Management Studies and Business Journal
Management Studies and Business Journal (PRODUCTIVITY) reviewed covers theoretical and applied research in the field of Management and Business. Priority is given to those articles which satisfy the main scope of the journal, and have an impact in the research areas of interest. PRODUCTIVITY Journal always publish 12 times in a year, every Month. Research Scopes: Finance Management, Marketing Management, Human Resources Management, Operations Management, Strategic Management, E-Business, Knowledge Management, Management Accounting, Management Control System, Management Information System, Innovation management, Islamic Principal Management, Ethics and Sustainable, Entrepreneurship and business
Articles
278 Documents
<![CDATA[TRUST IN E-COMMERCE: HOW REVIEWS AND RATINGS SHAPE CONSUMER CONFIDENCE ]]>
<![CDATA[Purnawati, Elisa]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 12 (2024): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/q1sgsq96
<![CDATA[The rapid growth of e-commerce has transformed consumer shopping behavior; however, building consumer trust remains a major challenge, particularly in relation to product reviews and ratings. This study aims to analyze the role of online reviews and ratings in shaping consumer trust on e-commerce platforms, with a specific focus on identifying key factors that influence consumers' decision-making processes. Using a Systematic Literature Review (SLR) approach, this research analyzed 68 relevant articles published between 2015 and 2024. The findings reveal that review quality, volume, consistency, and reviewer credibility significantly influence consumer trust. Negative reviews tend to have a stronger impact than positive ones, while demographic and psychological factors moderate these effects. This study provides practical recommendations for e-commerce platforms to develop more transparent and credible review systems in order to enhance consumer trust.]]>
<![CDATA[THE ROLE OF FINANCIAL LITERACY AND ACCESS TO FINANCE IN DRIVING MSME GROWTH IN THE DIGITAL ERA ]]>
<![CDATA[Prathama, Baiq Desthania]]>;
<![CDATA[Nursansiwi, Dwi Arini]]>;
<![CDATA[Armiani, Armiani]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 2 (2025): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/5aw81b35
<![CDATA[The growth of Micro, Small and Medium Enterprises (MSMEs) in the digital era is greatly influenced by financial literacy and access to financing. However, many MSMEs face challenges in understanding financial management amidst digital transformation. This research aims to identify the dimensions of financial literacy that are most critical for the sustainability and growth of MSMEs in the digital era. Using a Systematic Literature Review (SLR) approach with the PRISMA framework, this research analyzes 60 relevant scientific articles from the Scopus, Web of Science, and Springer databases, published between 2017 and 2024. The findings show five main dimensions of financial literacy that have a significant influence on MSME performance, namely basic financial knowledge, digital financial skills, ability to adopt technology, financial risk management, and strategic financial planning. This research makes an important contribution to the development of financial literacy theory by integrating digital aspects, as well as offering practical guidance for governments and financial institutions in designing more effective financial literacy programs for MSMEs.]]>
<![CDATA[THE IMPLEMENTATION OF PROMOTIONAL STRATEGIES VIA TIKTOK SOCIAL MEDIA TO INCREASE SALES REVENUE AT FAT HUNT SURABAYA ]]>
<![CDATA[Putri, Ossa Yuansah]]>;
<![CDATA[Kusuma, Yandra Bara]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 2 (2025): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/w5mx7154
<![CDATA[This research discusses the implementation of promotional strategies through TikTok social media in increasing sales turnover at Kedai Fat Hunt Surabaya. TikTok becomes a platform which is effective in reaching a wide audience through creative and interactive content. Data collection techniques were carried out through in-depth interviews, observation and documentation with a descriptive qualitative approach. The research results show that active and consistent use of TikTok can increase brand awareness through viral content, live streaming, and collaborations with influencers. This strategy had a direct impact on increasing turnover, which experienced a significant spike after promotional content succeeded in attracting the attention of a large audience. However, this research also found challenges in maintaining viral trends and limited technical understanding in optimizing TikTok features. The research results confirm that the use of appropriate promotional strategies on TikTok can be a major factor in increasing the competitiveness of MSMEs and expanding market reach.]]>
<![CDATA[SOCIAL MEDIA INFLUENCERS AND BRAND LOYALTY: ANALYZING THE DYNAMICS OF TRUST AND CONSUMER DECISION-MAKING ]]>
<![CDATA[Fikri, Maiza]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 2 (2025): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/6gsxpq40
<![CDATA[The role of social media influencers (SMI) has undergone a significant transformation in digital marketing, shifting from mere product endorsers to opinion leaders who shape consumer perception and loyalty. However, there is a void in the literature that systematically integrates the role of trust as a mediator between influencer characteristics and brand loyalty. This research aims to examine how trust in social media influencers mediates the relationship between influencer characteristics—including credibility, attractiveness, and expertise—and brand loyalty. This study uses the Systematic Literature Review (SLR) method with the PRISMA approach to identify and synthesize 41 peer-reviewed articles from Scopus, Web of Science, and Springer databases published between 2015–2024. Data analysis was carried out through thematic analysis based on the Source Credibility Theory and Trust Mediation Model. Findings suggest that trust serves as a key mediator linking influencer characteristics with brand loyalty. Trust is formed through aspects of trustworthiness, authenticity, and parasocial relationships which strengthen consumers' emotional ties and commitment to the brand. Parasocial interactions in particular increase repurchase intentions and brand advocacy. The study also confirms the importance of an influencer's credibility, social appeal, and expertise in building audience trust. Trust is a strategic element that must be managed explicitly in influencer-based marketing campaigns to increase brand loyalty. This research enriches the digital marketing literature by integrating consumer psychology theory and providing practical guidance for brand managers in selecting and managing authentic and credible influencers.]]>
<![CDATA[THE INFLUENCE OF BEHAVIORAL FINANCE ON RISK TAKING BEHAVIOR AMONG RETAIL INVESTORS ]]>
<![CDATA[Rosid, Abdul]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 2 (2025): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/72j22c39
<![CDATA[Risk-taking behavior among retail investors is often influenced by psychological factors, including heuristics, emotions and overconfidence. Understanding the interactions between these factors is critical to improving investment decisions and reducing the risk of financial loss.This research aims to explore the influence of heuristics, emotions and overconfidence on risk taking by retail investors, as well as how these three factors interact with each other in the context of investment decision making. This research uses a Systematic Literature Review (SLR) approach with the PRISMA method to identify, assess and analyze 40 relevant articles. Data were collected from Scopus and Web of Science databases, and analysis was carried out using thematic analysis techniques to identify main patterns and themes. Findings show that heuristics such as anchoring and availability bias, as well as emotions such as fear and greed, significantly influence investment decisions. Overconfidence has also been proven to increase investors' tendency to take higher risks, often without adequate analysis.This research provides important insights into how psychological factors influence retail investment behavior. These findings contribute to the development of behavioral finance theory and offer practical implications for financial service providers in designing more effective strategies to help investors manage their psychological biases.]]>
<![CDATA[THE IMPACT OF CENTRAL BANK DIGITAL CURRENCIES ON MONETARY POLICY AND FINANCIAL STABILITY ]]>
<![CDATA[Judijanto, Loso]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 2 (2025): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/mebvw870
<![CDATA[The development of Central Bank Digital Currencies (CBDCs) has become a major focus in efforts to transform the global financial system. On the one hand, CBDC is expected to be able to encourage the expansion of financial access (financial inclusion), but on the other hand, its presence has the potential to pose risks to financial system stability (financial stability). This research aims to explore and analyze the trade-off between financial inclusion and financial stability in the context of CBDC implementation. Using a Systematic Literature Review (SLR) approach, this research examines 58 selected articles published in the 2020-2024 period, originating from reputable databases such as Scopus, Web of Science, and Springer. The research results found that there were two main dimensions of trade-off, namely the benefits of expanding financial access and potential risks to financial stability. These findings were interpreted further in the development CBDC Trade-off Model which theoretically provides a new conceptual framework in understanding the policy implications of CBDC. Practically, this model can be used as a reference for regulators and monetary authorities in designing a CBDC implementation strategy that is balanced between encouraging financial inclusion and maintaining financial system stability. This research also recommends further empirical-based studies to test the validity of the model in the context of developing and developed countries.]]>
<![CDATA[THE EFFECT OF EARNING PER SHARE (EPS), RETURN ON EQUITY (ROE), AND DEBT TO EQUITY RATIO (DER) ON STOCK PRICES OF LQ45 COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE (IDX) FROM 2015 TO 2022 ]]>
<![CDATA[Salim, Muftihaturrahma]]>;
<![CDATA[Budiyanti, Hety]]>;
<![CDATA[Nurman, Nurman]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 2 (2025): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/n26rrp74
<![CDATA[This study aims to analyze the effect of Earning Per Share (EPS), Return On Equity (ROE), and Debt to Equity Ratio (DER) on stock prices of LQ45 companies listed on the Indonesia Stock Exchange (IDX) during the period 2015 to 2022. The research employs a quantitative method with an associative approach. The sample consists of 14 companies selected using purposive sampling. Data were collected through literature studies and analyzed using multiple linear regression. The results show that partially, EPS has a negative and significant effect on stock prices, ROE has a negative but not significant effect, and DER has a negative and significant effect on stock prices. Simultaneously, EPS, ROE, and DER have a positive and significant effect on stock prices.]]>
<![CDATA[THE ROLE OF AI DRIVEN HR ANALYTICS IN PREDICTING EMPLOYEE WELL BEING AND PRODUCTIVITY ]]>
<![CDATA[Hidayat, Muhammad]]>;
<![CDATA[Mahdia, Asrini]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 3 (2025): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/tvrkt534
<![CDATA[In the era of Industrial Revolution 4.0, the integration of artificial intelligence (AI)-based analytics in human resource management (HRM) has become important to improve employee welfare and productivity. However, challenges related to algorithm bias and transparency in the use of AI are still major concerns. This research aims to evaluate the effectiveness of AI-based HR analytics in predicting employee well-being and productivity in various organizations. Using a Systematic Literature Review (SLR) approach, this research analyzes 69 relevant peer-reviewed studies, with a focus on data collection techniques and analysis methods applied, including thematic analysis and framework analysis. QFindings show that the use of AI-based predictive models, such as Natural Language Processing and Deep Learning, can increase the accuracy of employee well-being predictions by up to 92%. Additionally, holistic data integration strengthens understanding of employee dynamics and improves strategic decisions in HRM. This research makes a significant contribution to the development of HRM theory and practice by emphasizing the importance of transparency and ethics in the application of AI. It is hoped that these findings will encourage organizations to adopt more effective and sustainable data-driven approaches.]]>
<![CDATA[THE INFLUENCE OF WORK LIFE BALANCE AND WORK ENVIRONMENT ON THE PERFORMANCE OF GENERATION Z EMPLOYEES (STUDY ON STUDENTS OF THE MANAGEMENT STUDY PROGRAM AT MUHAMMADIYAH TANGERANG UNIVERSITY, CLASS OF 2021) ]]>
<![CDATA[Nurizky, Muhamad Irfan]]>;
<![CDATA[Soemadi, Anggraini]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 3 (2025): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/y678km84
<![CDATA[This study aims to determine and explain the effect of Work Life Balance and Work Environment on Generation Z Employee Performance (Study on Management Study Program Students, University of Muhammadiyah Tangerang Class of 2021). This research uses a quantitative approach with a type of survey method. The sample determination in this study used a saturated sample technique, which is a sampling technique when all members of the population are used as samples. The sample in this study were 111 respondents. The data obtained were analyzed using PLS (Partial Least Square) technique through Smartpls 4.0 software. The results of this study indicate that work life balance variables have a significant effect on employee performance, work environment variables have a significant effect on employee performance. The results of the analysis in this study indicate that the work life balance and work environment variables simultaneously have a significant effect on employee performance.]]>
<![CDATA[THE EFFECT OF JOB SATISFACTION ON EMPLOYEE PERFORMANCE WITH ORGANIZATIONAL CITIZENSHIP BEHAVIOR AS AN INTERVENING VARIABLE AT PT. SRIBOGA MARUGAME UDON SUPERMALL KARAWACI ]]>
<![CDATA[Ulfa, Anita]]>;
<![CDATA[Mikrad, Mikrad]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 3 (2025): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/pd8f4m76
<![CDATA[This study aims to determine and explain the effect of job satisfaction on organizational citizenship behavior at PT. Sriboga Marugame Udon Supermall Karawaci, to determine and explain the effect of organizational citizenship behavior (OCB) on employee performance, to determine and explain the effect of job satisfaction on employee performance, to determine and explain the effect of job satisfaction on employee performance with organizational citizenship behavior (OCB) as an intervening variable. This research is a quantitative study. The determination of the sample in this study used probability sampling techniques with simple random sampling techniques. The sample in this study was 50 employee respondents who worked at Supermall Karawaci. The data obtained were analyzed using the PLS (Partial Least Square) technique through Smart PLS software. The results of this study indicate that: 1) The results of the analysis show that Job Satisfaction has a significant effect on Employee Performance. 2) The results of the analysis show that Job Satisfaction has a significant effect on Organizational Citizenship Behavior. 3) The results of the analysis show that Organizational Citizenship Behavior has a significant effect on Employee Performance. 4) The results of the analysis show that Job Satisfaction has a significant effect on Organizational Citizenship Behavior through Employee Performance.]]>
