLUENCE ON EMPLOYEE RETENTION IN MULTINATIONAL CORPORATION Susanto, Heri
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 1 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/5xsp6502

Abstract

In the era of globalization, ethical leadership has become a crucial factor for multinational companies (MNCs) in maintaining organizational sustainability and employee welfare. This research aims to analyze the influence of ethical leadership on employee retention in MNCs using a Systematic Literature Review (SLR) approach. The results of the analysis show that ethical leadership acts as a significant predictor in increasing organizational commitment, trust, and job satisfaction, which in turn reduces employee turnover intentions. Additionally, mechanisms such as psychological safety, organizational justice, and job satisfaction were found to be a link between ethical leadership and employee retention. The research also identified contextual factors, including cultural differences and industry challenges, that influence these relationships. These findings provide practical implications for MNCs in formulating effective ethical leadership strategies to increase employee retention in complex and multicultural work environments.
THE ROLE OF ETHICAL LEADERSHIP IN ENHANCING EMPLOYEE RETENTION IN MULTINATIONAL CORPORATIONS Yeti, Yeti
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 1 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/asag0469

Abstract

This research explores the role of ethical leadership in increasing employee retention in multinational companies (MNCs). In the context of intense global competition, high levels of employee turnover pose a significant challenge for MNCs, which can disrupt organizational stability and increase recruitment costs. Through a systematic review of relevant literature, this research identified five key dimensions of ethical leadership that contribute to employee retention: integrity and transparency, fairness and justice, modeling ethical behavior, employee-focused decision making, and a supportive work environment. Findings suggest that ethical leadership not only increases employee job satisfaction and commitment, but also creates a positive organizational culture that supports long-term loyalty. This research provides practical insights for managers and leaders in MNCs to develop leadership strategies that focus on ethics to reduce turnover and increase organizational competitiveness.
SUSTAINABLE FINANCE: EVALUATING THE ROLE OF GREEN BONDS IN GLOBAL CAPITAL MARKETS Posumah, Nurcahya Hartaty
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 1 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/kd3zx579

Abstract

In recent decades, green bonds have emerged as a significant financial instrument in supporting sustainable finance and facilitating environmentally friendly investments. This research aims to evaluate the contribution of green bonds to the development of sustainable finance in the global capital market. Through a Systematic Literature Review (SLR) approach, we analyze various empirical studies and relevant industry reports. Findings show that green bonds not only increase access to funding for renewable energy and sustainable infrastructure projects, but also provide financial benefits through transparency and market stability. However, challenges such as greenwashing risks and lack of consistent certification standards still hinder the growth of this market. This research provides insights for investors, policy makers and academics in formulating more effective strategies to support the transition to a green economy.
FINANCIAL RISK MANAGEMENT IN THE ERA OF ECONOMIC UNCERTAINTY: LESSONS FROM GLOBAL CRISIS Moridu, Irwan
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 1 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/15knr669

Abstract

Financial Risk Management has experienced significant evolution in the face of economic uncertainty resulting from various global crises, including the 2008 Financial Crisis and the COVID-19 Pandemic. This research aims to analyze how FRM strategies develop over time using a Systematic Literature Review (SLR) approach. Through comprehensive literature analysis, this research identifies patterns of change in risk management approaches, the impact of regulations, and the industrial sector's response to the crisis. The findings show that there is a shift from traditional models based on historical data towards more adaptive technology-based strategies, including the use of AI and Big Data. Additionally, regulations such as Basel III and the Dodd-Frank Act have strengthened the resilience of the financial system. This research provides important insights for practitioners and policy makers in designing more effective risk mitigation strategies in an era of global economic uncertainty.
PERSONALIZATION IN DIGITAL MARKETING: EXPLORING ITS IMPACT ON CONSUMER TRUST AND LOYALTY Wuryantini, Aris
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 1 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/ambq5w79

Abstract

In the ever-evolving digital era, personalization in digital marketing has become an important strategy for companies to increase customer engagement and loyalty. This research aims to explore the factors that mediate the relationship between digital marketing personalization and consumer loyalty. Through a Systematic Literature Review (SLR) approach with PRISMA methodology, this research identifies five main factors that act as mediators: perceived trust and transparency, customer involvement and emotional connection, perceived value and relevance, privacy and data security concerns, and brand relationships and commitment. The findings show that transparency in data use and relevant personalized experiences can increase customer trust, which in turn strengthens loyalty. This research provides valuable insights for marketing practitioners in designing ethical and effective personalization strategies, and highlights the importance of maintaining data privacy and security in building long-term relationships with customers.

Page 18 of 26 | Total Record : 260

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